{"id":27873,"date":"2026-11-13T01:41:10","date_gmt":"2026-11-13T01:41:10","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/rock-catalogs-tim-thay-gia-tri-tu-streaming-sync-va-trai-nghiem-nguoi-ham-mo\/"},"modified":"2026-11-13T01:41:10","modified_gmt":"2026-11-13T01:41:10","slug":"rock-catalogs-tim-thay-gia-tri-tu-streaming-sync-va-trai-nghiem-nguoi-ham-mo","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/vi\/rock-catalogs-tim-thay-gia-tri-tu-streaming-sync-va-trai-nghiem-nguoi-ham-mo\/","title":{"rendered":"Rock Catalogs t\u00ecm th\u1ea5y gi\u00e1 tr\u1ecb t\u1eeb streaming, sync v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi h\u00e2m m\u1ed9"},"content":{"rendered":"<p><strong>Rock catalogs<\/strong> ti\u1ebfp t\u1ee5c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi nghe m\u1edbi qua streaming v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, trong khi ch\u1ee7 s\u1edf h\u1eefu t\u00ecm c\u00e1ch t\u1ea1o gi\u00e1 tr\u1ecb th\u00f4ng qua c\u1ea5p ph\u00e9p, c\u00f4ng vi\u1ec7c l\u01b0u tr\u1eef v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi h\u00e2m m\u1ed9. Nh\u1eefng c\u01a1 h\u1ed9i \u0111\u00f3 c\u00f9ng c\u00e1c r\u1ee7i ro khi mua catalog l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a cu\u1ed9c th\u1ea3o lu\u1eadn trong ng\u00e0nh k\u00e9o d\u00e0i kho\u1ea3ng 90 ph\u00fat.<\/p>\n<h2>Kh\u00e1m ph\u00e1 v\u00e0 \u0111\u1ecbnh gi\u00e1<\/h2>\n<p><strong>Ali Schlueter<\/strong>, head of frontline marketing and catalog development for North America t\u1ea1i <strong><a href=\"https:\/\/reservoir-media.com\/\">Reservoir\/Chrysalis<\/a><\/strong>, cho bi\u1ebft rock ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean DSPs (nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1). B\u00e0 m\u00f4 t\u1ea3 th\u1ec3 lo\u1ea1i n\u00e0y \u0111\u1ee7 r\u1ed9ng \u0111\u1ec3 bao g\u1ed3m alternative, emo v\u00e0 c\u00e1c ca s\u0129 ki\u00eam s\u00e1ng t\u00e1c nh\u01b0 <strong>Zach Bryan<\/strong> v\u00e0 <strong>Phoebe Bridgers<\/strong>.<\/p>\n<p><strong>Scott Seine<\/strong>, president of <strong>Surfdog\/DKM<\/strong>, cho bi\u1ebft c\u00e1c b\u1ea3ng tin m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u nh\u1eefng ca kh\u00fac c\u0169 cho ng\u01b0\u1eddi nghe tr\u1ebb m\u00e0 kh\u00f4ng c\u1ea7n b\u1ed1i c\u1ea3nh v\u1ec1 l\u1ecbch s\u1eed c\u1ee7a ngh\u1ec7 s\u0129. \u00d4ng nh\u1eafc \u0111\u1ebfn s\u1ef1 quan t\u00e2m tr\u1edf l\u1ea1i v\u1edbi \u201cDreams\u201d c\u1ee7a <strong>Fleetwood Mac<\/strong> sau khi m\u1ed9t video cho th\u1ea5y m\u1ed9t ng\u01b0\u1eddi tr\u01b0\u1ee3t v\u00e1n v\u1eeba h\u00e1t theo v\u1eeba u\u1ed1ng n\u01b0\u1edbc \u00e9p nam vi\u1ec7t qu\u1ea5t Ocean Spray. \u00d4ng n\u00f3i, vi\u1ec7c kh\u00e1m ph\u00e1 tr\u1ef1c tuy\u1ebfn sau \u0111\u00f3 c\u00f3 th\u1ec3 d\u1eabn ng\u01b0\u1eddi nghe t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 catalog.<\/p>\n<p>T\u00ecnh tr\u1ea1ng catalog \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng g\u00ec b\u00ean mua c\u00f3 th\u1ec3 l\u00e0m sau m\u1ed9t th\u01b0\u01a1ng v\u1ee5. <strong>Dynda<\/strong> cho bi\u1ebft v\u1edbi c\u00e1c t\u00e0i s\u1ea3n c\u00f2n \u00edt vi\u1ec7c x\u1eed l\u00fd metadata c\u1ea7n ho\u00e0n t\u1ea5t, tr\u1ecdng t\u00e2m s\u1ebd chuy\u1ec3n nhi\u1ec1u h\u01a1n sang marketing v\u00e0 g\u1eafn k\u1ebft ng\u01b0\u1eddi nghe. \u00d4ng n\u00f3i, \u0111\u1ecbnh gi\u00e1 ph\u1ea7n l\u1edbn l\u00e0 \u0111\u00e1nh gi\u00e1 r\u1ee7i ro.