{"id":24735,"date":"2026-10-30T06:40:40","date_gmt":"2026-10-30T06:40:40","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/227-trieu-nguoi-nghe-phat-truc-tuyen-am-thanh-o-an-do-nhung-nhom-tra-phi-van-nho\/"},"modified":"2026-10-30T06:40:40","modified_gmt":"2026-10-30T06:40:40","slug":"227-trieu-nguoi-nghe-phat-truc-tuyen-am-thanh-o-an-do-nhung-nhom-tra-phi-van-nho","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/227-trieu-nguoi-nghe-phat-truc-tuyen-am-thanh-o-an-do-nhung-nhom-tra-phi-van-nho\/","title":{"rendered":"227 tri\u1ec7u ng\u01b0\u1eddi nghe ph\u00e1t tr\u1ef1c tuy\u1ebfn \u00e2m thanh \u1edf \u1ea4n \u0110\u1ed9 nh\u01b0ng nh\u00f3m tr\u1ea3 ph\u00ed v\u1eabn nh\u1ecf"},"content":{"rendered":"

\u1ea4n \u0110\u1ed9 c\u00f3 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u00e2m nh\u1ea1c \u0111\u00f4ng \u0111\u1ea3o nh\u01b0ng nh\u00f3m tr\u1ea3 ph\u00ed c\u1ed1t l\u00f5i l\u1ea1i nh\u1ecf.<\/strong> B\u1ea3n t\u00f3m t\u1eaft c\u00f4ng khai th\u00e1ng 9 n\u0103m 2026 c\u1ee7a Ormax Media \u01b0\u1edbc t\u00ednh c\u00f3 227.3 tri\u1ec7u ng\u01b0\u1eddi nghe ph\u00e1t tr\u1ef1c tuy\u1ebfn \u00e2m thanh h\u1eb1ng th\u00e1ng, trong \u0111\u00f3 15 tri\u1ec7u ng\u01b0\u1eddi tr\u1ea3 ph\u00ed \u0111\u1ec3 nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn. Con s\u1ed1 n\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 6.6% kh\u00e1n gi\u1ea3, t\u00ednh t\u1eeb s\u1ed1 li\u1ec7u th\u00e1ng 9 n\u0103m 2026 c\u1ee7a Ormax Media. V\u1edbi m\u1ed9t h\u00e3ng \u0111\u0129a ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i gia nh\u1eadp \u1ea4n \u0110\u1ed9, kho\u1ea3ng c\u00e1ch \u0111\u00f3 \u0111\u00e1ng quan t\u00e2m h\u01a1n m\u1ed9t ti\u00eau \u0111\u1ec1 kh\u00e1c n\u00f3i v\u1ec1 h\u00e0ng t\u1ef7 l\u01b0\u1ee3t ph\u00e1t. M\u1ed9t l\u01b0\u1ee3t ph\u00e1t ch\u1ee9ng minh \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c ng\u01b0\u1eddi nghe. N\u00f3 kh\u00f4ng cho bi\u1ebft c\u00f3 bao nhi\u00eau ti\u1ec1n \u0111\u1ec3 chia gi\u1eefa d\u1ecbch v\u1ee5, ch\u1ee7 s\u1edf h\u1eefu b\u1ea3n ghi \u00e2m v\u00e0 nh\u1ea1c s\u0129 s\u00e1ng t\u00e1c.<\/p>\n

