{"id":27874,"date":"2026-11-13T01:41:11","date_gmt":"2026-11-13T01:41:11","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/les-catalogues-de-rock-trouvent-leur-valeur-dans-le-streaming-la-synchronisation-et-les-experiences-pour-les-fans\/"},"modified":"2026-11-13T01:41:11","modified_gmt":"2026-11-13T01:41:11","slug":"les-catalogues-de-rock-trouvent-leur-valeur-dans-le-streaming-la-synchronisation-et-les-experiences-pour-les-fans","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/les-catalogues-de-rock-trouvent-leur-valeur-dans-le-streaming-la-synchronisation-et-les-experiences-pour-les-fans\/","title":{"rendered":"Les catalogues de rock trouvent leur valeur dans le streaming, la synchronisation et les exp\u00e9riences pour les fans"},"content":{"rendered":"<p><strong>Les catalogues de rock<\/strong> continuent de toucher de nouveaux auditeurs gr\u00e2ce au streaming et aux r\u00e9seaux sociaux, tandis que leurs propri\u00e9taires cherchent \u00e0 en tirer de la valeur par les licences, le travail d\u2019archives et les exp\u00e9riences pour les fans. Ces opportunit\u00e9s, ainsi que les risques li\u00e9s \u00e0 l\u2019achat de catalogues, ont structur\u00e9 une discussion professionnelle d\u2019environ 90 minutes.<\/p>\n<h2>D\u00e9couverte et valorisation<\/h2>\n<p><strong>Ali Schlueter<\/strong>, head of frontline marketing and catalog development for North America chez <strong><a href=\"https:\/\/reservoir-media.com\/\">Reservoir\/Chrysalis<\/a><\/strong>, a d\u00e9clar\u00e9 que le rock fonctionne bien sur les DSPs (digital service providers). Elle a d\u00e9crit un genre assez vaste pour inclure la musique alternative, l\u2019emo et les auteurs-compositeurs-interpr\u00e8tes comme <strong>Zach Bryan<\/strong> et <strong>Phoebe Bridgers<\/strong>.<\/p>\n<p><strong>Scott Seine<\/strong>, pr\u00e9sident de <strong>Surfdog\/DKM<\/strong>, a d\u00e9clar\u00e9 que les fils d\u2019actualit\u00e9 des r\u00e9seaux sociaux peuvent faire d\u00e9couvrir d\u2019anciennes chansons \u00e0 de jeunes auditeurs sans le contexte de l\u2019histoire d\u2019un artiste. Il a \u00e9voqu\u00e9 le regain d\u2019int\u00e9r\u00eat pour \u00ab Dreams \u00bb de <strong>Fleetwood Mac<\/strong> apr\u00e8s la diffusion d\u2019une vid\u00e9o montrant un skateboardeur chanter en buvant du jus de canneberge Ocean Spray. La d\u00e9couverte en ligne peut ensuite amener les auditeurs \u00e0 explorer davantage un catalogue, a-t-il indiqu\u00e9.<\/p>\n<p>L\u2019\u00e9tat d\u2019un catalogue d\u00e9termine ce qu\u2019un acheteur peut en faire apr\u00e8s une transaction. <strong>Dynda<\/strong> a d\u00e9clar\u00e9 que les actifs n\u00e9cessitant peu de travail suppl\u00e9mentaire sur les m\u00e9tadonn\u00e9es mettent davantage l\u2019accent sur le marketing et l\u2019engagement des auditeurs. La valorisation, a-t-il pr\u00e9cis\u00e9, consiste en grande partie \u00e0 \u00e9valuer les risques.<\/p>\n<p><strong>Murray<\/strong> a cit\u00e9 les prix en hausse associ\u00e9s aux catalogues de <strong>Queen<\/strong>, <strong>Pink Floyd<\/strong> et <strong>Bruce Springsteen<\/strong>. Dynda a donn\u00e9 un exemple \u00e0 plus petite \u00e9chelle : <strong><a href=\"https:\/\/openonsunday.com\/\">Open On Sunday<\/a><\/strong> et son partenaire <strong>Fresh Sonics<\/strong> d\u00e9tiennent des droits d\u2019\u00e9dition et des int\u00e9r\u00eats dans le label li\u00e9s au catalogue de <strong>B.B. King<\/strong>. Ils ont retrouv\u00e9 <em>Lucille Talks Back<\/em>, un titre de huit chansons absent du streaming depuis 50 years, puis ont \u00e9labor\u00e9 une r\u00e9\u00e9dition repens\u00e9e pour son 50th anniversaire, avec <strong>Doyle Bramhall II<\/strong> et <strong>Eric Gales<\/strong>.