{"id":24775,"date":"2026-10-30T08:40:42","date_gmt":"2026-10-30T08:40:42","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/%e4%b8%ad%e5%9b%bd%e8%ae%a2%e9%98%85%e5%a2%9e%e9%95%bf%e5%a4%b1%e5%8e%bb%e4%ba%86%e5%ad%a3%e5%ba%a6%e5%88%86%e6%af%8d\/"},"modified":"2026-10-30T08:40:43","modified_gmt":"2026-10-30T08:40:43","slug":"china-s-subscription-growth-has-lost-its-quarterly-denominator-zh","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/zh\/china-s-subscription-growth-has-lost-its-quarterly-denominator-zh\/","title":{"rendered":"\u4e2d\u56fd\u8ba2\u9605\u589e\u957f\u5931\u53bb\u4e86\u5b63\u5ea6\u5206\u6bcd"},"content":{"rendered":"<p>\u4e2d\u56fd\u4e24\u5bb6\u4e0a\u5e02\u97f3\u4e50\u5e73\u53f0\u4e0d\u518d\u5411\u5916\u90e8\u6743\u5229\u4eba\u63d0\u4f9b\u4e00\u4e2a\u6e05\u6670\u7684\u5b63\u5ea6\u7b54\u6848\uff0c\u6765\u56de\u5e94\u4e00\u4e2a\u57fa\u672c\u95ee\u9898\uff1a\u8ba2\u9605\u6536\u5165\u589e\u957f\uff0c\u662f\u56e0\u4e3a\u4ed8\u8d39\u4eba\u6570\u589e\u52a0\uff0c\u8fd8\u662f\u56e0\u4e3a\u6bcf\u4f4d\u7528\u6237\u4ed8\u5f97\u66f4\u591a\uff1fNetEase Cloud Music\u8868\u793a\uff0c2026\u5e74\u4e0a\u534a\u5e74\u8ba2\u9605\u7528\u6237\u7fa4\u6269\u5927\uff0c\u4f46\u6bcf\u4f4d\u4ed8\u8d39\u7528\u6237\u7684\u5e73\u5747\u6536\u5165\u4e0b\u964d\u3002Tencent Music Entertainment (TME)\u4eca\u5e74\u505c\u6b62\u53d1\u5e03\u5b63\u5ea6\u4ed8\u8d39\u7528\u6237\u6570\u548c\u5e73\u5747\u6536\u5165\u6570\u636e\u3002\u5bf9\u4e8e\u6b63\u5728\u4e3a\u4e2d\u56fd\u53d1\u884c\u5236\u5b9a\u9884\u7b97\u7684\u72ec\u7acb\u5382\u724c\u6765\u8bf4\uff0c\u8fd9\u4e00\u4fe1\u606f\u7f3a\u53e3\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u5e73\u53f0\u6536\u5165\u589e\u957f\u5e76\u4e0d\u80fd\u9884\u6d4b\u7248\u7a0e\u3002<\/p>\n<p>\u8fd9\u4e0e\u6211\u4eec\u8fd1\u671f\u5173\u4e8e\u4e2d\u56fd\u8bcd\u66f2\u4f5c\u8005\u6536\u5165\u6263\u51cf\u548c\u4ed8\u6b3e\u65e5\u671f\u7684\u62a5\u9053\uff0c\u4ee5\u53ca\u53e6\u4e00\u7f16\u8f91\u90e8\u5173\u4e8e\u6d41\u5a92\u4f53\u516c\u53f8\u589e\u957f\u4e0d\u80fd\u9884\u6d4b\u76ee\u5f55\u6536\u5165\u7684\u4e00\u822c\u63d0\u9192\uff0c\u662f\u4e0d\u540c\u7684\u95ee\u9898\u3002\u90a3\u4e9b\u6587\u7ae0\u5173\u6ce8\u7684\u662f\u6536\u5165\u6263\u51cf\u6216\u9884\u7b97\u539f\u5219\u3002\u8fd9\u91cc\u7684\u95ee\u9898\u662f\u4e2d\u56fd\u5e02\u573a\u5931\u53bb\u4e86\u5b63\u5ea6\u8ba2\u9605\u7528\u6237\u6307\u6807\uff0c\u540c\u65f6NetEase\u660e\u786e\u627f\u8ba4\uff0c\