B\u1ea3n t\u00f3m t\u1eaft c\u1ee7a Ormax<\/a> l\u00e0 th\u01b0\u1edbc \u0111o m\u1edbi h\u1eefu \u00edch, nh\u01b0ng b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7 n\u0103m 2026 ch\u1ec9 \u0111\u01b0\u1ee3c cung c\u1ea5p theo h\u00ecnh th\u1ee9c thu\u00ea bao, v\u00ec v\u1eady b\u00e0i vi\u1ebft n\u00e0y ch\u1ec9 d\u00f9ng nh\u1eefng s\u1ed1 li\u1ec7u Ormax c\u00f4ng khai. M\u1ed9t b\u00e1o c\u00e1o n\u0103m 2026 c\u1ee7a Indian Music Industry (IMI) v\u00e0 EY<\/a> ri\u00eang bi\u1ec7t di\u1ec5n gi\u1ea3i th\u00e1ch th\u1ee9c theo h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i c\u1ee5 th\u1ec3 h\u01a1n. B\u00e1o c\u00e1o \u01b0\u1edbc t\u00ednh c\u00f3 14.4 tri\u1ec7u g\u00f3i thu\u00ea bao nghe nh\u1ea1c tr\u1ea3 ph\u00ed v\u00e0o cu\u1ed1i n\u0103m 2025, d\u1ef1a tr\u00ean trao \u0111\u1ed5i v\u1edbi ng\u00e0nh v\u00e0 r\u00e0 so\u00e1t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n, \u0111\u1ed3ng th\u1eddi n\u00f3i r\u00f5 r\u1eb1ng c\u00e1c n\u1ec1n t\u1ea3ng kh\u00f4ng c\u00f4ng b\u1ed1 s\u1ed1 thu\u00ea bao. Hai \u01b0\u1edbc t\u00ednh \u0111o c\u00e1c m\u1ed1c th\u1eddi gian kh\u00e1c nhau v\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau. Th\u00f4ng \u0111i\u1ec7p chung c\u1ee7a ch\u00fang l\u00e0 quy m\u00f4 nh\u00f3m thi\u1ec3u s\u1ed1 tr\u1ea3 ph\u00ed, ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng tin c\u1eady theo t\u1eebng th\u00e1ng.<\/p>\n

Kh\u1ea3o s\u00e1t th\u1ef1c s\u1ef1 cho bi\u1ebft g\u00ec v\u1ec1 vi\u1ec7c tr\u1ea3 ph\u00ed<\/h2>\n

Kh\u1ea3o s\u00e1t RedQuanta trong b\u00e1o c\u00e1o IMI\u2013EY h\u1ecfi 15,373 ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0o th\u00e1ng 3 v\u00e0 th\u00e1ng 4 n\u0103m 2026. M\u1eabu kh\u1ea3o s\u00e1t n\u0103m 2026 c\u1ee7a IMI\u2013EY c\u00f3 60% ng\u01b0\u1eddi \u1edf \u0111\u00f4 th\u1ecb, 60% nam gi\u1edbi v\u00e0 80% trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 \u0111\u1ebfn 40, v\u00ec v\u1eady kh\u00f4ng n\u00ean xem c\u00e1c t\u1ef7 l\u1ec7 n\u00e0y l\u00e0 cu\u1ed9c \u0111i\u1ec1u tra to\u00e0n b\u1ed9 ng\u01b0\u1eddi nghe \u1edf \u1ea4n \u0110\u1ed9. Trong m\u1eabu n\u0103m 2026 c\u1ee7a IMI\u2013EY, 96% nghe nh\u1ea1c tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 38% cho bi\u1ebft t\u1eebng tr\u1ea3 ph\u00ed \u0111\u1ec3 nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn, k\u1ec3 c\u1ea3 th\u00f4ng qua c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 \u0111i k\u00e8m. \u201cT\u1eebng tr\u1ea3 ph\u00ed\u201d l\u00e0 ti\u00eau ch\u00ed r\u1ed9ng h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c \u0111ang c\u00f3 m\u1ed9t g\u00f3i thu\u00ea bao c\u00f2n hi\u1ec7u l\u1ef1c. Nh\u1ea7m l\u1eabn hai kh\u00e1i ni\u1ec7m n\u00e0y s\u1ebd khi\u1ebfn th\u1ecb tr\u01b0\u1eddng tr\u1ea3 ph\u00ed ti\u1ec1m n\u0103ng c\u00f3 v\u1ebb l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ee9c \u01b0\u1edbc t\u00ednh ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i c\u1ee7a Ormax.<\/p>\n

