{"id":27260,"date":"2026-11-11T01:10:51","date_gmt":"2026-11-11T01:10:51","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/dinh-gia-khoan-tai-tro-trong-thoa-thuan-phan-phoi\/"},"modified":"2026-11-11T03:40:37","modified_gmt":"2026-11-11T03:40:37","slug":"dinh-gia-khoan-tai-tro-trong-thoa-thuan-phan-phoi","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/dinh-gia-khoan-tai-tro-trong-thoa-thuan-phan-phoi\/","title":{"rendered":"\u0110\u1ecbnh gi\u00e1 kho\u1ea3n t\u00e0i tr\u1ee3 trong th\u1ecfa thu\u1eadn ph\u00e2n ph\u1ed1i"},"content":{"rendered":"<p><a href=\"https:\/\/interspacemusic.com\/blog\/afterpeak-signs-exclusive-global-distribution-deal-with-too-lost\/\">Th\u1ecfa thu\u1eadn ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u \u0111\u1ed9c quy\u1ec1n c\u1ee7a Afterpeak v\u1edbi Too Lost bao g\u1ed3m kho\u1ea3n t\u00e0i tr\u1ee3 cho c\u00e1c d\u1ef1 \u00e1n ngh\u1ec7 s\u0129, ph\u00e1t tri\u1ec3n danh m\u1ee5c v\u00e0 ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh.<\/a> V\u1edbi m\u1ed9t h\u00e3ng \u0111\u0129a \u0111\u1ed9c l\u1eadp, c\u00e2u h\u1ecfi h\u1eefu \u00edch l\u00e0 kho\u1ea3n t\u00e0i tr\u1ee3 \u0111\u00f3 l\u00e0m thay \u0111\u1ed5i l\u01b0\u1ee3ng ti\u1ec1n m\u1eb7t s\u1eb5n c\u00f3 \u0111\u1ec3 s\u1ea3n xu\u1ea5t v\u00e0 ti\u1ebfp th\u1ecb c\u00e1c \u0111\u1ee3t ph\u00e1t h\u00e0nh nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 doanh thu trong t\u01b0\u01a1ng lai s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n chia ra sao khi c\u00e1c \u0111\u1ee3t ph\u00e1t h\u00e0nh \u0111\u00f3 b\u1eaft \u0111\u1ea7u sinh l\u1eddi.<\/p>\n<h2>L\u1eadp l\u1ecbch d\u00f2ng ti\u1ec1n cho th\u1ecfa thu\u1eadn<\/h2>\n<p>Ph\u00e2n ph\u1ed1i v\u00e0 t\u00e0i tr\u1ee3 \u0111\u1ea3m nhi\u1ec7m nh\u1eefng vai tr\u00f2 kh\u00e1c nhau. Ph\u00e2n ph\u1ed1i t\u1ea1o \u0111\u01b0\u1eddng \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0\u1eddng \u0111\u1ec3 doanh thu quay v\u1ec1. T\u00e0i tr\u1ee3 cung c\u1ea5p ti\u1ec1n cho c\u00f4ng vi\u1ec7c c\u00f3 th\u1ec3 c\u1ea7n th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc khi doanh thu v\u1ec1 \u0111\u1ebfn. Khi c\u1ea3 hai n\u1eb1m trong c\u00f9ng m\u1ed9t th\u1ecfa thu\u1eadn, h\u00e3ng \u0111\u0129a n\u00ean l\u1eadp m\u00f4 h\u00ecnh chung: m\u1ed9t \u0111\u1ee3t ph\u00e1t h\u00e0nh c\u00f3 th\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi ng\u01b0\u1eddi nghe trong khi thu nh\u1eadp t\u1eeb \u0111\u1ee3t \u0111\u00f3 v\u1eabn \u0111ang \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 thanh to\u00e1n s\u1ed1 d\u01b0 t\u00e0i tr\u1ee3.