{"id":22256,"date":"2026-10-16T23:40:46","date_gmt":"2026-10-16T23:40:46","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/goldman-sachs-releve-ses-previsions-pour-la-musique-et-souligne-les-risques-de-lai-pour-les-labels-2\/"},"modified":"2026-10-16T23:40:46","modified_gmt":"2026-10-16T23:40:46","slug":"goldman-sachs-releve-ses-previsions-pour-la-musique-et-souligne-les-risques-de-lai-pour-les-labels-2","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/goldman-sachs-releve-ses-previsions-pour-la-musique-et-souligne-les-risques-de-lai-pour-les-labels-2\/","title":{"rendered":"Goldman Sachs rel\u00e8ve ses pr\u00e9visions pour la musique et souligne les risques de l\u2019AI pour les labels"},"content":{"rendered":"<p><strong>Goldman Sachs<\/strong> a relev\u00e9 ses pr\u00e9visions de revenus de la musique enregistr\u00e9e pour la premi\u00e8re fois depuis 2022, tablant sur <strong>$56,1 milliards d\u2019ici 2035<\/strong>. Son rapport Music in the Air 2026 pr\u00e9voit une croissance du secteur, tout en soulignant les risques pour les maisons de disques.<\/p>\n<p>La firme privil\u00e9gie les distributeurs de musique et de contenus audio ainsi que les entreprises du spectacle vivant, tout en adoptant une approche d\u2019investissement plus s\u00e9lective \u00e0 l\u2019\u00e9gard des d\u00e9tenteurs de droits musicaux.<\/p>\n<h2>Une croissance des revenus jusqu\u2019en 2035<\/h2>\n<p>Goldman pr\u00e9voit <a href=\"https:\/\/interspacemusic.com\/blog\/goldman-sachs-raises-music-revenue-forecast-to-198-1bn-by-2035\/\">une croissance de la musique enregistr\u00e9e, de l\u2019\u00e9dition musicale et du spectacle vivant<\/a>, les revenus du streaming par abonnement vers\u00e9s aux d\u00e9tenteurs de droits devant progresser plus vite que l\u2019ensemble du secteur.<\/p>\n<ul>\n<li><strong>Musique enregistr\u00e9e :<\/strong> un taux de croissance annuel compos\u00e9 (CAGR) de 5,9% jusqu\u2019en 2035, pour atteindre $56,1 milliards.<\/li>\n<li><strong>Revenus du streaming par abonnement vers\u00e9s aux d\u00e9tenteurs de droits :<\/strong> un CAGR de 7,1% jusqu\u2019en 2035.<\/li>\n<li><strong>Musique enregistr\u00e9e, \u00e9dition musicale et spectacle vivant r\u00e9unis :<\/strong> un CAGR de 5,8% jusqu\u2019en 2035.<\/li>\n<\/ul>\n<p>Le rapport d\u00e9crit la musique live comme \u00ab l\u2019une des dynamiques de croissance les plus fortes dans les m\u00e9dias \u00bb et pr\u00e9voit la poursuite de son expansion jusqu\u2019en 2035.<\/p>\n<p>Son positionnement s\u00e9lectif \u00e0 l\u2019\u00e9gard des d\u00e9tenteurs de droits fait suite aux difficult\u00e9s boursi\u00e8res de <strong><a href=\"https:\/\/www.universalmusic.com\/\">Universal Music<\/a><\/strong> et, dans une moindre mesure, de <strong><a href=\"https:\/\/www.wmg.com\/\">Warner Music<\/a><\/strong>.<\/p>\n<h2>Les possibilit\u00e9s de mon\u00e9tisation du streaming<\/h2>\n<p>Les perspectives de Goldman pour les distributeurs reposent sur l\u2019expansion dans les march\u00e9s en d\u00e9veloppement, une mon\u00e9tisation plus rigoureuse des offres multi-utilisateurs et l\u2019ajout de fonctionnalit\u00e9s. Le rapport identifie plusieurs domaines :<\/p>\n<ul>\n<li>Les livres audio.<\/li>\n<li>Les outils d\u2019intelligence artificielle (AI).<\/li>\n<li>Reserved.<\/li>\n<li>L\u2019audio haute fid\u00e9lit\u00e9.<\/li>\n<\/ul>\n<p>Une approche propos\u00e9e pour les offres Family consisterait \u00e0 facturer \u00ab des frais modestes \u00bb pour chaque auditeur, en remplacement d\u2019un tarif mensuel forfaitaire couvrant jusqu\u2019\u00e0 six utilisateurs.<\/p>\n<p>Goldman s\u2019attend \u00e9galement \u00e0 ce que le streaming financ\u00e9 par la publicit\u00e9 renoue avec la croissance apr\u00e8s des ann\u00e9es de r\u00e9sultats m\u00e9diocres. La firme identifie les formules d\u2019abonnement situ\u00e9es entre l\u2019acc\u00e8s gratuit et les offres premium comme une autre source potentielle de croissance.<\/p>\n<h2>Le potentiel de revenus de l\u2019AI et les risques pour les labels<\/h2>\n<p>Le rapport estime que les licences li\u00e9es \u00e0 l\u2019AI, les outils de cr\u00e9ation et les nouvelles possibilit\u00e9s de mon\u00e9tisation pourraient accro\u00eetre d\u2019environ <strong>10%<\/strong> les revenus de la musique enregistr\u00e9e d\u2019ici 2035.<\/p>\n<p>Parall\u00e8lement \u00e0 ces possibilit\u00e9s, Goldman identifie des risques \u00e0 plus long terme pour les labels, alors que <a href=\"https:\/\/interspacemusic.com\/blog\/reinier-zonnevelds-gaslab-raises-1m-for-ai-music-platform\/\">l\u2019AI g\u00e9n\u00e9rative rend la cr\u00e9ation musicale plus accessible<\/a> et intensifie la concurrence pour l\u2019\u00e9coute et les redevances.<\/p>\n<p>Le rapport avertit que l\u2019arriv\u00e9e de millions de titres g\u00e9n\u00e9r\u00e9s par l\u2019AI sur les services de streaming pourrait r\u00e9duire la part de march\u00e9 des labels et d\u00e9tourner une partie des redevances au d\u00e9triment de la propri\u00e9t\u00e9 intellectuelle issue de la cr\u00e9ation humaine.<\/p>\n","protected":false},"excerpt":{"rendered":"Goldman Sachs a relev\u00e9 ses pr\u00e9visions pour la musique enregistr\u00e9e, tout en privil\u00e9giant les distributeurs et les entreprises du spectacle vivant par rapport aux d\u00e9tenteurs de droits musicaux.","protected":false},"author":7,"featured_media":22247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6545],"tags":[],"class_list":["post-22256","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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