{"id":22523,"date":"2026-10-19T14:28:04","date_gmt":"2026-10-19T14:28:04","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/"},"modified":"2026-10-19T14:28:04","modified_gmt":"2026-10-19T14:28:04","slug":"lee-abrams-outlines-14-principles-for-digital-media-strategy","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/","title":{"rendered":"Lee Abrams Outlines 14 Principles for Digital Media Strategy"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.leeabrams.rocks\">Lee Abrams<\/a><\/strong> outlines <strong>14 principles<\/strong> for applying the creative and commercial thinking associated with rock culture to digital media. His framework connects originality and audience development with business knowledge across platforms and audience groups.<\/p>\n<p>Abrams draws parallels between rock&#8217;s cultural influence and the role of information and entertainment accessed through digital devices in the 2020s. He proposes adapting that creative approach to contemporary media, including traditional products.<\/p>\n<p>The framework identifies these characteristics:<\/p>\n<ul>\n<li><strong>Eclecticism:<\/strong> Consider unconventional ideas and original approaches.<\/li>\n<li><strong>Innovation:<\/strong> Make developing ideas an inherent part of the work.<\/li>\n<li><strong>Attitude:<\/strong> Give a brand a recognizable character.<\/li>\n<li><strong>Confidence:<\/strong> Communicate assurance that audiences can perceive.<\/li>\n<li><strong>Newness:<\/strong> Seek opportunities to develop and implement ideas first.<\/li>\n<li><strong>Broad appeal:<\/strong> Reach across demographic and lifestyle groups.<\/li>\n<li><strong>Fan development:<\/strong> Build an audience with an attachment beyond routine use.<\/li>\n<li><strong>Competitiveness:<\/strong> Pursue success and visibility in complex markets.<\/li>\n<li><strong>Artistry:<\/strong> Use creative expression to engage the imagination.<\/li>\n<li><strong>Instinct:<\/strong> Exercise independent judgment alongside historical information and expert opinion.<\/li>\n<li><strong>Originality:<\/strong> Draw inspiration from others while retaining distinctive characteristics.<\/li>\n<li><strong>Rebellion:<\/strong> Approach creative decisions with boldness and confidence.<\/li>\n<li><strong>Accessibility:<\/strong> Avoid exclusivity and arrogance.<\/li>\n<li><strong>Business knowledge:<\/strong> Combine creative work with an understanding of commercial requirements.<\/li>\n<\/ul>\n<p>Abrams presents the approach as applicable across generations, regardless of an individual&#8217;s familiarity with or preference for rock music.<\/p>\n","protected":false},"excerpt":{"rendered":"Lee Abrams presents a 14-point framework that applies ideas associated with rock culture to digital media, audience development and business strategy.","protected":false},"author":1,"featured_media":22524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[512],"tags":[50767,50765,50769,343],"class_list":["post-22523","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news","tag-digital-media","tag-lee-abrams","tag-media-strategy","tag-music-industry","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lee Abrams: 14 Principles for Digital Media Strategy<\/title>\n<meta name=\"description\" content=\"Lee Abrams outlines 14 principles for digital media strategy, drawing on rock culture to connect creative thinking, audience development and business goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lee Abrams: 14 Principles for Digital Media Strategy\" \/>\n<meta property=\"og:description\" content=\"Lee Abrams outlines 14 principles for digital media strategy, drawing on rock culture to connect creative thinking, audience development and business goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"The InterSpace Daily.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/interspacemusic\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-19T14:28:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/10\/leeabrams2023.jpg?fit=1000%2C717&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Ayodeji\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:site\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Ayodeji\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/lee-abrams-outlines-14-principles-for-digital-media-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/lee-abrams-outlines-14-principles-for-digital-media-strategy\\\/\"},\"author\":{\"name\":\"Dave Ayodeji\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/9d06a0edee2164461b4e12bf93a861f0\"},\"headline\":\"Lee Abrams Outlines 14 Principles for Digital Media Strategy\",\"datePublished\":\"2026-10-19T14:28:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/lee-abrams-outlines-14-principles-for-digital-media-strategy\\\/\"},\"wordCount\":218,\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/lee-abrams-outlines-14-principles-for-digital-media-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/19164321\\\/leeabrams2023.jpg?fit=1000%2C717&ssl=1\",\"keywords\":[\"digital media\",\"Lee Abrams\",\"media strategy\",\"Music