u8ba2\u9605\u7528\u6237\u589e\u957f\u62c9\u4f4e\u4e86\u5e73\u5747\u6536\u76ca\u3002\u8fd9\u4e24\u4efd\u8d22\u62a5\u6e05\u695a\u663e\u793a\uff0c\u5728\u5382\u724c\u51b3\u5b9a\u6295\u5165\u8d44\u91d1\u8fdb\u5165\u8fd9\u4e2a\u5e02\u573a\u4e4b\u524d\uff0c\u516c\u5f00\u8bc1\u636e\u6b62\u6b65\u4e8e\u4f55\u5904\u3002<\/p>\n<h2>NetEase\u8ba2\u9605\u7528\u6237\u589e\u52a0\uff0c\u5e73\u5747\u6536\u76ca\u5374\u4e0b\u964d<\/h2>\n<p>\u5728\u5176<a href=\"https:\/\/www1.hkexnews.hk\/listedco\/listconews\/sehk\/2026\/0924\/2026092400333.pdf\">\u4e8e2026\u5e749\u670824\u65e5\u53d1\u5e03\u7684\u4e2d\u671f\u62a5\u544a<\/a>\u4e2d\uff0cNetEase Cloud Music\u8868\u793a\uff0c\u622a\u81f36\u670830\u65e5\u7684\u516d\u4e2a\u6708\u5185\uff0c\u8ba2\u9605\u4f1a\u5458\u6536\u5165\u4e0a\u5347\uff0c\u539f\u56e0\u662f\u8ba2\u9605\u7528\u6237\u7fa4\u6269\u5927\u3002\u516c\u53f8\u8fd8\u8865\u5145\u79f0\uff0c\u8ba2\u9605\u7528\u6237\u6784\u6210\u53d8\u5316\u62c9\u4f4e\u4e86\u6708\u5747ARPPU\uff0c\u5373\u6bcf\u4f4d\u4ed8\u8d39\u7528\u6237\u7684\u5e73\u5747\u6536\u5165\u3002\u516c\u53f8\u8bf4\u660e\u4e86\u8fd9\u4e24\u9879\u6307\u6807\u7684\u53d8\u52a8\u65b9\u5411\uff0c\u4f46\u62a5\u544a\u6ca1\u6709\u7ed9\u51fa\u4ed8\u8d39\u7528\u6237\u6570\uff0c\u4e5f\u6ca1\u6709\u62ab\u9732ARPPU\u4e0b\u964d\u7684\u5e45\u5ea6\u3002\u56e0\u6b64\uff0c\u8bfb\u8005\u65e0\u6cd5\u8ba1\u7b97\u65b0\u589e\u8ba2\u9605\u62b5\u6d88\u5e73\u5747\u6536\u76ca\u4e0b\u964d\u7684\u7a0b\u5ea6\u3002<\/p>\n<p>NetEase\u57289\u670824\u65e5\u7684\u62a5\u544a\u4e2d\u79f0\uff0c2026\u5e74\u4e0a\u534a\u5e74\u4f1a\u5458\u8ba2\u9605\u6536\u5165\u4e3aRMB2.601 billion\uff08\u7ea6US$383 million\uff09\uff0c\u4e0a\u5e74\u540c\u671f\u4e3aRMB2.470 billion\uff08\u7ea6US$364 million\uff09\u3002\u8fd9\u4e9b\u7f8e\u5143\u6298\u7b97\u91c7\u7528\u6bcf\u7f8e\u5143\u5151RMB6.7851\u7684\u6c47\u7387\uff0c\u6765\u81ea<a href=\"https:\/\/ir.netease.com\/news-releases\/news-release-details\/netease-announces-second-quarter-and-interim-2026-unaudited\">NetEase\u4e8e2026\u5e748\u670820\u65e5\u53d1\u5e03\u7684\u4e1a\u7ee9<\/a>\u4e2d\u6240\u52172026\u5e746\u670830\u65e5\u6c47\u7387\uff1b\u8fd9\u53ea\u662f\u7528\u4e8e\u6bd4\u8f83\u7684\u6362\u7b97\uff0c\u5e76\u975e\u5386\u53f2\u6c47\u7387\u3002\u6536\u5165\u786e\u5b9e\u6709\u6240\u589e\u957f\uff0c\u4f46NetEase\u81ea\u5df1\u7684\u89e3\u91ca\u8868\u660e\uff0c\u4f1a\u5458\u6536\u5165\u589e\u52a0\u5e76\u975e\u6765\u81ea\u6bcf\u4f4d\u8ba2\u9605\u7528\u6237\u5e73\u5747\u652f\u4ed8\u91d1\u989d\u4e0a\u5347\u3002<\/p>\n<p>\u540c\u4e00\u4efd\u4e2d\u671f\u62a5\u544a\u663e\u793a\uff0c2026\u5e74\u4e0a\u534a\u5e74\u5728\u7ebf\u97f3\u4e50\u670d\u52a1\u6536\u5165\u4e3aRMB3.067 