{"id":24151,"date":"2026-10-28T00:40:41","date_gmt":"2026-10-28T00:40:41","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/hai-bieu-do-mot-nha-phan-phoi-dem-ty-le-suat-theo-nguon-truoc-khi-dat-ngan-sach\/"},"modified":"2026-10-28T00:40:41","modified_gmt":"2026-10-28T00:40:41","slug":"hai-bieu-do-mot-nha-phan-phoi-dem-ty-le-suat-theo-nguon-truoc-khi-dat-ngan-sach","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/hai-bieu-do-mot-nha-phan-phoi-dem-ty-le-suat-theo-nguon-truoc-khi-dat-ngan-sach\/","title":{"rendered":"Hai bi\u1ec3u \u0111\u1ed3, m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i: \u0110\u1ebfm t\u1ef7 l\u1ec7 su\u1ea5t theo ngu\u1ed3n tr\u01b0\u1edbc khi \u0111\u1eb7t ng\u00e2n s\u00e1ch"},"content":{"rendered":"<p>Hai ngh\u1ec7 s\u0129 do EMPIRE ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c <a href=\"https:\/\/interspacemusic.com\/blog\/fola-seyi-vibez-nigeria-charts-streams-vs-radio\/\">ghi nh\u1eadn trong t\u00e1m tr\u00ean 15 ca kh\u00fac h\u00e0ng \u0111\u1ea7u c\u1ee7a Spotify Nigeria v\u00e0 b\u1ea3y tr\u00ean 10 ca kh\u00fac h\u00e0ng \u0111\u1ea7u c\u1ee7a TurnTable<\/a>. T\u1ee9c l\u00e0 53% danh s\u00e1ch th\u1ee9 nh\u1ea5t v\u00e0 70% danh s\u00e1ch th\u1ee9 hai. Tuy v\u1eady, <a href=\"https:\/\/interspacemusic.com\/blog\/fola-seyi-vibez-nigeria-charts-streams-vs-radio\/\">l\u01b0\u1ee3ng nghe stream v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a radio ch\u1ec9 ra nh\u1eefng ng\u01b0\u1eddi chi\u1ebfn th\u1eafng kh\u00e1c nhau<\/a>, n\u00ean t\u1ef7 l\u1ec7 su\u1ea5t c\u1ee7a m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i tr\u00ean m\u1ed9t b\u1ea3ng x\u1ebfp h\u1ea1ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t con s\u1ed1 duy nh\u1ea5t. M\u00e0 l\u00e0 m\u1ed9t con s\u1ed1 cho m\u1ed7i ngu\u1ed3n.<\/p>\n<h2>Hai danh s\u00e1ch cho th\u1ea5y \u0111i\u1ec1u g\u00ec<\/h2>\n<p>Ph\u00e9p t\u00ednh r\u1ea5t \u0111\u01a1n gi\u1ea3n. T\u00e1m su\u1ea5t tr\u00ean 15 c\u1ee7a Spotify Nigeria l\u00e0 53%. B\u1ea3y su\u1ea5t tr\u00ean 10 c\u1ee7a danh s\u00e1ch TurnTable l\u00e0 70%. C\u00f9ng hai ngh\u1ec7 s\u0129 v\u00e0 c\u00f9ng m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ee9ng sau c\u1ea3 hai con s\u1ed1, v\u00e0 ph\u1ea7n \u0111\u01b0a tin \u0111\u1ed3ng th\u1eddi cho th\u1ea5y d\u1eef li\u1ec7u stream v\u00e0 d\u1eef li\u1ec7u radio kh\u00f4ng t\u00f4n c\u00f9ng m\u1ed9t ngh\u1ec7 s\u0129 l\u00ean \u0111\u1ea7u.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><\/div>\n<\/figure>\n<p>Kho\u1ea3ng c\u00e1ch \u0111\u00f3 quan tr\u1ecdng h\u01a1n ch\u00ednh m\u1ee9c \u0111\u1ed9 t\u1eadp trung. Ph\u00e9p \u0111\u1ebfm su\u1ea5t coi m\u1ecdi ca kh\u00fac l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb nh\u01b0 nhau. N\u00f3 kh\u00f4ng cho bi\u1ebft c\u00e1c ca kh\u00fac c\u00e1ch nhau bao xa, c\u0169ng kh\u00f4ng cho bi\u1ebft m\u1ed7i ca kh\u00fac \u0111ang d\u1eabn tr\u00ean ngu\u1ed3n n\u00e0o. M\u1ed9t ca kh\u00fac c\u00f3 th\u1ec3 \u0111\u1ee9ng cao n\u01a1i ng\u01b0\u1eddi nghe