{"id":22921,"date":"2026-10-21T13:55:54","date_gmt":"2026-10-21T13:55:54","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/hive-leve-27-millions-tandis-que-ticketmaster-developpe-ses-activites-liees-a-lai\/"},"modified":"2026-10-21T13:55:54","modified_gmt":"2026-10-21T13:55:54","slug":"hive-leve-27-millions-tandis-que-ticketmaster-developpe-ses-activites-liees-a-lai","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/hive-leve-27-millions-tandis-que-ticketmaster-developpe-ses-activites-liees-a-lai\/","title":{"rendered":"Hive l\u00e8ve $27 millions tandis que Ticketmaster d\u00e9veloppe ses activit\u00e9s li\u00e9es \u00e0 l\u2019AI"},"content":{"rendered":"<p><strong>Hive<\/strong> a lev\u00e9 <strong>$27 millions<\/strong> lors d\u2019un financement de s\u00e9rie B aupr\u00e8s de <strong>Frontier Growth<\/strong> pour se d\u00e9velopper \u00e0 l\u2019international et faire \u00e9voluer sa plateforme de marketing pour les \u00e9v\u00e9nements en direct.<\/p>\n<p>Ce financement intervient parall\u00e8lement \u00e0 des investissements technologiques chez <strong><a href=\"https:\/\/www.ticketmaster.com\/\">Ticketmaster<\/a><\/strong> et \u00e0 une action devant la justice f\u00e9d\u00e9rale concernant des pratiques de revente de billets.<\/p>\n<h2>Hive pr\u00e9voit une expansion et de nouveaux outils<\/h2>\n<p>Hive associe les donn\u00e9es d\u2019achat de billets \u00e0 des outils d\u2019e-mail, de SMS (service de messages courts), de publicit\u00e9 et de CRM (gestion de la relation client), gr\u00e2ce \u00e0 plus de <strong>40 int\u00e9grations avec des services de billetterie<\/strong>.<\/p>\n<p>Ces int\u00e9grations comprennent Ticketmaster, <strong>AXS<\/strong>, <strong>Eventim<\/strong>, <strong>Etix<\/strong>, <strong>Tixr<\/strong> et <strong>DICE<\/strong>. Hive affirme que sa plateforme a contribu\u00e9 \u00e0 g\u00e9n\u00e9rer plus de <strong>$1 milliard<\/strong> de ventes de billets.<\/p>\n<p>L\u2019investissement financera l\u2019expansion mondiale, de nouvelles int\u00e9grations avec des services de billetterie, de donn\u00e9es et de publicit\u00e9, ainsi que de nouveaux assistants AI (intelligence artificielle).<\/p>\n<h2>Ticketmaster acquiert Ragie.ai et nomme des dirigeants<\/h2>\n<p>Ticketmaster a acquis la jeune entreprise sp\u00e9cialis\u00e9e dans l\u2019AI <strong>Ragie.ai<\/strong> pour un montant non divulgu\u00e9, afin de renforcer son infrastructure AI et d\u2019acc\u00e9l\u00e9rer son d\u00e9veloppement. Ragie d\u00e9crit sa technologie comme un moteur de contexte pour les agents, les assistants et les applications.<\/p>\n<p>Ticketmaster a \u00e9galement nomm\u00e9 trois dirigeants technologiques :<\/p>\n<ul>\n<li><strong>Jim Freeman, chief technology officer:<\/strong> Cet ancien vice president d\u2019Amazon a contribu\u00e9 au lancement de Prime Video, avant de diriger l\u2019ing\u00e9nierie et les produits chez Zalando. Il supervisera l\u2019ing\u00e9nierie mondiale, la modernisation de la plateforme, la transformation li\u00e9e \u00e0 l\u2019AI et la r\u00e9silience.<\/li>\n<li><strong>Rachel Smith, senior vice president of data science and machine learning:<\/strong> Cette ancienne dirigeante de Block mettra en place la premi\u00e8re structure de Ticketmaster consacr\u00e9e \u00e0 ces domaines, couvrant la d\u00e9tection des fraudes, la lutte contre les bots et l\u2019am\u00e9lioration de l\u2019exp\u00e9rience des fans.<\/li>\n<li><strong>Chuck Mortimore, senior vice president of product:<\/strong> Cet ancien dirigeant de Disney, Stripe, Visa et Salesforce pilotera la strat\u00e9gie produit en mati\u00e8re d\u2019identit\u00e9, d\u2019acc\u00e8s et de confiance, notamment la gestion s\u00e9curis\u00e9e des comptes et des billets ainsi que les protections contre les acc\u00e8s non autoris\u00e9s.<\/li>\n<\/ul>\n<p>Une nouvelle fuite de donn\u00e9es a \u00e9galement \u00e9t\u00e9 signal\u00e9e au sein de la filiale br\u00e9silienne de Ticketmaster.<\/p>\n<h2>Des agences f\u00e9d\u00e9rales engagent une action contre REPS &amp; Co<\/h2>\n<p>Une plainte d\u00e9pos\u00e9e par le <a href=\"https:\/\/www.justice.gov\/\">Department of Justice (DOJ)<\/a> et la Federal Trade Commission (FTC) accuse le revendeur de billets <strong>REPS &amp; Co<\/strong> d\u2019avoir enfreint le FTC Act et le Better Online Ticket Sales (BOTS) Act.<\/p>\n<p>Selon la plainte, l\u2019entreprise aurait ouvert des milliers de comptes sur des plateformes, dont Ticketmaster et AXS, pour contourner les limites d\u2019achat, g\u00e9n\u00e9rant plus de <strong>$120 millions de b\u00e9n\u00e9fices sur la revente<\/strong>.<\/p>\n<p>La <strong>National Independent Talent Organization (NITO)<\/strong> a soutenu cette action. Son Executive director, <strong>Nathaniel Marro<\/strong>, a d\u00e9clar\u00e9 :<\/p>\n<blockquote>\n<p>\u00ab NITO salue la plainte de la FTC et du DOJ contre REPS &amp; Co et soutiendra la poursuite de leurs efforts pour faire appliquer le BOTS Act \u00e0 ceux qui l\u2019enfreignent \u00bb,<\/p>\n<\/blockquote>\n<p>Marro a d\u00e9crit les revendeurs comme des entreprises soutenues par des investisseurs, qui mobilisent des milliards de dollars pour d\u00e9ployer des bots afin d\u2019obtenir les places les plus pris\u00e9es, et a appel\u00e9 \u00e0 plafonner les prix de revente.<\/p>\n<h2>Live Nation et Ticketmaster contestent une autre action en justice<\/h2>\n<p><strong>Live Nation<\/strong> et Ticketmaster ont d\u00e9pos\u00e9 cette semaine une r\u00e9ponse \u00e0 une autre plainte engag\u00e9e par la FTC et sept \u00c9tats.<\/p>\n<p>Les entreprises soutiennent que les autorit\u00e9s de r\u00e9gulation font une mauvaise application du BOTS Act en cherchant \u00e0 sanctionner une plateforme de billetterie que cette loi \u00e9tait, selon elles, cens\u00e9e prot\u00e9ger.<\/p>\n","protected":false},"excerpt":{"rendered":"Hive a lev\u00e9 $27 millions aupr\u00e8s de Frontier Growth, tandis que Ticketmaster d\u00e9veloppe ses activit\u00e9s li\u00e9es \u00e0 l\u2019AI et que les autorit\u00e9s f\u00e9d\u00e9rales poursuivent leurs actions contre les pratiques illicites de revente de billets.","protected":false},"author":7,"featured_media":22914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6982],"tags":[],"class_list":["post-22921","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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