Theo b\u00e1o c\u00e1o IMI\u2013EY n\u0103m 2026, trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t ch\u01b0a t\u1eebng tr\u1ea3 ph\u00ed, 42% cho bi\u1ebft YouTube mi\u1ec5n ph\u00ed \u0111\u00e1p \u1ee9ng nhu c\u1ea7u nghe nh\u1ea1c c\u1ee7a h\u1ecd, 33% n\u00f3i thu\u00ea bao qu\u00e1 \u0111\u1eaft v\u00e0 20% th\u1ea5y \u00edt kh\u00e1c bi\u1ec7t gi\u1eefa phi\u00ean b\u1ea3n \u1ee9ng d\u1ee5ng tr\u1ea3 ph\u00ed v\u00e0 mi\u1ec5n ph\u00ed. Ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00f3 th\u1ec3 ch\u1ecdn nhi\u1ec1u h\u01a1n m\u1ed9t l\u00fd do. \u0110\u00e2y l\u00e0 nh\u1eefng tr\u1edf ng\u1ea1i c\u1ea3n tr\u1edf chuy\u1ec3n \u0111\u1ed5i, ch\u1ee9 kh\u00f4ng ph\u1ea3i ba ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng lo\u1ea1i tr\u1eeb l\u1eabn nhau. V\u1edbi ch\u1ee7 s\u1edf h\u1eefu danh m\u1ee5c nh\u1ea1c, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 \u0111\u01b0a m\u1ed9t b\u1ea3n nh\u1ea1c l\u00ean m\u1ecdi d\u1ecbch v\u1ee5 s\u1ebd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kh\u1ea3 d\u1ee5ng, nh\u01b0ng v\u1eabn ch\u01b0a tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi v\u1ec1 gi\u00e1 tr\u1ecb tr\u1ea3 ph\u00ed.<\/p>\n

C\u0169ng trong kh\u1ea3o s\u00e1t n\u0103m 2026, trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi t\u1eebng tr\u1ea3 ph\u00ed nghe nh\u1ea1c, 41% t\u1ef1 tr\u1ea3 ti\u1ec1n, 25% s\u1eed d\u1ee5ng g\u00f3i gia \u0111\u00ecnh v\u00e0 15% d\u00f9ng g\u00f3i d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng \u0111i k\u00e8m. B\u00e1o c\u00e1o cho bi\u1ebft c\u00e1c g\u00f3i \u0111i k\u00e8m c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng nh\u01b0ng kh\u00f4ng t\u1ea1o s\u1ef1 g\u1eafn b\u00f3 m\u1ea1nh v\u1edbi d\u1ecbch v\u1ee5 \u00e2m nh\u1ea1c nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed9c l\u1eadp. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t then ch\u1ed1t v\u1edbi b\u1ea5t k\u1ef3 ai d\u1ef1 b\u00e1o doanh thu t\u1eeb h\u1ee3p \u0111\u1ed3ng ph\u00e2n ph\u1ed1i: ng\u01b0\u1eddi nghe d\u00f9ng g\u00f3i \u0111i k\u00e8m v\u1eabn l\u00e0 ng\u01b0\u1eddi nghe th\u1ef1c s\u1ef1, nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p m\u1ed9t kho\u1ea3n r\u1ea5t kh\u00e1c v\u00e0o qu\u1ef9 c\u1ea5p ph\u00e9p so v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed tr\u1ef1c ti\u1ebfp. Kh\u1ea3o s\u00e1t kh\u00f4ng ti\u1ebft l\u1ed9 m\u1ed7i g\u00f3i \u0111i k\u00e8m tr\u1ea3 cho ch\u1ee7 s\u1edf h\u1eefu quy\u1ec1n bao nhi\u00eau, n\u00ean kh\u00f4ng th\u1ec3 d\u00f9ng kh\u1ea3o s\u00e1t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t m\u1ee9c chi tr\u1ea3 cho m\u1ed7i l\u01b0\u1ee3t ph\u00e1t \u00e1p d\u1ee5ng tr\u00ean to\u00e0n \u1ea4n \u0110\u1ed9.<\/p>\n

M\u1ee9c gi\u00e1 tr\u1ea7n th\u1ea5p l\u00e0m thay \u0111\u1ed5i d\u1ef1 b\u00e1o<\/h2>\n

