{"id":23171,"date":"2026-10-22T16:55:48","date_gmt":"2026-10-22T16:55:48","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/laction-spotify-progresse-grace-a-la-hausse-du-chiffre-daffaires-et-des-abonnements-au-q3-2026\/"},"modified":"2026-10-22T16:55:48","modified_gmt":"2026-10-22T16:55:48","slug":"laction-spotify-progresse-grace-a-la-hausse-du-chiffre-daffaires-et-des-abonnements-au-q3-2026","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/laction-spotify-progresse-grace-a-la-hausse-du-chiffre-daffaires-et-des-abonnements-au-q3-2026\/","title":{"rendered":"L\u2019action Spotify progresse gr\u00e2ce \u00e0 la hausse du chiffre d\u2019affaires et des abonnements au Q3 2026"},"content":{"rendered":"<p>L\u2019action <strong><a href=\"https:\/\/www.spotify.com\/\">Spotify<\/a><\/strong> a grimp\u00e9 d\u2019environ <strong>9,2%<\/strong> apr\u00e8s la publication de ses <a href=\"https:\/\/interspacemusic.com\/blog\/spotify-q3-2026-users-reach-788m-subscribers-hit-306m\/\">r\u00e9sultats du troisi\u00e8me trimestre 2026<\/a>, la croissance des abonnements et de la publicit\u00e9 ayant port\u00e9 le chiffre d\u2019affaires \u00e0 <strong>$5,57 milliards (\u20ac4,97 milliards)<\/strong>.<\/p>\n<p>L\u2019action s\u2019\u00e9changeait \u00e0 $574 au moment de la r\u00e9daction du texte source, restant en dessous de ses niveaux du d\u00e9but de 2026 et de la fin octobre 2025. Elle avait gagn\u00e9 environ 6,8% pour atteindre approximativement $561 dans les \u00e9changes avant l\u2019ouverture du march\u00e9.<\/p>\n<h2>Les abonnements et la publicit\u00e9 soutiennent le chiffre d\u2019affaires<\/h2>\n<p>Le chiffre d\u2019affaires total a augment\u00e9 de 16% sur un an et de 4% par rapport au trimestre pr\u00e9c\u00e9dent. Spotify a fait \u00e9tat d\u2019une croissance dans ses deux cat\u00e9gories de revenus :<\/p>\n<ul>\n<li>Le nombre d\u2019abonn\u00e9s payants a atteint <strong>306 millions<\/strong>, en hausse de 9% sur un an, g\u00e9n\u00e9rant un chiffre d\u2019affaires Premium de <strong>$5,03 milliards (\u20ac4,49 milliards)<\/strong>, en progression de 17%.<\/li>\n<li>Le chiffre d\u2019affaires publicitaire a augment\u00e9 de 10% sur un an pour atteindre <strong>$540 millions (\u20ac482 millions)<\/strong>.<\/li>\n<\/ul>\n<p>Les dirigeants ont pr\u00e9sent\u00e9 les r\u00e9sultats publicitaires comme le d\u00e9but d\u2019une reprise apr\u00e8s une refonte de cette activit\u00e9.<\/p>\n<blockquote><p>\u00ab Au quatri\u00e8me trimestre, nous pr\u00e9voyons de poursuivre notre progression vers une croissance \u00e0 deux chiffres \u00bb, a d\u00e9clar\u00e9 CFO Christian Luiga lors de la conf\u00e9rence t\u00e9l\u00e9phonique consacr\u00e9e aux r\u00e9sultats.<\/p><\/blockquote>\n<p>Le r\u00e9sultat op\u00e9rationnel a augment\u00e9 de 15% sur un an pour atteindre <strong>$753 millions (\u20ac672 millions)<\/strong>, malgr\u00e9 une hausse de 26% des charges op\u00e9rationnelles. L\u2019entreprise, sans dette, employait 7,284 salari\u00e9s \u00e0 temps plein \u00e0 la fin du trimestre.