{"id":23020,"date":"2026-10-21T23:55:42","date_gmt":"2026-10-21T23:55:42","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/nhung-nguoi-nghe-gan-bo-nhat-tren-spotify-chiem-2-khan-gia-tao-ra-18-luot-phat\/"},"modified":"2026-10-21T23:55:42","modified_gmt":"2026-10-21T23:55:42","slug":"nhung-nguoi-nghe-gan-bo-nhat-tren-spotify-chiem-2-khan-gia-tao-ra-18-luot-phat","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/nhung-nguoi-nghe-gan-bo-nhat-tren-spotify-chiem-2-khan-gia-tao-ra-18-luot-phat\/","title":{"rendered":"Nh\u1eefng ng\u01b0\u1eddi nghe g\u1eafn b\u00f3 nh\u1ea5t tr\u00ean Spotify chi\u1ebfm 2% kh\u00e1n gi\u1ea3, t\u1ea1o ra 18% l\u01b0\u1ee3t ph\u00e1t"},"content":{"rendered":"<p>Nh\u1eefng ng\u01b0\u1eddi nghe g\u1eafn b\u00f3 nh\u1ea5t tr\u00ean <strong><a href=\"https:\/\/www.spotify.com\/\">Spotify<\/a><\/strong> chi\u1ebfm trung b\u00ecnh kho\u1ea3ng <strong>2%<\/strong> l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 h\u1eb1ng th\u00e1ng c\u1ee7a m\u1ed9t ngh\u1ec7 s\u0129, x\u00e9t tr\u00ean c\u00e1c ngh\u1ec7 s\u0129 \u1edf m\u1ecdi quy m\u00f4, nh\u01b0ng l\u1ea1i t\u1ea1o ra h\u01a1n <strong>18%<\/strong> l\u01b0\u1ee3t ph\u00e1t v\u00e0 kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 l\u01b0\u1ee3t mua v\u00e9 qua Spotify.<\/p>\n<p>C\u00e1c s\u1ed1 li\u1ec7u ph\u00e2n bi\u1ec7t <a href=\"https:\/\/interspacemusic.com\/blog\/viral-content-doesnt-drive-streams-what-does\/\">kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 v\u1edbi s\u1ef1 t\u01b0\u01a1ng t\u00e1c l\u1eb7p l\u1ea1i<\/a>, cho th\u1ea5y c\u00e1ch m\u1ed9t nh\u00f3m nh\u1ecf ng\u01b0\u1eddi nghe \u0111\u00f3ng g\u00f3p v\u00e0o ho\u1ea1t \u0111\u1ed9ng nghe nh\u1ea1c v\u00e0 doanh s\u1ed1 b\u00e1n v\u00e9.<\/p>\n<h2>\u0110i\u1ec1u g\u00ec x\u00e1c \u0111\u1ecbnh m\u1ed9t ng\u01b0\u1eddi nghe g\u1eafn b\u00f3 nh\u1ea5t<\/h2>\n<p>Spotify \u0111\u1ecbnh ngh\u0129a <strong>nh\u1eefng ng\u01b0\u1eddi nghe g\u1eafn b\u00f3 nh\u1ea5t<\/strong> l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng nghe nh\u1ea1c c\u1ee7a m\u1ed9t ngh\u1ec7 s\u0129 \u00edt nh\u1ea5t <strong>15 l\u1ea7n trong kho\u1ea3ng th\u1eddi gian 28 ng\u00e0y<\/strong>. Vi\u1ec7c nghe nh\u1ea1c c\u1ee7a h\u1ecd ph\u1ea3n \u00e1nh nh\u1eefng l\u1ef1a ch\u1ecdn c\u00f3 ch\u1ee7 \u0111\u00edch, thay v\u00ec ch\u1ec9 ti\u1ebfp c\u1eadn qua danh s\u00e1ch ph\u00e1t ho\u1eb7c t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng ph\u00e1t.<\/p>\n<ul>\n<li>H\u1ecd chi\u1ebfm trung b\u00ecnh kho\u1ea3ng 2% l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 h\u1eb1ng th\u00e1ng c\u1ee7a m\u1ed9t ngh\u1ec7 s\u0129.<\/li>\n<li>H\u1ecd t\u1ea1o ra h\u01a1n 18% l\u01b0\u1ee3t ph\u00e1t c\u1ee7a m\u1ed9t ngh\u1ec7 s\u0129.<\/li>\n<li>H\u1ecd chi\u1ebfm kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 l\u01b0\u1ee3t mua v\u00e9 qua Spotify.<\/li>\n<li>H\u01a1n m\u1ed9t n\u1eeda ti\u1ebfp t\u1ee5c nghe nh\u1ea1c sau s\u00e1u th\u00e1ng k\u1ec3 t\u1eeb khi kh\u00e1m ph\u00e1 ra ngh\u1ec7 s\u0129.<\/li>\n<\/ul>\n<p>Nh\u1eefng ng\u01b0\u1eddi nghe n\u00e0y c\u0169ng c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb \u00e2m nh\u1ea1c v\u1edbi ng\u01b0\u1eddi kh\u00e1c nhi\u1ec1u h\u01a1n.