{"id":23422,"date":"2026-10-23T14:56:08","date_gmt":"2026-10-23T14:56:08","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/threads-depasse-x-en-nombre-dutilisateurs-quotidiens-sur-mobile-et-elargit-ses-options-publicitaires\/"},"modified":"2026-10-23T14:56:08","modified_gmt":"2026-10-23T14:56:08","slug":"threads-depasse-x-en-nombre-dutilisateurs-quotidiens-sur-mobile-et-elargit-ses-options-publicitaires","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/threads-depasse-x-en-nombre-dutilisateurs-quotidiens-sur-mobile-et-elargit-ses-options-publicitaires\/","title":{"rendered":"Threads d\u00e9passe X en nombre d\u2019utilisateurs quotidiens sur mobile et \u00e9largit ses options publicitaires"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.threads.com\/\">Threads de Meta<\/a><\/strong> a d\u00e9pass\u00e9 <strong><a href=\"https:\/\/x.com\/\">X<\/a><\/strong> en nombre d\u2019utilisateurs quotidiens sur mobile sous iOS et Android, atteignant 141,5 millions contre 125 millions. Ces chiffres donnent aux professionnels du marketing musical une mesure de la port\u00e9e des plateformes aupr\u00e8s des personnes qui utilisent leur t\u00e9l\u00e9phone.<\/p>\n<p>\u00ab Threads est plus grand que X \u00bb, a d\u00e9clar\u00e9 le CEO de Meta, <strong>Mark Zuckerberg<\/strong>, lors de la conf\u00e9rence t\u00e9l\u00e9phonique consacr\u00e9e aux r\u00e9sultats de l\u2019entreprise.<\/p>\n<h2>Croissance sur mobile et trafic sur ordinateur<\/h2>\n<p>Threads a atteint <strong>500 millions d\u2019utilisateurs actifs mensuels (MAUs)<\/strong> en trois ans, comblant un \u00e9cart de plusieurs centaines de millions d\u2019utilisateurs. L\u2019audience mensuelle de X est rest\u00e9e comprise entre 550 millions et 557 millions.<\/p>\n<ul>\n<li>Threads a enregistr\u00e9 <strong>141,5 millions d\u2019utilisateurs actifs quotidiens sur mobile (DAUs)<\/strong>, contre <strong>125 millions<\/strong> pour X.<\/li>\n<li>L\u2019utilisation de Threads sur mobile a augment\u00e9 de <strong>127,8% sur un an<\/strong>, tandis que celle de X a recul\u00e9 de <strong>15,2%<\/strong>.<\/li>\n<li>Threads devrait atteindre <strong>60,5 millions d\u2019utilisateurs actifs mensuels<\/strong> aux \u00c9tats-Unis d\u2019ici quelques mois, contre environ <strong>50 millions<\/strong> pour X.<\/li>\n<li>Sur l\u2019ensemble de son audience, Threads a d\u00e9pass\u00e9 <strong>150 millions d\u2019utilisateurs actifs quotidiens<\/strong>. Un ratio entre utilisateurs actifs quotidiens et mensuels, communiqu\u00e9 s\u00e9par\u00e9ment, s\u2019\u00e9tablit \u00e0 <strong>37,5%<\/strong>.<\/li>\n<li>X enregistre <strong>145 millions de visites quotidiennes sur ordinateur<\/strong>, contre <strong>8,5 millions<\/strong> pour Threads.<\/li>\n<\/ul>\n<p>Les chiffres sur mobile et sur ordinateur mesurent des activit\u00e9s diff\u00e9rentes : les utilisateurs actifs quotidiens sur t\u00e9l\u00e9phone et les visites quotidiennes sur ordinateur. X conserve \u00e9galement l\u2019audience mensuelle la plus importante dans les chiffres fournis.<\/p>\n<h2>Communication des artistes et des salles de concert<\/h2>\n<p>Le syst\u00e8me de recommandation de Threads privil\u00e9gie la conversation, en accordant davantage de poids aux r\u00e9ponses actives qu\u2019aux mentions J\u2019aime passives. Pour les artistes, les formats pertinents comprennent les publications de questions-r\u00e9ponses, les nouvelles des coulisses et les <a href=\"https:\/\/interspacemusic.com\/blog\/spotify-and-snapchat-add-new-social-music-sharing-features\/\">\u00e9changes directs avec les fans<\/a>.<\/p>\n<p>La g\u00e9n\u00e9ration Z et les millennials sont en t\u00eate de l\u2019adoption de Threads, avec un taux de p\u00e9n\u00e9tration du march\u00e9 annonc\u00e9 de <strong>17%<\/strong>.<\/p>\n<p>Les salles de concert peuvent utiliser des publications qui invitent \u00e0 la conversation pour demander aux fans quels groupes locaux ils souhaitent voir ou pour partager des photos des balances. Ces formats offrent des occasions de discussion tout en assurant la promotion des \u00e9v\u00e9nements.<\/p>\n<p>Les publications des salles portant sur des informations urgentes peuvent inclure les horaires de passage, des annonces signalant qu\u2019il reste peu de billets et des changements d\u2019horaires d\u2019ouverture, comme une ouverture des portes retard\u00e9e de 30 minutes.<\/p>\n<h2>Publicit\u00e9 et activit\u00e9 des marques<\/h2>\n<p><a href=\"https:\/\/www.meta.com\/\">Meta<\/a> ajoute des options publicitaires \u00e0 Threads, notamment des publications sponsoris\u00e9es et des comptes mis en avant. Ces outils s\u2019int\u00e8grent \u00e0 l\u2019infrastructure publicitaire utilis\u00e9e par <strong>Instagram<\/strong> et <strong>Facebook<\/strong>.<\/p>\n<p>Parmi les marques qui s\u2019adressent aux consommateurs (B2C), <strong>64%<\/strong> publient activement sur Threads. Par ailleurs, <strong>30% des utilisateurs<\/strong> interagissent avec du contenu de marque au moins une fois par semaine.<\/p>\n","protected":false},"excerpt":{"rendered":"Threads a d\u00e9pass\u00e9 X en nombre d\u2019utilisateurs quotidiens sur mobile, tandis que X conserve une audience mensuelle plus importante et un nombre nettement sup\u00e9rieur de visites quotidiennes sur ordinateur.","protected":false},"author":6,"featured_media":23420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6982],"tags":[],"class_list":["post-23422","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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