{"id":22915,"date":"2026-10-21T13:25:51","date_gmt":"2026-10-21T13:25:51","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/hive-leve-27-millions-alors-que-ticketmaster-developpe-ses-activites-liees-a-lai\/"},"modified":"2026-10-21T13:25:51","modified_gmt":"2026-10-21T13:25:51","slug":"hive-leve-27-millions-alors-que-ticketmaster-developpe-ses-activites-liees-a-lai","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/hive-leve-27-millions-alors-que-ticketmaster-developpe-ses-activites-liees-a-lai\/","title":{"rendered":"Hive l\u00e8ve $27 millions alors que Ticketmaster d\u00e9veloppe ses activit\u00e9s li\u00e9es \u00e0 l\u2019AI"},"content":{"rendered":"<p><strong>Hive<\/strong> a lev\u00e9 <strong>$27 millions<\/strong> lors d\u2019un tour de financement de s\u00e9rie B aupr\u00e8s de <strong>Frontier Growth<\/strong> afin de se d\u00e9velopper \u00e0 l\u2019international et de faire \u00e9voluer sa plateforme marketing d\u00e9di\u00e9e aux \u00e9v\u00e9nements en direct.<\/p>\n<p>Ce financement intervient parall\u00e8lement \u00e0 des investissements technologiques chez <strong><a href=\"https:\/\/www.ticketmaster.com\/\">Ticketmaster<\/a><\/strong> et \u00e0 une proc\u00e9dure devant la justice f\u00e9d\u00e9rale concernant des pratiques de revente de billets.<\/p>\n<h2>Hive pr\u00e9voit une expansion et de nouveaux outils<\/h2>\n<p>Hive combine les donn\u00e9es d\u2019achat de billets avec des outils d\u2019e-mail, de SMS (service de messages courts), de publicit\u00e9 et de CRM (gestion de la relation client), gr\u00e2ce \u00e0 plus de <strong>40 int\u00e9grations avec des services de billetterie<\/strong>.<\/p>\n<p>Ces int\u00e9grations comprennent Ticketmaster, <strong>AXS<\/strong>, <strong>Eventim<\/strong>, <strong>Etix<\/strong>, <strong>Tixr<\/strong> et <strong>DICE<\/strong>. Hive affirme que sa plateforme a contribu\u00e9 \u00e0 g\u00e9n\u00e9rer plus de <strong>$1 milliard<\/strong> de ventes de billets.<\/p>\n<p>L\u2019investissement financera l\u2019expansion mondiale, de nouvelles int\u00e9grations dans les domaines de la billetterie, des donn\u00e9es et de la publicit\u00e9, ainsi que de nouveaux assistants AI (intelligence artificielle).<\/p>\n<h2>Ticketmaster acquiert Ragie.ai et nomme des dirigeants<\/h2>\n<p>Ticketmaster a acquis la start-up sp\u00e9cialis\u00e9e dans l\u2019AI <strong>Ragie.ai<\/strong> pour un montant non divulgu\u00e9 afin de renforcer son infrastructure d\u2019AI et d\u2019acc\u00e9l\u00e9rer le d\u00e9veloppement. Ragie d\u00e9crit sa technologie comme un moteur de contexte pour les agents, les assistants et les applications.<\/p>\n<p>Ticketmaster a \u00e9galement nomm\u00e9 trois dirigeants dans le domaine technologique :<\/p>\n<ul>\n<li><strong>Jim Freeman, chief technology officer:<\/strong> Cet ancien vice president d\u2019Amazon a contribu\u00e9 au lancement de Prime Video avant de diriger l\u2019ing\u00e9nierie et les produits chez Zalando. Il supervisera l\u2019ing\u00e9nierie \u00e0 l\u2019\u00e9chelle mondiale, la modernisation des plateformes, la transformation li\u00e9e \u00e0 l\u2019AI et la r\u00e9silience.