{"id":23710,"date":"2026-10-26T14:40:39","date_gmt":"2026-10-26T14:40:39","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/youtube-supera-a-netflix-en-audiencia-televisiva-en-estados-unidos-mientras-netflix-reestructura-su-contenido\/"},"modified":"2026-10-26T14:40:39","modified_gmt":"2026-10-26T14:40:39","slug":"youtube-supera-a-netflix-en-audiencia-televisiva-en-estados-unidos-mientras-netflix-reestructura-su-contenido","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/es\/youtube-supera-a-netflix-en-audiencia-televisiva-en-estados-unidos-mientras-netflix-reestructura-su-contenido\/","title":{"rendered":"YouTube supera a Netflix en audiencia televisiva en Estados Unidos mientras Netflix reestructura su contenido"},"content":{"rendered":"

YouTube<\/strong> represent\u00f3 el 14.2%<\/strong> de la audiencia televisiva de Estados Unidos en julio de 2026, frente a alrededor del 7.8%<\/strong> de Netflix<\/strong>. La diferencia sit\u00faa a la programaci\u00f3n producida por creadores en el centro de la competencia por las audiencias televisivas.<\/p>\n

Las cifras miden el consumo en televisores, en lugar de tel\u00e9fonos m\u00f3viles. Se conocen mientras Netflix recorta personal y reestructura su equipo directivo de contenido.<\/p>\n

Netflix cambia su equipo directivo de contenido<\/h2>\n

Netflix tiene m\u00e1s de 325 millones de suscriptores<\/strong> en todo el mundo y genera miles de millones en ganancias. Sus cambios organizativos m\u00e1s recientes incluyen:<\/p>\n

    \n
  • Se est\u00e1 despidiendo a aproximadamente 1,000 empleados<\/strong>.<\/li>\n
  • Chief content officer Bela Bajaria<\/strong> deja la empresa.<\/li>\n
  • Film chief Dan Lin<\/strong> se marcha.<\/li>\n
  • Peter Rice<\/strong>, quien anteriormente fue ejecutivo de Disney<\/strong> y Fox<\/strong>, se ha incorporado para supervisar el contenido.<\/li>\n<\/ul>\n

    Netflix tambi\u00e9n intent\u00f3 adquirir el estudio y los negocios de streaming de Warner Bros.<\/strong>, antes de retirarse cuando Paramount Skydance<\/strong> present\u00f3 una oferta m\u00e1s alta.<\/p>\n

    Paramount adquiri\u00f3 Warner Bros., HBO<\/strong>, su cat\u00e1logo de contenido y sus franquicias de entretenimiento. Netflix conserv\u00f3 el dinero que habr\u00eda gastado en la operaci\u00f3n.<\/p>\n

    Dos enfoques de programaci\u00f3n<\/h2>\n

    Netflix gasta aproximadamente $20 mil millones al a\u00f1o<\/strong> en producir y adquirir contenido. Encarga programaci\u00f3n a trav\u00e9s de ejecutivos creativos y negocia acuerdos con talentos mientras compite con Disney, Paramount, Amazon<\/strong> y Apple<\/strong>.<\/p>\n

    YouTube obtiene su programaci\u00f3n de millones de personas que crean y suben videos. Su cat\u00e1logo abarca cocina, entrevistas, presentaciones de jazz, documentales e instrucciones pr\u00e1cticas, incluida la reparaci\u00f3n de sintetizadores.<\/p>\n

    Los creadores pueden publicar sin conseguir la aprobaci\u00f3n de un ejecutivo de estudio, un acuerdo con una cadena, un agente o un presupuesto de producci\u00f3n multimillonario. Las visualizaciones y el contenido que comparte la audiencia ayudan a determinar qu\u00e9 programas atraen la atenci\u00f3n.<\/p>\n

    La plataforma tambi\u00e9n ofrece m\u00fasica, deportes, material educativo, comedia, noticias y p\u00f3dcast. Los creadores desarrollan formatos en torno a sus intereses y los de sus audiencias, lo que permite que la programaci\u00f3n disponible cambie a medida que evolucionan los gustos.<\/p>\n

    La posibilidad de publicar no garantiza visibilidad ni ingresos. Los algoritmos de recomendaci\u00f3n de YouTube influyen en el descubrimiento de contenido, y los creadores pueden enfrentar condiciones econ\u00f3micas dif\u00edciles.<\/p>\n

    Un paralelo en la m\u00fasica independiente<\/h2>\n

    La distribuci\u00f3n musical ha experimentado un cambio similar. Hist\u00f3ricamente, los sellos discogr\u00e1ficos controlaban las decisiones sobre contrataci\u00f3n, grabaci\u00f3n y promoci\u00f3n, lo que determinaba qu\u00e9 artistas pod\u00edan llegar al p\u00fablico masivo.<\/p>\n

    Ahora los m\u00fasicos pueden grabar \u00e1lbumes en casa, distribuirlos internacionalmente y conectarse directamente con sus oyentes. Esto permite a los artistas desarrollar sus carreras sin conseguir primero un contrato con una discogr\u00e1fica multinacional y cambia qu\u00e9 m\u00fasica llega al mercado.<\/p>\n

    El volumen de m\u00fasica disponible supera lo que cualquier oyente podr\u00eda escuchar, mientras que ganarse la vida de forma independiente sigue siendo dif\u00edcil. Las plataformas y los sistemas de recomendaci\u00f3n tambi\u00e9n influyen en qu\u00e9 grabaciones descubre el p\u00fablico.<\/p>\n

    En el video, los creadores independientes tambi\u00e9n han consolidado audiencias y desarrollado sus propios formatos fuera de los estudios y las cadenas de televisi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"YouTube represent\u00f3 casi el doble de la participaci\u00f3n de Netflix en la audiencia televisiva de Estados Unidos en julio de 2026, mientras Netflix atraviesa despidos y cambios en su equipo directivo de contenido.","protected":false},"author":3,"featured_media":23707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6566],"tags":[],"class_list":["post-23710","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-es","cs-entry","cs-video-wrap"],"yoast_head":"\nYouTube supera a Netflix en audiencia televisiva en 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