{"id":22214,"date":"2026-10-16T14:55:52","date_gmt":"2026-10-16T14:55:52","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/goldman-sachs-releve-ses-previsions-de-revenus-pour-la-musique-a-1981-milliards-dici-2035\/"},"modified":"2026-10-16T14:55:52","modified_gmt":"2026-10-16T14:55:52","slug":"goldman-sachs-releve-ses-previsions-de-revenus-pour-la-musique-a-1981-milliards-dici-2035","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/goldman-sachs-releve-ses-previsions-de-revenus-pour-la-musique-a-1981-milliards-dici-2035\/","title":{"rendered":"Goldman Sachs rel\u00e8ve ses pr\u00e9visions de revenus pour la musique \u00e0 $198,1 milliards d\u2019ici 2035"},"content":{"rendered":"<p><strong>Goldman Sachs<\/strong> pr\u00e9voit que <a href=\"https:\/\/interspacemusic.com\/blog\/global-recorded-music-retail-revenues-to-reach-121-1bn-by-2033\/\">les revenus mondiaux de l\u2019industrie musicale au d\u00e9tail<\/a> atteindront <strong>$198,1 milliards d\u2019ici 2035<\/strong>, ce qui constitue sa premi\u00e8re r\u00e9vision \u00e0 la hausse de ses projections de revenus \u00e0 long terme depuis 2022.<\/p>\n<p>La 10e \u00e9dition du rapport annuel <em>Music in the Air<\/em> pr\u00e9voit que la croissance d\u00e9pendra de plus en plus des hausses de prix des abonnements, des march\u00e9s \u00e9mergents, des ventes directes des artistes et des concerts, \u00e0 mesure que la croissance du nombre d\u2019abonn\u00e9s arrive \u00e0 maturit\u00e9 sur les march\u00e9s d\u00e9velopp\u00e9s.<\/p>\n<h2>Perspectives de revenus mondiaux<\/h2>\n<p>Pour l\u2019ensemble de la musique enregistr\u00e9e, de l\u2019\u00e9dition musicale et du spectacle vivant musical, Goldman Sachs pr\u00e9voit :<\/p>\n<ul>\n<li>Des revenus mondiaux au d\u00e9tail de $112,5 milliards en 2025.<\/li>\n<li>Une croissance de 6,7% sur un an en 2026.<\/li>\n<li>Un taux de croissance annuel compos\u00e9 (CAGR) de 5,8% entre 2025 et 2035, portant les revenus \u00e0 $198,1 milliards.<\/li>\n<\/ul>\n<h2>Ventes directes et d\u00e9penses des superfans<\/h2>\n<p>Le rapport pr\u00e9sente un cadre \u00e0 quatre piliers pour les activit\u00e9s de vente directe aux consommateurs (D2C), identifiant <a href=\"https:\/\/interspacemusic.com\/blog\/chris-nardone-proposes-a-service-based-approach-to-artist-fan-strategy\/\">les relations avec les fans ma\u00eetris\u00e9es par les artistes<\/a> et les plateformes D2C comme des sources de croissance future des revenus.<\/p>\n<p>Il estime que ces canaux offrent des possibilit\u00e9s de revenus que les offres super-premium des DSP (fournisseurs de services num\u00e9riques) de streaming peinent \u00e0 concr\u00e9tiser.<\/p>\n<p>Goldman Sachs juge trop prudente son hypoth\u00e8se pr\u00e9c\u00e9dente selon laquelle les superfans d\u00e9pensent environ deux fois plus que les auditeurs moyens.<\/p>\n<p>Pr\u00e8s de <strong>50% des fans<\/strong> choisissent de <a href=\"https:\/\/interspacemusic.com\/blog\/music-fans-pay-to-support-artists-not-for-rewards\/\">payer davantage que le prix minimum fix\u00e9 par un artiste<\/a> lorsque les boutiques de vente directe proposent une option de paiement \u00e0 prix libre.<\/p>\n<p>Le rapport constate que les p\u00e9riodes de sortie en exclusivit\u00e9 aupr\u00e8s des fans, avant une disponibilit\u00e9 plus large en streaming, g\u00e9n\u00e8rent des ventes initiales \u00e0 forte marge sans r\u00e9duire les performances ult\u00e9rieures en streaming ni les redevances.<\/p>\n<p>Il pr\u00e9voit que les revenus annuels du secteur issus du D2C passeront de dizaines de millions aujourd\u2019hui \u00e0 des centaines de millions au cours de la prochaine d\u00e9cennie.<\/p>\n<p><strong><a href=\"https:\/\/www.universalmusic.com\/\">Universal Music Group<\/a><\/strong> dispose de partenariats et d\u2019investissements impliquant <strong>EVEN<\/strong>, <strong>Stationhead<\/strong> et <strong>HYBE&#8217;s Weverse<\/strong>.<\/p>\n<p><strong>Sony Music<\/strong> et <strong>Warner Music Group<\/strong> ont cr\u00e9\u00e9 des divisions internes d\u00e9di\u00e9es au D2C.<\/p>\n<h2>Revenus et capacit\u00e9s d\u2019accueil des concerts<\/h2>\n<p>La croissance du spectacle vivant musical devrait acc\u00e9l\u00e9rer en 2026 apr\u00e8s un ralentissement en 2025, ann\u00e9e o\u00f9 les comparaisons ont \u00e9t\u00e9 affect\u00e9es par <strong>Taylor Swift&#8217;s Eras Tour<\/strong>.<\/p>\n<p>Les chiffres et pr\u00e9visions du rapport concernant les revenus du spectacle vivant musical sont les suivants :<\/p>\n<ul>\n<li>2025 : $37,4 milliards, le chiffre r\u00e9alis\u00e9 servant de r\u00e9f\u00e9rence.<\/li>\n<li>2026 : $39,6 milliards, en hausse de 6,0% sur un an.<\/li>\n<li>2030 : $49,8 milliards, avec un CAGR de 6,0% sur cinq ans.<\/li>\n<li>2035 : plus de $65,0 milliards, avec un CAGR de 5,0% sur les cinq ann\u00e9es suivantes.<\/li>\n<\/ul>\n<p>Goldman Sachs relie la demande \u00e0 des facteurs d\u00e9mographiques et constate que le spectacle vivant musical a historiquement \u00e9t\u00e9 moins sensible aux cycles \u00e9conomiques que l\u2019ensemble des d\u00e9penses de consommation.<\/p>\n<p>Le portefeuille de projets de <strong>Live Nation&#8217;s Venue Nation<\/strong> comprend une capacit\u00e9 suppl\u00e9mentaire annonc\u00e9e de plus de <strong>768,000 places<\/strong> dans des salles omnisports, des amphith\u00e9\u00e2tres et des stades du monde entier, afin de r\u00e9pondre \u00e0 l\u2019offre des artistes et \u00e0 la demande de tourn\u00e9es.<\/p>\n<p>Les prix moyens des billets pour les 100 plus grandes tourn\u00e9es mondiales ont augment\u00e9 de <strong>37% depuis 2019<\/strong>. Les stades et les salles accueillant au moins 30,000 personnes ont enregistr\u00e9 les plus fortes hausses, avec une augmentation des prix moyens de <strong>29% entre 2023 et 2025<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"Goldman Sachs a relev\u00e9 ses pr\u00e9visions de revenus \u00e0 long terme pour la musique pour la premi\u00e8re fois depuis 2022, anticipant une croissance port\u00e9e par les tarifs des abonnements, les ventes directes aux fans et les concerts.","protected":false},"author":1,"featured_media":22212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6982],"tags":[],"class_list":["post-22214","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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