<\/p>\n<p><strong>Murray<\/strong> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ee9c gi\u00e1 ng\u00e0y c\u00e0ng t\u0103ng g\u1eafn v\u1edbi catalog c\u1ee7a <strong>Queen<\/strong>, <strong>Pink Floyd<\/strong> v\u00e0 <strong>Bruce Springsteen<\/strong>. Dynda \u0111\u01b0a ra m\u1ed9t v\u00ed d\u1ee5 \u1edf quy m\u00f4 nh\u1ecf h\u01a1n: <strong><a href=\"https:\/\/openonsunday.com\/\">Open On Sunday<\/a><\/strong> v\u00e0 \u0111\u1ed1i t\u00e1c <strong>Fresh Sonics<\/strong> n\u1eafm gi\u1eef quy\u1ec1n l\u1ee3i xu\u1ea5t b\u1ea3n v\u00e0 h\u00e3ng \u0111\u0129a trong catalog c\u1ee7a <strong>B.B. King<\/strong>. H\u1ecd t\u00ecm th\u1ea5y album t\u00e1m ca kh\u00fac <em>Lucille Talks Back<\/em>, v\u1ed1n \u0111\u00e3 v\u1eafng m\u1eb7t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng streaming su\u1ed1t 50 n\u0103m, r\u1ed3i ph\u00e1t tri\u1ec3n phi\u00ean b\u1ea3n k\u1ef7 ni\u1ec7m 50 n\u0103m \u0111\u01b0\u1ee3c t\u00e1i t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a <strong>Doyle Bramhall II<\/strong> v\u00e0 <strong>Eric Gales<\/strong>.<\/p>\n<h2>C\u1ea5p ph\u00e9p v\u00e0 c\u00f4ng vi\u1ec7c v\u1edbi catalog<\/h2>\n<p>Seine cho bi\u1ebft nh\u00f3m c\u1ee7a \u00f4ng theo d\u00f5i c\u00e1c v\u1ecb tr\u00ed sync \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t v\u00ec music supervisors c\u00f3 th\u1ec3 kh\u00f4ng th\u00f4ng b\u00e1o cho ch\u1ee7 s\u1edf h\u1eefu quy\u1ec1n khi m\u1ed9t v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng. Vi\u1ec7c theo d\u00f5i gi\u00fap \u0111\u1ea3m b\u1ea3o ngh\u1ec7 s\u0129 \u0111\u01b0\u1ee3c tr\u1ea3 th\u00f9 lao v\u00e0 ng\u01b0\u1eddi nghe c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nh\u1ea1c h\u1ecd \u0111\u00e3 nghe.<\/p>\n<p><strong>Gilbert<\/strong> cho bi\u1ebft ho\u1ea1t \u0111\u1ed9ng v\u1edbi catalog c\u00f2n bao g\u1ed3m interpolations, c\u00e1c d\u1ecbp k\u1ef7 ni\u1ec7m v\u00e0 k\u1ec3 chuy\u1ec7n qua t\u01b0 li\u1ec7u l\u01b0u tr\u1eef. \u00d4ng m\u00f4 t\u1ea3 m\u1ed9t c\u00f4ng ty c\u00f3 12 catalog \u0111\u00e3 mua nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c v\u00ec thi\u1ebfu nh\u00e2n s\u1ef1. Trong m\u1ed9t d\u1ef1 \u00e1n kh\u00e1c, 11 album c\u1ee7a <strong>Rick Springfield<\/strong> \u0111\u01b0\u1ee3c tr\u1ea3 l\u1ea1i cho ngh\u1ec7 s\u0129, \u0111\u00f2i h\u1ecfi r\u00e0 so\u00e1t kh\u1ea3 n\u0103ng ph\u00e1t tr\u1ef1c tuy\u1ebfn, c\u00e1c b\u1ea3n ph\u00e1t h\u00e0nh tr\u00f9ng l\u1eb7p, ca kh\u00fac b\u1ecb thi\u1ebfu v\u00e0 kho\u1ea3ng tr\u1ed1ng v\u1ec1 l\u00e3nh th\u1ed5.<\/p>\n<p>Seine k\u1ec3 v\u1ec1 vi\u1ec7c t\u00ecm ki\u1ebfm trong kho l\u01b0u tr\u1eef c\u1ee7a <strong>Iron Mountain<\/strong> d\u1ef1a tr\u00ean nh\u1eefng ghi ch\u00fa vi\u1ebft tay c\u1ee7a m\u1ed9t k\u1ef9 s\u01b0. C\u00f4ng vi\u1ec7c \u0111\u00f3 d\u1eabn \u0111\u1ebfn m\u1ed9t b\u1ea3n t\u00e1i ph\u00e1t h\u00e0nh c\u1ee7a <strong>Eric Clapton<\/strong> v\u1edbi ba ca kh\u00fac ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh.<\/p>\n<h2>Tr\u1ea3i nghi\u1ec7m v\u00e0 xu\u1ea5t b\u1ea3n<\/h2>\n<p>Reservoir \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ty tr\u1ea3i nghi\u1ec7m nh\u1eadp vai c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i London, <strong>Lightroom<\/strong>. Schlueter nh\u1eafc \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u1ec1 <strong>David Bowie<\/strong> v\u00e0 <strong>Radiohead<\/strong> nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 ng\u01b0\u1eddi h\u00e2m m\u1ed9 t\u1ee5 h\u1ecdp quanh nh\u1eefng ngh\u1ec7 s\u0129 kh\u00f4ng th\u1ec3 l\u01b0u di\u1ec5n ho\u1eb7c hi\u1ec7n kh\u00f4ng l\u01b0u di\u1ec5n. Gilbert v\u00e0 Seine c\u0169ng th\u1ea3o lu\u1eadn v\u1ec1 \u00e2m thanh nh\u1eadp vai, bao g\u1ed3m Dolby Atmos.<\/p>\n<p>V\u1ec1 xu\u1ea5t b\u1ea3n, Gilbert l\u1eadp lu\u1eadn r\u1eb1ng m\u1ee9c gi\u00e1 catalog g\u1eafn v\u1edbi <strong>Merck Mercuriadis<\/strong> v\u00e0 <strong>Hipgnosis<\/strong> \u0111\u00e3 gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c nh\u1ea1c s\u0129 s\u00e1ng t\u00e1c ca kh\u00fac. Seine cho bi\u1ebft nh\u1ea1c s\u0129 s\u00e1ng t\u00e1c <strong>Dave Stewart<\/strong>, ng\u01b0\u1eddi b\u00e1n catalog cho Hipgnosis t\u1eeb s\u1edbm, \u0111\u00e1nh gi\u00e1 cao s\u1ef1 ch\u00fa \u00fd \u0111\u00f3. Dynda n\u00f3i r\u1eb1ng ho\u1ea1t \u0111\u1ed9ng c\u1ea5p v\u1ed1n c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi vi\u1ebft ti\u1ebfp c\u1eadn gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd theo m\u1ed9t c\u00e1ch kh\u00e1c.<\/p>\n<p>Schlueter \u0111\u1ec1 c\u1eadp \u0111\u1ebfn chi\u1ebfn d\u1ecbch c\u1ee7a Reservoir nh\u00e2n d\u1ecbp sinh nh\u1eadt l\u1ea7n th\u1ee9 100 c\u1ee7a <strong>Miles Davis<\/strong>, bao g\u1ed3m c\u00e1c h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean DSP do m\u1ed9t nh\u00f3m marketing xu\u1ea5t b\u1ea3n chuy\u00ean tr\u00e1ch d\u1eabn d\u1eaft. Khi \u0111\u01b0\u1ee3c h\u1ecfi t\u00e0i s\u1ea3n n\u00e0o \u00f4ng \u0111\u00e1nh gi\u00e1 cao cho t\u01b0\u01a1ng lai, Gilbert ch\u1ecdn xu\u1ea5t b\u1ea3n v\u00e0 khuy\u00ean ngh\u1ec7 s\u0129 gi\u1eef l\u1ea1i quy\u1ec1n n\u00e0y khi c\u00e2n nh\u1eafc c\u00e1c \u0111\u1ec1 ngh\u1ecb.<\/p>\n","protected":false},"excerpt":{"rendered":"C\u00e1c l\u00e3nh \u0111\u1ea1o ng\u00e0nh \u00e2m nh\u1ea1c th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch streaming, b\u1ea3o tr\u00ec catalog, c\u1ea5p ph\u00e9p v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ee7a nh\u1ea1c rock. H\u1ecd c\u0169ng xem x\u00e9t c\u00e1c c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro khi mua catalog.","protected":false},"author":3,"featured_media":27804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6587],"tags":[],"class_list":["post-27873","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-vi","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rock Catalogs t\u00ecm th\u1ea5y gi\u00e1 tr\u1ecb t\u1eeb streaming, sync v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi h\u00e2m m\u1ed9<\/title>\n<meta name=\"description\" content=\"Rock catalogs ti\u1ebfp t\u1ee5c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi nghe m\u1edbi qua streaming v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, trong khi ch\u1ee7 s\u1edf h\u1eefu t\u00ecm c\u00e1ch t\u1ea1o gi\u00e1 tr\u1ecb th\u00f4ng qua c\u1ea5p ph\u00e9p, c\u00f4ng vi\u1ec7c l\u01b0u tr\u1eef v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi h\u00e2m m\u1ed9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/vi\/rock-catalogs-tim-thay-gia-tri-tu-streaming-sync-va-trai-nghiem-nguoi-ham-mo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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