Ti\u1ec1n trong \u00e2m nh\u1ea1c kh\u00f4ng \u0111i theo s\u1ef1 ch\u00fa \u00fd m\u1ed9t c\u00e1ch th\u1eb3ng t\u1eafp. N\u00f3 \u0111i theo c\u00e1c quy \u0111\u1ecbnh: h\u1ea1n ch\u00f3t \u0111\u0103ng k\u00fd, ph\u00ed r\u00fat ti\u1ec1n, h\u1ea1n m\u1ee9c v\u00e0 nh\u1eefng gi\u1ea5y t\u1edd b\u1ea1n c\u00f3 th\u1ec3 xu\u1ea5t tr\u00ecnh khi tranh ch\u1ea5p b\u1eaft \u0111\u1ea7u.<\/p>\n
C\u00e1c c\u00e2u chuy\u1ec7n trong tu\u1ea7n n\u00e0y c\u00f9ng ch\u1ec9 v\u1ec1 m\u1ed9t xu h\u01b0\u1edbng. Ch\u1eef in nh\u1ecf, ch\u1ee9 kh\u00f4ng ph\u1ea3i con s\u1ed1 n\u1ed5i b\u1eadt tr\u00ean ti\u00eau \u0111\u1ec1, gi\u1edd quy\u1ebft \u0111\u1ecbnh m\u1ed9t l\u01b0\u1ee3t ph\u00e1t, m\u1ed9t b\u00e0i \u0111\u0103ng hay m\u1ed9t ch\u1ed7 ng\u1ed3i c\u00f3 gi\u00e1 tr\u1ecb bao nhi\u00eau, v\u00e0 nh\u1eefng ngh\u1ec7 s\u0129 xem nh\u1eb9 ph\u1ea7n n\u00e0y \u0111ang \u00e2m th\u1ea7m tr\u1ea3 gi\u00e1 cho sai l\u1ea7m \u0111\u00f3.<\/p>\n
\u201c0%\u201d l\u00e0 con s\u1ed1 thuy\u1ebft ph\u1ee5c nh\u1ea5t trong ph\u00e2n ph\u1ed1i \u00e2m nh\u1ea1c. Nh\u01b0ng n\u00f3 ch\u01b0a \u0111\u1ea7y \u0111\u1ee7. M\u1ed9t ph\u00e2n t\u00edch cho th\u1ea5y d\u00f9 SoundCloud<\/a> kh\u00f4ng thu ph\u00ed ph\u00e2n ph\u1ed1i \u0111\u1ed1i v\u1edbi ngh\u1ec7 s\u0129, m\u1ed9t kho\u1ea3n chuy\u1ec3n kho\u1ea3n qu\u1ed1c t\u1ebf $10 c\u00f3 th\u1ec3 l\u1ea5y \u0111i 29% c\u1ee7a m\u1ed9t kho\u1ea3n thanh to\u00e1n nh\u1ecf<\/a>.<\/p>\n C\u00f9ng b\u00e0i b\u00e1o cho bi\u1ebft ph\u00ed thanh to\u00e1n dao \u0111\u1ed9ng t\u1eeb $0.50 \u0111\u1ebfn $25 t\u00f9y theo tuy\u1ebfn r\u00fat ti\u1ec1n<\/a>. Ph\u00ed c\u1ed1 \u0111\u1ecbnh l\u00e0 lo\u1ea1i chi ph\u00ed l\u0169y tho\u00e1i nh\u1ea5t, v\u00ec n\u00f3 h\u1ea7u nh\u01b0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 d\u01b0 l\u1edbn nh\u01b0ng l\u1ea1i nu\u1ed1t ch\u1eedng s\u1ed1 d\u01b0 nh\u1ecf.<\/p>\n \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u1edf Lagos, Accra v\u00e0 Nairobi, n\u01a1i ngh\u1ec7 s\u0129 th\u01b0\u1eddng thu v\u1ec1 nh\u1eefng kho\u1ea3n ti\u1ec1n nh\u1ecf t\u1eeb nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 r\u00fat ti\u1ec1n qua bi\u00ean gi\u1edbi. Chuy\u1ec3n ti\u1ec1n th\u00e0nh nhi\u1ec1u l\u1ea7n nh\u1ecf c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m h\u01a1n c\u1ea3 kho\u1ea3n ph\u00ed n\u1ec1n t\u1ea3ng m\u00e0 b\u1ea1n t\u01b0\u1edfng \u0111\u00e3 n\u00e9 \u0111\u01b0\u1ee3c. So s\u00e1nh trung th\u1ef1c l\u00e0 s\u1ed1 ti\u1ec1n th\u1ef1c nh\u1eadn \u0111\u01b0\u1ee3c sau m\u1ed7i l\u1ea7n chuy\u1ec3n, ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ghi tr\u00ean b\u1ea3ng gi\u00e1.