Industry\"],\"articleSection\":[\"Industry News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/lee-abrams-outlines-14-principles-for-digital-media-strategy\\\/\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/lee-abrams-outlines-14-principles-for-digital-media-strategy\\\/\",\"name\":\"Lee Abrams: 14 Principles for Digital Media Strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/lee-abrams-outlines-14-principles-for-digital-media-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/lee-abrams-outlines-14-principles-for-digital-media-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/19164321\\\/leeabrams2023.jpg?fit=1000%2C717&ssl=1\",\"datePublished\":\"2026-10-19T14:28:04+00:00\",\"description\":\"Lee Abrams outlines 14 principles for digital media strategy, drawing on rock culture to connect creative thinking, audience development and business goals.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/lee-abrams-outlines-14-principles-for-digital-media-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/lee-abrams-outlines-14-principles-for-digital-media-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/lee-abrams-outlines-14-principles-for-digital-media-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/19164321\\\/leeabrams2023.jpg?fit=1000%2C717&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/19164321\\\/leeabrams2023.jpg?fit=1000%2C717&ssl=1\",\"width\":1000,\"height\":717,\"caption\":\"Lee Abrams, whose framework applies ideas associated with rock culture to digital media strategy.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/lee-abrams-outlines-14-principles-for-digital-media-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lee Abrams Outlines 14 Principles for Digital Media Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"name\":\"The InterSpace Daily.\",\"description\":\"Nigeria&#039;s leading music tech blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"alternateName\":\"InterSpace Daily\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\",\"name\":\"The InterSpace Daily.\",\"alternateName\":\"InterSpace Distribution\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"width\":90,\"height\":90,\"caption\":\"The InterSpace Daily.\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/interspacemusic\\\/\",\"https:\\\/\\\/x.com\\\/interspacegroup\",\"https:\\\/\\\/instagram.com\\\/interspace.africa\",\"https:\\\/\\\/youtube.com\\\/@interspacedistro\"],\"description\":\"Nigeria's leading music tech blog \u2014 streaming, distribution, royalties, AI and the business of music, covered from Lagos for artists and labels worldwide.\",\"knowsAbout\":[\"music technology\",\"music distribution\",\"music streaming\",\"music royalties\",\"Nigerian music industry\",\"Afrobeats\",\"YouTube MCNs\",\"DDEX\",\"AI in music\"],\"parentOrganization\":{\"@type\":\"Organization\",\"name\":\"The InterSpace Group\",\"url\":\"https:\\\/\\\/business.interspacemusic.com\\\/\",\"description\":\"The independent side of the global music industry \u2014 distribution, publishing, rights, and technology built for independent artists and labels.\"},\"areaServed\":[\"Nigeria\",\"Africa\",\"Worldwide\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/9d06a0edee2164461b4e12bf93a861f0\",\"name\":\"Dave Ayodeji\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=admin&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"url\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=admin&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"contentUrl\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=admin&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"caption\":\"Dave Ayodeji\"},\"description\":\"Dave Ayodeji is editor of InterSpace Daily, the music-tech brief from InterSpace Distribution. He writes on distribution mechanics, DSP economics, and the infrastructure powering African and global independent music.\",\"sameAs\":[\"https:\\\/\\\/interspacemusic.com\\\/blog\"],\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lee Abrams: 14 Principles for Digital Media Strategy","description":"Lee Abrams outlines 14 principles for digital media strategy, drawing on rock culture to connect creative thinking, audience development and business goals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Lee Abrams: 14 Principles for Digital Media Strategy","og_description":"Lee Abrams outlines 14 principles for digital media strategy, drawing on rock culture to connect creative thinking, audience development and business goals.","og_url":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/","og_site_name":"The InterSpace Daily.","article_publisher":"https:\/\/facebook.com\/interspacemusic\/","article_published_time":"2026-10-19T14:28:04+00:00","og_image":[{"width":1000,"height":717,"url":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/10\/leeabrams2023.jpg?fit=1000%2C717&ssl=1","type":"image\/jpeg"}],"author":"Dave Ayodeji","twitter_card":"summary_large_image","twitter_creator":"@interspacegroup","twitter_site":"@interspacegroup","twitter_misc":{"Written by":"Dave