{"id":26146,"date":"2026-11-05T00:55:55","date_gmt":"2026-11-05T00:55:55","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/"},"modified":"2026-11-05T03:40:40","modified_gmt":"2026-11-05T03:40:40","slug":"une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/","title":{"rendered":"Une mise en avant de catalogue offre plusieurs voies de conversion"},"content":{"rendered":"<p><a href=\"https:\/\/interspacemusic.com\/blog\/qobuz-and-warp-records-partner-to-spotlight-label-catalog\/\">Qobuz mettra en avant le catalogue de Warp Records dans son application de streaming, son magazine, sa boutique de t\u00e9l\u00e9chargement et ses canaux marketing<\/a>. Ces quatre espaces offrent des parcours diff\u00e9rents entre l\u2019attention et les revenus. Un label ind\u00e9pendant qui \u00e9value une mise en avant similaire doit d\u00e9terminer quel r\u00f4le joue chaque espace, puis mesurer ce que font les auditeurs apr\u00e8s avoir d\u00e9couvert la musique.<\/p>\n<h2>Attribuer un r\u00f4le \u00e0 chaque espace<\/h2>\n<p>Une mise en avant dans une application de streaming peut mener directement \u00e0 l\u2019\u00e9coute. Une mise en avant dans une boutique de t\u00e9l\u00e9chargement rapproche la d\u00e9cision d\u2019achat de la d\u00e9couverte. La couverture d\u2019un magazine et les canaux marketing peuvent faire conna\u00eetre le catalogue avant que l\u2019auditeur ne se rende vers l\u2019une ou l\u2019autre de ces destinations. Comptabiliser les quatre espaces comme un seul r\u00e9sultat de campagne masquerait celui qui a suscit\u00e9 une action valorisable pour le label.<\/p>\n<p><a href=\"https:\/\/interspacemusic.com\/blog\/fr\/chartmetric-et-base-for-music-publient-un-guide-pour-acquerir-des-fans-lors-des-sorties-musicales\/\">Le guide d\u2019acquisition de fans de Chartmetric and Base for Music recommande de s\u2019appuyer sur les donn\u00e9es d\u2019audience pour planifier, mesurer et ajuster les campagnes marketing musicales<\/a>. Appliqu\u00e9 \u00e0 une mise en avant de catalogue, cela signifie d\u00e9finir un objectif pour chaque emplacement avant son lancement. Le label peut ensuite comparer l\u2019audience touch\u00e9e aux \u00e9coutes ou aux achats qu\u2019il souhaitait g\u00e9n\u00e9rer, plut\u00f4t que de consid\u00e9rer l\u2019exposition comme le r\u00e9sultat en soi.<\/p>\n<ul>\n<li><strong>Application de streaming :<\/strong> Suivez l\u2019\u00e9volution des \u00e9coutes des titres mis en avant pendant la campagne et v\u00e9rifiez si elles se poursuivent ensuite.<\/li>\n<li><strong>Boutique de t\u00e9l\u00e9chargement :<\/strong> Suivez s\u00e9par\u00e9ment les achats des titres mis en avant et leurs \u00e9coutes en streaming. Un achat constitue une transaction diff\u00e9rente et doit faire l\u2019objet d\u2019un r\u00e9sultat distinct.<\/li>\n<li><strong>Magazine :<\/strong> Suivez le parcours des lecteurs depuis l\u2019article \u00e9ditorial jusqu\u2019au catalogue. Il est utile de savoir s\u2019ils passent \u00e0 l\u2019\u00e9tape suivante.<\/li>\n<li><strong>Canaux marketing :<\/strong> Suivez les messages qui incitent les gens \u00e0 \u00e9couter ou \u00e0 acheter, puis ajustez la campagne en fonction des r\u00e9actions.<\/li>\n<\/ul>\n<p>C\u2019est aussi une fa\u00e7on de comptabiliser les co\u00fbts. Si un label paie pour soutenir une mise en avant avec son propre marketing, il doit imputer cette d\u00e9pense aux \u00e9coutes ou aux achats g\u00e9n\u00e9r\u00e9s, et non au nombre total d\u2019espaces o\u00f9 le catalogue est apparu. Une mise en avant dans plusieurs espaces peut produire plusieurs r\u00e9sultats utiles, mais une m\u00eame action d\u2019un auditeur ne doit pas \u00eatre attribu\u00e9e \u00e0 chacun d\u2019eux.<\/p>\n<h2>Distinguer la d\u00e9couverte de la demande<\/h2>\n<p><a href=\"https:\/\/interspacemusic.com\/blog\/spotify-playlist-discovery-draws-scrutiny-amid-spam-filter-rollout\/\">11A founder Austin Staubus affirme que la croissance du nombre d\u2019abonn\u00e9s a ralenti sur 50 playlists d\u2019utilisateurs pendant le d\u00e9ploiement du filtre anti-spam de Spotify<\/a>. Cette observation porte sur un parcours de d\u00e9couverte : la facilit\u00e9 avec laquelle le public trouve des playlists et s\u2019y abonne. \u00c0 elle seule, elle ne permet pas d\u2019\u00e9tablir l\u2019\u00e9volution des \u00e9coutes ou des revenus. Une mise en avant de catalogue soul\u00e8ve le m\u00eame probl\u00e8me de mesure. Une pr\u00e9sence dans un emplacement de choix signifie que la musique \u00e9tait accessible \u00e0 la d\u00e9couverte, mais ne montre pas que le public a choisi de l\u2019\u00e9couter ou de l\u2019acheter.