{"id":23766,"date":"2026-10-26T00:00:00","date_gmt":"2026-10-26T00:00:00","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/?p=23766"},"modified":"2026-10-27T14:43:23","modified_gmt":"2026-10-27T14:43:23","slug":"hybe-americas-launches-latin-pop-label-tru-records","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/hybe-americas-launches-latin-pop-label-tru-records\/","title":{"rendered":"HYBE Americas Launches Latin Pop Label TRU Records"},"content":{"rendered":"

HYBE Americas<\/a><\/strong> has launched TRU Records<\/strong>, a new Latin Pop label, with the boy band Santos Bravos<\/strong> as its first signing. Alejandro Mej\u00eda<\/strong> will lead the venture.<\/p>\n

Santos Bravos as the debut act<\/h2>\n

Santos Bravos is HYBE’s first in-house curated Latin group. HYBE Americas developed the group in a manner similar to its K-pop boy bands, such as BTS<\/a><\/strong> and SEVENTEEN<\/a><\/strong>.<\/p>\n

TRU Records will draw on HYBE’s existing global infrastructure to support Santos Bravos and any future signings.<\/p>\n

Mej\u00eda on the launch<\/h2>\n

Mej\u00eda described the label’s goals in a statement:<\/p>\n

\n

\u201cThe launch of TRU Records represents a unique opportunity to champion Latin American talent and bring it to new audiences around the world. Starting this new chapter with SANTOS BRAVOS and with the support of HYBE AMERICAS allows us to build careers with international reach while staying true to our Latin identity and the stories we tell. I\u2019m excited for what\u2019s ahead and for the opportunity to help build a label with a truly international vision.\u201d<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"HYBE Americas has launched TRU Records, a Latin Pop label led by Alejandro Mej\u00eda, with the boy band Santos Bravos as its debut 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