B\u00e1o c\u00e1o n\u0103m 2026 c\u1ee7a IMI\u2013EY d\u1ef1 b\u00e1o 28.8 tri\u1ec7u g\u00f3i thu\u00ea bao nghe nh\u1ea1c tr\u1ea3 ph\u00ed v\u00e0o n\u0103m 2028, t\u0103ng t\u1eeb m\u1ee9c \u01b0\u1edbc t\u00ednh 14.4 tri\u1ec7u v\u00e0o n\u0103m 2025. B\u00e1o c\u00e1o n\u0103m 2026 c\u1ee7a IMI\u2013EY g\u1eafn k\u1ecbch b\u1ea3n n\u00e0y v\u1edbi doanh thu thu\u00ea bao t\u0103ng t\u1eeb \u20b910 billion (kho\u1ea3ng US$111 million) n\u0103m 2025 l\u00ean \u20b922 billion (kho\u1ea3ng US$244 million) n\u0103m 2028. \u0110\u00e2y l\u00e0 c\u00e1c d\u1ef1 b\u00e1o, kh\u00f4ng ph\u1ea3i cam k\u1ebft ch\u00ednh th\u1ee9c c\u1ee7a n\u1ec1n t\u1ea3ng hay kho\u1ea3n thu ch\u1eafc ch\u1eafn c\u1ee7a h\u00e3ng \u0111\u0129a. B\u00e1o c\u00e1o n\u0103m 2026 c\u1ee7a IMI\u2013EY d\u1ef1 \u0111o\u00e1n c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i c\u00f9ng c\u00e1c \u01b0u \u0111\u00e3i theo c\u1ea5p s\u1ebd g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng, v\u1edbi doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed v\u00e0o kho\u1ea3ng \u20b91 m\u1ed9t ng\u00e0y (kho\u1ea3ng US$0.011). B\u1ea3ng thu\u1eadt ng\u1eef n\u0103m 2026 c\u1ee7a IMI\u2013EY quy \u0111\u1ed5i \u20b990 th\u00e0nh US$1; m\u1ecdi quy \u0111\u1ed5i sang \u0111\u00f4 la trong b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec1u theo quy \u01b0\u1edbc c\u1ee7a b\u00e1o c\u00e1o \u0111\u00f3, kh\u00f4ng ph\u1ea3i t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i hi\u1ec7n h\u00e0nh.<\/p>\n

N\u00ean \u0111\u1ecdc d\u1ef1 b\u00e1o n\u00e0y theo h\u01b0\u1edbng th\u1ef1c t\u1ebf. S\u1ed1 t\u00e0i kho\u1ea3n tr\u1ea3 ph\u00ed t\u0103ng c\u00f3 th\u1ec3 l\u00e0m t\u1ed5ng qu\u1ef9 l\u1edbn h\u01a1n ngay c\u1ea3 khi kho\u1ea3n \u0111\u00f3ng g\u00f3p t\u1eeb m\u1ed7i t\u00e0i kho\u1ea3n v\u1eabn khi\u00eam t\u1ed1n. Tuy nhi\u00ean, gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t b\u1ea3n ghi \u00e2m ri\u00eang l\u1ebb v\u1eabn ph\u1ee5 thu\u1ed9c v\u00e0o t\u1ef7 tr\u1ecdng l\u01b0\u1ee3t nghe trong d\u1ecbch v\u1ee5 v\u00e0 g\u00f3i li\u00ean quan, c\u00e1c quy\u1ec1n \u0111\u01b0\u1ee3c c\u1ea5p, t\u1ef7 l\u1ec7 chia doanh thu trong h\u1ee3p \u0111\u1ed3ng v\u00e0 m\u1ecdi kho\u1ea3n ph\u00ed trung gian. IMI\u2013EY kh\u00f4ng cung c\u1ea5p \u0111i\u1ec1u kho\u1ea3n c\u1ea5p ph\u00e9p theo t\u1eebng n\u1ec1n t\u1ea3ng. Nh\u00e0 ph\u00e2n ph\u1ed1i n\u00e0o chuy\u1ec3n th\u1eb3ng d\u1ef1 b\u00e1o thu\u00ea bao th\u00e0nh d\u1ef1 b\u00e1o ti\u1ec1n b\u1ea3n quy\u1ec1n l\u00e0 \u0111ang b\u1ecf qua b\u01b0\u1edbc ph\u00e2n b\u1ed5 kho\u1ea3n ti\u1ec1n \u0111\u00f3.<\/p>\n

