{"id":22599,"date":"2026-10-19T23:40:42","date_gmt":"2026-10-19T23:40:42","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/goldman-sachs-eleva-su-prevision-de-ingresos-de-la-industria-musical-a-198-1-mil-millones-para-2035-2\/"},"modified":"2026-10-20T03:40:30","modified_gmt":"2026-10-20T03:40:30","slug":"goldman-sachs-eleva-su-prevision-de-ingresos-de-la-industria-musical-a-198-1-mil-millones-para-2035-2","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/es\/goldman-sachs-eleva-su-prevision-de-ingresos-de-la-industria-musical-a-198-1-mil-millones-para-2035-2\/","title":{"rendered":"Goldman Sachs eleva su previsi\u00f3n de ingresos de la industria musical a $198.1 mil millones para 2035"},"content":{"rendered":"<p><strong>Goldman Sachs<\/strong> prev\u00e9 que los ingresos globales de la industria musical a precios minoristas alcanzar\u00e1n <strong><a href=\"https:\/\/interspacemusic.com\/blog\/es\/goldman-sachs-eleva-su-prevision-de-ingresos-de-la-musica-a-198-1bn-para-2035-2\/\">$198.1 mil millones para 2035<\/a><\/strong>, elevando su proyecci\u00f3n a largo plazo por primera vez desde 2022.<\/p>\n<p>La 10\u00aa edici\u00f3n anual del informe <em>Music in the Air<\/em> del banco identifica los aumentos de precios de las suscripciones, la expansi\u00f3n en mercados emergentes, las ventas directas a los fans y los eventos en vivo como motores de crecimiento, a medida que la adopci\u00f3n de suscripciones madura en los mercados desarrollados.<\/p>\n<h2>Perspectivas de ingresos globales<\/h2>\n<p>La previsi\u00f3n abarca la m\u00fasica grabada, la edici\u00f3n musical y la m\u00fasica en vivo. Goldman Sachs proyecta:<\/p>\n<ul>\n<li>Ingresos globales a precios minoristas de <strong>$112.5 mil millones en 2025<\/strong>.<\/li>\n<li>Un crecimiento interanual de los ingresos del <strong>6.7% en 2026<\/strong>.<\/li>\n<li>Una tasa de crecimiento anual compuesta (CAGR) del <strong>5.8% de 2025 a 2035<\/strong>.<\/li>\n<\/ul>\n<h2>Ventas directas a los fans<\/h2>\n<p>El informe identifica las plataformas de venta directa al consumidor (D2C) y las relaciones con los fans gestionadas por los propios artistas como una oportunidad de ingresos en expansi\u00f3n, y compara sus avances con las dificultades que enfrentan los proveedores de servicios digitales (DSPs) de streaming para introducir niveles pr\u00e9mium.<\/p>\n<p>Goldman Sachs considera demasiado conservadora su suposici\u00f3n anterior de que los superfans gastan aproximadamente el doble que un oyente promedio. Casi el <strong>50% de los fans<\/strong> paga por encima del precio m\u00ednimo fijado por un artista cuando las tiendas de venta directa ofrecen esa opci\u00f3n.<\/p>\n<p>El informe describe un modelo D2C basado en cuatro pilares. Tambi\u00e9n concluye que los per\u00edodos de lanzamiento exclusivo de venta directa a los fans, antes de una disponibilidad m\u00e1s amplia en streaming, generan ventas iniciales con altos m\u00e1rgenes sin reducir el rendimiento posterior en streaming ni las regal\u00edas.<\/p>\n<p>Goldman Sachs prev\u00e9 que los ingresos anuales de la industria por D2C pasar\u00e1n de decenas de millones en la actualidad a cientos de millones durante la pr\u00f3xima d\u00e9cada.<\/p>\n<p><strong>Universal Music Group (UMG)<\/strong> mantiene alianzas e inversiones vinculadas a <strong>EVEN<\/strong>, <strong>Stationhead<\/strong> y <strong>HYBE\u2019s Weverse<\/strong>. <strong>Sony Music<\/strong> y <strong>Warner Music Group (WMG)<\/strong> han establecido divisiones internas de D2C.<\/p>\n<h2>Crecimiento de la m\u00fasica en vivo<\/h2>\n<p>Goldman Sachs espera que el crecimiento de la m\u00fasica en vivo se acelere en 2026 tras una leve pausa en 2025, cuando las comparaciones se vieron afectadas por la gira Eras Tour de <strong><a href=\"https:\/\/www.taylorswift.com\/\">Taylor Swift<\/a><\/strong>.<\/p>\n<p>El informe prev\u00e9 un crecimiento anual del 6.0% hasta 2030 y del 5.0% hasta 2035, con las siguientes cifras de ingresos:<\/p>\n<ul>\n<li>2025: <strong>$37.4 mil millones<\/strong>, la cifra real\/de base.<\/li>\n<li>2026: <strong>$39.6 mil millones<\/strong>, un aumento interanual del 6.0%.<\/li>\n<li>2030: <strong>$49.8 mil millones<\/strong>, con una CAGR indicada del 6.0% a cinco a\u00f1os.<\/li>\n<li>2035: <strong>M\u00e1s de $65.0 mil millones<\/strong>, con una CAGR indicada del 5.0% a cinco a\u00f1os.<\/li>\n<\/ul>\n<p>El banco vincula la demanda de m\u00fasica en vivo con factores demogr\u00e1ficos y concluye que el gasto en m\u00fasica en vivo ha sido hist\u00f3ricamente menos c\u00edclico que el gasto general de los consumidores.<\/p>\n<h2>Capacidad de los recintos y precios de las entradas<\/h2>\n<p>La cartera de proyectos de <strong>Live Nation\u2019s Venue Nation<\/strong> incluye m\u00e1s de <strong>768,000 asientos<\/strong> de nueva capacidad anunciada en arenas, anfiteatros y estadios de todo el mundo.<\/p>\n<p>Los precios promedio de las entradas para las 100 principales giras del mundo han aumentado un <strong>37% desde 2019<\/strong>. Los recintos con capacidad para al menos 30,000 personas registraron los mayores incrementos, con un aumento de los precios promedio del <strong>29% entre 2023 y 2025<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"Goldman Sachs elev\u00f3 su previsi\u00f3n de ingresos a largo plazo para la industria musical, impulsada por los aumentos de precios de las suscripciones, las ventas directas a los fans y el gasto en m\u00fasica en vivo.","protected":false},"author":6,"featured_media":22481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6566],"tags":[],"class_list":["post-22599","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-es","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 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