<\/p>\n C\u00e2u chuy\u1ec7n th\u1ee9 hai n\u00f3i v\u1ec1 vi\u1ec7c ai \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u1edf \u0111\u00e2u. Ph\u00ed karaoke t\u1ea1i \u0110\u00e0i Loan khi\u1ebfn 31% s\u1ed1 b\u00e0i h\u00e1t tr\u00ean c\u00e1c m\u00e1y h\u00e0ng \u0111\u1ea7u kh\u00f4ng \u0111\u01b0\u1ee3c thanh to\u00e1n<\/a>, v\u00e0 c\u00f9ng b\u00e1o c\u00e1o \u0111\u00f3 cho bi\u1ebft CAPASSO, t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd quy\u1ec1n c\u1ee7a Nam Phi, chuy\u1ec3n doanh thu ph\u00e1t tr\u1ef1c tuy\u1ebfn ch\u01b0a \u0111\u0103ng k\u00fd cho c\u00e1c nh\u1ea1c s\u0129 kh\u00e1c sau ba n\u0103m.<\/p>\n Th\u00f4ng \u0111i\u1ec7p r\u1ea5t r\u00f5 r\u00e0ng: c\u1ea3 hai k\u1ebft qu\u1ea3 \u0111\u1ec1u ph\u1ee5 thu\u1ed9c v\u00e0o tr\u1ea1ng th\u00e1i \u0111\u0103ng k\u00fd, ch\u1ee9 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c b\u00e0i h\u00e1t \u0111\u01b0\u1ee3c ph\u00e1t bao nhi\u00eau l\u1ea7n. M\u1ed9t b\u00e0i hit ch\u01b0a \u0111\u01b0\u1ee3c kh\u1edbp v\u1edbi c\u00e1c nh\u1ea1c s\u0129 s\u00e1ng t\u00e1c s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c \u0111\u00fang b\u1eb1ng s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t b\u00e0i ch\u01b0a ai nghe ki\u1ebfm \u0111\u01b0\u1ee3c.<\/p>\n M\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 c\u00f3 \u1edf Nam Phi. C\u00e1c b\u00e0i vi\u1ebft v\u1ec1 t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd quy\u1ec1n cho th\u1ea5y GVL c\u1ee7a \u0110\u1ee9c c\u0169ng chuy\u1ec3n h\u01b0\u1edbng thu nh\u1eadp ch\u01b0a \u0111\u0103ng k\u00fd sau ba n\u0103m<\/a>. Hai t\u1ed5 ch\u1ee9c tr\u00ean hai ch\u00e2u l\u1ee5c \u0111\u00e3 \u0111\u1eb7t ra c\u00f9ng m\u1ed9t \u0111\u1ed3ng h\u1ed3, v\u00e0 n\u00f3 v\u1eabn ch\u1ea1y d\u00f9 b\u1ea1n c\u00f3 \u0111\u1ec3 \u00fd hay kh\u00f4ng.<\/p>\n T\u00f4i cho r\u1eb1ng \u0111\u00e2y l\u00e0 r\u1ee7i ro b\u1ecb \u0111\u1ecbnh gi\u00e1 th\u1ea5p nh\u1ea5t trong \u00e2m nh\u1ea1c ch\u00e2u Phi. Nhi\u1ec1u nh\u1ea1c s\u0129 v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 danh m\u1ee5c tr\u1ea3i r\u1ed9ng tr\u00ean nhi\u1ec1u l\u00e3nh th\u1ed5, v\u00e0 m\u1ed7i l\u00e3nh th\u1ed5 l\u1ea1i c\u00f3 th\u1eddi h\u1ea1n ri\u00eang \u0111\u1ec3 y\u00eau c\u1ea7u nh\u1eefng kho\u1ea3n ti\u1ec1n \u0111ang ch\u1edd \u0111\u01b0\u1ee3c tr\u1ea3.