{"id":23338,"date":"2026-10-23T05:55:55","date_gmt":"2026-10-23T05:55:55","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/les-depenses-publicitaires-politiques-devraient-atteindre-116-milliards-lors-du-cycle-electoral-de-2026\/"},"modified":"2026-10-23T05:55:55","modified_gmt":"2026-10-23T05:55:55","slug":"les-depenses-publicitaires-politiques-devraient-atteindre-116-milliards-lors-du-cycle-electoral-de-2026","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/les-depenses-publicitaires-politiques-devraient-atteindre-116-milliards-lors-du-cycle-electoral-de-2026\/","title":{"rendered":"Les d\u00e9penses publicitaires politiques devraient atteindre $11,6 milliards lors du cycle \u00e9lectoral de 2026"},"content":{"rendered":"

Les d\u00e9penses publicitaires politiques au cours du cycle \u00e9lectoral 2025\u20132026<\/strong> devraient atteindre un record de $11,6 milliards<\/strong>, selon la soci\u00e9t\u00e9 d\u2019analyse publicitaire AdImpact<\/a><\/strong>.<\/p>\n

Les groupes r\u00e9publicains augmentent leurs engagements publicitaires \u00e0 l\u2019approche des \u00e9lections de mi-mandat de novembre 2026, y compris dans des \u00c9tats o\u00f9 le parti b\u00e9n\u00e9ficie historiquement d\u2019un avantage.<\/p>\n

Les r\u00e9publicains augmentent leurs engagements publicitaires<\/h2>\n

Elon Musk<\/strong> aurait consacr\u00e9 environ $366 millions<\/strong> \u00e0 des activit\u00e9s politiques au cours du cycle actuel, dont $276 millions depuis juillet<\/strong>.<\/p>\n

Une grande partie de ces d\u00e9penses a soutenu les efforts visant \u00e0 pr\u00e9server le contr\u00f4le r\u00e9publicain du Congr\u00e8s. Ses contributions comprennent notamment $158 millions<\/strong> vers\u00e9s au Senate Leadership Fund<\/a><\/strong>.<\/p>\n

Les organisations r\u00e9publicaines ont augment\u00e9 de $434 millions<\/strong> leurs engagements publicitaires pour les \u00e9lections au S\u00e9nat et \u00e0 la Chambre des repr\u00e9sentants en trois semaines, alors que les scrutins se resserraient au Kansas, au Texas, dans l\u2019Iowa et en Floride.<\/p>\n

Les pr\u00e9occupations \u00e9conomiques fa\u00e7onnent les scrutins<\/h2>\n

Les sondages r\u00e9cents montrent que l\u2019\u00e9conomie et les d\u00e9penses des m\u00e9nages figurent parmi les principales pr\u00e9occupations \u00e9lectorales des \u00e9lecteurs :<\/p>\n

    \n
  • 85%<\/strong> citent l\u2019\u00e9conomie parmi leurs enjeux \u00e9lectoraux les plus importants.<\/li>\n
  • 84%<\/strong> d\u00e9clarent la m\u00eame chose au sujet du co\u00fbt de la vie.<\/li>\n
  • 79%<\/strong> d\u00e9sapprouvent la mani\u00e8re dont le President Donald Trump<\/strong> g\u00e8re le co\u00fbt de la vie.<\/li>\n
  • 74%<\/strong> d\u00e9sapprouvent sa gestion de l\u2019\u00e9conomie.<\/li>\n<\/ul>\n

    Au Kansas, o\u00f9 Trump l\u2019a emport\u00e9 avec environ 16 points de pourcentage d\u2019avance en 2024<\/strong>, le Senator r\u00e9publicain Roger Marshall<\/strong> affronte le d\u00e9mocrate Adam Hamilton<\/strong> pour sa r\u00e9\u00e9lection dans un scrutin que les sondages r\u00e9cents donnent serr\u00e9.<\/p>\n

    Le Kansas n\u2019a pas \u00e9lu de s\u00e9nateur d\u00e9mocrate depuis plus de 90 ans<\/strong>. Les sondages ne permettent pas de d\u00e9terminer le r\u00e9sultat final de l\u2019\u00e9lection, mais ce scrutin fait partie de ceux qui mobilisent les ressources r\u00e9publicaines.<\/p>\n

    Au Wisconsin, les d\u00e9penses n\u2019ont pas assur\u00e9 la victoire<\/h2>\n

    En avril 2025, Musk et les organisations qui lui sont affili\u00e9es ont d\u00e9pens\u00e9 environ $21 millions<\/strong> pour soutenir le candidat conservateur Brad Schimel<\/strong> lors de l\u2019\u00e9lection \u00e0 la Cour supr\u00eame du Wisconsin.<\/p>\n

    Les d\u00e9penses cumul\u00e9es des deux camps ont d\u00e9pass\u00e9 $100 millions<\/strong>, ce qui en fait l\u2019\u00e9lection judiciaire la plus co\u00fbteuse de l\u2019histoire am\u00e9ricaine. Susan Crawford<\/strong> a battu Schimel avec environ 10 points de pourcentage<\/strong> d\u2019avance.<\/p>\n

    Ce r\u00e9sultat ne permet pas, \u00e0 lui seul, de d\u00e9terminer l\u2019effet des d\u00e9penses de Musk sur le soutien \u00e9lectoral ou la participation. Il a \u00e9galement d\u00e9pens\u00e9 des sommes importantes lors de l\u2019\u00e9lection pr\u00e9sidentielle de 2024, remport\u00e9e par Trump.<\/p>\n

    La primaire du Maryland offre un autre exemple<\/h2>\n

    En 2024, le Congressman du Maryland David Trone<\/strong>, co-founder de Total Wine & More<\/strong>, a consacr\u00e9 environ $62 millions<\/strong> de sa fortune personnelle \u00e0 sa campagne pour l\u2019investiture d\u00e9mocrate au S\u00e9nat.<\/p>\n

    Son adversaire, la Prince George\u2019s County Executive Angela Alsobrooks<\/strong>, disposait de ressources financi\u00e8res nettement inf\u00e9rieures. Elle b\u00e9n\u00e9ficiait \u00e9galement de soutiens de poids, d\u2019un r\u00e9seau politique \u00e9tabli et d\u2019appuis ext\u00e9rieurs.<\/p>\n

    Les publicit\u00e9s de Trone ont touch\u00e9 les \u00e9lecteurs \u00e0 la t\u00e9l\u00e9vision, en ligne et par courrier. Il s\u2019est lanc\u00e9 dans la course en tant que congressman en exercice, fort d\u2019une exp\u00e9rience des campagnes \u00e9lectorales.<\/p>\n

    Le Maryland State Board of Elections a enregistr\u00e9 53,37%<\/strong> des voix pour Alsobrooks et 42,80%<\/strong> pour Trone, soit un \u00e9cart de plus de 10 points de pourcentage.<\/p>\n","protected":false},"excerpt":{"rendered":"La publicit\u00e9 politique devrait atteindre un record de $11,6 milliards au cours du cycle \u00e9lectoral 2025\u20132026, alors que les scrutins pr\u00e9c\u00e9dents montrent que des budgets plus importants ne garantissent pas la victoire.","protected":false},"author":1,"featured_media":23334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6545],"tags":[],"class_list":["post-23338","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-fr","cs-entry","cs-video-wrap"],"yoast_head":"\nLes d\u00e9penses publicitaires politiques devraient 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