<\/p>\n<p>Pour un label ind\u00e9pendant, la comparaison pratique se fait avant, pendant et apr\u00e8s la mise en avant. Relevez les \u00e9coutes et les achats du catalogue concern\u00e9 avant le d\u00e9but de l\u2019op\u00e9ration. V\u00e9rifiez leur \u00e9volution pendant l\u2019activit\u00e9 de chaque canal, puis voyez si le changement persiste. Cette s\u00e9quence permet de distinguer un bref pic d\u2019attention d\u2019un public qui revient. Elle donne aussi au label une base pour d\u00e9cider si une autre mise en avant justifie des d\u00e9penses promotionnelles similaires.<\/p>\n<p>La comparaison doit rester li\u00e9e \u00e0 l\u2019action propos\u00e9e par chaque canal. Un lecteur qui passe d\u2019un article \u00e0 une application de streaming a franchi une \u00e9tape de d\u00e9couverte. Un auditeur qui revient au catalogue a manifest\u00e9 un autre type de r\u00e9action. Un acheteur a r\u00e9alis\u00e9 une transaction. Les regrouper dans un seul total d\u2019audience rendrait le r\u00e9sultat moins utile pour pr\u00e9parer la prochaine campagne.<\/p>\n<h2>Relier la question des revenus \u00e0 l\u2019action des fans<\/h2>\n<p><a href=\"https:\/\/interspacemusic.com\/blog\/goldman-sachs-raises-music-forecast-citing-superfan-spending\/\">Goldman Sachs a relev\u00e9 ses pr\u00e9visions \u00e0 long terme pour l\u2019industrie musicale et r\u00e9vis\u00e9 ses hypoth\u00e8ses concernant les d\u00e9penses des superfans<\/a>. Ces pr\u00e9visions portent sur les d\u00e9penses. Un label qui veut tester la demande des fans les plus engag\u00e9s doit donc mesurer les achats ou d\u2019autres actions payantes en plus des \u00e9coutes. Une mise en avant en streaming peut \u00e9largir le public, tandis qu\u2019une mise en avant dans une boutique de t\u00e9l\u00e9chargement lui donne un moyen d\u2019acheter. Ces deux r\u00e9sultats doivent figurer dans des colonnes distinctes, m\u00eame s\u2019ils proviennent de la m\u00eame campagne de catalogue.<\/p>\n<p>Les revenus li\u00e9s aux droits introduisent une autre distinction. L\u2019\u00e9coute peut g\u00e9n\u00e9rer des revenus gr\u00e2ce aux droits associ\u00e9s \u00e0 l\u2019enregistrement et \u00e0 la composition ; l\u2019achat d\u2019un t\u00e9l\u00e9chargement suit un autre parcours. Le label doit comptabiliser s\u00e9par\u00e9ment chaque r\u00e9sultat avant de pouvoir comparer les revenus aux co\u00fbts de la campagne. Une hausse de l\u2019attention est utile pour \u00e9valuer la d\u00e9couverte, mais elle ne peut pas \u00eatre comptabilis\u00e9e comme un revenu.<\/p>\n<p>Cette distinction modifie la d\u00e9cision suivante. Si l\u2019activit\u00e9 de streaming augmente sans hausse des achats, le label sait quelle action la mise en avant a suscit\u00e9e et peut ajuster son prochain message ou sa prochaine destination. Si les achats augmentent, il peut comparer les sommes per\u00e7ues au co\u00fbt engag\u00e9 pour soutenir l\u2019op\u00e9ration. Dans les deux cas, le r\u00e9sultat est plus utile qu\u2019une simple affirmation selon laquelle le catalogue a b\u00e9n\u00e9fici\u00e9 d\u2019une exposition.<\/p>\n<h2>Rendre la prochaine mise en avant mesurable<\/h2>\n<p>Avant d\u2019engager des ressources dans une mise en avant multicanale, une \u00e9quipe ind\u00e9pendante peut consigner les titres concern\u00e9s, les espaces impliqu\u00e9s, les dates de diffusion de chaque espace, le co\u00fbt de son propre soutien et l\u2019action attendue de chacun. Ces \u00e9l\u00e9ments constituent un dossier de campagne qui pourra \u00eatre compar\u00e9 aux \u00e9coutes, aux achats et aux revenus apr\u00e8s l\u2019op\u00e9ration.