<\/p>\n Ngay c\u1ea3 m\u1ed9t danh m\u1ee5c \u0111\u00e3 \u0111\u0103ng k\u00fd \u0111\u1ea7y \u0111\u1ee7 c\u0169ng g\u1eb7p ph\u1ea3i tr\u1edf ng\u1ea1i th\u1ee9 hai: kh\u00f4ng ai th\u1ed1ng nh\u1ea5t \u201cm\u1ed9t l\u01b0\u1ee3t ph\u00e1t\u201d l\u00e0 g\u00ec. T\u1ea1i Slovakia, SOZA tr\u1ea3 6 xu cho m\u1ed7i ph\u00fat ph\u00e1t s\u00f3ng v\u1edbi b\u00e0i c\u00f3 l\u1eddi v\u00e0 48 xu cho t\u00e1c ph\u1ea9m giao h\u01b0\u1edfng<\/a>.<\/p>\n C\u00f9ng ngu\u1ed3n tin c\u0169ng ch\u1ec9 ra r\u1eb1ng c\u00e1c qu\u1ef9 ph\u00e1t tr\u1ef1c tuy\u1ebfn, ph\u00e1t s\u00f3ng v\u00e0 qu\u1ef9 t\u1eeb thu\u1ebf \u0111\u1ec1u \u0111\u1ebfm m\u1ed9t l\u01b0\u1ee3t ph\u00e1t theo m\u1ed9t \u0111\u01a1n v\u1ecb kh\u00e1c nhau. M\u1ed9t l\u01b0\u1ee3t stream, m\u1ed9t ph\u00fat l\u00ean s\u00f3ng v\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a kho\u1ea3n thu b\u1ed5 sung kh\u00f4ng th\u1ec3 thay th\u1ebf cho nhau, v\u00ec v\u1eady m\u1ed9t con s\u1ed1 \u201ct\u1ed5ng l\u01b0\u1ee3t ph\u00e1t\u201d duy nh\u1ea5t che gi\u1ea5u nhi\u1ec1u h\u01a1n l\u00e0 ti\u1ebft l\u1ed9.<\/p>\n H\u1ec7 qu\u1ea3 th\u1ef1c t\u1ebf l\u00e0 vi\u1ec7c ki\u1ec3m to\u00e1n danh m\u1ee5c n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo t\u1eebng qu\u1ef9 thu nh\u1eadp, ch\u1ee9 kh\u00f4ng theo t\u1eebng b\u00e0i h\u00e1t. H\u00e3y h\u1ecfi m\u1ed7i qu\u1ef9 d\u00f9ng \u0111\u01a1n v\u1ecb n\u00e0o, ai l\u00e0 ng\u01b0\u1eddi b\u00e1o c\u00e1o, v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 r\u01a1i ra kh\u1ecfi kh\u00e2u \u0111\u1ed1i chi\u1ebfu \u1edf \u0111\u00e2u.<\/p>\n Logic t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u00e1p d\u1ee5ng \u1edf ph\u00eda kinh doanh. Lu\u1eadt meia-entrada c\u1ee7a Brazil gi\u1edbi h\u1ea1n v\u00e9 gi\u1ea3m n\u1eeda gi\u00e1 d\u00e0nh cho sinh vi\u00ean, thanh ni\u00ean thu nh\u1eadp th\u1ea5p v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 khuy\u1ebft t\u1eadt \u1edf m\u1ee9c 40% s\u1ed1 v\u00e9 h\u00f2a nh\u1ea1c, v\u00e0 m\u1ee9c tr\u1ea7n n\u00e0y gi\u1eef m\u1ee9c gi\u1ea3m \u1edf 20% t\u1ed5ng doanh thu v\u00e9<\/a>, v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u00ean 60 tu\u1ed5i \u0111\u01b0\u1ee3c gi\u1ea3m n\u1eeda gi\u00e1 ngo\u00e0i h\u1ea1n m\u1ee9c.<\/p>\n \u0110i\u1ec1u n\u00e0y h\u1eefu \u00edch v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t m\u1ee9c tr\u1ea7n b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh to\u00e1n. Nh\u00e0 t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 m\u00f4 h\u00ecnh h\u00f3a t\u1ed5ng doanh thu tr\u01b0\u1edbc khi b\u00e1n v\u00e9 \u0111\u1ea7u ti\u00ean, v\u00e0 m\u1ed9t ngh\u1ec7 s\u0129 \u0111\u00e0m ph\u00e1n m\u1ed9t bu\u1ed5i di\u1ec5n t\u1ea1i Brazil c\u00f3 th\u1ec3 y\u00eau c\u1ea7u xem m\u00f4 h\u00ecnh \u0111\u00f3.