{"id":27087,"date":"2026-11-10T12:10:36","date_gmt":"2026-11-10T12:10:36","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/billboard-accorde-davantage-de-poids-aux-ecoutes-gratuites-alors-que-youtube-fait-son-retour\/"},"modified":"2026-11-10T12:10:36","modified_gmt":"2026-11-10T12:10:36","slug":"billboard-accorde-davantage-de-poids-aux-ecoutes-gratuites-alors-que-youtube-fait-son-retour","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/billboard-accorde-davantage-de-poids-aux-ecoutes-gratuites-alors-que-youtube-fait-son-retour\/","title":{"rendered":"Billboard accorde davantage de poids aux \u00e9coutes gratuites alors que YouTube fait son retour"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.billboard.com\/\">Billboard<\/a><\/strong> accordera davantage de poids aux \u00e9coutes financ\u00e9es par la publicit\u00e9 dans ses classements am\u00e9ricains \u00e0 partir de janvier 2027, et <strong><a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a><\/strong> r\u00e9int\u00e9grera ses donn\u00e9es dans les classements. Ce changement r\u00e9duit l\u2019\u00e9cart entre les \u00e9coutes payantes et gratuites dans le calcul des positions.<\/p>\n<h2>\u00c9volution du calcul des classements<\/h2>\n<p>Le ratio entre les \u00e9coutes par abonnement et celles financ\u00e9es par la publicit\u00e9 passera de 1:2.5 \u00e0 1:1.5. Une unit\u00e9 d\u2019album correspondra \u00e0 :<\/p>\n<ul>\n<li>1,000 \u00e9coutes par abonnement, seuil actuel inchang\u00e9.<\/li>\n<li>1,500 \u00e9coutes financ\u00e9es par la publicit\u00e9, contre 2,500 auparavant.<\/li>\n<\/ul>\n<p>Le changement s\u2019appliquera au Billboard 200 et aux classements d\u2019albums par genre dat\u00e9s du 16 janvier 2027, \u00e0 partir des donn\u00e9es du 1er au 7 janvier. Il concernera \u00e9galement les classements de titres fond\u00e9s sur la consommation combin\u00e9e, notamment le Hot 100, ainsi que les classements de titres en streaming. Les ventes et les t\u00e9l\u00e9chargements ne sont pas concern\u00e9s. Aucun changement concernant les classements mondiaux de Billboard n\u2019a \u00e9t\u00e9 d\u00e9taill\u00e9.<\/p>\n<p>Billboard examine chaque ann\u00e9e les revenus du streaming avec <strong><a href=\"https:\/\/luminatedata.com\/\">Luminate<\/a><\/strong> et indique que le ratio r\u00e9vis\u00e9 refl\u00e8te les revenus g\u00e9n\u00e9r\u00e9s par chaque type d\u2019\u00e9coute. Les chiffres de revenus sous-jacents n\u2019ont pas \u00e9t\u00e9 publi\u00e9s.<\/p>\n<h2>Le retour de YouTube<\/h2>\n<p>Le 16 d\u00e9cembre 2025, Billboard a annonc\u00e9 qu\u2019il passerait d\u2019un ratio de 1:3, soit 1,250 \u00e9coutes payantes ou 3,750 \u00e9coutes financ\u00e9es par la publicit\u00e9 par unit\u00e9 d\u2019album, au ratio actuel de 1:2.5. Ce changement a pris effet avec les classements dat\u00e9s du 17 janvier 2026, \u00e0 partir des donn\u00e9es du 2 au 8 janvier. Le lendemain, YouTube a annonc\u00e9 qu\u2019il cesserait de fournir ses donn\u00e9es apr\u00e8s le 16 janvier 2026. Ses \u00e9coutes sont absentes des classements dat\u00e9s du 31 janvier 2026 et des suivants.<\/p>\n<p>\u00c0 l\u2019\u00e9poque, Lyor Cohen, global head of music de YouTube, a \u00e9crit que Billboard utilisait \u00ab une formule obsol\u00e8te qui accorde davantage de poids aux \u00e9coutes par abonnement qu\u2019aux \u00e9coutes financ\u00e9es par la publicit\u00e9 \u00bb. YouTube a demand\u00e9 que chaque \u00e9coute compte \u00ab de mani\u00e8re juste et \u00e9gale \u00bb, qu\u2019elle soit payante ou financ\u00e9e par la publicit\u00e9. Le nouveau ratio de 1:1.5 ne leur accorde pas un poids \u00e9gal, mais YouTube a accept\u00e9 de revenir.<\/p>\n<p>\u00ab Nous r\u00e9int\u00e9grerons les classements Billboard \u00e0 partir de 2027 \u00bb, a \u00e9crit Cohen dans une mise \u00e0 jour du 9 novembre. \u00ab La nouvelle m\u00e9thodologie de Billboard refl\u00e8te mieux la fa\u00e7on dont les fans \u00e9coutent la musique aujourd\u2019hui, sur les services par abonnement comme sur ceux financ\u00e9s par la publicit\u00e9. \u00bb YouTube a int\u00e9gr\u00e9 pour la premi\u00e8re fois les classements de titres de Billboard, notamment le Hot 100, en 2013.<\/p>\n<h2>L\u2019activit\u00e9 d\u2019abonnement de YouTube<\/h2>\n<p><strong>Alphabet<\/strong> a indiqu\u00e9 que YouTube Music et Premium comptaient plus de 150 millions d\u2019abonn\u00e9s, essais gratuits compris. En juillet, l\u2019entreprise a d\u00e9clar\u00e9 que l\u2019activit\u00e9 d\u2019abonnement de YouTube progressait plus rapidement que son activit\u00e9 publicitaire. YouTube a indiqu\u00e9 en octobre 2025 avoir vers\u00e9 \u00e0 l\u2019industrie musicale plus de 8,000 millions de dollars issus des revenus publicitaires et des abonnements entre juillet 2024 et juin 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"Billboard augmentera le poids des \u00e9coutes financ\u00e9es par la publicit\u00e9 dans ses classements am\u00e9ricains en janvier 2027, au moment du retour des donn\u00e9es de YouTube.","protected":false},"author":7,"featured_media":27081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6545],"tags":[],"class_list":["post-27087","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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