<\/p>\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi th\u1eddi \u0111i\u1ec3m. Cam k\u1ebft t\u00e0i tr\u1ee3 cho c\u00e1c d\u1ef1 \u00e1n ngh\u1ec7 s\u0129, ph\u00e1t tri\u1ec3n danh m\u1ee5c v\u00e0 ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh, nh\u1eefng m\u1ee5c \u0111\u00edch \u0111\u01b0\u1ee3c n\u00eau trong <a href=\"https:\/\/interspacemusic.com\/blog\/afterpeak-signs-exclusive-global-distribution-deal-with-too-lost\/\">th\u1ecfa thu\u1eadn c\u1ee7a Afterpeak<\/a>, t\u1ef1 n\u00f3 kh\u00f4ng cho h\u00e3ng \u0111\u0129a bi\u1ebft khi n\u00e0o ti\u1ec1n s\u1ebd s\u1eb5n c\u00f3. Ng\u00e2n s\u00e1ch c\u1ea7n ghi ng\u00e0y thu \u00e2m, b\u00e0n giao, ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c kho\u1ea3n thanh to\u00e1n kh\u00e1c, c\u00f9ng v\u1edbi ng\u00e0y nh\u00e0 ph\u00e2n ph\u1ed1i d\u1ef1 ki\u1ebfn c\u1ea5p ti\u1ec1n. N\u1ebfu h\u00e3ng \u0111\u0129a ph\u1ea3i thanh to\u00e1n h\u00f3a \u0111\u01a1n tr\u01b0\u1edbc khi c\u00f3 th\u1ec3 r\u00fat ti\u1ec1n, kho\u1ea3n t\u00e0i tr\u1ee3 kh\u00f4ng th\u1ec3 chi tr\u1ea3 h\u00f3a \u0111\u01a1n \u0111\u00f3 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u1ebfn h\u1ea1n.<\/p>\n<p>Sau \u0111\u00f3, h\u00e3y t\u00e1ch ri\u00eang nh\u1eefng kho\u1ea3n ti\u1ec1n c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 thanh to\u00e1n. Chi ph\u00ed d\u1ef1 \u00e1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t \u0111\u1ee3t ph\u00e1t h\u00e0nh v\u1edbi doanh thu d\u1ef1 ki\u1ebfn ri\u00eang. Chi ph\u00ed cho danh m\u1ee5c c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c quy\u1ec1n t\u1ea1o thu nh\u1eadp trong th\u1eddi gian d\u00e0i h\u01a1n. Chi ph\u00ed v\u1eadn h\u00e0nh gi\u00fap doanh nghi\u1ec7p duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng trong khi c\u00e1c d\u1ef1 \u00e1n \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai. G\u1ed9p c\u1ea3 ba v\u00e0o m\u1ed9t ng\u00e2n s\u00e1ch c\u00f3 th\u1ec3 che khu\u1ea5t ho\u1ea1t \u0111\u1ed9ng n\u00e0o c\u1ea7n t\u1ea1o ra d\u00f2ng ti\u1ec1n \u0111\u1ec3 trang tr\u1ea3i t\u1eebng kho\u1ea3n chi. H\u00e3y g\u1eafn m\u1ed7i l\u1ea7n r\u00fat ti\u1ec1n d\u1ef1 ki\u1ebfn v\u1edbi m\u1ed9t kho\u1ea3n chi v\u00e0 ng\u00e0y thanh to\u00e1n tr\u01b0\u1edbc khi xem th\u1ecfa thu\u1eadn l\u00e0 ngu\u1ed3n v\u1ed1n s\u1eb5n c\u00f3.<\/p>\n<h2>Theo d\u00f5i doanh thu sau khi ph\u00e1t h\u00e0nh<\/h2>\n<p>Ph\u00e9p t\u00ednh ti\u1ebfp theo b\u1eaft \u0111\u1ea7u khi m\u1ed9t n\u1ec1n t\u1ea3ng thanh to\u00e1n \u0111i v\u00e0o chu\u1ed7i ph\u00e2n ph\u1ed1i. H\u00e3ng \u0111\u0129a c\u1ea7n bi\u1ebft doanh thu n\u00e0o theo th\u1ecfa thu\u1eadn s\u1ebd \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 thu h\u1ed3i kho\u1ea3n t\u00e0i tr\u1ee3, kho\u1ea3n kh\u1ea5u tr\u1eeb n\u00e0o \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u01b0\u1edbc v\u00e0 khi n\u00e0o s\u1ed1 d\u01b0 c\u00f2n l\u1ea1i \u0111\u01b0\u1ee3c chuy\u1ec3n cho h\u00e3ng \u0111\u0129a. \u0110\u00e2y l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 h\u1ee3p \u0111\u1ed3ng, v\u00ec v\u1eady d\u1ef1 b\u00e1o d\u00f9ng \u0111\u1ec3 l\u00e0m vi\u1ec7c n\u00ean d\u1ef1a tr\u00ean \u0111i\u1ec1u kho\u1ea3n \u0111\u00e3 k\u00fd thay v\u00ec m\u1ed9t t\u1ef7 l\u1ec7 gi\u1ea3 \u0111\u1ecbnh trong ng\u00e0nh.