billion\uff08\u7ea6US$452 million\uff09\uff0c\u9ad8\u4e8e\u4e0a\u5e74\u540c\u671f\u7684RMB2.967 billion\uff08\u7ea6US$437 million\uff09\u3002\u8ba2\u9605\u6536\u5165\u5305\u542b\u5728\u8fd9\u9879\u66f4\u5e7f\u6cdb\u7684\u6536\u5165\u4e2d\u3002\u5176\u4f59\u90e8\u5206\u5e76\u4e0d\u4ee3\u8868\u53e6\u4e00\u79cd\u8ba2\u9605\u6536\u5165\u3002\u82e5\u628a\u6240\u6709\u5728\u7ebf\u97f3\u4e50\u670d\u52a1\u6536\u5165\u90fd\u89c6\u4f5c\u8ba2\u9605\u6536\u5165\u6c60\uff0c\u5c31\u4f1a\u5938\u5927\u8ba2\u9605\u6570\u636e\u5bf9\u76ee\u5f55\u6743\u5229\u4eba\u7684\u8bf4\u660e\u529b\u3002<\/p>\n<p>NetEase\u7528\u4e8e\u83b7\u53d6\u548c\u7559\u4f4f\u53d7\u4f17\u7684\u652f\u51fa\u4e5f\u6709\u6240\u589e\u52a0\u3002\u516c\u53f8\u57289\u670824\u65e5\u7684\u62a5\u544a\u4e2d\u79f0\uff0c\u9500\u552e\u53ca\u8425\u9500\u8d39\u7528\u4ece2025\u5e74\u4e0a\u534a\u5e74\u7684RMB163.4 million\uff08\u7ea6US$24.1 million\uff09\u4e0a\u5347\u81f32026\u5e74\u4e0a\u534a\u5e74\u7684RMB295.2 million\uff08\u7ea6US$43.5 million\uff09\uff0c\u4e3b\u8981\u7531\u4e8e\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u83b7\u53d6\u7528\u6237\u7684\u63a8\u5e7f\u53ca\u5e7f\u544a\u652f\u51fa\u3002\u8425\u4e1a\u5229\u6da6\u4eceRMB844.5 million\uff08\u7ea6US$124.5 million\uff09\u964d\u81f3RMB746.2 million\uff08\u7ea6US$110.0 million\uff09\u3002\u8fd9\u4e9b\u6362\u7b97\u91c7\u7528\u76f8\u540c\u76842026\u5e746\u670830\u65e5\u6c47\u7387\u3002\u62a5\u544a\u5c06\u5229\u6da6\u4e0b\u964d\u4e3b\u8981\u5f52\u56e0\u4e8e\u63a8\u5e7f\u652f\u51fa\uff0c\u4f46\u6ca1\u6709\u8bf4\u660e\u5176\u4e2d\u6709\u591a\u5c11\u7528\u4e8e\u83b7\u53d6\u4ed8\u8d39\u8ba2\u9605\u7528\u6237\uff0c\u4e5f\u6ca1\u6709\u8bf4\u660e\u8fd9\u4e9b\u7528\u6237\u542c\u4e86\u54ea\u4e9b\u97f3\u4e50\u3002<\/p>\n<p>\u8fd9\u4e00\u533a\u522b\u5bf9\u5916\u56fd\u72ec\u7acb\u5382\u724c\u5c24\u5176\u91cd\u8981\u3002\u5e73\u53f0\u53ef\u4ee5\u589e\u52a0\u4ed8\u8d39\u8d26\u6237\uff0c\u5e76\u6295\u5165\u66f4\u591a\u8d44\u91d1\u6765\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff0c\u540c\u65f6\u6bcf\u4e2a\u8d26\u6237\u7684\u5e73\u5747\u652f\u4ed8\u91d1\u989d\u5374\u5728\u4e0b\u964d\u3002\u8fd9\u4e9b\u53d8\u5316\u90fd\u65e0\u6cd5\u8bc1\u660e\u67d0\u4e