C\u00e2u h\u1ecfi v\u1ec1 m\u1ee9c s\u1eb5n l\u00f2ng chi tr\u1ea3 trong b\u00e1o c\u00e1o r\u1ea5t d\u1ec5 b\u1ecb di\u1ec5n gi\u1ea3i sai. Trong kh\u1ea3o s\u00e1t n\u0103m 2026 c\u1ee7a IMI\u2013EY, 61% cho bi\u1ebft h\u1ecd s\u1ebd c\u00e2n nh\u1eafc tr\u1ea3 ph\u00ed n\u1ebfu c\u00e1c l\u1ef1a ch\u1ecdn mi\u1ec5n ph\u00ed ch\u1ea5m d\u1ee9t, gi\u00e1 h\u1ee3p l\u00fd v\u00e0 g\u00f3i thu\u00ea bao \u0111i k\u00e8m m\u1ed9t d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn kh\u00e1c. B\u00e1o c\u00e1o n\u0103m 2026 c\u1ee7a IMI\u2013EY cho bi\u1ebft m\u1ee9c gi\u00e1 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u1ec1 xu\u1ea5t trung b\u00ecnh d\u01b0\u1edbi \u20b9100 m\u1ed9t th\u00e1ng (kho\u1ea3ng US$1.11), \u0111\u1ed3ng th\u1eddi l\u01b0u \u00fd c\u00e2u tr\u1ea3 l\u1eddi n\u00e0y th\u01b0\u1eddng l\u00e0 ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc gi\u1ea3 \u0111\u1ecbnh m\u1ea5t quy\u1ec1n truy c\u1eadp mi\u1ec5n ph\u00ed. \u0110\u00e2y kh\u00f4ng ph\u1ea3i b\u1eb1ng ch\u1ee9ng cho th\u1ea5y 61% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t s\u1ebd mua g\u00f3i nghe nh\u1ea1c v\u1edbi gi\u00e1 hi\u1ec7n nay. Khi l\u1eadp ng\u00e2n s\u00e1ch ph\u00e1t h\u00e0nh, c\u00e2u tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t c\u00f3 \u0111i\u1ec1u ki\u1ec7n n\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o m\u1ed9t k\u1ecbch b\u1ea3n, ch\u1ee9 kh\u00f4ng ph\u1ea3i ph\u01b0\u01a1ng \u00e1n c\u01a1 s\u1edf.<\/p>\n

B\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a ch\u1ee7 s\u1edf h\u1eefu quy\u1ec1n k\u1ec3 m\u1ed9t ph\u1ea7n kh\u00e1c c\u1ee7a c\u00e2u chuy\u1ec7n<\/h2>\n

B\u00e1o c\u00e1o ch\u01b0a ki\u1ec3m to\u00e1n c\u1ee7a Tips Music cho qu\u00fd k\u1ebft th\u00fac ng\u00e0y 30 th\u00e1ng 9 n\u0103m 2026<\/a> ghi nh\u1eadn doanh thu t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u1ea1t \u20b9120.1 crore (kho\u1ea3ng US$13.34 million), so v\u1edbi \u20b989.2 crore (kho\u1ea3ng US$9.91 million) m\u1ed9t n\u0103m tr\u01b0\u1edbc \u0111\u00f3. B\u00e1o c\u00e1o c\u1ee7a Tips Music cho th\u00e1ng 9 n\u0103m 2026 cho th\u1ea5y chi ph\u00ed mua l\u1ea1i v\u00e0 s\u1ea3n xu\u1ea5t nh\u1ea1c n\u1ed9i b\u1ed9 t\u0103ng l\u00ean kho\u1ea3ng \u20b912.1 crore (US$1.35 million), t\u1eeb kho\u1ea3ng \u20b95.8 crore (US$0.64 million), theo c\u00e1c kho\u1ea3n m\u1ee5c t\u00ednh b\u1eb1ng lakh rupee trong b\u00e1o c\u00e1o. B\u1ea3n tin ng\u00e0y 16 th\u00e1ng 10 n\u0103m 2026 c\u1ee7a Business Standard<\/a> n\u00eau con s\u1ed1 r\u1ed9ng h\u01a1n do c\u00f4ng ty b\u00e1o c\u00e1o v\u1ec1 chi ph\u00ed n\u1ed9i dung l\u00e0 \u20b926.2 crore (US$2.91 million), t\u0103ng t\u1eeb \u20b913.3 crore (US$1.48 million). S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 t\u00ean g\u1ecdi v\u00e0 s\u1ed1 ti\u1ec1n l\u00e0 l\u00fd do c\u1ea7n ph\u00e2n bi\u1ec7t kho\u1ea3n m\u1ee5c chi ph\u00ed trong b\u00e1o c\u00e1o v\u1edbi th\u01b0\u1edbc \u0111o chi ph\u00ed n\u1ed9i dung r\u1ed9ng h\u01a1n c\u1ee7a c\u00f4ng ty.<\/p>\n