<\/p>\n<p>L\u1eadp l\u1ecbch cho t\u1eebng k\u1ef3, ghi doanh thu g\u1ed9p, c\u00e1c kho\u1ea3n kh\u1ea5u tr\u1eeb theo h\u1ee3p \u0111\u1ed3ng, m\u1ecdi kho\u1ea3n \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 thanh to\u00e1n t\u00e0i tr\u1ee3 v\u00e0 ti\u1ec1n m\u1eb7t tr\u1ea3 cho h\u00e3ng \u0111\u0129a. Theo d\u00f5i s\u1ed1 d\u01b0 t\u00e0i tr\u1ee3 c\u00f2n n\u1ee3 b\u00ean c\u1ea1nh l\u1ecbch n\u00e0y. M\u1ed9t \u0111\u1ee3t ph\u00e1t h\u00e0nh c\u00f3 th\u1ec3 t\u1ea1o ra thu nh\u1eadp nh\u01b0ng mang l\u1ea1i r\u1ea5t \u00edt ti\u1ec1n m\u1eb7t ngay cho ch\u1ee7 s\u1edf h\u1eefu n\u1ebfu doanh thu c\u1ee7a \u0111\u1ee3t \u0111\u00f3 tr\u01b0\u1edbc ti\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 gi\u1ea3m s\u1ed1 d\u01b0. S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y quan tr\u1ecdng khi h\u00e3ng \u0111\u0129a quy\u1ebft \u0111\u1ecbnh li\u1ec7u c\u00f3 th\u1ec3 d\u00f9ng d\u1ef1 \u00e1n hi\u1ec7n t\u1ea1i \u0111\u1ec3 c\u1ea5p v\u1ed1n cho d\u1ef1 \u00e1n ti\u1ebfp theo hay kh\u00f4ng.<\/p>\n<p><a href=\"https:\/\/interspacemusic.com\/blog\/vi\/toc-do-tang-truong-cua-cong-ty-khong-the-dinh-gia-danh-muc-ban-quyen-cua-ban\/\">T\u0103ng tr\u01b0\u1edfng doanh thu c\u1ee7a c\u00f4ng ty kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t danh m\u1ee5c ri\u00eang l\u1ebb s\u1ebd t\u1ea1o ra bao nhi\u00eau thu nh\u1eadp n\u1ebfu thi\u1ebfu b\u01b0\u1edbc quy \u0111\u1ed5i t\u1eeb ho\u1ea1t \u0111\u1ed9ng sang doanh thu v\u00e0 chi ph\u00ed.<\/a> Nguy\u00ean t\u1eafc t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u00e1p d\u1ee5ng cho th\u1ecfa thu\u1eadn ph\u00e2n ph\u1ed1i c\u00f3 t\u00e0i tr\u1ee3. Ho\u1ea1t \u0111\u1ed9ng t\u0103ng th\u00eam ch\u1ec9 c\u00f3 \u00edch cho k\u1ebf ho\u1ea1ch d\u00f2ng ti\u1ec1n khi h\u00e3ng \u0111\u0129a c\u00f3 th\u1ec3 ch\u1ee9ng minh ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3 chuy\u1ec3n th\u00e0nh doanh thu c\u1ee7a ch\u00ednh m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 khi n\u00e0o kho\u1ea3n doanh thu \u0111\u00f3 tr\u1edf th\u00e0nh ti\u1ec1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n<h2>L\u1eadp ng\u00e2n s\u00e1ch cho c\u00f4ng vi\u1ec7c t\u1ea1o thu nh\u1eadp trong t\u01b0\u01a1ng lai<\/h2>\n<p>H\u00e3ng \u0111\u0129a \u0111\u00e1nh gi\u00e1 kho\u1ea3n t\u00e0i tr\u1ee3 n\u00ean t\u00ednh c\u1ea3 chi ph\u00ed duy tr\u00ec