<\/p>\n Ti\u1ebfp th\u1ecb c\u0169ng c\u1ea7n k\u1ef7 lu\u1eadt t\u01b0\u01a1ng t\u1ef1. Ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch c\u1ee7a Influur cho th\u1ea5y l\u01b0\u1ee3t xem so v\u1edbi s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i, c\u00f9ng vi\u1ec7c l\u1ef1a ch\u1ecdn ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung, l\u00e0 c\u00e1c t\u00edn hi\u1ec7u chi ph\u00ed m\u1ea1nh h\u01a1n quy m\u00f4 kh\u00e1n gi\u1ea3<\/a>. M\u1ed9t ng\u01b0\u1eddi s\u00e1ng t\u1ea1o c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i kh\u1ed5ng l\u1ed3 nh\u01b0ng l\u01b0\u1ee3t xem tr\u00ean m\u1ed7i ng\u01b0\u1eddi theo d\u00f5i y\u1ebfu s\u1ebd t\u1ed1n k\u00e9m theo c\u00e1ch m\u00e0 con s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i che gi\u1ea5u.<\/p>\n Ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch c\u0169ng \u0111ang tr\u1edf n\u00ean r\u1ed1i r\u1eafm h\u01a1n. M\u1ed9t b\u00e1o c\u00e1o cho r\u1eb1ng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ph\u1ea1m vi ti\u1ebfp c\u1eadn YouTube v\u00e0 \u0111i\u1ec1u kho\u1ea3n c\u1ea5p ph\u00e9p n\u00ean n\u1eb1m trong c\u00f9ng m\u1ed9t ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch<\/a>, v\u00ec gi\u1ea5y ph\u00e9p b\u1ea1n ch\u1ea5p nh\u1eadn c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n n\u01a1i v\u00e0 th\u1eddi gian m\u1ed9t b\u00e0i h\u00e1t \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1. B\u1ea3ng gi\u00e1 qu\u1ea3ng c\u00e1o ch\u1ec9 l\u00e0 m\u1ed9t d\u00f2ng trong kho\u1ea3n chi ph\u00ed \u0111\u00f3.<\/p>\n L\u1edbp ch\u1eef in nh\u1ecf m\u1edbi nh\u1ea5t l\u00e0 ph\u00e1p l\u00fd. M\u1ed9t l\u1eddi khai tr\u01b0\u1edbc t\u00f2a<\/a> v\u1ec1 m\u1ed9t b\u00e0i \u0111\u0103ng \u0111\u00e3 x\u00f3a v\u00e0 m\u1ed9t \u0111\u01a1n \u0111\u1ec1 ngh\u1ecb h\u1ee7y l\u1ec7nh tri\u1ec7u t\u1eadp<\/a> cho th\u1ea5y c\u00e1c tranh ch\u1ea5p \u00e2m nh\u1ea1c c\u00f3 AI \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi nh\u1eefng t\u00e0i li\u1ec7u m\u1ed7i b\u00ean c\u00f3 th\u1ec3 xu\u1ea5t tr\u00ecnh<\/a>, ch\u1ee9 kh\u00f4ng ch\u1ec9 b\u1edfi nguy\u00ean t\u1eafc n\u1eb1m sau khi\u1ebfu n\u1ea1i.<\/p>\n \u0110i\u1ec1u n\u00e0y thay \u0111\u1ed5i nh\u1eefng g\u00ec m\u1ed9t h\u00e3ng \u0111\u0129a nh\u1ecf n\u00ean l\u00e0m ngay b\u00e2y gi\u1edd. Ch\u1edd \u0111\u1ebfn khi tranh ch\u1ea5p b\u1eaft \u0111\u1ea7u l\u00e0 qu\u00e1 mu\u1ed9n, v\u00ec m\u1ed9t b\u00e0i \u0111\u0103ng \u0111\u00e3 x\u00f3a kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c kh\u00f4i ph\u1ee5c b\u1eb1ng s\u1ef1 t\u1ee9c gi\u1eadn.