{"id":22595,"date":"2026-10-19T23:25:38","date_gmt":"2026-10-19T23:25:38","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/goldman-sachs-eleva-su-prevision-de-ingresos-de-la-industria-musical-a-198-1-mil-millones-para-2035\/"},"modified":"2026-10-20T03:40:30","modified_gmt":"2026-10-20T03:40:30","slug":"goldman-sachs-eleva-su-prevision-de-ingresos-de-la-industria-musical-a-198-1-mil-millones-para-2035","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/es\/goldman-sachs-eleva-su-prevision-de-ingresos-de-la-industria-musical-a-198-1-mil-millones-para-2035\/","title":{"rendered":"Goldman Sachs eleva su previsi\u00f3n de ingresos de la industria musical a $198.1 mil millones para 2035"},"content":{"rendered":"<p><strong>Goldman Sachs<\/strong> prev\u00e9 que los ingresos globales de la industria musical por ventas al consumidor alcanzar\u00e1n <strong><a href=\"https:\/\/interspacemusic.com\/blog\/es\/goldman-sachs-eleva-su-prevision-de-ingresos-de-la-musica-a-198-1bn-para-2035-2\/\">$198.1 mil millones para 2035<\/a><\/strong>, lo que eleva su perspectiva a largo plazo por primera vez desde 2022.<\/p>\n<p>El 10.\u00ba informe anual del banco, <em>Music in the Air<\/em>, identifica los aumentos en los precios de las suscripciones, la expansi\u00f3n en mercados emergentes, las ventas directas a fans y los eventos en vivo como motores de crecimiento a medida que la adopci\u00f3n de suscripciones alcanza su madurez en los mercados desarrollados.<\/p>\n<h2>Perspectivas de ingresos globales<\/h2>\n<p>La previsi\u00f3n abarca la m\u00fasica grabada, la edici\u00f3n musical y la m\u00fasica en vivo. Goldman Sachs proyecta:<\/p>\n<ul>\n<li>Ingresos globales por ventas al consumidor de <strong>$112.5 mil millones en 2025<\/strong>.<\/li>\n<li>Un crecimiento interanual de los ingresos del <strong>6.7% en 2026<\/strong>.<\/li>\n<li>Una tasa de crecimiento anual compuesta (CAGR) del <strong>5.8% de 2025 a 2035<\/strong>.<\/li>\n<\/ul>\n<h2>Ventas directas a fans<\/h2>\n<p>El informe identifica las plataformas de venta directa al consumidor (D2C) y las relaciones con los fans gestionadas por los propios artistas como una oportunidad creciente de ingresos, y compara sus avances con las dificultades que enfrentan los proveedores de servicios digitales de streaming (DSPs) para introducir niveles de suscripci\u00f3n pr\u00e9mium.<\/p>\n<p>Goldman Sachs considera demasiado conservador su supuesto anterior de que los superfans gastan aproximadamente el doble que un oyente promedio. Casi el <strong>50% de los fans<\/strong> paga por encima del precio m\u00ednimo fijado por un artista cuando las tiendas de venta directa ofrecen esa opci\u00f3n.<\/p>\n<p>El informe describe un modelo D2C construido sobre cuatro pilares. Tambi\u00e9n concluye que los per\u00edodos de lanzamiento directo a fans previos a una disponibilidad m\u00e1s amplia en streaming generan ventas iniciales con altos m\u00e1rgenes sin reducir el desempe\u00f1o posterior en streaming ni las regal\u00edas.<\/p>\n<p>Goldman Sachs prev\u00e9 que los ingresos anuales de la industria por D2C pasar\u00e1n de decenas de millones en la actualidad a cientos de millones durante la pr\u00f3xima d\u00e9cada.<\/p>\n<p><strong>Universal Music Group (UMG)<\/strong> tiene alianzas e inversiones que involucran a <strong>EVEN<\/strong>, <strong>Stationhead<\/strong> y <strong>HYBE\u2019s Weverse<\/strong>. <strong>Sony Music<\/strong> y <strong>Warner Music Group (WMG)<\/strong> han establecido divisiones internas de D2C.<\/p>\n<h2>Crecimiento de la m\u00fasica en vivo<\/h2>\n<p>Goldman Sachs espera que el crecimiento de la m\u00fasica en vivo se acelere en 2026 tras una leve pausa en 2025, cuando las comparaciones se vieron afectadas por la gira Eras Tour de <strong><a href=\"https:\/\/www.taylorswift.com\/\">Taylor Swift<\/a><\/strong>.<\/p>\n<p>El informe prev\u00e9 un crecimiento anual del 6.0% hasta 2030 y del 5.0% hasta 2035, con las siguientes cifras de ingresos:<\/p>\n<ul>\n<li>2025: <strong>$37.4 mil millones<\/strong>, la cifra real utilizada como base.<\/li>\n<li>2026: <strong>$39.6 mil millones<\/strong>, un aumento interanual del 6.0%.<\/li>\n<li>2030: <strong>$49.8 mil millones<\/strong>, con una CAGR indicada del 6.0% a cinco a\u00f1os.<\/li>\n<li>2035: <strong>M\u00e1s de $65.0 mil millones<\/strong>, con una CAGR indicada del 5.0% a cinco a\u00f1os.<\/li>\n<\/ul>\n<p>El banco vincula la demanda de m\u00fasica en vivo con factores demogr\u00e1ficos y concluye que, hist\u00f3ricamente, el gasto en m\u00fasica en vivo ha sido menos c\u00edclico que el gasto general de los consumidores.<\/p>\n<h2>Capacidad de los recintos y precios de las entradas<\/h2>\n<p>Los proyectos de <strong>Live Nation\u2019s Venue Nation<\/strong> incluyen m\u00e1s de <strong>768,000 asientos<\/strong> de nueva capacidad anunciada en arenas, anfiteatros y estadios de todo el mundo.<\/p>\n<p>Los precios promedio de las entradas para las 100 principales giras del mundo han aumentado un <strong>37% desde 2019<\/strong>. Los recintos con capacidad para al menos 30,000 personas registraron los mayores incrementos, con un aumento de los precios promedio del <strong>29% entre 2023 y 2025<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"Goldman Sachs ha elevado su previsi\u00f3n de ingresos a largo plazo para la industria musical, citando los aumentos en los precios de las suscripciones, las ventas directas a fans y el gasto en m\u00fasica en vivo.","protected":false},"author":6,"featured_media":22481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6566],"tags":[],"class_list":["post-22595","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-es","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 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