{"id":26603,"date":"2026-11-07T00:25:39","date_gmt":"2026-11-07T00:25:39","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/c-r-e-a-m-ajoute-cinq-enregistrements-a-son-offre-musicale-au-nigeria-par-ussd\/"},"modified":"2026-11-07T00:25:39","modified_gmt":"2026-11-07T00:25:39","slug":"c-r-e-a-m-ajoute-cinq-enregistrements-a-son-offre-musicale-au-nigeria-par-ussd","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/c-r-e-a-m-ajoute-cinq-enregistrements-a-son-offre-musicale-au-nigeria-par-ussd\/","title":{"rendered":"C.R.E.A.M. ajoute cinq enregistrements \u00e0 son offre musicale au Nigeria par USSD"},"content":{"rendered":"<p>La plateforme C.R.E.A.M. de D&#8217;banj a annonc\u00e9 le 6 novembre que certains enregistrements de Cinq Music Group seraient propos\u00e9s aux auditeurs nig\u00e9rians via son canal d&#8217;achat par service suppl\u00e9mentaire de donn\u00e9es non structur\u00e9es (USSD). Le premier morceau cit\u00e9 est \u00ab Live Your Life \u00bb de T.I., avec Rihanna, qui figure sur le site de C.R.E.A.M. avec un bouton d&#8217;achat.<\/p>\n<p>Pour le secteur musical nig\u00e9rian, cette initiative met \u00e0 l&#8217;\u00e9preuve un circuit de vente reposant sur une transaction par t\u00e9l\u00e9phone mobile plut\u00f4t que sur un abonnement de streaming. Elle donne aussi \u00e0 un partenariat musical international existant un produit destin\u00e9 aux consommateurs au Nigeria. Une trace d&#8217;achat pourrait indiquer \u00e0 un titulaire de droits qu&#8217;un auditeur a pay\u00e9 pour un enregistrement pr\u00e9cis, m\u00eame si les entreprises n&#8217;ont communiqu\u00e9 ni le volume des ventes ni les conditions de partage de ces informations.<\/p>\n<h2>Ce que la plateforme dit proposer<\/h2>\n<p>Dans une d\u00e9claration transmise \u00e0 Punch le 6 novembre, C.R.E.A.M. a indiqu\u00e9 que l&#8217;offre comprendrait des t\u00e9l\u00e9chargements de morceaux complets et des sonneries de rappel, \u00e0 des tarifs adapt\u00e9s au Nigeria. The Guardian a \u00e9galement rapport\u00e9 l&#8217;annonce et d\u00e9sign\u00e9 \u00ab Live Your Life \u00bb comme enregistrement phare. La page publique du morceau sur C.R.E.A.M. r\u00e9pertorie la chanson de T.I. et Rihanna et propose une option d&#8217;achat. Cette page porte une date de mise en ligne au 26 octobre, il ne faut donc pas confondre sa publication avec la date de l&#8217;annonce commerciale.<\/p>\n<p>Le lien d&#8217;achat public m\u00e8ne \u00e0 une proc\u00e9dure de connexion. Aucun achat n&#8217;a \u00e9t\u00e9 effectu\u00e9 pour cet article, et la page publique n&#8217;affiche ni prix ni re\u00e7u. L&#8217;entreprise n&#8217;a publi\u00e9 ni d\u00e9compte des transactions, ni liste de tous les enregistrements concern\u00e9s, ni r\u00e9partition des revenus entre la plateforme et les titulaires de droits. Ces informations seront d\u00e9terminantes pour \u00e9valuer le r\u00e9sultat commercial.<\/p>\n<h2>Un nouvel usage pour un partenariat existant<\/h2>\n<p>Cinq et C.R.E.A.M. \u00e9taient d\u00e9j\u00e0 partenaires avant l&#8217;annonce de cette semaine. BusinessDay a rapport\u00e9 leur accord de d\u00e9veloppement d&#8217;artistes et de distribution en juillet. <a href=\"https:\/\/interspacemusic.com\/blog\/cinq-music-soul-hq-sign-african-distribution-partnership\/\">InterSpace Daily a ensuite couvert le partenariat de distribution distinct entre Cinq et Soul HQ<\/a> et rappel\u00e9 la relation ant\u00e9rieure entre l&#8217;entreprise et C.R.E.A.M. L&#8217;offre de vente au Nigeria constitue une \u00e9volution diff\u00e9rente : elle pr\u00e9sente une s\u00e9lection du r\u00e9pertoire international aux acheteurs locaux par le canal propre de C.R.E.A.M.<\/p>\n<p>Le site de C.R.E.A.M. indique que les auditeurs peuvent acc\u00e9der \u00e0 ses services sur le Web, dans une application et par USSD. Il affiche le code court *463# ainsi que d&#8217;autres propositions d&#8217;achat de musique. Ces fonctionnalit\u00e9s publiques confirment l&#8217;existence du canal, tandis que l&#8217;annonce de novembre pr\u00e9cise que le r\u00e9pertoire de Cinq fait partie de l&#8217;offre.<\/p>\n<p>C.R.E.A.M. a d\u00e9clar\u00e9 vouloir \u00e9tendre ce mod\u00e8le au-del\u00e0 du Nigeria, sous r\u00e9serve d&#8217;accords sur les droits et de la disponibilit\u00e9 des infrastructures locales. Pour l&#8217;instant, les prochaines informations utiles sont simples : le prix d&#8217;un t\u00e9l\u00e9chargement ou d&#8217;une sonnerie de rappel en nairas, le reste du catalogue sous licence et la preuve de ventes r\u00e9alis\u00e9es. Dans l&#8217;attente de ces \u00e9l\u00e9ments, il s&#8217;agit d&#8217;une mise \u00e0 jour v\u00e9rifi\u00e9e sur un produit et un partenariat, et non d&#8217;une preuve d&#8217;un changement d&#8217;\u00e9chelle des revenus.<\/p>\n","protected":false},"excerpt":{"rendered":"C.R.E.A.M., la plateforme de D&#8217;banj, a annonc\u00e9 l&#8217;ajout d&#8217;un enregistrement de Cinq \u00e0 son offre musicale au Nigeria par USSD. La page publique du morceau confirme la pr\u00e9sence d&#8217;une option d&#8217;achat, mais les prix et les ventes n&#8217;ont pas \u00e9t\u00e9 communiqu\u00e9s.","protected":false},"author":10,"featured_media":26597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6982],"tags":[],"class_list":["post-26603","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C.R.E.A.M. ajoute cinq enregistrements \u00e0 son offre musicale au Nigeria par USSD<\/title>\n<meta name=\"description\" content=\"La plateforme C.R.E.A.M. de D&#039;banj a annonc\u00e9 le 6 novembre que certains enregistrements de Cinq Music Group seraient propos\u00e9s aux auditeurs nig\u00e9rians via son canal d&#039;achat par service suppl\u00e9mentaire de donn\u00e9es non structur\u00e9es (USSD). 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