<\/p>\n<h2>Kh\u00e1m ph\u00e1 v\u00e0 t\u01b0\u01a1ng t\u00e1c l\u1eb7p l\u1ea1i<\/h2>\n<p>Ng\u01b0\u1eddi nghe h\u1eb1ng th\u00e1ng, ng\u01b0\u1eddi theo d\u00f5i, l\u01b0\u1ee3t xem, l\u01b0\u1ee3t ph\u00e1t, l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111o l\u01b0\u1eddng nh\u1eefng h\u00ecnh th\u1ee9c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau c\u1ee7a kh\u00e1n gi\u1ea3. Ch\u1ec9 ri\u00eang nh\u1eefng t\u1ed5ng s\u1ed1 n\u00e0y kh\u00f4ng cho bi\u1ebft li\u1ec7u m\u1ed9t ng\u01b0\u1eddi c\u00f3 quay l\u1ea1i nghe nh\u1ea1c c\u1ee7a m\u1ed9t ngh\u1ec7 s\u0129 sau l\u1ea7n ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean hay kh\u00f4ng.<\/p>\n<p>Vi\u1ec7c nghe nh\u1ea1c theo ch\u01b0\u01a1ng tr\u00ecnh di\u1ec5n ra khi danh s\u00e1ch ph\u00e1t, \u0111\u00e0i ph\u00e1t thanh ho\u1eb7c h\u1ec7 th\u1ed1ng \u0111\u1ec1 xu\u1ea5t l\u1ef1a ch\u1ecdn \u00e2m nh\u1ea1c. Nghe nh\u1ea1c ch\u1ee7 \u0111\u1ed9ng l\u00e0 khi m\u1ed9t ng\u01b0\u1eddi c\u00f3 ch\u1ee7 \u0111\u00edch l\u1ef1a ch\u1ecdn m\u1ed9t ngh\u1ec7 s\u0129, v\u1edbi m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u1ea3i d\u00e0i t\u1eeb th\u1ec9nh tho\u1ea3ng nghe \u0111\u1ebfn th\u01b0\u1eddng xuy\u00ean quay l\u1ea1i.<\/p>\n<p>Vi\u1ec7c kh\u00e1m ph\u00e1 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp theo: truy c\u1eadp trang ngh\u1ec7 s\u0129, l\u01b0u m\u1ed9t b\u00e0i h\u00e1t, xem video, \u0111\u0103ng k\u00fd nh\u1eadn email, mua \u0111\u0129a nh\u1ea1c ho\u1eb7c <a href=\"https:\/\/interspacemusic.com\/blog\/music-tourism-and-new-audiences-drive-live-music-expansion\/\">tham d\u1ef1 m\u1ed9t bu\u1ed5i bi\u1ec3u di\u1ec5n<\/a>. Kh\u00f4ng c\u00f3 m\u1ed9t th\u1eddi \u0111i\u1ec3m chung duy nh\u1ea5t m\u00e0 m\u1ecdi ng\u01b0\u1eddi nghe \u0111\u1ec1u tr\u1edf th\u00e0nh ng\u01b0\u1eddi h\u00e2m m\u1ed9.<\/p>\n<h2>Kh\u00e1n gi\u1ea3 th\u1eddi k\u1ef3 \u0111\u1ea7u c\u1ee7a Chappell Roan<\/h2>\n<p><strong><a href=\"https:\/\/www.iamchappellroan.com\/\">Chappell Roan<\/a><\/strong> \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang r\u1ed9ng r\u00e3i bi\u1ebft \u0111\u1ebfn. Giai \u0111o\u1ea1n \u0111\u1ea7u s\u1ef1 nghi\u1ec7p c\u1ee7a c\u00f4 bao g\u1ed3m vi\u1ec7c k\u00fd h\u1ee3p \u0111\u1ed3ng thu \u00e2m, b\u1ecb h\u00e3ng \u0111\u0129a ch\u1ea5m d\u1ee9t h\u1ee3p \u0111\u1ed3ng, l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c b\u00ecnh th\u01b0\u1eddng v\u00e0 d\u00e0nh nhi\u1ec1u n\u0103m \u0111\u1ecbnh h\u00ecnh b\u1ea3n s\u1eafc ngh\u1ec7 thu\u1eadt c\u1ee7a m\u00ecnh.<\/p>\n<p>Tr\u01b0\u1edbc khi c\u00f3 b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 r\u1ed9ng r\u00e3i h\u01a1n, c\u00e1c bu\u1ed5i di\u1ec5n do c\u00f4 \u0111\u1ee9ng t\u00ean ch\u00ednh \u0111\u00e3 b\u00e1n h\u1ebft v\u00e9. Ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0103n m\u1eb7c theo ch\u1ee7 \u0111\u1ec1 c\u1ee7a bu\u1ed5i di\u1ec5n, c\u00f2n c\u00e1c ngh\u1ec7 s\u0129 drag bi\u1ec3u di\u1ec5n m\u1edf m\u00e0n.