<\/p>\n<p><a href=\"https:\/\/interspacemusic.com\/blog\/qobuz-and-warp-records-partner-to-spotlight-label-catalog\/\">Le programme pr\u00e9vu par Qobuz, qui combine streaming, \u00e9ditorial, boutique et mise en avant marketing<\/a>, montre pourquoi ce dossier doit comporter des lignes distinctes. Chaque canal peut aider le public \u00e0 acc\u00e9der au catalogue, mais chacun appelle une action diff\u00e9rente. Mesurez ces actions s\u00e9par\u00e9ment, comparez les r\u00e9sultats payants au co\u00fbt du soutien et servez-vous de cette comparaison pour choisir o\u00f9 mener la prochaine campagne de catalogue.<\/p>\n","protected":false},"excerpt":{"rendered":"Une mise en avant de catalogue peut pr\u00e9senter la m\u00eame musique au public par plusieurs canaux. Mesurez chaque canal selon l\u2019action qu\u2019il peut susciter avant d\u2019attribuer une valeur \u00e0 la mise en avant.","protected":false},"author":9,"featured_media":26068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[8090],"tags":[],"class_list":["post-26146","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-brand-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une mise en avant de catalogue offre plusieurs voies de conversion<\/title>\n<meta name=\"description\" content=\"Qobuz mettra en avant le catalogue de Warp Records dans son application de streaming, son magazine, sa boutique de t\u00e9l\u00e9chargement et ses canaux marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une mise en avant de catalogue offre plusieurs voies de conversion\" \/>\n<meta property=\"og:description\" content=\"Qobuz mettra en avant le catalogue de Warp Records dans son application de streaming, son magazine, sa boutique de t\u00e9l\u00e9chargement et ses canaux marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/\" \/>\n<meta property=\"og:site_name\" content=\"The InterSpace Daily.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/interspacemusic\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T00:55:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-05T03:40:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/11\/04141509\/stJVJqkXYngaky1FNEJ8TS1pUk.png?fit=1200%2C675&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chisom Enyindah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@InterSpaceDaily\" \/>\n<meta name=\"twitter:site\" content=\"@InterSpaceDaily\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chisom Enyindah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\\\/\"},\"author\":{\"name\":\"Chisom Enyindah\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/a7115dae218293fc24751e092699e42d\"},\"headline\":\"Une mise en avant de catalogue offre plusieurs voies de conversion\",\"datePublished\":\"2026-11-05T00:55:55+00:00\",\"dateModified\":\"2026-11-05T03:40:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\\\/\"},\"wordCount\":1171,\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/04141509\\\/stJVJqkXYngaky1FNEJ8TS1pUk.png?fit=1200%2C675&ssl=1\",\"articleSection\":[\"Marketing et Marque\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\\\/\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\\\/\",\"name\":\"Une mise en avant de catalogue offre plusieurs voies de conversion\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/04141509\\\/stJVJqkXYngaky1FNEJ8TS1pUk.png?fit=1200%2C675&ssl=1\",\"datePublished\":\"2026-11-05T00:55:55+00:00\",\"dateModified\":\"2026-11-05T03:40:40+00:00\",\"description\":\"Qobuz mettra en avant le catalogue de Warp Records dans son application de streaming, son magazine, sa boutique de t\u00e9l\u00e9chargement et ses canaux marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/04141509\\\/stJVJqkXYngaky1FNEJ8TS1pUk.png?fit=1200%2C675&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/04141509\\\/stJVJqkXYngaky1FNEJ8TS1pUk.png?fit=1200%2C675&ssl=1\",\"width\":1200,\"height\":675,\"caption\":\"Qobuz and Warp Records are partnering to feature the label\u2019s catalog across Qobuz\u2019s platforms.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/fr\\\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Une mise en avant de catalogue offre plusieurs voies de conversion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"name\":\"The InterSpace Daily.