{"id":23446,"date":"2026-10-23T00:00:00","date_gmt":"2026-10-23T00:00:00","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/?p=23446"},"modified":"2026-10-23T20:33:11","modified_gmt":"2026-10-23T20:33:11","slug":"universal-music-group-signs-tyger-deal-for-ai-adapted-gaming-music","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/universal-music-group-signs-tyger-deal-for-ai-adapted-gaming-music\/","title":{"rendered":"Universal Music Group Signs TYGER Deal for AI-Adapted Gaming Music"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.universalmusic.com\/\">Universal Music Group (UMG)<\/a><\/strong> has become the first major music company to sign a <a href=\"https:\/\/interspacemusic.com\/blog\/universal-music-group-licenses-music-to-gaming-platform-tyger\/\">licensing agreement<\/a> with <strong>TYGER<\/strong>, a gaming music service that uses artificial intelligence (AI) to adjust songs in response to gameplay. The agreement covers portions of UMG\u2019s recording and publishing catalogs across TYGER\u2019s free and paid tiers.<\/p>\n<h2>Music that responds to gameplay<\/h2>\n<p>TYGER lets users play music alongside games including Fortnite and <a href=\"https:\/\/www.roblox.com\/\">Roblox<\/a>, with its proprietary AI technology adapting the music to events in the game.<\/p>\n<ul>\n<li>The service works on PC, console and mobile without requiring studio integration.<\/li>\n<li>Its existing library contains <strong>more than 400,000 songs<\/strong>, predominantly from independent artists.<\/li>\n<li>TYGER is in beta and plans to launch later this year.<\/li>\n<\/ul>\n<h2>UMG and TYGER outline the agreement<\/h2>\n<p>Michael Nash, UMG\u2019s executive vice president and chief digital officer, said:<\/p>\n<blockquote><p>\u201cAt UMG, we have a well-established track record of exploring and developing new creative and commercial opportunities that enable our artists, songwriters and labels to better connect with music fans. We believe that music has a more integral role to play in gaming and through this innovative new licensing agreement with TYGER, our artists and their music will now be able to soundtrack personalized gameplay experiences and connect with millions of gamers and fans around the world.\u201d<\/p><\/blockquote>\n<p>Nick Venti, TYGER\u2019s chief executive officer and co-founder, said:<\/p>\n<blockquote><p>\u201cGaming is where the next generation spends its time, discovers culture and connects with friends, but music has never had a native way to reach those audiences. This agreement with Universal Music Group is an important milestone for TYGER and validates our vision for the future of music in and around interactive and digital experiences.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Universal Music Group has signed a licensing agreement covering portions of its recording and publishing catalogs for TYGER\u2019s AI-powered gaming music service.","protected":false},"author":6,"featured_media":23447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[514],"tags":[],"class_list":["post-23446","post","type-post","status-publish","format-standard","has-post-thumbnail","category-deals-signings","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 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