{"id":25551,"date":"2026-11-02T10:25:27","date_gmt":"2026-11-02T10:25:27","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/les-auditeurs-de-musique-ia-veulent-des-mentions-alors-que-les-mises-en-ligne-sur-les-plateformes-de-streaming-senvolent\/"},"modified":"2026-11-02T10:25:27","modified_gmt":"2026-11-02T10:25:27","slug":"les-auditeurs-de-musique-ia-veulent-des-mentions-alors-que-les-mises-en-ligne-sur-les-plateformes-de-streaming-senvolent","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/les-auditeurs-de-musique-ia-veulent-des-mentions-alors-que-les-mises-en-ligne-sur-les-plateformes-de-streaming-senvolent\/","title":{"rendered":"Les auditeurs de musique IA veulent des mentions, alors que les mises en ligne sur les plateformes de streaming s\u2019envolent"},"content":{"rendered":"<p>Les auditeurs souhaitent tr\u00e8s largement que la <strong>musique g\u00e9n\u00e9r\u00e9e par AI<\/strong> soit signal\u00e9e, m\u00eame si la plupart ne savent pas la reconna\u00eetre de mani\u00e8re fiable \u00e0 l\u2019\u00e9coute. Les services de streaming mettent en place des politiques de transparence et de r\u00e9mun\u00e9ration, alors que les mises en ligne de morceaux enti\u00e8rement g\u00e9n\u00e9r\u00e9s se multiplient.<\/p>\n<h2>Les auditeurs veulent savoir qui a cr\u00e9\u00e9 la musique<\/h2>\n<p><strong>The Velvet Sundown<\/strong> a d\u00e9pass\u00e9 le million d\u2019auditeurs mensuels sur <strong><a href=\"https:\/\/spotify.com\">Spotify<\/a><\/strong> \u00e0 l\u2019\u00e9t\u00e9 2025, avant que ses cr\u00e9ateurs ne reconnaissent que la musique, les images et le r\u00e9cit du groupe avaient \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9s par l\u2019intelligence artificielle (AI).<\/p>\n<p>Lors d\u2019une enqu\u00eate men\u00e9e l\u2019automne dernier par <strong><a href=\"https:\/\/deezer.com\">Deezer<\/a>\/Ipsos<\/strong> aupr\u00e8s de 9,000 personnes dans huit pays, 97% des personnes interrog\u00e9es n\u2019ont pas r\u00e9ussi \u00e0 distinguer de mani\u00e8re fiable des morceaux enti\u00e8rement g\u00e9n\u00e9r\u00e9s par AI de morceaux cr\u00e9\u00e9s par des humains lors d\u2019un test \u00e0 l\u2019aveugle. Pourtant, 80% souhaitaient que la musique enti\u00e8rement g\u00e9n\u00e9r\u00e9e par AI soit clairement signal\u00e9e, et plus de la moiti\u00e9 \u00e9taient mal \u00e0 l\u2019aise de ne pas parvenir \u00e0 faire la diff\u00e9rence.<\/p>\n<p>Des \u00e9tudes universitaires ont \u00e9galement constat\u00e9 que les auditeurs ont tendance \u00e0 accorder plus de valeur au m\u00eame morceau et \u00e0 s\u2019y int\u00e9resser davantage lorsqu\u2019il est pr\u00e9sent\u00e9 comme cr\u00e9\u00e9 par un humain plut\u00f4t que g\u00e9n\u00e9r\u00e9 par AI. <a href=\"https:\/\/interspacemusic.com\/blog\/music-attribution-and-ai-what-it-could-mean-for-artists\/\">pr\u00e9sent\u00e9 comme cr\u00e9\u00e9 par un humain plut\u00f4t que g\u00e9n\u00e9r\u00e9 par AI<\/a><\/p>\n<h2>Les services de streaming d\u00e9finissent des politiques de transparence<\/h2>\n<ul>\n<li><strong>Deezer<\/strong> d\u00e9tecte et identifie les morceaux g\u00e9n\u00e9r\u00e9s par AI, les exclut des recommandations et a commenc\u00e9 \u00e0 supprimer les morceaux li\u00e9s \u00e0 des fraudes.