{"id":21965,"date":"2026-10-14T11:38:00","date_gmt":"2026-10-14T11:38:00","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/?p=21965"},"modified":"2026-10-16T02:06:49","modified_gmt":"2026-10-16T02:06:49","slug":"music-tourism-and-new-audiences-drive-live-music-expansion","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/","title":{"rendered":"Music Tourism and New Audiences Drive Live Music Expansion"},"content":{"rendered":"<p>Music tourism and audience development are shaping <a href=\"https:\/\/interspacemusic.com\/blog\/live-music-geography-expands-beyond-traditional-industry-hubs\/\">live music expansion<\/a>, with promoters adding destination festivals, regional partnerships and venues. Projects across Egypt, India and Latin America pair events with efforts to develop local audiences.<\/p>\n<h2>Egypt\u2019s destination festival<\/h2>\n<p><strong>EXIT\u2019s Starlight Festival<\/strong> concluded its four-day run at Giza on <strong>October 11<\/strong>, attracting roughly <strong>20,000 people daily<\/strong>. Performers included Charlotte de Witte, Michael Bibi, Adriatique, Vintage Culture and Pete Tong.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><\/div>\n<\/figure>\n<p>The event\u2019s approach prioritizes international ticket buyers as a source of funding to develop and professionalize Egypt\u2019s domestic live music infrastructure, supporting a longer-term scene for Egyptian artists and audiences.<\/p>\n<h2>K-pop companies expand their reach<\/h2>\n<p><strong>BTS<\/strong> is increasing its focus on Latin America, while <strong><a href=\"https:\/\/hybecorp.com\/\">HYBE<\/a><\/strong>, the company behind the group, is relocating its flagship <strong>Weverse Con<\/strong> festival to New Delhi to pursue India\u2019s expanding entertainment market.<\/p>\n<p>The initiatives extend K-pop audience development beyond established markets including Korea, Japan and North America.<\/p>\n<h2>Latin America adds partnerships and capacity<\/h2>\n<p><strong><a href=\"https:\/\/www.livenationentertainment.com\/\">Live Nation<\/a><\/strong> announced a majority acquisition of Chile\u2019s <strong>Bizarro<\/strong>, adding to its existing partnership with Argentina\u2019s <strong>DG Medios<\/strong>. Chief executive Michael Rapino called the market \u201cone of the most dynamic\u201d in the region.<\/p>\n<p>Colombia has also seen several developments in festivals, venues and extended live engagements:<\/p>\n<ul>\n<li><strong>EDC (Electric Daisy Carnival) Colombia<\/strong> debuted in Medell\u00edn, with organizers describing it as the largest music festival in the country\u2019s history.<\/li>\n<li>The new <strong>26,000-capacity DAVIarena<\/strong> opened with the aim of establishing the Antioquia region as a touring destination.<\/li>\n<li>Regional Mexican act <strong>Fuerza Regida<\/strong> expanded its capital-city residency from two planned nights to <strong>10 shows in 11 days<\/strong>.<\/li>\n<\/ul>\n<p><strong>Travis Scott<\/strong>, <strong>Charli XCX<\/strong> and <strong>The Killers<\/strong> are also headlining Latin American Lollapalooza dates during the current cycle.<\/p>\n<h2>Domestic stars and younger audiences<\/h2>\n<p><strong>Diljit Dosanjh<\/strong> and <strong>Arijit Singh<\/strong> are mounting stadium-scale tours in India, bringing domestic artists to a scale previously associated with international touring acts.<\/p>\n<p>Local organizers described <strong><a href=\"https:\/\/www.shakira.com\/\">Shakira<\/a>\u2019s<\/strong> appearance in Bishkek, Kyrgyzstan, as a potential turning point for attracting international tours to Central Asia.<\/p>\n<p><strong>Afro Plus<\/strong>, a US-based festival focused on Afrobeats, increased attendance from <strong>20,000 to 120,000<\/strong> in its second year. It is targeting <strong>200,000-capacity events by 2031<\/strong> and additional locations in diaspora hubs.<\/p>\n<p>In Australia, <strong>Frontier Touring\u2019s Supagloo<\/strong> series in Melbourne takes an approach focused on age and affordability. Its all-ages format is designed to cultivate \u201cthe next generation of artists and audiences\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"Live music companies are expanding festivals, touring partnerships and venues across markets while developing audiences through tourism, domestic acts and affordable events.","protected":false},"author":7,"featured_media":21966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[515],"tags":[],"class_list":["post-21965","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Music Tourism Is Becoming a Growth Lever<\/title>\n<meta name=\"description\" content=\"We take stock of how the live music sector is being built around new markets across four different continents, and what that looks like globally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Music Tourism Is Becoming a Growth Lever\" \/>\n<meta property=\"og:description\" content=\"We take stock of how the live music sector is being built around new markets across four different continents, and what that looks like globally.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/\" \/>\n<meta property=\"og:site_name\" content=\"The InterSpace Daily.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/interspacemusic\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-14T11:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-16T02:06:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/10\/15163506\/Egypts-Starlight-Festival-1024x640.