<\/li>\n<li><strong>Rachel Smith, senior vice president of data science and machine learning:<\/strong> Cette ancienne dirigeante de Block mettra en place la premi\u00e8re organisation de Ticketmaster consacr\u00e9e \u00e0 ces domaines, couvrant la d\u00e9tection des fraudes, la lutte contre les bots et l\u2019am\u00e9lioration de l\u2019exp\u00e9rience des fans.<\/li>\n<li><strong>Chuck Mortimore, senior vice president of product:<\/strong> Cet ancien dirigeant de Disney, Stripe, Visa et Salesforce pilotera la strat\u00e9gie produit en mati\u00e8re d\u2019identit\u00e9, d\u2019acc\u00e8s et de confiance, notamment la gestion s\u00e9curis\u00e9e des comptes et des billets ainsi que les protections contre les acc\u00e8s non autoris\u00e9s.<\/li>\n<\/ul>\n<p>Une nouvelle fuite de donn\u00e9es a \u00e9galement \u00e9t\u00e9 signal\u00e9e au sein de la filiale br\u00e9silienne de Ticketmaster.<\/p>\n<h2>Des agences f\u00e9d\u00e9rales engagent des poursuites contre REPS &amp; Co<\/h2>\n<p>Une plainte d\u00e9pos\u00e9e par le <a href=\"https:\/\/www.justice.gov\/\">Department of Justice (DOJ)<\/a> et la Federal Trade Commission (FTC) affirme que le revendeur de billets <strong>REPS &amp; Co<\/strong> a enfreint le FTC Act et le Better Online Ticket Sales (BOTS) Act.<\/p>\n<p>Selon la plainte, l\u2019entreprise aurait ouvert des milliers de comptes sur des plateformes comme Ticketmaster et AXS pour contourner les limites d\u2019achat, g\u00e9n\u00e9rant plus de <strong>$120 millions de b\u00e9n\u00e9fices \u00e0 la revente<\/strong>.<\/p>\n<p>La <strong>National Independent Talent Organization (NITO)<\/strong> a soutenu cette action. Son Executive director, <strong>Nathaniel Marro<\/strong>, a d\u00e9clar\u00e9 :<\/p>\n<blockquote>\n<p>\u00ab NITO salue la proc\u00e9dure engag\u00e9e par la FTC et le DOJ contre REPS &amp; Co et soutiendra la poursuite de leurs efforts pour faire respecter le BOTS Act et sanctionner ceux qui l\u2019enfreignent \u00bb,<\/p>\n<\/blockquote>\n<p>Marro a d\u00e9crit les revendeurs comme des entreprises b\u00e9n\u00e9ficiant de soutiens financiers et mobilisant des milliards de dollars pour d\u00e9ployer des bots afin d\u2019obtenir les places les plus recherch\u00e9es. Il a appel\u00e9 \u00e0 plafonner les prix de revente.<\/p>\n<h2>Live Nation et Ticketmaster contestent une autre action en justice<\/h2>\n<p><strong>Live Nation<\/strong> et Ticketmaster ont d\u00e9pos\u00e9 cette semaine une r\u00e9ponse \u00e0 une autre action en justice intent\u00e9e par la FTC et sept \u00c9tats.<\/p>\n<p>Les entreprises affirment que les autorit\u00e9s font une mauvaise application du BOTS Act en cherchant \u00e0 sanctionner une plateforme de billetterie que cette loi \u00e9tait, selon elles, cens\u00e9e prot\u00e9ger.<\/p>\n","protected":false},"excerpt":{"rendered":"Hive a lev\u00e9 $27 millions aupr\u00e8s de Frontier Growth, tandis que Ticketmaster d\u00e9veloppe ses activit\u00e9s li\u00e9es \u00e0 l\u2019AI et que les autorit\u00e9s f\u00e9d\u00e9rales engagent des poursuites concernant la revente de billets.","protected":false},"author":7,"featured_media":22914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6982],"tags":[],"class_list":["post-22915","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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