nh\u1ea5n ph\u00e1t tr\u00ean nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ed1 (DSP) nh\u01b0ng \u0111\u1ee9ng th\u1ea5p h\u01a1n \u1edf n\u01a1i kh\u00e1n gi\u1ea3 \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a radio. Hai th\u01b0\u1edbc \u0111o n\u00e0y \u0111\u1ebfm nh\u1eefng th\u1ee9 kh\u00e1c nhau: l\u01b0\u1ee3t ph\u00e1t \u1edf m\u1ed9t ph\u00eda, m\u1ee9c \u0111\u1ed9 ti\u1ebfp x\u00fac c\u1ee7a kh\u00e1n gi\u1ea3 \u1edf ph\u00eda c\u00f2n l\u1ea1i.<\/p>\n<h2>V\u00ec sao t\u1ef7 l\u1ec7 su\u1ea5t g\u00e2y hi\u1ec3u l\u1ea7m cho ch\u1ee7 quy\u1ec1n<\/h2>\n<p>M\u1ed9t h\u00e3ng \u0111\u1ecdc c\u00e1c danh s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng k\u1ebft lu\u1eadn r\u1eb1ng nh\u00e0 ph\u00e2n ph\u1ed1i n\u1eafm 53% c\u1ee7a m\u1ed9t b\u1ea3ng x\u1ebfp h\u1ea1ng \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ea1nh. C\u00e1ch hi\u1ec3u t\u1ed1t h\u01a1n th\u00ec h\u1eb9p h\u01a1n. Nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u00f3 gi\u1eef t\u00e1m tr\u00ean 15 v\u1ecb tr\u00ed theo m\u1ed9t th\u01b0\u1edbc \u0111o, v\u00e0 danh m\u1ee5c c\u1ee7a h\u1ecd chia nh\u1ecf v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u sang hai th\u01b0\u1edbc \u0111o.<\/p>\n<p>V\u1edbi m\u1ed9t h\u00e3ng \u0111\u1ed9c l\u1eadp, c\u00f3 ba h\u1ec7 qu\u1ea3.<\/p>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 su\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ef7 l\u1ec7 doanh thu.<\/strong> Kh\u00f4ng c\u00f3 t\u1ed5ng l\u01b0\u1ee3t stream \u0111i k\u00e8m c\u00e1c danh s\u00e1ch, n\u00ean kh\u00f4ng th\u1ec3 quy \u0111\u1ed5i s\u1ed1 su\u1ea5t th\u00e0nh thu nh\u1eadp. \u0110\u00e2y l\u00e0 kho\u1ea3ng tr\u1ed1ng c\u1ea7n t\u00f4n tr\u1ecdng: \u0111\u1eebng d\u1ef1 b\u00e1o doanh thu t\u1eeb th\u1ee9 h\u1ea1ng.<\/li>\n<li><strong>M\u1ed7i ngu\u1ed3n th\u01b0\u1edfng cho m\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n kh\u00e1c nhau.<\/strong> Stream th\u01b0\u1edfng cho vi\u1ec7c nghe l\u1eb7p l\u1ea1i m\u1ed9t ca kh\u00fac. Ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a radio th\u01b0\u1edfng cho v\u1ecb tr\u00ed ph\u00e1t s\u00f3ng \u0111\u01b0a ca kh\u00fac \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 r\u1ed9ng. M\u1ed9t danh m\u1ee5c m\u1ea1nh \u1edf ngu\u1ed3n n\u00e0y nh\u01b0ng v\u1eafng \u1edf ngu\u1ed3n kia s\u1ebd c\u00f3 h\u1ed3 s\u01a1 kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u.<\/li>\n<li><strong>S\u1ef1 t\u1eadp trung che khu\u1ea5t ph\u1ea7n \u0111u\u00f4i.<\/strong> Khi c\u00e1c ngh\u1ec7 s\u0129 c\u1ee7a m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i l\u1ea5p \u0111\u1ea7y h\u1ea7u h\u1ebft m\u1ed9t danh s\u00e1ch ng\u1eafn, m\u1ecdi th\u1ee9 c\u00f2n l\u1ea1i tranh gi\u00e0nh s\u1ed1 v\u1ecb tr\u00ed c\u00f2n tr\u1ed1ng. M\u1ed9t ph\u00e1t h\u00e0nh n\u1eb1m ngo\u00e0i top 15 \u0111ang c\u1ea1nh tranh s\u1ef1 ch\u00fa \u00fd v\u1edbi c\u1ea3 m\u1ed9t danh m\u1ee5c, ch\u1ee9 kh\u00f4ng ph\u1ea3i v\u1edbi m\u1ed9t ngh\u1ec7 s\u0129 \u0111\u01a1n l\u1ebb.