Tips l\u00e0 ch\u1ee7 s\u1edf h\u1eefu danh m\u1ee5c nh\u1ea1c, c\u00f2n t\u1ed5ng doanh thu c\u1ee7a c\u00f4ng ty g\u1ed3m nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 h\u00ecnh th\u1ee9c khai th\u00e1c kh\u00e1c nhau. Kh\u00f4ng th\u1ec3 l\u1ea5y doanh thu qu\u00fd c\u1ee7a c\u00f4ng ty chia cho l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u01b0\u1edbc t\u00ednh \u1edf \u1ea4n \u0110\u1ed9 \u0111\u1ec3 t\u00ednh m\u1ee9c thu tr\u00ean m\u1ed7i l\u01b0\u1ee3t ph\u00e1t. B\u00e1o c\u00e1o cho th\u1ea5y kh\u00eda c\u1ea1nh v\u1ed1n \u0111\u1ea7u t\u01b0 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh: ch\u1ee7 s\u1edf h\u1eefu quy\u1ec1n c\u00f3 th\u1ec3 chi nhi\u1ec1u h\u01a1n cho mua l\u1ea1i v\u00e0 s\u1ea3n xu\u1ea5t, trong khi ch\u1edd nh\u1ea1c m\u1edbi v\u00e0 danh m\u1ee5c nh\u1ea1c c\u0169 t\u1ea1o thu nh\u1eadp qua nhi\u1ec1u n\u0103m v\u00e0 h\u00ecnh th\u1ee9c khai th\u00e1c. Chu k\u1ef3 \u0111\u1ea7u t\u01b0 n\u00e0y kh\u00e1c xa v\u1ebb \u0111\u01a1n gi\u1ea3n c\u1ee7a m\u1ed9t con s\u1ed1 l\u01b0\u1ee3t ph\u00e1t.<\/p>\n

Business Standard \u0111\u01b0a tin ng\u00e0y 16 th\u00e1ng 10 n\u0103m 2026 r\u1eb1ng Tips ph\u00e1t h\u00e0nh 73 b\u00e0i h\u00e1t trong qu\u00fd th\u00e1ng 9, g\u1ed3m 40 b\u00e0i nh\u1ea1c phim v\u00e0 33 b\u00e0i kh\u00f4ng thu\u1ed9c phim, d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a c\u00f4ng ty. Nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u00e1nh gi\u00e1 m\u1ed9t h\u1ee3p \u0111\u1ed3ng nh\u1ea1c khu v\u1ef1c n\u00ean h\u1ecfi r\u00f5 nh\u1eefng quy\u1ec1n b\u1ea3n ghi \u00e2m n\u00e0o th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c mua l\u1ea1i, trong th\u1eddi h\u1ea1n bao l\u00e2u, \u1edf nh\u1eefng l\u00e3nh th\u1ed5 n\u00e0o v\u00e0 k\u1ebf ho\u1ea1ch ph\u00e1t h\u00e0nh c\u00f3 bao g\u1ed3m ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o l\u01b0\u1ee3t nghe l\u1eb7p l\u1ea1i hay kh\u00f4ng. S\u1ed1 li\u1ec7u thu\u00ea bao to\u00e0n qu\u1ed1c cung c\u1ea5p b\u1ed1i c\u1ea3nh. T\u1ef1 ch\u00fang kh\u00f4ng \u0111\u1ecbnh gi\u00e1 danh m\u1ee5c nh\u1ea1c Tamil, Malayalam, Punjabi hay Bhojpuri. L\u01b0\u1ee3t xem tr\u00ean YouTube c\u0169ng kh\u00f4ng x\u00e1c \u0111\u1ecbnh c\u01a1 c\u1ea5u doanh thu c\u1ee7a m\u1ed9t b\u00e0i h\u00e1t c\u1ee5 th\u1ec3.<\/p>\n

C\u1ea7n h\u1ea1ch to\u00e1n hai lu\u1ed3ng ti\u1ec1n b\u1ea3n quy\u1ec1n<\/h2>\n

