{"id":22133,"date":"2026-10-16T04:26:12","date_gmt":"2026-10-16T04:26:12","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/mark-adams-revient-sur-six-annees-de-blinding-talent\/"},"modified":"2026-10-16T04:26:12","modified_gmt":"2026-10-16T04:26:12","slug":"mark-adams-revient-sur-six-annees-de-blinding-talent","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/mark-adams-revient-sur-six-annees-de-blinding-talent\/","title":{"rendered":"Mark Adams revient sur six ann\u00e9es de Blinding Talent"},"content":{"rendered":"<p><strong>Mark Adams<\/strong> affirme que faire de <strong><a href=\"https:\/\/interspacemusic.com\/blog\/mark-adams-reflects-on-six-years-of-blinding-talent\/\">Blinding Talent<\/a><\/strong> une soci\u00e9t\u00e9 ind\u00e9pendante de management p\u00e9renne constitue sa plus grande r\u00e9ussite professionnelle, six ans apr\u00e8s son lancement en 2020 pendant la pand\u00e9mie de COVID.<\/p>\n<p>Le manager, qui travaille dans le management depuis <strong>19 ans<\/strong>, cite les co\u00fbts des tourn\u00e9es, la concurrence pour capter l\u2019attention en ligne et l\u2019intelligence artificielle (AI) parmi les d\u00e9fis qui fa\u00e7onnent la carri\u00e8re des artistes.<\/p>\n<h2>De la t\u00e9l\u00e9vision musicale au management<\/h2>\n<p>Adams a commenc\u00e9 \u00e0 accompagner son <a href=\"https:\/\/interspacemusic.com\/blog\/mark-adams-on-28-years-from-music-tv-to-blinding-talent\/\">premier artiste en management<\/a> en <strong>2007<\/strong>, alors qu\u2019il occupait le poste de Head of Music chez <strong>Kerrang! TV<\/strong>. Le groupe de metal <strong>Forever Never<\/strong> l\u2019a approch\u00e9, lui offrant une passerelle entre la programmation et le management.<\/p>\n<p>Au cours de sa premi\u00e8re ann\u00e9e de management du groupe, il lui a d\u00e9croch\u00e9 une tourn\u00e9e en premi\u00e8re partie de <strong><a href=\"https:\/\/www.stonesour.com\/\">Stone Sour<\/a><\/strong>.<\/p>\n<p>Chez Blinding Talent, les artistes ind\u00e9pendants qu\u2019il accompagne actuellement sont :<\/p>\n<ul>\n<li><strong>My Life As A Moth<\/strong><\/li>\n<li><strong>Catlea<\/strong><\/li>\n<li><strong>Sabina Beyli<\/strong><\/li>\n<li><strong>Honeybadger<\/strong><\/li>\n<li><strong>Molly Warburton<\/strong><\/li>\n<li><strong>UCHAYE<\/strong><\/li>\n<\/ul>\n<h2>D\u00e9velopper Blinding Talent<\/h2>\n<p>Adams a fond\u00e9 la soci\u00e9t\u00e9 alors que les concerts et les tourn\u00e9es \u00e9taient \u00e0 l\u2019arr\u00eat pendant la pand\u00e9mie. Il affirme qu\u2019elle a accompagn\u00e9 la carri\u00e8re de centaines d\u2019artistes au cours des six ann\u00e9es qui ont suivi.<\/p>\n<p>Warburton a \u00e9t\u00e9 la premi\u00e8re artiste \u00e0 signer avec la soci\u00e9t\u00e9. Parmi les autres \u00e9tapes marquantes figure le cap du <strong>million d\u2019\u00e9coutes organiques<\/strong> atteint par Honeybadger, groupe ind\u00e9pendant de Brighton.<\/p>\n<p><strong>D3LTA<\/strong> a cumul\u00e9 des millions d\u2019\u00e9coutes et donn\u00e9 des concerts \u00e0 guichets ferm\u00e9s au UK et en Gr\u00e8ce, avec, plus r\u00e9cemment, une prestation \u00e0 <strong><a href=\"https:\/\/greatescapefestival.com\/\">The Great Escape<\/a><\/strong>.<\/p>\n<p>Pour Adams, une journ\u00e9e de travail r\u00e9ussie est une journ\u00e9e o\u00f9 une strat\u00e9gie porte ses fruits : une mise en avant \u00e9ditoriale qui influe sur les \u00e9coutes, un contenu qui trouve son public ou un conseil qui aide un artiste.