\",\"description\":\"Nigeria&#039;s leading music tech blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"alternateName\":\"InterSpace Daily\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\",\"name\":\"The InterSpace Daily.\",\"alternateName\":\"InterSpace Distribution\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"width\":90,\"height\":90,\"caption\":\"The InterSpace Daily.\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/interspacemusic\\\/\",\"https:\\\/\\\/x.com\\\/InterSpaceDaily\",\"https:\\\/\\\/instagram.com\\\/interspace.daily\",\"https:\\\/\\\/youtube.com\\\/@interspacedistro\"],\"description\":\"Nigeria's leading music tech blog \u2014 streaming, distribution, royalties, AI and the business of music, covered from Lagos for artists and labels worldwide.\",\"knowsAbout\":[\"music technology\",\"music distribution\",\"music streaming\",\"music royalties\",\"Nigerian music industry\",\"Afrobeats\",\"YouTube MCNs\",\"DDEX\",\"AI in music\"],\"parentOrganization\":{\"@type\":\"Organization\",\"name\":\"The InterSpace Group\",\"url\":\"https:\\\/\\\/business.interspacemusic.com\\\/\",\"description\":\"The independent side of the global music industry \u2014 distribution, publishing, rights, and technology built for independent artists and labels.\"},\"areaServed\":[\"Nigeria\",\"Africa\",\"Worldwide\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/a7115dae218293fc24751e092699e42d\",\"name\":\"Chisom Enyindah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=chi3om&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"url\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=chi3om&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"contentUrl\":\"https:\\\/\\\/api.dicebear.com\\\/9.x\\\/notionists\\\/svg?seed=chi3om&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid\",\"caption\":\"Chisom Enyindah\"},\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/author\\\/chi3om\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Une mise en avant de catalogue offre plusieurs voies de conversion","description":"Qobuz mettra en avant le catalogue de Warp Records dans son application de streaming, son magazine, sa boutique de t\u00e9l\u00e9chargement et ses canaux marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/","og_locale":"en_US","og_type":"article","og_title":"Une mise en avant de catalogue offre plusieurs voies de conversion","og_description":"Qobuz mettra en avant le catalogue de Warp Records dans son application de streaming, son magazine, sa boutique de t\u00e9l\u00e9chargement et ses canaux marketing.","og_url":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/","og_site_name":"The InterSpace Daily.","article_publisher":"https:\/\/facebook.com\/interspacemusic\/","article_published_time":"2026-11-05T00:55:55+00:00","article_modified_time":"2026-11-05T03:40:40+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/11\/04141509\/stJVJqkXYngaky1FNEJ8TS1pUk.png?fit=1200%2C675&ssl=1","type":"image\/png"}],"author":"Chisom Enyindah","twitter_card":"summary_large_image","twitter_creator":"@InterSpaceDaily","twitter_site":"@InterSpaceDaily","twitter_misc":{"Written by":"Chisom Enyindah","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/#article","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/"},"author":{"name":"Chisom Enyindah","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/a7115dae218293fc24751e092699e42d"},"headline":"Une mise en avant de catalogue offre plusieurs voies de conversion","datePublished":"2026-11-05T00:55:55+00:00","dateModified":"2026-11-05T03:40:40+00:00","mainEntityOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/"},"wordCount":1171,"publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/11\/04141509\/stJVJqkXYngaky1FNEJ8TS1pUk.png?fit=1200%2C675&ssl=1","articleSection":["Marketing et Marque"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/","url":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/","name":"Une mise en avant de catalogue offre plusieurs voies de