00\u9996\u5f55\u97f3\u7684\u4ef7\u503c\u3002\u5bf9\u4e8e\u53d1\u884c\u5546\u6216\u5382\u724c\u6765\u8bf4\uff0c\u6709\u7528\u7684\u95ee\u9898\u662f\uff1a\u81ea\u5df1\u7684\u4e2d\u56fd\u7ed3\u7b97\u5355\u662f\u5426\u663e\u793a\u53ef\u4ed8\u8d39\u4f7f\u7528\u91cf\u589e\u52a0\u3001\u534f\u8bae\u4e0b\u7684\u5b9e\u9645\u8d39\u7387\u63d0\u9ad8\uff0c\u8fd8\u662f\u5e73\u53f0\u5468\u8fb9\u6d3b\u52a8\u589e\u591a\u800c\u5df2\u3002<\/p>\n<h2>Tencent\u6539\u53d8\u4e86\u8861\u91cf\u65b9\u5f0f<\/h2>\n<p>TME\u7684<a href=\"https:\/\/ir.tencentmusic.com\/2026-03-17-Tencent-Music-Entertainment-Group-Announces-Fourth-Quarter-and-Full-Year-2025-Unaudited-Financial-Results\">2026\u5e743\u670817\u65e5\u5168\u5e74\u4e1a\u7ee9\u516c\u544a<\/a>\u662f\u5176\u6700\u540e\u4e00\u6b21\u516c\u5e03\u5728\u7ebf\u97f3\u4e50\u6708\u6d3b\u8dc3\u7528\u6237\u3001\u4ed8\u8d39\u7528\u6237\u548cARPPU\u5b63\u5ea6\u6570\u636e\u3002\u516c\u53f8\u62a5\u544a\u79f0\uff0c2025\u5e74\u7b2c\u56db\u5b63\u5ea6\u5728\u7ebf\u97f3\u4e50\u4ed8\u8d39\u7528\u6237\u4e3a127.4 million\uff0c\u540c\u6bd4\u589e\u957f5.3 per cent\uff0c\u6708\u5747ARPPU\u4e3aRMB11.9\uff08\u7ea6US$1.70\uff09\uff0c\u540c\u6bd4\u589e\u957f7.2 per cent\u3002\u7f8e\u5143\u6298\u7b97\u91c7\u7528\u540c\u4e00\u516c\u544a\u5217\u51fa\u76842025\u5e7412\u670831\u65e5\u6bcf\u7f8e\u5143\u5151RMB6.9931\u6c47\u7387\u3002TME\u8868\u793a\uff0c\u4eca\u540e\u5c06\u5728\u5e74\u672b\u6309\u5e74\u62a5\u544a\u5176\u97f3\u4e50\u670d\u52a1\u7684\u4ed8\u8d39\u7528\u6237\u603b\u6570\u3002<\/p>\n<p>TME\u57283\u6708\u7684\u516c\u544a\u4e2d\u89e3\u91ca\u8fd9\u9879\u8c03\u6574\u65f6\uff0c\u63d0\u5230\u4e86\u5e7f\u544a\u3001\u77e5\u8bc6\u4ea7\u6743\u4ea7\u54c1\u548c\u591a\u4e2a\u4f1a\u5458\u7b49\u7ea7\u3002\u516c\u53f8\u8868\u793a\uff0c\u6536\u5165\u548c\u5229\u6da6\u5df2\u6210\u4e3a\u5176\u4e3b\u8981\u7ee9\u6548\u6307\u6807\u3002\u5c06\u6b64\u89e3\u91ca\u4e3a\u4e1a\u52a1\u6a21\u5f0f\u62d3\u5bbd\u7684\u8bf4\u660e\u662f\u5408\u7406\u7684\uff0c\u4f46\u8fd9\u4e5f\u53d6\u6d88\u4e86\u5916\u754c\u7528\u4e8e\u533a\u5206\u8ba2\u9605\u7528\u6237\u589e\u957f\u4e0e\u8ba2\u9605\u7528\u6237\u5e73\u5747\u652f\u51fa\u7684\u5b63\u5ea6\u5206\u6bcd\u3002\u4e0d\u80fd\u628a2025\u5e74\u7b2c\u56db\u5b63\u5ea6\u7684\u6570\u636e\u5f53\u4f5c2026\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u7684\u60c5\u51b5\u6765\u6cbf\u7528\u3002<\/p>\n<p>TME\u5728\u5176<a