{"id":22594,"date":"2026-10-19T23:10:45","date_gmt":"2026-10-19T23:10:45","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/goldman-sachs-releve-ses-previsions-de-revenus-pour-la-musique-a-1981-milliards-dici-2035-2\/"},"modified":"2026-10-20T03:40:30","modified_gmt":"2026-10-20T03:40:30","slug":"goldman-sachs-releve-ses-previsions-de-revenus-pour-la-musique-a-1981-milliards-dici-2035-2","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/goldman-sachs-releve-ses-previsions-de-revenus-pour-la-musique-a-1981-milliards-dici-2035-2\/","title":{"rendered":"Goldman Sachs rel\u00e8ve ses pr\u00e9visions de revenus pour la musique \u00e0 $198,1 milliards d\u2019ici 2035"},"content":{"rendered":"<p><strong>Goldman Sachs<\/strong> pr\u00e9voit que les revenus mondiaux de l\u2019industrie musicale au prix de d\u00e9tail atteindront <strong><a href=\"https:\/\/interspacemusic.com\/blog\/fr\/goldman-sachs-releve-ses-previsions-de-revenus-pour-la-musique-a-1981-milliards-dici-2035\/\">$198,1 milliards d\u2019ici 2035<\/a><\/strong>, relevant ainsi ses perspectives \u00e0 long terme pour la premi\u00e8re fois depuis 2022.<\/p>\n<p>Le 10e rapport annuel de la banque, <em>Music in the Air<\/em>, identifie les hausses des prix des abonnements, l\u2019expansion dans les march\u00e9s \u00e9mergents, les ventes directes aux fans et les \u00e9v\u00e9nements live comme des moteurs de croissance, alors que l\u2019adoption des abonnements arrive \u00e0 maturit\u00e9 dans les march\u00e9s d\u00e9velopp\u00e9s.<\/p>\n<h2>Perspectives de revenus mondiaux<\/h2>\n<p>Les pr\u00e9visions couvrent la musique enregistr\u00e9e, l\u2019\u00e9dition musicale et la musique live. Goldman Sachs pr\u00e9voit :<\/p>\n<ul>\n<li>Des revenus mondiaux au prix de d\u00e9tail de <strong>$112,5 milliards en 2025<\/strong>.<\/li>\n<li>Une croissance des revenus sur un an de <strong>6,7% en 2026<\/strong>.<\/li>\n<li>Un taux de croissance annuel compos\u00e9 (CAGR) de <strong>5,8% de 2025 \u00e0 2035<\/strong>.<\/li>\n<\/ul>\n<h2>Ventes directes aux fans<\/h2>\n<p>Le rapport identifie les plateformes de vente directe aux consommateurs (D2C) et les relations avec les fans g\u00e9r\u00e9es directement par les artistes comme une source croissante de revenus potentiels, comparant leurs progr\u00e8s aux difficult\u00e9s que rencontrent les fournisseurs de services num\u00e9riques de streaming (DSPs) pour lancer des offres premium.<\/p>\n<p>Goldman Sachs juge trop prudente son hypoth\u00e8se pr\u00e9c\u00e9dente selon laquelle les superfans d\u00e9pensent environ deux fois plus qu\u2019un auditeur moyen. Pr\u00e8s de <strong>50% des fans<\/strong> paient davantage que le prix minimum fix\u00e9 par un artiste lorsque les boutiques de vente directe leur en donnent la possibilit\u00e9.<\/p>\n<p>Le rapport d\u00e9crit un mod\u00e8le D2C structur\u00e9 autour de quatre piliers. Il constate \u00e9galement que les p\u00e9riodes de sortie r\u00e9serv\u00e9es \u00e0 la vente directe aux fans, avant une disponibilit\u00e9 plus large en streaming, g\u00e9n\u00e8rent des ventes initiales \u00e0 forte marge sans r\u00e9duire les performances ult\u00e9rieures en streaming ni les redevances.<\/p>\n<p>Goldman Sachs pr\u00e9voit que les revenus annuels du secteur D2C passeront de dizaines de millions aujourd\u2019hui \u00e0 des centaines de millions au cours de la prochaine d\u00e9cennie.<\/p>\n<p><strong>Universal Music Group (UMG)<\/strong> compte des partenariats et des investissements impliquant <strong>EVEN<\/strong>, <strong>Stationhead<\/strong> et <strong>HYBE\u2019s Weverse<\/strong>. <strong>Sony Music<\/strong> et <strong>Warner Music Group (WMG)<\/strong> ont cr\u00e9\u00e9 des divisions D2C internes.<\/p>\n<h2>Croissance de la musique live<\/h2>\n<p>Goldman Sachs s\u2019attend \u00e0 une acc\u00e9l\u00e9ration de la croissance de la musique live en 2026 apr\u00e8s une l\u00e9g\u00e8re pause en 2025, ann\u00e9e o\u00f9 les comparaisons ont \u00e9t\u00e9 affect\u00e9es par la tourn\u00e9e Eras Tour de <strong><a href=\"https:\/\/www.taylorswift.com\/\">Taylor Swift<\/a><\/strong>.<\/p>\n<p>Le rapport pr\u00e9voit une croissance annuelle de 6,0% jusqu\u2019en 2030 et de 5,0% jusqu\u2019en 2035, avec les revenus suivants :<\/p>\n<ul>\n<li>2025 : <strong>$37,4 milliards<\/strong>, le chiffre r\u00e9alis\u00e9 servant de r\u00e9f\u00e9rence.<\/li>\n<li>2026 : <strong>$39,6 milliards<\/strong>, en hausse de 6,0% sur un an.<\/li>\n<li>2030 : <strong>$49,8 milliards<\/strong>, avec un CAGR annonc\u00e9 sur cinq ans de 6,0%.<\/li>\n<li>2035 : <strong>Plus de $65,0 milliards<\/strong>, avec un CAGR annonc\u00e9 sur cinq ans de 5,0%.<\/li>\n<\/ul>\n<p>La banque relie la demande de musique live \u00e0 des facteurs d\u00e9mographiques et constate que les d\u00e9penses consacr\u00e9es \u00e0 la musique live ont historiquement \u00e9t\u00e9 moins cycliques que les d\u00e9penses de consommation dans leur ensemble.<\/p>\n<h2>Capacit\u00e9 des salles et prix des billets<\/h2>\n<p>Les projets de <strong>Live Nation\u2019s Venue Nation<\/strong> comprennent plus de <strong>768,000 places<\/strong> de nouvelles capacit\u00e9s annonc\u00e9es dans des salles omnisports, des amphith\u00e9\u00e2tres et des stades \u00e0 travers le monde.<\/p>\n<p>Les prix moyens des billets des 100 plus grandes tourn\u00e9es mondiales ont augment\u00e9 de <strong>37% depuis 2019<\/strong>. Les lieux pouvant accueillir au moins 30,000 personnes ont enregistr\u00e9 les plus fortes hausses, avec une augmentation des prix moyens de <strong>29% entre 2023 et 2025<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"Goldman Sachs a relev\u00e9 ses pr\u00e9visions de revenus \u00e0 long terme pour l\u2019industrie musicale, invoquant les hausses des prix des abonnements, les ventes directes aux fans et les d\u00e9penses consacr\u00e9es \u00e0 la musique live.","protected":false},"author":6,"featured_media":22481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6545],"tags":[],"class_list":["post-22594","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 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