{"id":23686,"date":"2026-10-26T12:40:59","date_gmt":"2026-10-26T12:40:59","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/marcas-enfrentan-demandas-por-derechos-de-autor-musicales-debido-a-publicaciones-en-redes-sociales\/"},"modified":"2026-10-26T12:40:59","modified_gmt":"2026-10-26T12:40:59","slug":"marcas-enfrentan-demandas-por-derechos-de-autor-musicales-debido-a-publicaciones-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/es\/marcas-enfrentan-demandas-por-derechos-de-autor-musicales-debido-a-publicaciones-en-redes-sociales\/","title":{"rendered":"Marcas enfrentan demandas por derechos de autor musicales debido a publicaciones en redes sociales"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.wmg.com\/\">Warner Music Group<\/a><\/strong>, <strong>Sony Music<\/strong> y otros titulares de derechos musicales han <a href=\"https:\/\/interspacemusic.com\/blog\/lg-and-kroger-face-copyright-lawsuits-over-cheese-tax\/\">demandado a marcas por el presunto uso de m\u00fasica sin licencia<\/a> en publicaciones de redes sociales y campa\u00f1as con influencers. Varias demandas abarcan cientos de obras o presuntas infracciones, lo que expone a las empresas a reclamaciones relacionadas con contenidos publicados en m\u00faltiples cuentas.<\/p>\n<p>Los casos se refieren a m\u00fasica utilizada por marcas, agencias e influencers asociados sin los permisos necesarios. Aunque la legislaci\u00f3n aplicable no ha cambiado, la mayor rapidez de detecci\u00f3n ha facilitado que los sellos identifiquen contenidos que podr\u00edan infringir derechos.<\/p>\n<h2>Las reclamaciones abarcan al comercio minorista y al sector hotelero<\/h2>\n<p>Las demandas involucran tanto grabaciones como composiciones, y varias incluyen actividades remuneradas de influencers:<\/p>\n<ul>\n<li>La demanda de Warner Music Group contra <strong>Crumbl Cookies<\/strong> aleg\u00f3 el uso no autorizado de al menos <strong>159 grabaciones y composiciones<\/strong> en TikTok e Instagram, incluso a trav\u00e9s del programa remunerado de influencers de la marca.<\/li>\n<li>La demanda de Warner contra <strong>DSW<\/strong> cit\u00f3 m\u00e1s de <strong>200 grabaciones y composiciones<\/strong> utilizadas en promociones en redes sociales y videos de influencers. La demanda aleg\u00f3 que DSW ten\u00eda \u2018amplia experiencia en licencias musicales\u2019.<\/li>\n<li>El caso de Warner contra <strong>PacSun<\/strong> involucr\u00f3 casi <strong>300 obras<\/strong> en publicaciones del minorista y sus influencers asociados.<\/li>\n<li>Sony Music demand\u00f3 por separado a DSW en un caso que posteriormente se resolvi\u00f3 mediante un acuerdo. Ese proceso coincidi\u00f3 con el caso de Warner, por lo que el minorista enfrent\u00f3 reclamaciones de dos grandes sellos simult\u00e1neamente.<\/li>\n<li>La demanda de Sony contra el <strong>programa deportivo de University of Southern California<\/strong> identific\u00f3 m\u00e1s de <strong>280 videos presuntamente infractores<\/strong> que inclu\u00edan m\u00e1s de <strong>170 canciones<\/strong>. Sony afirm\u00f3 que hab\u00eda advertido a la universidad a\u00f1os antes sobre el uso de m\u00fasica sin licencia en redes sociales.<\/li>\n<li>La demanda de Sony contra <strong>Marriott<\/strong> aleg\u00f3 m\u00e1s de <strong>930 infracciones<\/strong> en las cuentas de redes sociales de la compa\u00f1\u00eda hotelera y en publicaciones remuneradas de influencers. Sony tambi\u00e9n ha demandado a <strong>OFRA Cosmetics<\/strong>.<\/li>\n<li><strong>Universal Music Group<\/strong>, <strong>Capitol<\/strong>, <strong>Universal Music Publishing Group<\/strong> y <strong>Concord<\/strong> demandaron al minorista de moda <strong>Quince<\/strong> por la presunta infracci\u00f3n de derechos sobre m\u00e1s de <strong>130 obras<\/strong>, entre grabaciones y composiciones utilizadas en TikTok e Instagram.<\/li>\n<\/ul>\n<h2>Obtenci\u00f3n de permisos en m\u00faltiples cuentas<\/h2>\n<p>La obtenci\u00f3n de permisos para usar m\u00fasica puede llevar m\u00e1s tiempo del que contemplan los calendarios de producci\u00f3n y publicaci\u00f3n de los equipos de marketing en redes sociales. Cuando marcas, agencias e influencers publican desde cuentas separadas, las pistas sin autorizaci\u00f3n pueden acumularse en distintas campa\u00f1as durante meses o a\u00f1os.<\/p>\n<p>Esto genera una posible exposici\u00f3n al pago de indemnizaciones establecidas por ley por numerosas publicaciones. Varias demandas se refieren a usos reiterados, en lugar de un video aislado.<\/p>\n<h2>MassiveMusic ofrece una herramienta de escaneo<\/h2>\n<p><strong><a href=\"https:\/\/www.massivemusic.com\/\">MassiveMusic<\/a><\/strong> ofrece <strong>ComplianceCheck<\/strong>, un servicio basado en tecnolog\u00eda dise\u00f1ado para identificar riesgos derivados del uso de m\u00fasica sin licencia. Su proceso tiene dos etapas: escanear las cuentas de redes sociales y de influencers de una marca en busca de m\u00fasica sin licencia y luego asignar una puntuaci\u00f3n de riesgo de infracci\u00f3n a cada caso.<\/p>\n<p>La compa\u00f1\u00eda presenta el monitoreo continuo como una forma de que las marcas identifiquen contenidos que podr\u00edan requerir su eliminaci\u00f3n o la obtenci\u00f3n de las licencias correspondientes. Su enfoque abarca las nuevas publicaciones a medida que aparecen, en lugar de depender \u00fanicamente de una revisi\u00f3n anual.<\/p>\n<p>Las campa\u00f1as de la temporada de fiestas pueden aumentar el volumen de contenido que requiere revisi\u00f3n. Black Friday, las promociones de compras de invierno y las campa\u00f1as de fin de a\u00f1o implican plazos ajustados de producci\u00f3n y aprobaci\u00f3n, mientras que una auditor\u00eda anual realizada fuera de ese per\u00edodo puede pasar por alto publicaciones estacionales recientes.<\/p>\n","protected":false},"excerpt":{"rendered":"Grandes compa\u00f1\u00edas musicales han demandado a minoristas, empresas del sector hotelero y un programa deportivo universitario por el presunto uso de m\u00fasica sin licencia en contenidos de redes sociales y de influencers.","protected":false},"author":7,"featured_media":23685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6566],"tags":[],"class_list":["post-23686","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-es","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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