conversion","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/#primaryimage"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/11\/04141509\/stJVJqkXYngaky1FNEJ8TS1pUk.png?fit=1200%2C675&ssl=1","datePublished":"2026-11-05T00:55:55+00:00","dateModified":"2026-11-05T03:40:40+00:00","description":"Qobuz mettra en avant le catalogue de Warp Records dans son application de streaming, son magazine, sa boutique de t\u00e9l\u00e9chargement et ses canaux marketing.","breadcrumb":{"@id":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/#primaryimage","url":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/11\/04141509\/stJVJqkXYngaky1FNEJ8TS1pUk.png?fit=1200%2C675&ssl=1","contentUrl":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/11\/04141509\/stJVJqkXYngaky1FNEJ8TS1pUk.png?fit=1200%2C675&ssl=1","width":1200,"height":675,"caption":"Qobuz and Warp Records are partnering to feature the label\u2019s catalog across Qobuz\u2019s platforms."},{"@type":"BreadcrumbList","@id":"https:\/\/interspacemusic.com\/blog\/fr\/une-mise-en-avant-de-catalogue-offre-plusieurs-voies-de-conversion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/interspacemusic.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Une mise en avant de catalogue offre plusieurs voies de conversion"}]},{"@type":"WebSite","@id":"https:\/\/interspacemusic.com\/blog\/#website","url":"https:\/\/interspacemusic.com\/blog\/","name":"The InterSpace Daily.","description":"Nigeria&#039;s leading music tech blog","publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"alternateName":"InterSpace Daily","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/interspacemusic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/interspacemusic.com\/blog\/#organization","name":"The InterSpace Daily.","alternateName":"InterSpace Distribution","url":"https:\/\/interspacemusic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","width":90,"height":90,"caption":"The InterSpace Daily."},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/interspacemusic\/","https:\/\/x.com\/InterSpaceDaily","https:\/\/instagram.com\/interspace.daily","https:\/\/youtube.com\/@interspacedistro"],"description":"Nigeria's leading music tech blog \u2014 streaming, distribution, royalties, AI and the business of music, covered from Lagos for artists and labels worldwide.","knowsAbout":["music technology","music distribution","music streaming","music royalties","Nigerian music industry","Afrobeats","YouTube MCNs","DDEX","AI in music"],"parentOrganization":{"@type":"Organization","name":"The InterSpace Group","url":"https:\/\/business.interspacemusic.com\/","description":"The independent side of the global music industry \u2014 distribution, publishing, rights, and technology built for independent artists and labels."},"areaServed":["Nigeria","Africa","Worldwide"]},{"@type":"Person","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/a7115dae218293fc24751e092699e42d","name":"Chisom Enyindah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=chi3om&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","url":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=chi3om&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","contentUrl":"https:\/\/api.dicebear.com\/9.x\/notionists\/svg?seed=chi3om&size=96&backgroundColor=ff6a1a,f7a072,ffd5bd,ffb38a&backgroundType=solid","caption":"Chisom Enyindah"},"url":"https:\/\/interspacemusic.com\/blog\/author\/chi3om\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/11\/04141509\/stJVJqkXYngaky1FNEJ8TS1pUk.png?fit=1200%2C675&ssl=1","_links":{"self":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/26146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/comments?post=26146"}],"version-history":[{"count":1,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/26146\/revisions"}],"predecessor-version":[{"id":26191,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/26146\/revisions\/26191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media\/26068"}],"wp:attachment":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media?parent=26146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/categories?post=26146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/tags?post=26146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}