<\/p>\n<h2>Croissance de l\u2019audience et pr\u00e9visions pour le quatri\u00e8me trimestre<\/h2>\n<p>Le nombre d\u2019utilisateurs actifs mensuels (MAUs) a augment\u00e9 de 11% sur un an pour atteindre <strong>788 millions<\/strong>. Le reste du monde repr\u00e9sentait 38% des utilisateurs et l\u2019Am\u00e9rique latine 21%, soit une part cumul\u00e9e de 59% pour ces deux r\u00e9gions.<\/p>\n<p>Ces deux r\u00e9gions ont accru leur part des abonn\u00e9s payants au cours du trimestre. La r\u00e9partition des abonn\u00e9s \u00e9tait la suivante :<\/p>\n<ul>\n<li>Europe : 36%.<\/li>\n<li>Am\u00e9rique du Nord : 25%.<\/li>\n<li>Am\u00e9rique latine : 24%.<\/li>\n<li>Reste du monde : 15%.<\/li>\n<\/ul>\n<p>Pour le quatri\u00e8me trimestre de 2026, Spotify pr\u00e9voyait :<\/p>\n<ul>\n<li><strong>818 millions<\/strong> d\u2019utilisateurs actifs mensuels, dont <strong>316 millions<\/strong> d\u2019abonn\u00e9s payants.<\/li>\n<li>Un chiffre d\u2019affaires de <strong>$5,8 milliards (\u20ac5,2 milliards)<\/strong>.<\/li>\n<li>Un r\u00e9sultat op\u00e9rationnel de <strong>$919 millions (\u20ac820 millions)<\/strong>.<\/li>\n<\/ul>\n<h2>Partenariats pour les remixes et utilisation des playlists<\/h2>\n<p>Les dirigeants ont expos\u00e9 leurs ambitions pour une plateforme m\u00e9dia agentique et leurs projets de d\u00e9veloppement en Inde. Ils n\u2019ont fourni aucune pr\u00e9cision ferme sur l\u2019\u00e9tat d\u2019avancement ou le calendrier de lancement de l\u2019outil de remixes et de reprises de Spotify fond\u00e9 sur l\u2019intelligence artificielle (AI).<\/p>\n<p>Co-CEO <strong>Alex Norstr\u00f6m<\/strong> a cit\u00e9 <strong>Believe<\/strong> et <strong>TuneCore<\/strong> comme <a href=\"https:\/\/interspacemusic.com\/blog\/fr\/believe-signe-un-accord-de-licence-avec-spotify-pour-les-remixes-et-les-reprises-crees-avec-lai\/\">partenaires pour les remixes et les reprises<\/a>.<\/p>\n<blockquote><p>\u00ab Et nous avons ajout\u00e9 Believe et TuneCore comme partenaires pour les remixes et les reprises \u00bb, a d\u00e9clar\u00e9 co-CEO Alex Norstr\u00f6m. \u00ab Les remixes sont aussi anciens que la musique elle-m\u00eame. Et nous travaillons sur une version que les fans appr\u00e9cient et \u00e0 laquelle les ayants droit font confiance, avec le consentement, l\u2019attribution des cr\u00e9dits et la r\u00e9mun\u00e9ration au c\u0153ur du dispositif. \u00bb<\/p><\/blockquote>\n<p>Alors que l\u2019audience des playlists \u00e9ditoriales reculait, les fonctionnalit\u00e9s enrichies de mixage des playlists ont attir\u00e9 des utilisateurs. Co-CEO <strong>Gustav S\u00f6derstr\u00f6m<\/strong> a indiqu\u00e9 que pr\u00e8s de 40 millions d\u2019utilisateurs Premium \u00e9coutent des playlists mix\u00e9es, avec un volume d\u2019\u00e9coute en hausse de 90% par rapport au trimestre pr\u00e9c\u00e9dent.<\/p>\n","protected":false},"excerpt":{"rendered":"L\u2019action Spotify a progress\u00e9 apr\u00e8s la publication de ses r\u00e9sultats du Q3 2026, qui font \u00e9tat d\u2019une croissance du chiffre d\u2019affaires, des abonnements payants et de la publicit\u00e9.","protected":false},"author":6,"featured_media":23160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6545],"tags":[],"class_list":["post-23171","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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