l\u1ecbch ph\u00e1t h\u00e0nh. <a href=\"https:\/\/interspacemusic.com\/blog\/saregama-s-music-margin-shows-where-an-indian-catalogue-s-cost-lands\/\">Saregama b\u00e1o c\u00e1o bi\u00ean l\u1ee3i nhu\u1eadn \u00e2m nh\u1ea1c tr\u01b0\u1edbc l\u00e3i vay, thu\u1ebf, kh\u1ea5u hao v\u00e0 ph\u00e2n b\u1ed5 (EBITDA) l\u00e0 61% v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn r\u00f2ng t\u1eeb \u00e2m nh\u1ea1c l\u00e0 46% sau kho\u1ea3n chi ph\u00ed n\u1ed9i dung m\u1edbi.<\/a> Nh\u1eefng con s\u1ed1 \u0111\u00f3 m\u00f4 t\u1ea3 Saregama, ch\u1ee9 kh\u00f4ng ph\u1ea3i bi\u00ean l\u1ee3i nhu\u1eadn m\u00e0 m\u1ed9t h\u00e3ng \u0111\u0129a kh\u00e1c n\u00ean k\u1ef3 v\u1ecdng. Ch\u00fang cho th\u1ea5y v\u00ec sao d\u1ef1 b\u00e1o d\u1eebng l\u1ea1i tr\u01b0\u1edbc kho\u1ea3n chi cho n\u1ed9i dung m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c r\u1eb1ng v\u1eabn c\u00f2n qu\u00e1 nhi\u1ec1u d\u01b0 \u0111\u1ecba cho m\u1ed9t cam k\u1ebft kh\u00e1c.<\/p>\n<p>H\u00e3y \u00e1p d\u1ee5ng b\u00e0i h\u1ecdc \u0111\u00f3 v\u00e0o ng\u00e2n s\u00e1ch c\u1ee7a ch\u00ednh th\u1ecfa thu\u1eadn \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t. N\u1ebfu kho\u1ea3n t\u00e0i tr\u1ee3 chi tr\u1ea3 cho c\u00e1c \u0111\u1ee3t ph\u00e1t h\u00e0nh m\u1edbi, h\u00e3y li\u1ec7t k\u00ea chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u01b0a c\u00e1c \u0111\u1ee3t ph\u00e1t h\u00e0nh \u0111\u00f3 ra th\u1ecb tr\u01b0\u1eddng trong c\u00f9ng k\u1ef3 v\u1edbi c\u00e1c l\u1ea7n gi\u1ea3i ng\u00e2n. N\u1ebfu h\u00e3ng \u0111\u0129a d\u1ef1 \u0111\u1ecbnh d\u00f9ng doanh thu v\u1ec1 sau \u0111\u1ec3 t\u00e0i tr\u1ee3 cho c\u00e1c \u0111\u1ee3t ph\u00e1t h\u00e0nh ti\u1ebfp theo, h\u00e3y d\u00e0nh ri\u00eang ph\u1ea7n doanh thu d\u1ef1 ki\u1ebfn c\u1ea7n thi\u1ebft cho c\u00e1c chi ph\u00ed \u0111\u00f3 tr\u01b0\u1edbc khi t\u00ednh doanh thu l\u00e0 kho\u1ea3n d\u01b0. C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 li\u1ec7u th\u1ecfa thu\u1eadn c\u00f3 h\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c l\u1ecbch d\u1ef1 \u00e1n l\u1eb7p l\u1ea1i sau c\u00e1c kho\u1ea3n thanh to\u00e1n v\u00e0 kh\u1ea5u tr\u1eeb hay kh\u00f4ng, thay v\u00ec ch\u1ec9 c\u00f3 m\u1ed9t ng\u00e2n s\u00e1ch ph\u00e1t h\u00e0nh duy nh\u1ea5t ph\u00f9 h\u1ee3p l\u00fac ban \u0111\u1ea7u.<\/p>\n<h2>\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u1edf c\u1ea5p danh m\u1ee5c<\/h2>\n<p>Tr\u01b0\u1edbc khi k\u00fd, h\u00e3y chuy\u1ec3n th\u1ecfa thu\u1eadn th\u00e0nh m\u1ed9t nh\u00f3m ng\u1eafn c\u00e1c th\u00f4ng tin \u0111\u1ea7u v\u00e0o \u0111\u1ec3 h\u00e3ng \u0111\u0129a \u0111\u1ed1i chi\u1ebfu v\u1edbi danh m\u1ee5c c\u1ee7a m\u00ecnh:<\/p>\n<ul>\n<li>H\u00e3ng \u0111\u0129a c\u00f3 th\u1ec3 r\u00fat bao nhi\u00eau ti\u1ec1n, v\u00e0o nh\u1eefng ng\u00e0y n\u00e0o v\u00e0 cho nh\u1eefng kho\u1ea3n chi n\u00e0o?