{"id":21901,"date":"2026-10-14T21:14:55","date_gmt":"2026-10-14T21:14:55","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/?p=21901"},"modified":"2026-10-16T02:31:26","modified_gmt":"2026-10-16T02:31:26","slug":"k-pop-turns-to-hard-dance-from-katseye-to-aespa","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/k-pop-turns-to-hard-dance-from-katseye-to-aespa\/","title":{"rendered":"K-Pop Turns to Hard Dance, From KATSEYE to aespa"},"content":{"rendered":"<p><strong><a href=\"https:\/\/interspacemusic.com\/blog\/atlantic-music-group-launches-strategic-partnership-with-kakao-entertainment-to-develop-k-pop-ip\/\">K-pop<\/a><\/strong> acts are incorporating harder electronic sounds into their recordings and concerts, bringing techno, hardstyle and other dance genres to audiences through choreography and international tours.<\/p>\n<p><strong><a href=\"https:\/\/www.katseye.world\/\">KATSEYE<\/a><\/strong> demonstrated that shift at London\u2019s O2 on <strong>September 4<\/strong>, performing techno-driven material during a world tour that has visited the UK and Europe and is now crossing America.<\/p>\n<h2>KATSEYE brings techno to the arena<\/h2>\n<p>With two members absent for health reasons, Daniela, Lara, Megan and Yoonchae performed in support of the group\u2019s recently released EP (extended play), <em>WILD<\/em>.<\/p>\n<p>The set included \u201cPINKY UP\u201d and a reworked version of the viral track \u201cGnarly\u201d, which closed the concert. As of late September, \u201cPINKY UP\u201d led the EP with <strong>235.7 million Spotify streams<\/strong>.<\/p>\n<p>Publicist <strong>David Lim<\/strong>, who works with <strong>LE SSERAFIM<\/strong> and <strong>aespa<\/strong> at <strong>The Outside Organisation<\/strong> in the UK, sees the sound developing alongside K-pop\u2019s emphasis on performance.<\/p>\n<p>\u201cK-pop is beginning to gravitate towards a different flavour of dance music, something grittier and glitchier rather than cold, expansive and industrial.\u201d<\/p>\n<p>Lim says harder rhythms give performers opportunities for sharper, more intensive choreography. He describes the shift as another phase in K-pop\u2019s changing relationship with electronic music.<\/p>\n<h2>The recordings behind the shift<\/h2>\n<p>Lim identifies <strong>2024<\/strong> as a turning point, suggesting that <strong><a href=\"https:\/\/www.charlixcx.com\/\">Charli xcx<\/a><\/strong>\u2019s <em>Brat<\/em>, alongside artists such as <strong>Shygirl<\/strong> and <strong>PinkPantheress<\/strong>, helped influence the direction.<\/p>\n<p>Several releases illustrate the range of electronic styles entering K-pop:<\/p>\n<ul>\n<li>aespa\u2019s \u201cSupernova\u201d and \u201cWhiplash\u201d draw on hyperpop, industrial house and techno.<\/li>\n<li>LE SSERAFIM\u2019s \u201cCrazy\u201d incorporates house and bounce, while \u201cCELEBRATION\u201d introduces hardstyle and gabber near its conclusion.<\/li>\n<li><strong><a href=\"https:\/\/www.blackpinkofficial.com\/\">BLACKPINK<\/a><\/strong>\u2019s \u201cJUMP\u201d preceded KATSEYE\u2019s \u201cPINKY UP\u201d in taking a club-oriented direction.<\/li>\n<\/ul>\n<p><strong>ILLIT<\/strong>\u2019s \u201cIt\u2019s Me\u201d, from <em>MAMIHLAPINATAPAI<\/em>, has accumulated <strong>162 million Spotify streams<\/strong>, more than 10 times the totals of other tracks on the EP.<\/p>\n<h2>Touring and potential collaborations<\/h2>\n<p>Lim also attributes the shift partly to the growing number of K-pop artists touring internationally after the pandemic, including appearances at festivals and stadiums.<\/p>\n<p>He says high-energy dance tracks can create shared moments of release at concerts, particularly for younger audiences, while introducing listeners to techno and rave music.<\/p>\n<p>He also connects faster tracks with the demands of social media: \u201ca harder and faster BPM catches your attention quickly while you\u2019re scrolling!\u201d BPM means beats per minute.<\/p>\n<p>Lim sees scope for further collaborations between electronic artists, DJs (disc jockeys) and K-pop performers, provided the partnerships fit the musicians involved.<\/p>\n<p>\u201cFans can smell a corporate collab from a mile off, so as long as the collaboration feels authentic to the artists involved, it can only benefit everyone by expanding their audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"KATSEYE, aespa and LE SSERAFIM are incorporating harder electronic sounds, with publicist David Lim pointing to choreography and international touring as contributing factors.","protected":false},"author":7,"featured_media":21902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[512],"tags":[],"class_list":["post-21901","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inside K-Pop&#039;s Turn Toward Electronic Dance Music<\/title>\n<meta name=\"description\" content=\"KATSEYE&#039;s &#039;Pinky up&#039;, BLACKPINK&#039;s &#039;JUMP,&#039; and LE SSERAFIM&#039;s &#039;CELEBRATION&#039; all share something new: hard techno. K-pop&#039;s trademark EDM sound is giving way to something grittier \u2014 and insiders say it&#039;s just getting started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/k-pop-turns-to-hard-dance-from-katseye-to-aespa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside K-Pop&#039;s Turn Toward Electronic Dance Music\" \/>\n<meta property=\"og:description\" content=\"KATSEYE&#039;s &#039;Pinky up&#039;, BLACKPINK&#039;s &#039;JUMP,&#039; and LE SSERAFIM&#039;s &#039;CELEBRATION&#039; all share something new: hard techno. 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