{"id":22916,"date":"2026-10-21T13:25:51","date_gmt":"2026-10-21T13:25:51","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/hive-recauda-27-millones-mientras-ticketmaster-amplia-sus-operaciones-de-ai\/"},"modified":"2026-10-21T13:25:51","modified_gmt":"2026-10-21T13:25:51","slug":"hive-recauda-27-millones-mientras-ticketmaster-amplia-sus-operaciones-de-ai","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/es\/hive-recauda-27-millones-mientras-ticketmaster-amplia-sus-operaciones-de-ai\/","title":{"rendered":"Hive recauda $27 millones mientras Ticketmaster ampl\u00eda sus operaciones de AI"},"content":{"rendered":"<p><strong>Hive<\/strong> ha recaudado <strong>$27 millones<\/strong> en una ronda de financiamiento Series B de <strong>Frontier Growth<\/strong> para expandirse internacionalmente y desarrollar su plataforma de marketing para eventos en vivo.<\/p>\n<p>El financiamiento coincide con inversiones tecnol\u00f3gicas en <strong><a href=\"https:\/\/www.ticketmaster.com\/\">Ticketmaster<\/a><\/strong> y acciones judiciales federales relacionadas con las pr\u00e1cticas de reventa de entradas.<\/p>\n<h2>Hive planea su expansi\u00f3n y nuevas herramientas<\/h2>\n<p>Hive combina datos de compra de entradas con herramientas de correo electr\u00f3nico, SMS (servicio de mensajes cortos), publicidad y CRM (gesti\u00f3n de relaciones con los clientes) mediante m\u00e1s de <strong>40 integraciones con plataformas de venta de entradas<\/strong>.<\/p>\n<p>Estas integraciones incluyen Ticketmaster, <strong>AXS<\/strong>, <strong>Eventim<\/strong>, <strong>Etix<\/strong>, <strong>Tixr<\/strong> y <strong>DICE<\/strong>. Hive afirma que su plataforma ha ayudado a generar m\u00e1s de <strong>$1 mil millones<\/strong> en ventas de entradas.<\/p>\n<p>La inversi\u00f3n financiar\u00e1 la expansi\u00f3n global, m\u00e1s integraciones de venta de entradas, datos y publicidad, y nuevos asistentes de AI (inteligencia artificial).<\/p>\n<h2>Ticketmaster adquiere Ragie.ai y nombra ejecutivos<\/h2>\n<p>Ticketmaster adquiri\u00f3 la startup de AI <strong>Ragie.ai<\/strong> por un monto no revelado para fortalecer su infraestructura de AI y acelerar el desarrollo. Ragie describe su tecnolog\u00eda como un motor de contexto para agentes, asistentes y aplicaciones.<\/p>\n<p>Ticketmaster tambi\u00e9n nombr\u00f3 a tres ejecutivos de tecnolog\u00eda:<\/p>\n<ul>\n<li><strong>Jim Freeman, chief technology officer:<\/strong> El ex vice president de Amazon ayud\u00f3 a lanzar Prime Video y posteriormente dirigi\u00f3 las \u00e1reas de ingenier\u00eda y producto en Zalando. Supervisar\u00e1 la ingenier\u00eda global, la modernizaci\u00f3n de la plataforma, la transformaci\u00f3n con AI y la resiliencia.<\/li>\n<li><strong>Rachel Smith, senior vice president of data science and machine learning:<\/strong> La exejecutiva de Block establecer\u00e1 la primera organizaci\u00f3n de Ticketmaster dedicada a estos campos, que abarcar\u00e1 la detecci\u00f3n de fraude, la mitigaci\u00f3n de bots y las mejoras en la experiencia de los fans.<\/li>\n<li><strong>Chuck Mortimore, senior vice president of product:<\/strong> El exejecutivo de Disney, Stripe, Visa y Salesforce liderar\u00e1 la estrategia de producto para identidad, acceso y confianza, incluida la gesti\u00f3n segura de cuentas y entradas y las protecciones contra el acceso no autorizado.<\/li>\n<\/ul>\n<p>Tambi\u00e9n se ha reportado una nueva filtraci\u00f3n de datos en la filial brasile\u00f1a de Ticketmaster.<\/p>\n<h2>Agencias federales presentan una demanda contra REPS &amp; Co<\/h2>\n<p>Un escrito judicial presentado por el <a href=\"https:\/\/www.justice.gov\/\">Department of Justice (DOJ)<\/a> y la Federal Trade Commission (FTC) alega que la empresa de reventa de entradas <strong>REPS &amp; Co<\/strong> infringi\u00f3 la FTC Act y la Better Online Ticket Sales (BOTS) Act.<\/p>\n<p>La demanda alega que la empresa abri\u00f3 miles de cuentas en plataformas como Ticketmaster y AXS para eludir los l\u00edmites de compra, lo que gener\u00f3 m\u00e1s de <strong>$120 millones en ganancias por reventa<\/strong>.<\/p>\n<p>La <strong>National Independent Talent Organization (NITO)<\/strong> respald\u00f3 la acci\u00f3n. El Executive director <strong>Nathaniel Marro<\/strong> declar\u00f3:<\/p>\n<blockquote>\n<p>\u201cNITO aplaude a la FTC y al DOJ por su demanda contra REPS &amp; Co y apoyar\u00e1 sus esfuerzos continuos para actuar contra quienes infringen la BOTS Act\u201d,<\/p>\n<\/blockquote>\n<p>Marro describi\u00f3 a los revendedores como empresas con respaldo financiero que destinan miles de millones de d\u00f3lares al uso de bots para obtener asientos codiciados, y pidi\u00f3 que se establezcan l\u00edmites a la reventa.<\/p>\n<h2>Live Nation y Ticketmaster impugnan otra demanda<\/h2>\n<p><strong>Live Nation<\/strong> y Ticketmaster presentaron esta semana una respuesta a otra demanda interpuesta por la FTC y siete estados.<\/p>\n<p>Las empresas sostienen que los reguladores est\u00e1n aplicando incorrectamente la BOTS Act al intentar sancionar a una plataforma de venta de entradas que, seg\u00fan afirman, la ley buscaba proteger.<\/p>\n","protected":false},"excerpt":{"rendered":"Hive ha 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entradas.","protected":false},"author":7,"featured_media":22914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7002],"tags":[],"class_list":["post-22916","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-es","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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