{"id":27205,"date":"2026-11-10T18:35:54","date_gmt":"2026-11-10T18:35:54","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/staff-the-work-on-both-sides-of-release-week\/"},"modified":"2026-11-10T18:37:33","modified_gmt":"2026-11-10T18:37:33","slug":"staff-the-work-on-both-sides-of-release-week","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/staff-the-work-on-both-sides-of-release-week\/","title":{"rendered":"Staff the Work on Both Sides of Release Week"},"content":{"rendered":"

Major labels plan releases months in advance, with promotion before, during and after release week.<\/a> That timetable is a staffing decision as much as a marketing plan: someone has to prepare the campaign, run it and assess what happened after the first burst of attention.<\/p>\n

Count the work, not the titles<\/h2>\n

Warner Records laid off at least five Nashville employees, including four at vice president level.<\/a> A cut at that level changes the number of senior people available, but the titles alone do not say which campaign decisions or daily tasks those employees handled. An independent label facing a smaller team has a more useful starting point than copying a company chart: list the decisions that still need an owner.<\/p>\n

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Before release week, those decisions include when promotional work starts, what each person must deliver and who can approve a change to the plan. During release week, a team needs someone to track what has actually gone live and respond when a planned activity slips. Afterward, it needs someone to compare the campaign\u2019s reach with listening and income. These are different assignments even when one person holds more than one of them.<\/p>\n

Borchetta Entertainment Group appointed Abby Miller Head of Artist Development.<\/a> Spanish Point appointed Simon Dennett chief product officer.<\/a> The titles point to different areas of work, but neither appointment tells another company how to divide its own staff. For a small label, the practical question is whether development, campaign execution and the tools used to manage them have clear owners. A new title cannot resolve a gap if nobody has time or authority to do the work attached to it.<\/p>\n

Put an owner on each campaign stage<\/h2>\n

Build the staffing plan alongside the release calendar. A campaign that spans the months around release week<\/a> needs a handoff between preparation, launch and follow-through. Write down what completes each stage before assigning a name. That makes a missed task visible early enough for someone to take it on.<\/p>\n