{"id":23177,"date":"2026-10-22T17:06:26","date_gmt":"2026-10-22T17:06:26","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/latin-music-ranks-fifth-in-us-audio-streaming-luminate-says\/"},"modified":"2026-10-22T17:06:26","modified_gmt":"2026-10-22T17:06:26","slug":"latin-music-ranks-fifth-in-us-audio-streaming-luminate-says","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/latin-music-ranks-fifth-in-us-audio-streaming-luminate-says\/","title":{"rendered":"Latin music ranks fifth in US audio streaming, Luminate says"},"content":{"rendered":"<p><strong>Latin music<\/strong> is the fifth-largest genre in the United States, accounting for approximately <strong>one in 12 audio streams<\/strong>, according to Luminate. Listening continues to grow as the genre closes the gap with country.<\/p>\n<p><strong><a href=\"https:\/\/luminatedata.com\/\">Luminate<\/a><\/strong> chief executive <strong>Rob Jonas<\/strong> presented the figures on October 19 in Miami during \u201cBy the Numbers: The State of Spanish Language Music Worldwide.\u201d The figures came from the presentation.<\/p>\n<p>Luminate measures music consumption using more than 700 verified streaming and sales sources across 60 countries.<\/p>\n<h2>Streaming growth and language share<\/h2>\n<p>US Latin audio streams have increased around <strong>3%<\/strong> so far this year. Jonas said growth had slowed alongside the broader market, but Latin continued to gain on country, the fourth-largest genre.<\/p>\n<p>Rhythm and blues (R&amp;B)\/hip-hop, rock and pop rank ahead of country. Latin has been the fastest-growing US genre over the past five years, according to Jonas.<\/p>\n<p>Spanish has matched its record share, accounting for almost one in ten streams of the most popular songs in the US. English-language music has fallen to a new low of around <strong>87%<\/strong> of US streaming.<\/p>\n<p><strong><a href=\"https:\/\/open.spotify.com\/artist\/4q3ewBCX7sLwd24euuV69X\">Bad Bunny<\/a><\/strong>\u2019s Super Bowl performance in February helped Latin music achieve its biggest streaming week on record, Jonas said.<\/p>\n<h2>More Latin artists in the top 500<\/h2>\n<p>The number of Latin artists in the US top 500 has more than doubled since 2020, with the strongest gains concentrated in the lower half of that ranking:<\/p>\n<ul>\n<li>55 Latin artists in the top 500, compared with 23 in 2020.<\/li>\n<li>37 between positions 251 and 500, compared with 13 in 2020.<\/li>\n<li>Seven in the top 100, compared with 11 in 2023.<\/li>\n<\/ul>\n<p>Globally, Bad Bunny holds the top five positions among the most-streamed Latin songs. \u201cDtMF\u201d leads with 1,250 million streams.<\/p>\n<h2>Fan engagement and spending<\/h2>\n<p>Jonas said Latin music listeners exceed the average US music fan at every level of engagement, with almost one in three classified as a superfan.<\/p>\n<blockquote><p>\u201cA superfan doesn&#8217;t just stream: they buy the vinyl, travel to the concert and pay for the premium experience,\u201d he explained.<\/p><\/blockquote>\n<p>More than half of US listeners hear Latin music each month, Jonas added. These fans \u201csubscribe more, buy more,\u201d creating opportunities for premium tiers, VIP experiences and direct merchandise sales.<\/p>\n<h2>AI listening and market revenue<\/h2>\n<p>The most-streamed Latin song made or assisted by artificial intelligence (AI) in 2026 through September has almost <strong>34 million streams<\/strong>. Every other song on that list exceeds 14 million.<\/p>\n<p>Nearly three-quarters of the streams for those songs came from outside the US.<\/p>\n<blockquote><p>\u201cMusic made with AI is already competing for the same listeners on the same platforms,\u201d Jonas said.<\/p><\/blockquote>\n<p>Latin music generated <strong><a href=\"https:\/\/interspacemusic.com\/blog\/u-s-latin-music-revenue-reaches-542-2-million-in-first-half-of-2026\/\">542 million dollars<\/a><\/strong> in the US during the first half of the year. Luminate had also measured the growing share of catalog music in <a href=\"https:\/\/www.spotify.com\/\">Spotify<\/a>\u2019s global Top 200.<\/p>\n","protected":false},"excerpt":{"rendered":"Latin music is the fifth-largest genre in the US, accounting for approximately one in 12 audio streams, according to Luminate.","protected":false},"author":7,"featured_media":23178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[512],"tags":[170,1141,548,1912,644],"class_list":["post-23177","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news","tag-ai","tag-bad-bunny","tag-latin-music","tag-luminate","tag-music-streaming","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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