<\/li>\n<\/ul>\n<h2>Vi\u1ec7c tuy\u1ec3n d\u1ee5ng c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i n\u00f3i g\u00ec v\u1ec1 c\u00e2u h\u1ecfi n\u00e0y<\/h2>\n<p>C\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111ang x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c marketing c\u00f9ng l\u00fac. <a href=\"https:\/\/interspacemusic.com\/blog\/where-distributors-are-hiring-reading-believe-too-lost-and-bmg-job-moves-as-a-service-map\/\">Believe \u0111\u00e3 \u0111\u01b0a m\u1ed9t nh\u00e2n s\u1ef1 t\u1eeb Amazon Music v\u00e0o d\u01b0\u1edbi chief marketing officer<\/a>, v\u00e0 Too Lost <a href=\"https:\/\/interspacemusic.com\/blog\/where-distributors-are-hiring-reading-believe-too-lost-and-bmg-job-moves-as-a-service-map\/\">\u0111\u00e3 b\u1ed5 nhi\u1ec7m m\u1ed9t finance chief c\u00f3 n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p<\/a>. Kh\u00f4ng b\u01b0\u1edbc \u0111i n\u00e0o trong hai b\u01b0\u1edbc n\u00e0y cho b\u1ea1n bi\u1ebft nh\u00e0 ph\u00e2n ph\u1ed1i s\u1ebd l\u00e0m g\u00ec cho ph\u00e1t h\u00e0nh ti\u1ebfp theo c\u1ee7a b\u1ea1n. C\u1ea3 hai cho bi\u1ebft h\u1ecd \u0111ang tr\u1ea3 ti\u1ec1n cho ch\u1ee9c n\u0103ng n\u00e0o, v\u00e0 \u0111\u00f3 l\u00e0 c\u01a1 s\u1edf h\u1ee3p l\u00fd \u0111\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi: s\u1ef1 ch\u00fa \u00fd marketing \u0111i \u0111\u00e2u khi hai ho\u1eb7c ba ngh\u1ec7 s\u0129 \u0111\u00e3 l\u1ea5p \u0111\u1ea7y m\u1ed9t b\u1ea3ng x\u1ebfp h\u1ea1ng?<\/p>\n<p>Logic t\u01b0\u01a1ng t\u1ef1 \u00e1p d\u1ee5ng cho chi ti\u00eau x\u00fac ti\u1ebfn. M\u1ed9t ng\u00e2n s\u00e1ch chi\u1ebfn d\u1ecbch bao g\u1ed3m <a href=\"https:\/\/interspacemusic.com\/blog\/paid-social-youtube-reach-and-licence-terms-belong-in-one-campaign-budget\/\">ph\u1ea1m vi ti\u1ebfp c\u1eadn, th\u1eed nghi\u1ec7m v\u00e0 quy\u1ec1n \u0111\u00e3 \u0111\u01b0\u1ee3c thanh to\u00e1n c\u00f9ng l\u00fac<\/a> c\u0169ng n\u00ean ghi r\u00f5 th\u01b0\u1edbc \u0111o n\u00e0o m\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u00f3 nh\u1eb1m t\u00e1c \u0111\u1ed9ng. Mua s\u1ef1 ti\u1ebfp x\u00fac cho m\u1ed9t ca kh\u00fac \u0111\u00e3 d\u1eabn \u0111\u1ea7u tr\u00ean stream l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh kh\u00e1c v\u1edbi mua cho m\u1ed9t ca kh\u00fac d\u1eabn \u0111\u1ea7u tr\u00ean radio.<\/p>\n<h2>Ki\u1ec3m tra b\u1ed1n b\u01b0\u1edbc cho danh m\u1ee5c c\u1ee7a ri\u00eang b\u1ea1n<\/h2>\n<ul>\n<li><strong>\u0110\u1ebfm s\u1ed1 su\u1ea5t \u0111ang gi\u1eef chia cho \u0111\u1ed9 d\u00e0i danh s\u00e1ch, theo t\u1eebng ngu\u1ed3n.<\/strong> N\u1ebfu b\u1ea1n c\u00f3 hai ca kh\u00fac tr\u00ean m\u1ed9t danh s\u00e1ch top 15, \u0111\u00f3 l\u00e0 13% (hai chia cho 15). L\u00e0m t\u01b0\u01a1ng t\u1ef1 v\u1edbi m\u1ed7i danh s\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, v\u00e0 gi\u1eef k\u1ebft qu\u1ea3 t\u00e1ch ri\u00eang.<\/li>\n<li><strong>X\u1ebfp h\u1ea1ng c\u00f9ng c\u00e1c ca kh\u00fac tr\u00ean t\u1eebng ngu\u1ed3n.