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel Obembe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:site\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Obembe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/music-tourism-and-new-audiences-drive-live-music-expansion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/music-tourism-and-new-audiences-drive-live-music-expansion\\\/\"},\"author\":{\"name\":\"Daniel Obembe\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/dfda45c52f01072dd0d297096b799422\"},\"headline\":\"Music Tourism and New Audiences Drive Live Music Expansion\",\"datePublished\":\"2026-10-14T11:38:00+00:00\",\"dateModified\":\"2026-10-16T02:06:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/music-tourism-and-new-audiences-drive-live-music-expansion\\\/\"},\"wordCount\":397,\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/music-tourism-and-new-audiences-drive-live-music-expansion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/15163506\\\/Egypts-Starlight-Festival.png?fit=1200%2C750&ssl=1\",\"articleSection\":[\"Tech &amp; Innovation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/music-tourism-and-new-audiences-drive-live-music-expansion\\\/\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/music-tourism-and-new-audiences-drive-live-music-expansion\\\/\",\"name\":\"How Music Tourism Is Becoming a Growth Lever\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/music-tourism-and-new-audiences-drive-live-music-expansion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/music-tourism-and-new-audiences-drive-live-music-expansion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/15163506\\\/Egypts-Starlight-Festival.png?fit=1200%2C750&ssl=1\",\"datePublished\":\"2026-10-14T11:38:00+00:00\",\"dateModified\":\"2026-10-16T02:06:49+00:00\",\"description\":\"We take stock of how the live music sector is being built around new markets across four different continents, and what that looks like globally.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/music-tourism-and-new-audiences-drive-live-music-expansion\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/music-tourism-and-new-audiences-drive-live-music-expansion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/music-tourism-and-new-audiences-drive-live-music-expansion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/15163506\\\/Egypts-Starlight-Festival.png?fit=1200%2C750&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/15163506\\\/Egypts-Starlight-Festival.png?fit=1200%2C750&ssl=1\",\"width\":1200,\"height\":750,\"caption\":\"How Music Tourism Is Becoming a Growth Lever\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/music-tourism-and-new-audiences-drive-live-music-expansion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Music Tourism and New Audiences Drive Live Music Expansion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"name\":\"The InterSpace Daily.\",\"description\":\"Nigeria&#039;s leading music tech blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"alternateName\":\"InterSpace Daily\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\",\"name\":\"The InterSpace Daily.\",\"alternateName\":\"InterSpace Distribution\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"width\":90,\"height\":90,\"caption\":\"The InterSpace Daily.\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/interspacemusic\\\/\",\"https:\\\/\\\/x.com\\\/interspacegroup\",\"https:\\\/\\\/instagram.com\\\/interspace.africa\",\"https:\\\/\\\/youtube.com\\\/@interspacedistro\"],\"description\":\"Nigeria's leading music tech blog \u2014 streaming, distribution, royalties, AI and the business of music, covered from Lagos for artists and labels worldwide.\",\"knowsAbout\":[\"music technology\",\"music distribution\",\"music streaming\",\"music royalties\",\"Nigerian music industry\",\"Afrobeats\",\"YouTube MCNs\",\"DDEX\",\"AI in music\"],\"parentOrganization\":{\"@type\":\"Organization\",\"name\":\"The InterSpace Group\",\"url\":\"https:\\\/\\\/business.interspacemusic.com\\\/\",\"description\":\"The independent side of the global music industry \u2014 distribution, publishing, rights, and technology built for independent artists and labels.\"},\"areaServed\":[\"Nigeria\",\"Africa\",\"Worldwide\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/dfda45c52f01072dd0d297096b799422\",\"name\":\"Daniel Obembe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"url\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"contentUrl\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"caption\":\"Daniel Obembe\"},\"description\":\"Daniel Obembe covers music technology, distribution, and the publishing side of the industry for InterSpace Daily.\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/author\\\/daniel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Music Tourism Is Becoming a Growth Lever","description":"We take stock of how the live music sector is being built around new markets across four different continents, and what that looks like globally.