Thu nh\u1eadp t\u1eeb b\u1ea3n ghi \u00e2m ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a s\u1ed5 s\u00e1ch. Indian Performing Right Society (IPRS)<\/a> cho bi\u1ebft t\u1ed5 ch\u1ee9c n\u00e0y thu v\u00e0 ph\u00e2n ph\u1ed1i ti\u1ec1n b\u1ea3n quy\u1ec1n cho t\u00e1c gi\u1ea3, nh\u00e0 so\u1ea1n nh\u1ea1c v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n, trong \u0111\u00f3 c\u00f3 ho\u1ea1t \u0111\u1ed9ng th\u00f4ng qua c\u00e1c t\u1ed5 ch\u1ee9c li\u00ean k\u1ebft \u1edf n\u01b0\u1edbc ngo\u00e0i. Theo ph\u1ea7n gi\u1ea3i th\u00edch c\u1ee7a t\u1ed5 ch\u1ee9c, vi\u1ec7c ph\u00e2n ph\u1ed1i c\u1ea7n c\u00f3 c\u1ea3 doanh thu c\u1ea5p ph\u00e9p \u0111\u00e3 thu v\u00e0 d\u1eef li\u1ec7u s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c. V\u00ec v\u1eady, b\u00e1o c\u00e1o b\u00e0n giao b\u1ea3n ghi \u00e2m c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea3n k\u00ea \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 thu nh\u1eadp t\u1eeb t\u00e1c ph\u1ea9m \u00e2m nh\u1ea1c g\u1eafn v\u1edbi b\u00e0i h\u00e1t \u0111\u00f3. H\u00e3ng \u0111\u0129a ho\u1eb7c ngh\u1ec7 s\u0129 l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch t\u1ea1i \u1ea4n \u0110\u1ed9 c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01a1n v\u1ecb qu\u1ea3n l\u00fd t\u1eebng t\u00e1c ph\u1ea9m \u00e2m nh\u1ea1c v\u00e0 li\u1ec7u quy\u1ec1n s\u1edf h\u1eefu c\u00f9ng m\u00e3 \u0111\u1ecbnh danh c\u1ee7a t\u00e1c ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u1ed1i chi\u1ebfu v\u1edbi d\u1eef li\u1ec7u s\u1eed d\u1ee5ng hay kh\u00f4ng.<\/p>\n

\u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi ri\u00eang v\u1edbi ph\u1ea7n kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a nh\u00f3m bi\u00ean t\u1eadp v\u1ec1 quy \u0111\u1ecbnh ph\u00e2n ph\u1ed1i c\u1ee7a IPRS. V\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 kho\u1ea3ng c\u00e1ch th\u01b0\u01a1ng m\u1ea1i gi\u1eefa quy m\u00f4 kh\u00e1n gi\u1ea3 v\u00e0 nh\u00f3m tr\u1ea3 ph\u00ed, c\u0169ng nh\u01b0 c\u00e1ch l\u1eadp m\u00f4 h\u00ecnh hai lu\u1ed3ng thu nh\u1eadp t\u1eeb b\u1ea3n ghi \u00e2m v\u00e0 t\u00e1c ph\u1ea9m \u00e2m nh\u1ea1c m\u00e0 kh\u00f4ng g\u1ed9p ch\u00fang th\u00e0nh m\u1ed9t kho\u1ea3n thanh to\u00e1n. S\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y h\u1eefu \u00edch v\u1edbi m\u1ed9t ngh\u1ec7 s\u0129 \u0111\u1ed9c l\u1eadp \u1edf Accra ho\u1eb7c Lagos: chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i \u1ea4n \u0110\u1ed9 c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1m ph\u00e1 th\u1ef1c s\u1ef1 v\u00e0 thu nh\u1eadp khi\u00eam t\u1ed1n t\u1eeb nh\u1ea1c ghi \u00e2m, trong khi kho\u1ea3n thanh to\u00e1n cho t\u00e1c ph\u1ea9m \u00e2m nh\u1ea1c \u0111i theo l\u1ecbch tr\u00ecnh v\u00e0 \u0111\u01a1n v\u1ecb qu\u1ea3n l\u00fd kh\u00e1c.<\/p>\n