<\/p>\n<p>Il d\u00e9crit les journ\u00e9es plus difficiles comme celles o\u00f9 les probl\u00e8mes imm\u00e9diats prennent le dessus, laissant moins de temps pour \u00e9laborer et faire avancer les projets \u00e0 plus long terme.<\/p>\n<h2>Co\u00fbts des tourn\u00e9es, plateformes et AI<\/h2>\n<p>Adams estime que les artistes ont besoin de <a href=\"https:\/\/interspacemusic.com\/blog\/the-global-stage-is-growing-who-is-managing-the-career\/\">plans coordonn\u00e9s couvrant les r\u00e9seaux sociaux, le streaming et les concerts<\/a>. Selon lui, g\u00e9rer ces activit\u00e9s s\u00e9par\u00e9ment rend plus difficile la conqu\u00eate de l\u2019attention du public.<\/p>\n<p>Il souligne \u00e9galement que la hausse des co\u00fbts de d\u00e9placement, des \u00e9quipes et de la promotion p\u00e8se sur les artistes ind\u00e9pendants et \u00e9mergents. Un concert \u00e0 guichets ferm\u00e9s, pr\u00e9cise-t-il, ne suffit pas \u00e0 lui seul \u00e0 r\u00e9soudre les difficult\u00e9s financi\u00e8res d\u2019une tourn\u00e9e.<\/p>\n<p>Les managers doivent d\u00e9terminer si une tourn\u00e9e constitue une occasion viable de d\u00e9velopper la carri\u00e8re d\u2019un artiste ou si elle n\u00e9cessite un soutien financier provenant d\u2019autres activit\u00e9s, explique-t-il.<\/p>\n<p>Adams constate que l\u2019AI transforme la d\u00e9couverte musicale, le marketing et la cr\u00e9ation. Blinding Talent choisit de l\u2019utiliser de mani\u00e8re s\u00e9lective, tout en maintenant la responsabilit\u00e9 humaine dans les relations avec les artistes et les d\u00e9cisions strat\u00e9giques.<\/p>\n<h2>Normes professionnelles et habitudes d\u2019\u00e9coute<\/h2>\n<p>Adams a obtenu sa <strong>Music Managers Forum (MMF) Artist Manager Certification<\/strong> en <strong>2026<\/strong>. Il explique que cette d\u00e9marche l\u2019a aid\u00e9 \u00e0 formaliser les connaissances et les normes sur lesquelles repose un management p\u00e9renne.<\/p>\n<p>Il est \u00e9galement MMF Certified Manager, une reconnaissance de ses connaissances et de son exp\u00e9rience professionnelles. Il appr\u00e9cie la cr\u00e9dibilit\u00e9 de l\u2019organisation et la possibilit\u00e9 d\u2019\u00e9changer avec d\u2019autres managers sur leurs exp\u00e9riences.<\/p>\n<p>Adams est favorable \u00e0 des normes professionnelles plus formalis\u00e9es, compte tenu de la responsabilit\u00e9 des managers \u00e0 l\u2019\u00e9gard de la carri\u00e8re et des moyens de subsistance des artistes.<\/p>\n<p>Ses \u00e9coutes du moment comprennent <strong>Twat Union<\/strong>, <strong>Stella Lefty<\/strong>, <strong><a href=\"https:\/\/www.ellalangley.com\/\">Ella Langley<\/a><\/strong>, <strong>Olivia Dean<\/strong> et <strong>Sienna Spiro<\/strong>, avec \u00e9galement un regain d\u2019int\u00e9r\u00eat pour la musique country.<\/p>\n","protected":false},"excerpt":{"rendered":"Mark Adams \u00e9voque le d\u00e9veloppement de Blinding Talent, les \u00e9tapes marquantes du parcours de ses artistes et les pressions auxquelles sont confront\u00e9s les managers d\u2019artistes ind\u00e9pendants.","protected":false},"author":3,"featured_media":22019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6545],"tags":[],"class_list":["post-22133","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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