{"id":23727,"date":"2026-10-26T15:10:41","date_gmt":"2026-10-26T15:10:41","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/meta-ads-un-estudio-analiza-11992-campanas-de-artistas-presentes-en-las-listas\/"},"modified":"2026-10-26T15:10:41","modified_gmt":"2026-10-26T15:10:41","slug":"meta-ads-un-estudio-analiza-11992-campanas-de-artistas-presentes-en-las-listas","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/es\/meta-ads-un-estudio-analiza-11992-campanas-de-artistas-presentes-en-las-listas\/","title":{"rendered":"Meta Ads: un estudio analiza 11,992 campa\u00f1as de artistas presentes en las listas"},"content":{"rendered":"<p><strong>Opah<\/strong> analiz\u00f3 <strong>11,992 anuncios de Meta<\/strong> lanzados por 60 artistas presentes en las listas y encontr\u00f3 enfoques recurrentes de promoci\u00f3n. El estudio documenta las decisiones publicitarias, pero no incluye datos de inversi\u00f3n, alcance ni rendimiento.<\/p>\n<p>Su primer informe anual abarca los 12 meses hasta el <strong>18 de octubre de 2026<\/strong>. La muestra comprende ocho g\u00e9neros y se basa en las listas de los m\u00e1s escuchados de <strong>Apple Music<\/strong> en Estados Unidos, UK, Nigeria y M\u00e9xico.<\/p>\n<p>Entre los artistas figuran <strong>Taylor Swift<\/strong>, <strong>Morgan Wallen<\/strong>, <strong>Karol G<\/strong>, <strong>Burna Boy<\/strong>, <strong>Doechii<\/strong> y <strong>Linkin Park<\/strong>. Ninguno tiene v\u00ednculos con Opah.<\/p>\n<h2>A d\u00f3nde dirig\u00edan los anuncios a los oyentes<\/h2>\n<p>De los <strong>11,555 anuncios con un enlace<\/strong>, solo el 4% dirig\u00eda a los usuarios directamente a un servicio de streaming. Esa proporci\u00f3n se mantuvo en el 10% o menos en todos los g\u00e9neros.<\/p>\n<ul>\n<li>El <strong>38%<\/strong> enlazaba a la venta de entradas.<\/li>\n<li>El <strong>31%<\/strong> enlazaba a p\u00e1ginas que reun\u00edan varios servicios.<\/li>\n<li>El <strong>10%<\/strong> enlazaba a tiendas.<\/li>\n<\/ul>\n<p>Los destinos variaban seg\u00fan el g\u00e9nero. Los artistas de m\u00fasica electr\u00f3nica dirig\u00edan el 74% de los clics a la venta de entradas. Los artistas de rock dirig\u00edan el 52% a una p\u00e1gina propia, una p\u00e1gina de enlaces o una p\u00e1gina de registro, frente al 10% de los artistas de m\u00fasica electr\u00f3nica.<\/p>\n<p>La mayor\u00eda de los artistas de la muestra tiene contrato discogr\u00e1fico y cuenta con <a href=\"https:\/\/interspacemusic.com\/blog\/six-tour-announcements-shatner-metallica-haash-arkells-more\/\">giras<\/a> y productos oficiales para promocionar. En conjunto, la venta de entradas y las tiendas representaban el 48% de los clics.<\/p>\n<h2>C\u00f3mo variaban las primeras l\u00edneas<\/h2>\n<p>Opah clasific\u00f3 las primeras l\u00edneas de los anuncios que conten\u00edan texto en siete categor\u00edas. Una fecha o un concierto fue el inicio m\u00e1s frecuente en siete de los ocho g\u00e9neros y represent\u00f3 el 49% de los anuncios de m\u00fasica latina con texto, el 45% de los de m\u00fasica electr\u00f3nica y el 44% de los de rock.<\/p>\n<p>El rap fue la excepci\u00f3n: el 45% comenzaba sin mencionar una fecha, un lanzamiento ni una venta y utilizaba en su lugar un fragmento de la letra, un comentario sobre la canci\u00f3n o un saludo.<\/p>\n<p>El pop y el afrobeats tuvieron las mayores proporciones de inicios con \u00abya disponible\u00bb, con un 29% y un 27%. Los productos oficiales aparec\u00edan en la primera l\u00ednea del 18% de los anuncios de pop y del 19% de los anuncios de rhythm and blues (R&amp;B).<\/p>\n<p>La m\u00fasica latina fue el \u00fanico g\u00e9nero con una proporci\u00f3n destacable de inicios con preguntas, con un 14%.<\/p>\n<h2>Grupos de piezas creativas y plazos de lanzamiento<\/h2>\n<p>El estudio agrup\u00f3 los anuncios de cada artista por fecha de lanzamiento. En los d\u00edas en que un artista lanzaba al menos dos anuncios, el grupo habitual conten\u00eda cuatro piezas creativas.<\/p>\n<p>El rap tuvo la mayor mediana de piezas creativas por grupo, con seis, seguido del pop, con cinco. El R&amp;B tuvo la menor, con 3,5. Por lo general, los artistas lanzaban m\u00e1s anuncios uno o dos d\u00edas despu\u00e9s.<\/p>\n<h2>El video predomin\u00f3, mientras que las im\u00e1genes est\u00e1ticas estuvieron activas m\u00e1s tiempo<\/h2>\n<p>El video represent\u00f3 la mayor\u00eda de los anuncios en todos los g\u00e9neros, incluido el 80% en country, el 78% en rock y el 76% en afrobeats. El R&amp;B tuvo la menor proporci\u00f3n de videos, con un 53%.<\/p>\n<p>Las im\u00e1genes individuales representaron el 44% de los anuncios de R&amp;B, frente a un tercio o menos en todos los dem\u00e1s g\u00e9neros. Los carruseles no superaron el 3% en ning\u00fan g\u00e9nero.<\/p>\n<ul>\n<li>Las im\u00e1genes individuales estuvieron activas durante una mediana de <strong>10 d\u00edas<\/strong>.<\/li>\n<li>Los videos estuvieron activos durante una mediana de <strong>8 d\u00edas<\/strong>.<\/li>\n<li>Los carruseles estuvieron activos durante una mediana de <strong>7 d\u00edas<\/strong>.<\/li>\n<\/ul>\n<p>En el caso de los anuncios que segu\u00edan activos al momento del an\u00e1lisis, el estudio cont\u00f3 \u00fanicamente el tiempo transcurrido hasta ese momento. Por lo tanto, las duraciones registradas representan m\u00ednimos y no per\u00edodos de difusi\u00f3n completos.<\/p>\n","protected":false},"excerpt":{"rendered":"El primer informe anual de Opah examina 11,992 anuncios de Meta de 60 artistas presentes en las listas y documenta patrones en los destinos de los enlaces, los textos, los grupos de piezas creativas y los formatos.","protected":false},"author":6,"featured_media":23723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7002],"tags":[],"class_list":["post-23727","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-es","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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