Tr\u01b0\u1edbc m\u1eaft, k\u1ebf ho\u1ea1ch v\u1eefng ch\u1eafc nh\u1ea5t l\u00e0 theo d\u00f5i \u1ea4n \u0110\u1ed9 theo t\u1eebng d\u1ecbch v\u1ee5 v\u00e0 lo\u1ea1i g\u00f3i, ph\u00e2n bi\u1ec7t l\u01b0\u1ee3t s\u1eed d\u1ee5ng tr\u1ea3 ph\u00ed v\u1edbi mi\u1ec5n ph\u00ed v\u00e0 g\u00f3i \u0111i k\u00e8m khi b\u00e1o c\u00e1o cho ph\u00e9p, r\u1ed3i \u0111\u1ed1i chi\u1ebfu kho\u1ea3n thu v\u1edbi c\u00e1c quy\u1ec1n v\u00e0 l\u00e3nh th\u1ed5 th\u1ef1c t\u1ebf \u0111\u00e3 cung c\u1ea5p. \u01af\u1edbc t\u00ednh kh\u00e1n gi\u1ea3 th\u00e1ng 9 n\u0103m 2026 c\u1ee7a Ormax cho th\u1ea5y quy m\u00f4 c\u01a1 h\u1ed9i. Kh\u1ea3o s\u00e1t n\u0103m 2026 c\u1ee7a IMI\u2013EY cho th\u1ea5y v\u00ec sao ph\u1ea7n l\u1edbn c\u01a1 h\u1ed9i \u1ea5y v\u1eabn mi\u1ec5n ph\u00ed. B\u00e1o c\u00e1o th\u00e1ng 9 n\u0103m 2026 c\u1ee7a Tips Music cho th\u1ea5y vi\u1ec7c mua l\u1ea1i danh m\u1ee5c nh\u1ea1c \u0111\u1ec3 ph\u1ee5c v\u1ee5 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u0111\u00f3 ti\u00eau t\u1ed1n ti\u1ec1n th\u1eadt tr\u01b0\u1edbc khi bi\u1ebft \u0111\u01b0\u1ee3c kho\u1ea3n thu h\u1ed3i. \u1ea4n \u0110\u1ed9 l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u00e1ng \u0111\u1ec3 gia nh\u1eadp, nh\u01b0ng t\u1ed5ng l\u01b0\u1ee3t nghe l\u1edbn ch\u1ec9 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u1ee7a m\u00f4 h\u00ecnh doanh thu, ch\u1ee9 ch\u01b0a ph\u1ea3i c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n","protected":false},"excerpt":{"rendered":"Ormax \u01b0\u1edbc t\u00ednh ch\u1ec9 15 tri\u1ec7u trong s\u1ed1 227.3 tri\u1ec7u ng\u01b0\u1eddi nghe ph\u00e1t tr\u1ef1c tuy\u1ebfn \u00e2m thanh h\u1eb1ng th\u00e1ng \u1edf \u1ea4n \u0110\u1ed9 tr\u1ea3 ph\u00ed. Nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a IMI-EY v\u00e0 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a Tips Music cho th\u1ea5y kh\u00f4ng th\u1ec3 xem quy m\u00f4 kh\u00e1n gi\u1ea3 nh\u01b0 d\u1ef1 b\u00e1o ti\u1ec1n b\u1ea3n quy\u1ec1n.","protected":false},"author":10,"featured_media":24727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6587],"tags":[],"class_list":["post-24735","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-vi","cs-entry","cs-video-wrap"],"yoast_head":"\n227 tri\u1ec7u ng\u01b0\u1eddi nghe ph\u00e1t tr\u1ef1c tuy\u1ebfn \u00e2m thanh \u1edf \u1ea4n \u0110\u1ed9 nh\u01b0ng nh\u00f3m tr\u1ea3 ph\u00ed v\u1eabn nh\u1ecf<\/title>\n<meta name=\"description\" content=\"\u1ea4n \u0110\u1ed9 c\u00f3 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u00e2m nh\u1ea1c \u0111\u00f4ng \u0111\u1ea3o nh\u01b0ng nh\u00f3m tr\u1ea3 ph\u00ed c\u1ed1t l\u00f5i l\u1ea1i nh\u1ecf. B\u1ea3n t\u00f3m t\u1eaft c\u00f4ng khai th\u00e1ng 9 n\u0103m 2026 c\u1ee7a Ormax Media \u01b0\u1edbc t\u00ednh c\u00f3 227.3 tri\u1ec7u ng\u01b0\u1eddi nghe ph\u00e1t tr\u1ef1c tuy\u1ebfn \u00e2m thanh h\u1eb1ng th\u00e1ng, trong \u0111\u00f3 15 tri\u1ec7u ng\u01b0\u1eddi tr\u1ea3 ph\u00ed \u0111\u1ec3 nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn. 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