href=\"https:\/\/ir.tencentmusic.com\/2026-08-11-Tencent-Music-Entertainment-Group-Announces-Second-Quarter-2026-Unaudited-Financial-Results\">2026\u5e748\u670811\u65e5\u4e1a\u7ee9\u516c\u544a<\/a>\u4e2d\u62a5\u544a\u79f0\uff0c\u7b2c\u4e8c\u5b63\u5ea6\u4f1a\u5458\u670d\u52a1\u6536\u5165\u4e3aRMB4.79 billion\uff08US$706 million\uff09\uff0c\u540c\u6bd4\u589e\u957f8.1 per cent\u3002\u516c\u53f8\u660e\u786e\u8868\u793a\uff0c\u6536\u8d2d\u97f3\u9891\u5e73\u53f0Ximalaya\u5e76\u5c06\u5176\u5e76\u8868\uff0c\u662f\u6536\u5165\u589e\u957f\u7684\u539f\u56e0\u4e4b\u4e00\u3002TME\u4e8e5\u670818\u65e5\u5b8c\u6210\u6536\u8d2d\uff0c\u5e76\u4ece\u5f53\u65e5\u8d77\u5c06Ximalaya\u7684\u4e1a\u7ee9\u7eb3\u5165\u62a5\u8868\u3002\u540c\u4e00\u516c\u544a\u5c06\u4f1a\u5458\u670d\u52a1\u5b9a\u4e49\u4e3a\u5305\u62ec\u97f3\u4e50\u548c\u97f3\u9891\u5185\u5bb9\u8bbf\u95ee\u6743\uff0c\u4ee5\u53ca\u5176\u4ed6\u4f1a\u5458\u6743\u76ca\u3002\u56e0\u6b64\uff0c\u8fd9\u4e00\u6536\u5165\u9879\u76ee\u5e76\u975e\u5355\u72ec\u8861\u91cf\u97f3\u4e50\u6d41\u5a92\u4f53\u8ba2\u9605\u6536\u5165\u3002<\/p>\n<p>TME\u5176\u4ed6\u4e0e\u97f3\u4e50\u76f8\u5173\u7684\u6536\u5165\u8303\u56f4\u66f4\u5e7f\u3002\u516c\u53f8\u57288\u670811\u65e5\u7684\u516c\u544a\u4e2d\u62a5\u544a\u79f0\uff0c\u7b2c\u4e8c\u5b63\u5ea6\u8425\u9500\u53ca\u6d88\u8d39\u670d\u52a1\u6536\u5165\u4e3aRMB2.81 billion\uff08US$415 million\uff09\uff0c\u5e76\u8868\u793a\u8be5\u9879\u76ee\u4e3b\u8981\u5305\u62ec\u5e7f\u544a\u3001\u7ebf\u4e0b\u6f14\u51fa\u548c\u827a\u4eba\u5468\u8fb9\u5546\u54c1\u3002\u97f3\u4e50\u76f8\u5173\u670d\u52a1\u6536\u5165\u5408\u8ba1\u8fbe\u5230RMB7.61 billion\uff08US$1.12 billion\uff09\u3002\u628a\u8fd9\u4e9b\u7c7b\u522b\u52a0\u5728\u4e00\u8d77\uff0c\u53ef\u4ee5\u5448\u73b0TME\u5546\u4e1a\u4e1a\u52a1\u7684\u89c4\u6a21\uff0c\u4f46\u65e0\u6cd5\u5f97\u51fa\u6bcf\u6b21\u64ad\u653e\u7684\u4ef7\u683c\uff0c\u4e5f\u65e0\u6cd5\u5f97\u5230\u4e00\u4e2a\u6db5\u76d6\u6240\u6709\u5f55\u97f3\u7248\u7a0e\u4ed8\u6b3e\u7684\u7edf\u4e00\u6536\u5165\u6c60\u3002<\/p>\n<p>TME\u5728\u540c\u4e00\u4efd\u516c\u544a\u4e2d\u79f0\uff0c\u7b2c\u4e8c\u5b63\u5ea6\u793e\u4ea4\u5a31\u4e50\u670d\u52a1\u53ca\u5176\u4ed6\u6536\u5165\u540c\u6bd4\u4e0b\u964d16.4 per cent\uff0c\u81f3RMB1.33 billion\uff08US$196 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href=\"https:\/\/www.ncac.gov.cn\/xxfb\/ywxx\/202201\/t20220106_863913.html\">National Copyright Administration of 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