<\/p>\n<h2>Licences et travail sur les catalogues<\/h2>\n<p>Seine a expliqu\u00e9 que son \u00e9quipe suit les placements en synchronisation approuv\u00e9s, car les superviseurs musicaux n\u2019informent pas toujours les ayants droit de la diffusion d\u2019un placement. Ce suivi permet de s\u2019assurer que les artistes sont r\u00e9mun\u00e9r\u00e9s et que les auditeurs peuvent retrouver la musique qu\u2019ils ont entendue.<\/p>\n<p><strong>Gilbert<\/strong> a indiqu\u00e9 que l\u2019activit\u00e9 autour des catalogues comprend aussi les interpolations, les anniversaires et la mise en r\u00e9cit des archives. Il a d\u00e9crit une entreprise qui avait acquis 12 catalogues sans y avoir travaill\u00e9, faute de personnel. Dans le cadre d\u2019un autre projet, les droits de 11 albums de <strong>Rick Springfield<\/strong> sont revenus \u00e0 l\u2019artiste, ce qui a n\u00e9cessit\u00e9 de v\u00e9rifier leur disponibilit\u00e9 en streaming, les doublons, les titres manquants et les lacunes par territoire.<\/p>\n<p>Seine a d\u00e9crit des recherches dans les archives d\u2019<strong>Iron Mountain<\/strong> \u00e0 partir des notes manuscrites d\u2019un ing\u00e9nieur. Ce travail a abouti \u00e0 une r\u00e9\u00e9dition d\u2019<strong>Eric Clapton<\/strong> comprenant trois chansons in\u00e9dites.<\/p>\n<h2>Exp\u00e9riences et \u00e9dition musicale<\/h2>\n<p>Reservoir a investi dans <strong>Lightroom<\/strong>, une entreprise londonienne sp\u00e9cialis\u00e9e dans les exp\u00e9riences immersives. Schlueter a cit\u00e9 ses spectacles consacr\u00e9s \u00e0 <strong>David Bowie<\/strong> et <strong>Radiohead<\/strong>, qui rassemblent les fans autour d\u2019artistes qui ne peuvent pas partir en tourn\u00e9e ou qui ne tournent pas. Gilbert et Seine ont \u00e9galement \u00e9voqu\u00e9 l\u2019audio immersif, notamment Dolby Atmos.<\/p>\n<p>\u00c0 propos de l\u2019\u00e9dition musicale, Gilbert a estim\u00e9 que les prix des catalogues associ\u00e9s \u00e0 <strong>Merck Mercuriadis<\/strong> et <strong>Hipgnosis<\/strong> avaient contribu\u00e9 \u00e0 attirer l\u2019attention sur les auteurs-compositeurs. Seine a d\u00e9clar\u00e9 que l\u2019auteur-compositeur <strong>Dave Stewart<\/strong>, qui a vendu son catalogue \u00e0 Hipgnosis d\u00e8s ses d\u00e9buts, avait appr\u00e9ci\u00e9 cette attention. Dynda a indiqu\u00e9 que le financement peut offrir aux auteurs une autre fa\u00e7on d\u2019acc\u00e9der \u00e0 la valeur de leurs actifs.<\/p>\n<p>Schlueter a cit\u00e9 la campagne de Reservoir pour le 100e anniversaire de <strong>Miles Davis<\/strong>, qui comprend des partenariats avec des marques et des actions sur les DSP men\u00e9es par une \u00e9quipe d\u00e9di\u00e9e au marketing \u00e9ditorial. Interrog\u00e9 sur l\u2019actif qu\u2019il privil\u00e9giait pour l\u2019avenir, Gilbert a choisi l\u2019\u00e9dition musicale et conseill\u00e9 aux artistes de la conserver lorsqu\u2019ils \u00e9tudient des offres.<\/p>\n","protected":false},"excerpt":{"rendered":"Des professionnels de la musique ont discut\u00e9 de l\u2019effet du streaming, de l\u2019entretien des catalogues, des licences et des exp\u00e9riences pour les fans sur la valeur de la musique rock.","protected":false},"author":3,"featured_media":27804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6545],"tags":[],"class_list":["post-27874","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-news-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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