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/","og_locale":"en_US","og_type":"article","og_title":"How Music Tourism Is Becoming a Growth Lever","og_description":"We take stock of how the live music sector is being built around new markets across four different continents, and what that looks like globally.","og_url":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/","og_site_name":"The InterSpace Daily.","article_publisher":"https:\/\/facebook.com\/interspacemusic\/","article_published_time":"2026-10-14T11:38:00+00:00","article_modified_time":"2026-10-16T02:06:49+00:00","og_image":[{"width":1024,"height":640,"url":"https:\/\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/10\/15163506\/Egypts-Starlight-Festival-1024x640.png","type":"image\/png"}],"author":"Daniel Obembe","twitter_card":"summary_large_image","twitter_creator":"@interspacegroup","twitter_site":"@interspacegroup","twitter_misc":{"Written by":"Daniel Obembe","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/#article","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/"},"author":{"name":"Daniel Obembe","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/dfda45c52f01072dd0d297096b799422"},"headline":"Music Tourism and New Audiences Drive Live Music Expansion","datePublished":"2026-10-14T11:38:00+00:00","dateModified":"2026-10-16T02:06:49+00:00","mainEntityOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/"},"wordCount":397,"publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/10\/15163506\/Egypts-Starlight-Festival.png?fit=1200%2C750&ssl=1","articleSection":["Tech &amp; Innovation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/","url":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/","name":"How Music Tourism Is Becoming a Growth Lever","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/#primaryimage"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/10\/15163506\/Egypts-Starlight-Festival.png?fit=1200%2C750&ssl=1","datePublished":"2026-10-14T11:38:00+00:00","dateModified":"2026-10-16T02:06:49+00:00","description":"We take stock of how the live music sector is being built around new markets across four different continents, and what that looks like globally.","breadcrumb":{"@id":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/#primaryimage","url":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/10\/15163506\/Egypts-Starlight-Festival.png?fit=1200%2C750&ssl=1","contentUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/10\/15163506\/Egypts-Starlight-Festival.png?fit=1200%2C750&ssl=1","width":1200,"height":750,"caption":"How Music Tourism Is Becoming a Growth Lever"},{"@type":"BreadcrumbList","@id":"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/interspacemusic.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Music Tourism and New Audiences Drive Live Music Expansion"}]},{"@type":"WebSite","@id":"https:\/\/interspacemusic.com\/blog\/#website","url":"https:\/\/interspacemusic.com\/blog\/","name":"The InterSpace Daily.","description":"Nigeria&#039;s leading music tech blog","publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"alternateName":"InterSpace Daily","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/interspacemusic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/interspacemusic.com\/blog\/#organization","name":"The InterSpace Daily.","alternateName":"InterSpace Distribution","url":"https:\/\/interspacemusic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","width":90,"height":90,"caption":"The InterSpace Daily."},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/interspacemusic\/","https:\/\/x.com\/interspacegroup","https:\/\/instagram.com\/interspace.africa","https:\/\/youtube.com\/@interspacedistro"],"description":"Nigeria's leading music tech blog \u2014 streaming, distribution, royalties, AI and the business of music, covered from Lagos for artists and labels worldwide.","knowsAbout":["music technology","music distribution","music streaming","music royalties","Nigerian music industry","Afrobeats","YouTube MCNs","DDEX","AI in music"],"parentOrganization":{"@type":"Organization","name":"The InterSpace Group","url":"https:\/\/business.interspacemusic.com\/","description":"The independent side of the global music industry \u2014 distribution, publishing, rights, and technology built for independent artists and labels."},"areaServed":["Nigeria","Africa","Worldwide"]},{"@type":"Person","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/dfda45c52f01072dd0d297096b799422","name":"Daniel Obembe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","url":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","contentUrl":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=daniel&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","caption":"Daniel Obembe"},"description":"Daniel Obembe covers music technology, distribution, and the publishing side of the industry for InterSpace Daily.","url":"https:\/\/interspacemusic.com\/blog\/author\/daniel\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/10\/15163506\/Egypts-Starlight-Festival.png?fit=1200%2C750&ssl=1","_links":{"self":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/21965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/comments?post=21965"}],"version-history":[{"count":2,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/21965\/revisions"}],"predecessor-version":[{"id":22053,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/21965\/revisions\/22053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media\/21966"}],"wp:attachment":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media?parent=21965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/categories?post=21965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/tags?post=21965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}