{"id":23018,"date":"2026-10-21T23:40:42","date_gmt":"2026-10-21T23:40:42","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/sur-spotify-les-super-auditeurs-representent-2-du-public-et-generent-18-des-ecoutes\/"},"modified":"2026-10-21T23:40:42","modified_gmt":"2026-10-21T23:40:42","slug":"sur-spotify-les-super-auditeurs-representent-2-du-public-et-generent-18-des-ecoutes","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/sur-spotify-les-super-auditeurs-representent-2-du-public-et-generent-18-des-ecoutes\/","title":{"rendered":"Sur Spotify, les super-auditeurs repr\u00e9sentent 2% du public et g\u00e9n\u00e8rent 18% des \u00e9coutes"},"content":{"rendered":"<p>Les super-auditeurs de <strong><a href=\"https:\/\/www.spotify.com\/\">Spotify<\/a><\/strong> repr\u00e9sentent en moyenne environ <strong>2%<\/strong> du public mensuel d\u2019un artiste, quelle que soit sa notori\u00e9t\u00e9, mais g\u00e9n\u00e8rent plus de <strong>18%<\/strong> des \u00e9coutes et environ la moiti\u00e9 des achats de billets effectu\u00e9s via Spotify.<\/p>\n<p>Ces chiffres distinguent <a href=\"https:\/\/interspacemusic.com\/blog\/viral-content-doesnt-drive-streams-what-does\/\">la port\u00e9e aupr\u00e8s du public de l\u2019engagement r\u00e9p\u00e9t\u00e9<\/a>, en montrant comment un petit groupe d\u2019auditeurs contribue aux \u00e9coutes et aux ventes de billets.<\/p>\n<h2>Ce qui d\u00e9finit un super-auditeur<\/h2>\n<p>Spotify d\u00e9finit les <strong>super-auditeurs<\/strong> comme les personnes qui choisissent d\u00e9lib\u00e9r\u00e9ment d\u2019\u00e9couter un artiste au moins <strong>15 fois sur une p\u00e9riode de 28 jours<\/strong>. Leurs \u00e9coutes refl\u00e8tent des choix volontaires, plut\u00f4t qu\u2019une simple exposition par le biais de playlists ou de la lecture automatique.<\/p>\n<ul>\n<li>Ils repr\u00e9sentent en moyenne environ 2% du public mensuel d\u2019un artiste.<\/li>\n<li>Ils g\u00e9n\u00e8rent plus de 18% des \u00e9coutes d\u2019un artiste.<\/li>\n<li>Ils repr\u00e9sentent environ la moiti\u00e9 des achats de billets effectu\u00e9s via Spotify.<\/li>\n<li>Plus de la moiti\u00e9 continuent d\u2019\u00e9couter l\u2019artiste six mois apr\u00e8s l\u2019avoir d\u00e9couvert.<\/li>\n<\/ul>\n<p>Ces auditeurs sont \u00e9galement plus susceptibles de partager cette musique avec d\u2019autres personnes.<\/p>\n<h2>D\u00e9couverte et engagement r\u00e9p\u00e9t\u00e9<\/h2>\n<p>Les auditeurs mensuels, les personnes qui suivent un artiste, les vues, les \u00e9coutes, les impressions et les abonn\u00e9s mesurent diff\u00e9rentes formes d\u2019activit\u00e9 du public. Ces totaux ne permettent pas, \u00e0 eux seuls, de savoir si une personne revient \u00e9couter un artiste apr\u00e8s une premi\u00e8re d\u00e9couverte.<\/p>\n<p>L\u2019\u00e9coute programm\u00e9e intervient lorsque des playlists, des stations de radio ou des syst\u00e8mes de recommandation s\u00e9lectionnent la musique. L\u2019\u00e9coute active implique qu\u2019une personne choisisse d\u00e9lib\u00e9r\u00e9ment un artiste, avec un engagement allant d\u2019\u00e9coutes occasionnelles \u00e0 des retours fr\u00e9quents.<\/p>\n<p>La d\u00e9couverte peut d\u00e9boucher sur d\u2019autres actions : consulter la page d\u2019un artiste, enregistrer un titre, regarder une vid\u00e9o, s\u2019inscrire \u00e0 une liste de diffusion par email, acheter un disque ou <a href=\"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/\">assister \u00e0 un concert<\/a>. Il n\u2019existe pas de moment pr\u00e9cis o\u00f9 chaque auditeur devient fan.<\/p>\n<h2>Le premier public de Chappell Roan<\/h2>\n<p><strong><a href=\"https:\/\/www.iamchappellroan.com\/\">Chappell Roan<\/a><\/strong> s\u2019est constitu\u00e9 un public avant d\u2019acc\u00e9der \u00e0 une reconnaissance aupr\u00e8s du grand public. Son d\u00e9but de carri\u00e8re a \u00e9t\u00e9 marqu\u00e9 par un contrat avec une maison de disques, la rupture de ce contrat, des emplois ordinaires et des ann\u00e9es consacr\u00e9es \u00e0 d\u00e9velopper son identit\u00e9 artistique.<\/p>\n<p>Avant sa perc\u00e9e aupr\u00e8s d\u2019un public plus large, ses concerts en t\u00eate d\u2019affiche affichaient d\u00e9j\u00e0 complet. Les fans s\u2019habillaient en fonction des th\u00e8mes des spectacles, et des artistes drag assuraient les premi\u00e8res parties.<\/p>\n<p>Ses prestations associaient une identit\u00e9 visuelle, de l\u2019humour et la participation du public. Ces \u00e9l\u00e9ments \u00e9taient d\u00e9j\u00e0 en place aupr\u00e8s d\u2019un public plus restreint avant que sa musique ne touche un public plus large.<\/p>\n","protected":false},"excerpt":{"rendered":"Les auditeurs les plus engag\u00e9s de Spotify repr\u00e9sentent une faible part du public des artistes, mais contribuent de mani\u00e8re disproportionn\u00e9e aux \u00e9coutes et aux achats de billets effectu\u00e9s via la plateforme.","protected":false},"author":6,"featured_media":22831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6545],"tags":[],"class_list":["post-23018","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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