<\/li>\n<li><strong>Tidal<\/strong> a cess\u00e9 de verser des royalties pour les chansons enti\u00e8rement g\u00e9n\u00e9r\u00e9es par AI en juillet.<\/li>\n<li>En juillet, la Recording Industry Association of America (RIAA) et l\u2019International Federation of the Phonographic Industry (IFPI), avec la Recording Academy, la Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) et la communaut\u00e9 des labels ind\u00e9pendants, ont lanc\u00e9 un cadre volontaire pr\u00e9voyant les mentions \u00ab AI-generated \u00bb et \u00ab AI assisted \u00bb.<\/li>\n<li>En ao\u00fbt, Spotify a annonc\u00e9 un badge \u00ab AI Persona \u00bb pour les profils dont l\u2019identit\u00e9 d\u2019artiste semble avoir \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9e par AI. L\u2019entreprise a d\u00e9clar\u00e9 que ces profils seraient exclus par d\u00e9faut des recommandations \u00e9ditoriales et algorithmiques, \u00e9voquant les objections des auditeurs qui d\u00e9couvrent qu\u2019un artiste apparemment humain n\u2019est pas une personne.<\/li>\n<\/ul>\n<p>La plupart des \u00e9coutes ont encore lieu sur des services qui n\u2019ont pas, de mani\u00e8re g\u00e9n\u00e9rale, cess\u00e9 de verser des royalties pour les morceaux enti\u00e8rement g\u00e9n\u00e9r\u00e9s par AI. Spotify a \u00e9galement lanc\u00e9 un laboratoire de recherche en AI g\u00e9n\u00e9rative et d\u00e9veloppe des produits musicaux fond\u00e9s sur l\u2019AI avec les trois majors.<\/p>\n<h2>Les mises en ligne progressent tandis que les questions de royalties persistent<\/h2>\n<p><strong><a href=\"https:\/\/suno.com\">Suno<\/a><\/strong> g\u00e9n\u00e9rerait environ sept millions de chansons par jour. La part des morceaux enti\u00e8rement g\u00e9n\u00e9r\u00e9s par AI dans les mises en ligne quotidiennes de Deezer est pass\u00e9e d\u2019environ un tiers fin 2025 \u00e0 plus de la moiti\u00e9 en juin, soit environ 90,000 morceaux par jour.<\/p>\n<p>Malgr\u00e9 ce volume, la musique enti\u00e8rement g\u00e9n\u00e9r\u00e9e par AI repr\u00e9sente 1% \u00e0 3% des \u00e9coutes sur Deezer. L\u2019entreprise affirme que la plupart de ces \u00e9coutes en streaming sont frauduleuses.<\/p>\n<p>Les \u00e9coutes de musique g\u00e9n\u00e9r\u00e9e par AI qui rapportent des royalties sont r\u00e9mun\u00e9r\u00e9es \u00e0 partir de la cagnotte commune vers\u00e9e aux artistes. Selon les calculs des \u00e9lus \u00e0 l\u2019origine du Living Wage for Musicians Act, un artiste doit d\u00e9passer 800,000 \u00e9coutes mensuelles sur Spotify pour gagner l\u2019\u00e9quivalent d\u2019un emploi r\u00e9mun\u00e9r\u00e9 15 $ de l\u2019heure.<\/p>\n","protected":false},"excerpt":{"rendered":"Les auditeurs veulent que la musique g\u00e9n\u00e9r\u00e9e par AI soit identifi\u00e9e, m\u00eame si la plupart ne savent pas la distinguer de mani\u00e8re fiable des morceaux cr\u00e9\u00e9s par des humains.","protected":false},"author":7,"featured_media":25549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6982],"tags":[],"class_list":["post-25551","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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