<\/strong> N\u1ebfu th\u1ee9 t\u1ef1 c\u1ee7a b\u1ea1n thay \u0111\u1ed5i gi\u1eefa danh s\u00e1ch stream v\u00e0 danh s\u00e1ch radio, b\u1ea1n c\u00f3 hai l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3, kh\u00f4ng ph\u1ea3i m\u1ed9t.<\/li>\n<li><strong>Y\u00eau c\u1ea7u nh\u00e0 ph\u00e2n ph\u1ed1i b\u00e1o c\u00e1o t\u00e1ch theo ngu\u1ed3n.<\/strong> Y\u00eau c\u1ea7u s\u1ed1 l\u01b0\u1ee3t stream theo d\u1ecbch v\u1ee5 v\u00e0 m\u1ecdi d\u1eef li\u1ec7u radio ho\u1eb7c ph\u00e1t s\u00f3ng m\u00e0 h\u1ecd n\u1eafm gi\u1eef, \u0111\u1ec3 b\u1ea1n kh\u00f4ng ph\u1ea3i suy lu\u1eadn t\u1eeb m\u1ed9t th\u1ee9 h\u1ea1ng.<\/li>\n<li><strong>G\u1eafn m\u1ed7i kho\u1ea3n chi v\u1edbi m\u1ed9t th\u01b0\u1edbc \u0111o.<\/strong> Ghi l\u1ea1i vi\u1ec7c mua x\u00fac ti\u1ebfn n\u00e0o nh\u1eafm v\u00e0o l\u01b0\u1ee3t ph\u00e1t hay ph\u1ea1m vi ti\u1ebfp c\u1eadn. Ch\u1ec9 \u0111\u00e1nh gi\u00e1 n\u00f3 d\u1ef1a tr\u00ean th\u01b0\u1edbc \u0111o \u0111\u00f3.<\/li>\n<\/ul>\n<h2>Quy t\u1eafc quy\u1ebft \u0111\u1ecbnh<\/h2>\n<p>N\u1ebfu m\u1ed9t ca kh\u00fac d\u1eabn \u0111\u1ea7u tr\u00ean stream nh\u01b0ng kh\u00f4ng d\u1eabn \u0111\u1ea7u v\u1ec1 ph\u1ea1m vi ti\u1ebfp c\u1eadn radio, h\u00e3y xem n\u00f3 l\u00e0 t\u00e0i s\u1ea3n playlist v\u00e0 nghe l\u1eb7p l\u1ea1i. D\u00e0nh \u0111\u1ed3ng ti\u1ec1n ti\u1ebfp theo \u0111\u1ec3 th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi nghe, thay v\u00ec m\u1edf r\u1ed9ng s\u1ef1 ti\u1ebfp x\u00fac. N\u1ebfu m\u1ed9t ca kh\u00fac d\u1eabn \u0111\u1ea7u v\u1ec1 ph\u1ea1m vi ti\u1ebfp c\u1eadn radio nh\u01b0ng t\u1ee5t l\u1ea1i tr\u00ean stream, kh\u00e1n gi\u1ea3 \u0111ang nghe n\u00f3 m\u00e0 kh\u00f4ng nh\u1ea5n ph\u00e1t, v\u00e0 kho\u1ea3ng c\u00e1ch \u0111\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 chuy\u1ec3n \u0111\u1ed5i. H\u00e3y chi ti\u00eau v\u00e0o b\u01b0\u1edbc gi\u1eefa vi\u1ec7c nghe v\u00e0 vi\u1ec7c nh\u1ea5n ph\u00e1t.<\/p>\n<p>N\u1ebfu danh m\u1ee5c c\u1ee7a b\u1ea1n kh\u00f4ng xu\u1ea5t hi\u1ec7n trong c\u1ea3 hai danh s\u00e1ch, con s\u1ed1 53% v\u00e0 70% l\u00e0 chu\u1ea9n m\u1ef1c cho th\u1ea5y danh s\u00e1ch c\u1ee7a m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 chi\u1ebfm bao nhi\u00eau \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u. H\u00e3y \u0111o t\u1ef7 l\u1ec7 c\u1ee7a ri\u00eang b\u1ea1n theo c\u00f9ng m\u1eabu s\u1ed1, b\u00e1o c\u00e1o theo t\u1eebng ngu\u1ed3n, v\u00e0 \u0111\u1eb7t ng\u00e2n s\u00e1ch theo th\u01b0\u1edbc \u0111o b\u1ea1n mu\u1ed1n t\u00e1c \u0111\u1ed9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"T\u00e1m tr\u00ean 15 su\u1ea5t l\u00e0 53% c\u1ee7a m\u1ed9t danh s\u00e1ch. B\u1ea3y tr\u00ean 10 l\u00e0 70% c\u1ee7a danh s\u00e1ch kh\u00e1c. Khi stream v\u00e0 radio cho ra nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u kh\u00e1c nhau, t\u1ef7 l\u1ec7 su\u1ea5t theo ngu\u1ed3n l\u00e0 con s\u1ed1 m\u00e0 h\u00e3ng n\u00ean t\u00ednh tr\u01b0\u1edbc khi ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch x\u00fac 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