<\/li>\n<li>Doanh thu n\u00e0o ch\u1ecbu kho\u1ea3n thu h\u1ed3i t\u00e0i tr\u1ee3, v\u00e0 c\u00e1c kho\u1ea3n kh\u1ea5u tr\u1eeb \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo th\u1ee9 t\u1ef1 n\u00e0o?<\/li>\n<li>Sau khi m\u1ed9t kho\u1ea3n thanh to\u00e1n t\u1eeb n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o, khi n\u00e0o h\u00e3ng \u0111\u0129a nh\u1eadn \u0111\u01b0\u1ee3c ti\u1ec1n m\u1eb7t?<\/li>\n<li>H\u00e3ng \u0111\u0129a ph\u1ea3i tr\u1ea3 nh\u1eefng chi ph\u00ed n\u1ed9i dung m\u1edbi v\u00e0 v\u1eadn h\u00e0nh n\u00e0o trong khi qu\u00e1 tr\u00ecnh thu h\u1ed3i v\u1eabn ti\u1ebfp di\u1ec5n?<\/li>\n<\/ul>\n<p>\u0110\u01b0a c\u00e1c th\u00f4ng tin \u0111\u1ea7u v\u00e0o \u0111\u00f3 v\u00e0o l\u1ecbch ph\u00e1t h\u00e0nh v\u00e0 d\u1ef1 b\u00e1o doanh thu c\u1ee7a h\u00e3ng \u0111\u0129a, r\u1ed3i ki\u1ec3m tra \u0111i\u1ec1u g\u00ec x\u1ea3y ra n\u1ebfu m\u1ed9t d\u1ef1 \u00e1n thu \u0111\u01b0\u1ee3c \u00edt ti\u1ec1n h\u01a1n ho\u1eb7c thanh to\u00e1n mu\u1ed9n h\u01a1n d\u1ef1 ki\u1ebfn. Quy\u1ebft \u0111\u1ecbnh mang t\u00ednh th\u1ef1c t\u1ebf: ch\u1ec9 nh\u1eadn t\u00e0i tr\u1ee3 \u1edf m\u1ee9c v\u00e0 theo l\u1ecbch \u0111\u1ee7 \u0111\u1ec3 v\u1eabn c\u00f3 ti\u1ec1n m\u1eb7t thanh to\u00e1n kho\u1ea3n chi \u0111\u00e3 cam k\u1ebft ti\u1ebfp theo. <a href=\"https:\/\/interspacemusic.com\/blog\/afterpeak-signs-exclusive-global-distribution-deal-with-too-lost\/\">M\u1ed9t th\u1ecfa thu\u1eadn ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 c\u1ea5p v\u1ed1n cho c\u00e1c d\u1ef1 \u00e1n, ph\u00e1t tri\u1ec3n danh m\u1ee5c v\u00e0 ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh<\/a>, nh\u01b0ng m\u1ed7i m\u1ee5c \u0111\u00edch c\u1ea7n c\u00f3 v\u1ecb tr\u00ed ri\u00eang trong k\u1ebf ho\u1ea1ch d\u00f2ng ti\u1ec1n.<\/p>\n","protected":false},"excerpt":{"rendered":"T\u00e0i tr\u1ee3 ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 \u0111\u1ea9y nhanh k\u1ebf ho\u1ea1ch ph\u00e1t h\u00e0nh. Gi\u00e1 tr\u1ecb c\u1ee7a kho\u1ea3n t\u00e0i tr\u1ee3 ph\u1ee5 thu\u1ed9c v\u00e0o l\u1ecbch gi\u1ea3i ng\u00e2n, c\u00e1c m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c ph\u00e9p v\u00e0 \u0111i\u1ec1u kho\u1ea3n ho\u00e0n tr\u1ea3, ch\u1ee9 kh\u00f4ng ph\u1ea3i quy m\u00f4 cam k\u1ebft \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1.","protected":false},"author":1,"featured_media":26971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7482],"tags":[],"class_list":["post-27260","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-trends-vi","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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