Ayodeji","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/#article","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/"},"author":{"name":"Dave Ayodeji","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/9d06a0edee2164461b4e12bf93a861f0"},"headline":"Lee Abrams Outlines 14 Principles for Digital Media Strategy","datePublished":"2026-10-19T14:28:04+00:00","mainEntityOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/"},"wordCount":218,"publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/10\/19164321\/leeabrams2023.jpg?fit=1000%2C717&ssl=1","keywords":["digital media","Lee Abrams","media strategy","Music Industry"],"articleSection":["Industry News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/","url":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/","name":"Lee Abrams: 14 Principles for Digital Media Strategy","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/#primaryimage"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/10\/19164321\/leeabrams2023.jpg?fit=1000%2C717&ssl=1","datePublished":"2026-10-19T14:28:04+00:00","description":"Lee Abrams outlines 14 principles for digital media strategy, drawing on rock culture to connect creative thinking, audience development and business goals.","breadcrumb":{"@id":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/#primaryimage","url":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/10\/19164321\/leeabrams2023.jpg?fit=1000%2C717&ssl=1","contentUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/10\/19164321\/leeabrams2023.jpg?fit=1000%2C717&ssl=1","width":1000,"height":717,"caption":"Lee Abrams, whose framework applies ideas associated with rock culture to digital media strategy."},{"@type":"BreadcrumbList","@id":"https:\/\/interspacemusic.com\/blog\/lee-abrams-outlines-14-principles-for-digital-media-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/interspacemusic.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Lee Abrams Outlines 14 Principles for Digital Media Strategy"}]},{"@type":"WebSite","@id":"https:\/\/interspacemusic.com\/blog\/#website","url":"https:\/\/interspacemusic.com\/blog\/","name":"The InterSpace Daily.","description":"Nigeria&#039;s leading music tech blog","publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"alternateName":"InterSpace Daily","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/interspacemusic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/interspacemusic.com\/blog\/#organization","name":"The InterSpace Daily.","alternateName":"InterSpace Distribution","url":"https:\/\/interspacemusic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","width":90,"height":90,"caption":"The InterSpace Daily."},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/interspacemusic\/","https:\/\/x.com\/interspacegroup","https:\/\/instagram.com\/interspace.africa","https:\/\/youtube.com\/@interspacedistro"],"description":"Nigeria's leading music tech blog \u2014 streaming, distribution, royalties, AI and the business of music, covered from Lagos for artists and labels worldwide.","knowsAbout":["music technology","music distribution","music streaming","music royalties","Nigerian music industry","Afrobeats","YouTube MCNs","DDEX","AI in music"],"parentOrganization":{"@type":"Organization","name":"The InterSpace Group","url":"https:\/\/business.interspacemusic.com\/","description":"The independent side of the global music industry \u2014 distribution, publishing, rights, and technology built for independent artists and labels."},"areaServed":["Nigeria","Africa","Worldwide"]},{"@type":"Person","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/9d06a0edee2164461b4e12bf93a861f0","name":"Dave Ayodeji","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=admin&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","url":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=admin&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","contentUrl":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=admin&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","caption":"Dave Ayodeji"},"description":"Dave Ayodeji is editor of InterSpace Daily, the music-tech brief from InterSpace Distribution. He writes on distribution mechanics, DSP economics, and the infrastructure powering African and global independent music.","sameAs":["https:\/\/interspacemusic.com\/blog"],"url":"https:\/\/interspacemusic.com\/blog\/author\/admin\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/10\/19164321\/leeabrams2023.jpg?fit=1000%2C717&ssl=1","_links":{"self":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/22523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/comments?post=22523"}],"version-history":[{"count":0,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/22523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media\/22524"}],"wp:attachment":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media?parent=22523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/categories?post=22523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/tags?post=22523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}