{"id":21935,"date":"2026-10-14T13:37:42","date_gmt":"2026-10-14T13:37:42","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/?p=21935"},"modified":"2026-10-16T02:09:33","modified_gmt":"2026-10-16T02:09:33","slug":"chris-nardone-proposes-a-service-based-approach-to-artist-fan-strategy","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/chris-nardone-proposes-a-service-based-approach-to-artist-fan-strategy\/","title":{"rendered":"Chris Nardone Proposes a Service-Based Approach to Artist Fan Strategy"},"content":{"rendered":"

Venture Music<\/strong> founder and president Chris Nardone<\/strong> proposes that artists build fan relationships around service and impact, arguing that revenue and audience growth alone cannot explain those connections.<\/p>\n

His approach separates business management from fan engagement: retain entrepreneurial discipline while using a philanthropist’s focus on whom to serve and what to contribute.<\/p>\n

Research into lasting fan connections<\/h2>\n

In April 2026, two researchers published a decades-long study examining fans’ enduring attachment to Bruce Springsteen<\/a><\/strong>. Responses from 1,100 participants<\/strong> yielded three themes.<\/p>\n

Nardone describes those responses as containing little feedback about the music itself. He argues that artists and their teams should examine the role they play in fans’ lives before seeking commercial returns.<\/p>\n

A separate 2013 study explored why people listen to music, drawing on decades of philosophy, psychology, anthropology, musicology and neuroscience research.<\/p>\n

The researchers narrowed more than 500 proposed functions to 129 for participants to rate, then grouped them into three categories.<\/p>\n

Streaming volume and live revenue<\/h2>\n

Nardone contrasts consumption measures, including sales, streams and engagement, with live music revenue<\/a>. The figures cited in his argument include:<\/p>\n