{"id":22665,"date":"2026-10-20T11:40:35","date_gmt":"2026-10-20T11:40:35","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/?p=22665"},"modified":"2026-10-20T12:52:25","modified_gmt":"2026-10-20T12:52:25","slug":"believe-expands-romain-viviens-global-head-of-music-role","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/believe-expands-romain-viviens-global-head-of-music-role\/","title":{"rendered":"Believe Expands Romain Vivien\u2019s Global Head of Music Role"},"content":{"rendered":"<p><strong>Believe<\/strong> has expanded <strong>Romain Vivien<\/strong>\u2019s responsibilities as Global Head of Music, giving him direct leadership of its three geographic regions and responsibility for strategic partnerships. He will retain oversight of the company\u2019s global recorded music activities, bringing those functions together under one executive.<\/p>\n<h2>Three regional presidents report to Vivien<\/h2>\n<p>The regional structure covers the Americas, Asia-Pacific (APAC), and Europe, the Middle East and Africa (EMEA). Each region will have a president reporting directly to Vivien:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/interspacemusic.com\/blog\/believe-appoints-adriana-sein-as-president-americas\/\">Adriana Sein<\/a><\/strong> joins as President Americas, overseeing the United States, Canada and Latin America. Her previous experience includes <a href=\"https:\/\/www.wmg.com\/\">Warner Music Group<\/a>, Sony Music Entertainment and Ultra Music.<\/li>\n<li><strong>Sylvain Delange<\/strong> remains President APAC, with responsibility for Believe\u2019s market position and growth across Asia-Pacific.<\/li>\n<li><strong><a href=\"https:\/\/interspacemusic.com\/blog\/believe-appoints-viktoria-siniavskaia-as-emea-president\/\">Viktoria Siniavskaia<\/a><\/strong> becomes President EMEA, overseeing the newly established region. She previously led operations across the Middle East, Turkey and Africa, Eastern and Southern Europe, and the Americas.<\/li>\n<\/ul>\n<h2>Changes support five-year strategy<\/h2>\n<p>The appointments form part of Believe\u2019s commercial restructuring under its <strong>five-year<\/strong> \u201cFrom Access to Success\u201d plan. Launched in <strong>January 2025<\/strong>, the strategy supports the company\u2019s ambitions for 2030 and its transition into a full-service artist development business supported by technology.<\/p>\n<p>Vivien\u2019s recorded music responsibilities are supported by <strong>Elsa Bahamonde Bourgain<\/strong>, President of Believe Artist Services &amp; Believe Label &amp; Artist Solutions, and <strong>Brian Miller<\/strong>, Chief Business Officer for TuneCore. <strong>Chris Meehan<\/strong> leads publishing as CEO of Publishing.<\/p>\n<p>Believe says the structure is intended to connect regional operations, global business lines and strategic partnerships while retaining local expertise and an entrepreneurial culture. Founder and CEO <strong>Denis Ladegaillerie<\/strong> said the regional changes would bring the company closer to artists, songwriters, labels and publishers.<\/p>\n<h2>Vivien\u2019s career at Believe<\/h2>\n<p>Vivien became CEO of Believe France in <strong>2008<\/strong> and was appointed Global Head of Music and President for Europe in <strong>2024<\/strong>. He has almost 30 years of music industry experience.<\/p>\n<p>He began his career at Virgin in 1996 before holding several positions at EMI, including Managing Director of Capitol France. He is vice president of the French independent music trade body and a board member of the French record producers\u2019 collecting society.<\/p>\n<p>Vivien also served as President of the Victoires de la Musique in 2020 and 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"Believe has expanded Romain Vivien\u2019s responsibilities to include direct leadership of its three geographic regions and oversight of strategic partnerships.","protected":false},"author":3,"featured_media":22666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[512],"tags":[],"class_list":["post-22665","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Romain Vivien Expands Responsibilities As Global Head Of Music At Believe<\/title>\n<meta name=\"description\" content=\"PARIS (CelebrityAccess) - Global artist development company Believe unveils the expanded responsibilities of Romain Vivien as Global Head of Music. 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