<\/p>\n B\u00e0i h\u1ecdc kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed7i ngh\u1ec7 s\u0129 c\u1ea7n m\u1ed9t lu\u1eadt s\u01b0 ri\u00eang. M\u00e0 l\u00e0 m\u1ed9t h\u1ed3 s\u01a1 c\u00f3 ng\u00e0y th\u00e1ng, \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c b\u1ea3n ph\u00e1t h\u00e0nh, b\u1ea3n nh\u00e1p, t\u1ec7p phi\u00ean thu v\u00e0 b\u00e0i \u0111\u0103ng c\u00f4ng khai ch\u00ednh l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n, v\u00e0 vi\u1ec7c b\u1eaft \u0111\u1ea7u l\u00e0m \u0111i\u1ec1u \u0111\u00f3 h\u1ea7u nh\u01b0 kh\u00f4ng t\u1ed1n chi ph\u00ed.<\/p>\n Kh\u00f4ng quy t\u1eafc n\u00e0o trong s\u1ed1 n\u00e0y l\u00e0 b\u00ed m\u1eadt, nh\u01b0ng g\u1ed9p l\u1ea1i ch\u00fang th\u01b0\u1edfng cho nh\u1eefng ai \u0111\u1ecdc k\u1ef9. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u:<\/p>\n Ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ebd ti\u1ebfp t\u1ee5c qu\u1ea3ng c\u00e1o nh\u1eefng con s\u1ed1 l\u1edbn. C\u00e1c ngh\u1ec7 s\u0129 gi\u1eef l\u1ea1i \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5t s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi ki\u1ec3m tra xem \u0111i\u1ec1u g\u00ec n\u1eb1m b\u00ean d\u01b0\u1edbi nh\u1eefng con s\u1ed1 \u0111\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"T\u1eeb ph\u00ed r\u00fat ti\u1ec1n \u0111\u1ebfn h\u1ea1n \u0111\u0103ng k\u00fd, h\u1ea1n m\u1ee9c v\u00e9 v\u00e0 h\u1ed3 s\u01a1 t\u00f2a \u00e1n, c\u00e1c c\u00e2u chuy\u1ec7n trong tu\u1ea7n n\u00e0y cho th\u1ea5y ch\u1eef in nh\u1ecf \u0111ang quy\u1ebft \u0111\u1ecbnh \u00e2m nh\u1ea1c th\u1ef1c s\u1ef1 \u0111\u00e1ng gi\u00e1 bao nhi\u00eau v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m ra n\u00f3.","protected":false},"author":3,"featured_media":24136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7482],"tags":[],"class_list":["post-24140","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-vi","cs-entry","cs-video-wrap"],"yoast_head":"\n\u0110\u0103ng k\u00fd m\u1edbi l\u00e0 t\u1ef7 l\u1ec7 ti\u1ec1n b\u1ea3n quy\u1ec1n th\u1ef1c s\u1ef1<\/h2>\n
M\u1ed9t l\u01b0\u1ee3t ph\u00e1t, b\u1ed1n \u0111\u01a1n v\u1ecb kh\u00e1c nhau<\/h2>\n
C\u00e1c quy t\u1eafc b\u1ea1n c\u00f3 th\u1ec3 m\u00f4 h\u00ecnh h\u00f3a tr\u01b0\u1edbc khi chi ti\u1ec1n<\/h2>\n
B\u1eb1ng ch\u1ee9ng l\u00e0 \u0111\u00f2n b\u1ea9y<\/h2>\n
\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a g\u00ec v\u1edbi ngh\u1ec7 s\u0129<\/h2>\n
\n