{"id":22149,"date":"2026-10-16T06:10:50","date_gmt":"2026-10-16T06:10:50","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/hausse-des-frais-lies-au-droit-dauteur-musical-et-nouveaux-outils-marketing-sur-les-plateformes\/"},"modified":"2026-10-16T06:10:50","modified_gmt":"2026-10-16T06:10:50","slug":"hausse-des-frais-lies-au-droit-dauteur-musical-et-nouveaux-outils-marketing-sur-les-plateformes","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/hausse-des-frais-lies-au-droit-dauteur-musical-et-nouveaux-outils-marketing-sur-les-plateformes\/","title":{"rendered":"Hausse des frais li\u00e9s au droit d\u2019auteur musical et nouveaux outils marketing sur les plateformes"},"content":{"rendered":"<p><strong>Les frais li\u00e9s au droit d\u2019auteur musical<\/strong> augmenteront le <strong>11 novembre 2026<\/strong>, ce qui alourdira les co\u00fbts d\u2019enregistrement et de transfert de propri\u00e9t\u00e9 pour les artistes, les labels et les catalog managers.<\/p>\n<p>Ces hausses interviennent dans un contexte de surveillance accrue de la fraude au streaming et de lancement de nouveaux outils d\u2019interaction avec le public par les plateformes musicales et sociales.<\/p>\n<h2>Co\u00fbts du droit d\u2019auteur et fraude au streaming<\/h2>\n<p>Le d\u00e9lai de 30 jours avant l\u2019entr\u00e9e en vigueur des nouveaux tarifs f\u00e9d\u00e9raux offre la possibilit\u00e9 d\u2019enregistrer les \u0153uvres musicales en attente et de consigner les transferts de propri\u00e9t\u00e9 aux tarifs actuels. Les changements comprennent :<\/p>\n<ul>\n<li>Des hausses des frais d\u2019enregistrement pouvant atteindre <strong>100%<\/strong>.<\/li>\n<li>Des frais de consignation des transferts qui passeront \u00e0 plus du double de leur niveau actuel.<\/li>\n<\/ul>\n<p>La condamnation de <strong>Michael Smith<\/strong> pour fraude au streaming et une nouvelle consultation du <strong><a href=\"https:\/\/www.copyright.gov\/\">US Copyright Office<\/a><\/strong> attirent l\u2019attention des autorit\u00e9s f\u00e9d\u00e9rales sur les \u00e9coutes artificielles.<\/p>\n<p>La <a href=\"https:\/\/interspacemusic.com\/blog\/us-copyright-office-seeks-comments-on-music-streaming-fraud\/\">p\u00e9riode de recueil des observations dans le cadre de cette consultation<\/a> offre l\u2019occasion de soumettre des donn\u00e9es sur la fraude au streaming. Les \u00e9coutes artificielles ont jusqu\u2019\u00e0 pr\u00e9sent \u00e9t\u00e9 principalement trait\u00e9es par les distributeurs et les DSPs (fournisseurs de services num\u00e9riques) comme une violation des conditions d\u2019utilisation des plateformes.<\/p>\n<h2>V\u00e9rification des sorties et distribution<\/h2>\n<p>La v\u00e9rification des sorties est un autre \u00e9l\u00e9ment \u00e0 prendre en compte pour les musiciens ind\u00e9pendants qui utilisent <strong>DistroKid<\/strong> ou d\u2019autres distributeurs, en plus des frais de distribution.<\/p>\n<p>La v\u00e9rification pr\u00e9alable et le <a href=\"https:\/\/interspacemusic.com\/blog\/distrokid-artists-report-takedowns-following-umg-copyright-lawsuit\/\">risque de retrait ult\u00e9rieur du catalogue<\/a> suscitent des inqui\u00e9tudes alors que les majors et les plateformes technologiques s\u2019affrontent sur l\u2019int\u00e9gration de l\u2019intelligence artificielle et la fraude au streaming.<\/p>\n<h2>R\u00e9trospectives de fin d\u2019ann\u00e9e et quiz Spotify<\/h2>\n<p>Les r\u00e9trospectives de fin d\u2019ann\u00e9e incitent les fans \u00e0 partager leurs donn\u00e9es d\u2019\u00e9coute et de fr\u00e9quentation des concerts sur les r\u00e9seaux sociaux, offrant aux artistes une nouvelle occasion d\u2019interagir avec leur public.<\/p>\n<p>Les pr\u00e9paratifs promotionnels associ\u00e9s comprennent l\u2019enregistrement d\u2019un <strong>message vid\u00e9o de 30 secondes<\/strong>, le renouvellement des photos de presse et la mise \u00e0 jour des dates de tourn\u00e9e sur <strong>Bandsintown<\/strong>.<\/p>\n<p><strong>Spotify Music Quiz<\/strong> ajoute une dimension comp\u00e9titive \u00e0 l\u2019\u00e9coute gr\u00e2ce \u00e0 de courts d\u00e9fis de reconnaissance audio, comprenant notamment des <strong>extraits de deux secondes<\/strong>.<\/p>\n<h2>Les plateformes sociales ajoutent des outils pour interagir avec le public<\/h2>\n<p><strong><a href=\"https:\/\/www.instagram.com\/\">Instagram<\/a><\/strong> a lanc\u00e9 la promotion des diffusions en direct depuis l\u2019application, permettant aux artistes et aux salles de promouvoir leurs diffusions avant leur lancement sans passer par <strong>Meta Ads Manager<\/strong>.<\/p>\n<p>D\u2019autres mises \u00e0 jour des plateformes sociales \u00e0 l\u2019automne 2026 concernent les tests vid\u00e9o, les contenus en \u00e9pisodes et les fonctionnalit\u00e9s communautaires :<\/p>\n<ul>\n<li>Des outils d\u2019intelligence artificielle de <strong>YouTube<\/strong> pour tester les miniatures.<\/li>\n<li><strong>Shorts Series<\/strong> pour les vid\u00e9os en \u00e9pisodes.<\/li>\n<li><strong>Facebook&#8217;s Forum app<\/strong> pour les communaut\u00e9s d\u00e9di\u00e9es.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"La hausse des frais li\u00e9s au droit d\u2019auteur, l\u2019examen accru de la fraude au streaming et les nouvelles fonctionnalit\u00e9s des plateformes entra\u00eenent des changements administratifs et marketing pour les musiciens ind\u00e9pendants.","protected":false},"author":1,"featured_media":21934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6982],"tags":[],"class_list":["post-22149","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast 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