<\/p>\n<p>C\u00e1c m\u00e0n tr\u00ecnh di\u1ec5n c\u1ee7a c\u00f4 k\u1ebft h\u1ee3p b\u1ea3n s\u1eafc th\u1ecb gi\u00e1c, s\u1ef1 h\u00e0i h\u01b0\u1edbc v\u00e0 s\u1ef1 tham gia c\u1ee7a kh\u00e1n gi\u1ea3. Nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh c\u00f9ng m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 nh\u1ecf h\u01a1n tr\u01b0\u1edbc khi \u00e2m nh\u1ea1c c\u1ee7a c\u00f4 \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang r\u1ed9ng r\u00e3i h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"Nh\u1eefng ng\u01b0\u1eddi nghe g\u1eafn b\u00f3 nh\u1ea5t tr\u00ean Spotify ch\u1ec9 chi\u1ebfm m\u1ed9t ph\u1ea7n nh\u1ecf trong l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 c\u1ee7a ngh\u1ec7 s\u0129 nh\u01b0ng \u0111\u00f3ng g\u00f3p v\u01b0\u1ee3t xa t\u1ef7 tr\u1ecdng c\u1ee7a h\u1ecd v\u00e0o l\u01b0\u1ee3t ph\u00e1t v\u00e0 l\u01b0\u1ee3t mua v\u00e9 qua n\u1ec1n t\u1ea3ng.","protected":false},"author":6,"featured_media":22831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6587],"tags":[],"class_list":["post-23020","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-vi","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nh\u1eefng ng\u01b0\u1eddi nghe g\u1eafn b\u00f3 nh\u1ea5t tr\u00ean Spotify chi\u1ebfm 2% kh\u00e1n gi\u1ea3, t\u1ea1o ra 18% l\u01b0\u1ee3t ph\u00e1t<\/title>\n<meta name=\"description\" content=\"Nh\u1eefng ng\u01b0\u1eddi nghe g\u1eafn b\u00f3 nh\u1ea5t tr\u00ean Spotify chi\u1ebfm trung b\u00ecnh kho\u1ea3ng 2% l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 h\u1eb1ng th\u00e1ng c\u1ee7a m\u1ed9t ngh\u1ec7 s\u0129, x\u00e9t tr\u00ean c\u00e1c ngh\u1ec7 s\u0129 \u1edf m\u1ecdi quy m\u00f4, nh\u01b0ng l\u1ea1i t\u1ea1o ra h\u01a1n 18% l\u01b0\u1ee3t ph\u00e1t v\u00e0 kho\u1ea3ng m\u1ed9t n\u1eeda s\u1ed1 l\u01b0\u1ee3t mua v\u00e9 qua Spotify.C\u00e1c s\u1ed1 li\u1ec7u ph\u00e2n bi\u1ec7t kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 v\u1edbi\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/vi\\\/nhung-nguoi-nghe-gan-bo-nhat-tren-spotify-chiem-2-khan-gia-tao-ra-18-luot-phat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/vi\\\/nhung-nguoi-nghe-gan-bo-nhat-tren-spotify-chiem-2-khan-gia-tao-ra-18-luot-phat\\\/\"},\"author\":{\"name\":\"Grace Wangeci\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/e932964055c2dfc2484af1bafae3e7b0\"},\"headline\":\"Nh\u1eefng ng\u01b0\u1eddi nghe g\u1eafn b\u00f3 nh\u1ea5t tr\u00ean Spotify chi\u1ebfm 2% kh\u00e1n gi\u1ea3, t\u1ea1o ra 18% l\u01b0\u1ee3t ph\u00e1t\",\"datePublished\":\"2026-10-21T23:55:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/vi\\\/nhung-nguoi-nghe-gan-bo-nhat-tren-spotify-chiem-2-khan-gia-tao-ra-18-luot-phat\\\/\"},\"wordCount\":891,\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/vi\\\/nhung-nguoi-nghe-gan-bo-nhat-tren-spotify-chiem-2-khan-gia-tao-ra-18-luot-phat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/21032642\\\/Each-fan-and-listener-you-have-matters.-Seriously.png?fit=1200%2C675&ssl=1\",\"articleSection\":[\"Tin t\u1ee9c Ng\u00e0nh\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/vi\\\/nhung-nguoi-nghe-gan-bo-nhat-tren-spotify-chiem-2-khan-gia-tao-ra-18-luot-phat\\\/\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/vi\\\/nhung-nguoi-nghe-gan-bo-nhat-tren-spotify-chiem-2-khan-gia-tao-ra-18-luot-phat\\\/\",\"name\":\"Nh\u1eefng ng\u01b0\u1eddi nghe g\u1eafn b\u00f3 nh\u1ea5t tr\u00ean Spotify chi\u1ebfm 2% kh\u00e1n gi\u1ea3, t\u1ea1o ra 18% l\u01b0\u1ee3t 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