{"id":28090,"date":"2026-11-14T00:55:37","date_gmt":"2026-11-14T00:55:37","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/badge-ai-persona-de-spotify-ses-effets-sur-les-artistes\/"},"modified":"2026-11-14T00:55:37","modified_gmt":"2026-11-14T00:55:37","slug":"badge-ai-persona-de-spotify-ses-effets-sur-les-artistes","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/fr\/badge-ai-persona-de-spotify-ses-effets-sur-les-artistes\/","title":{"rendered":"Badge AI Persona de Spotify : ses effets sur les artistes"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.spotify.com\/\">Spotify<\/a><\/strong> utilise son badge <strong>AI Persona<\/strong> pour identifier les profils d\u2019artistes pr\u00e9sent\u00e9s comme des personnes photor\u00e9alistes g\u00e9n\u00e9r\u00e9es par l\u2019AI. La musique de ces profils est exclue des recommandations \u00e9ditoriales et personnalis\u00e9es, sauf si un auditeur interagit d\u00e9lib\u00e9r\u00e9ment avec l\u2019artiste.<\/p>\n<p>Spotify a annonc\u00e9 le badge le August 11, 2026, et a commenc\u00e9 \u00e0 l\u2019afficher \u00e0 la mi-septembre. Dans une mise \u00e0 jour du October 20, l\u2019entreprise a indiqu\u00e9 avoir attribu\u00e9 le label \u00e0 des milliers d\u2019AI Personas.<\/p>\n<h2>Qui re\u00e7oit le badge<\/h2>\n<p>Le badge concerne l\u2019identit\u00e9 pr\u00e9sent\u00e9e par un artiste, notamment son nom et ses images. Un profil peut y avoir droit si ses images repr\u00e9sentent une personne r\u00e9aliste g\u00e9n\u00e9r\u00e9e par l\u2019AI qui n\u2019existe pas. Utiliser l\u2019AI pour cr\u00e9er de la musique ne suffit pas, \u00e0 lui seul, \u00e0 faire d\u2019un artiste une AI Persona ; une personne r\u00e9elle utilisant un nom de sc\u00e8ne ou un personnage qui n\u2019est pas un humain photor\u00e9aliste g\u00e9n\u00e9r\u00e9 par l\u2019AI ne correspond pas \u00e0 cette description.<\/p>\n<p>Les artistes qui d\u00e9clarent leur statut re\u00e7oivent le label \u00ab AI Persona \u00bb. Le label \u00ab Likely AI Persona \u00bb signifie que Spotify l\u2019a attribu\u00e9 apr\u00e8s examen. Les auditeurs peuvent toucher le badge pour voir lequel des labels s\u2019applique.<\/p>\n<h2>Effet sur les recommandations<\/h2>\n<p>La musique des AI Personas reste disponible pour la recherche, le suivi, l\u2019enregistrement et l\u2019\u00e9coute en streaming. Spotify indique qu\u2019elle ne sera pas incluse dans les recommandations \u00e9ditoriales ou personnalis\u00e9es, sauf si un auditeur interagit d\u00e9lib\u00e9r\u00e9ment avec l\u2019artiste, par exemple en le suivant. Le d\u00e9ploiement des badges est progressif, certains auditeurs peuvent donc ne pas encore les voir.<\/p>\n<p>Spotify a d\u2019abord examin\u00e9 les artistes qui d\u00e9passaient des seuils d\u2019audience non publi\u00e9s. L\u2019entreprise a \u00e9galement annonc\u00e9 son intention de permettre aux auditeurs de signaler les profils qu\u2019ils pensent \u00eatre des AI Personas. Des changements apport\u00e9s au nom d\u2019un artiste, \u00e0 son image de profil, \u00e0 sa biographie ou \u00e0 d\u2019autres informations d\u2019identit\u00e9 peuvent entra\u00eener un nouvel examen.<\/p>\n<h2>D\u00e9claration, cr\u00e9dits et recours<\/h2>\n<p>Les artistes peuvent d\u00e9clarer une AI Persona dans Profile &amp; Identity sur <strong><a href=\"https:\/\/artists.spotify.com\/\">Spotify for Artists<\/a><\/strong>. Un artiste qui a activ\u00e9 ce param\u00e8tre par erreur peut le d\u00e9sactiver dans la version web, sous Artist Settings, puis Profile &amp; Identity, puis AI Persona.<\/p>\n<p>Un artiste auquel Spotify attribue le badge Likely AI Persona re\u00e7oit une notification dans Spotify for Artists. Il peut confirmer cette d\u00e9signation en la d\u00e9clarant ou faire appel par l\u2019interm\u00e9diaire du service. Le badge reste affich\u00e9 s\u2019il ne fait rien, et Spotify prend la d\u00e9cision finale.<\/p>\n<p>Les cr\u00e9dits AI distincts de Spotify d\u00e9crivent la contribution de l\u2019AI \u00e0 un morceau donn\u00e9, notamment aux paroles, aux voix, aux interpr\u00e9tations instrumentales ou \u00e0 la production. Ces cr\u00e9dits facultatifs sont transmis par l\u2019interm\u00e9diaire de distributeurs participants et sont en version b\u00eata. Les auditeurs peuvent les consulter sur mobile dans Song Credits et dans la vue Now Playing.<\/p>\n<h2>\u00c9ligibilit\u00e9 \u00e0 la v\u00e9rification<\/h2>\n<p>Les profils qui repr\u00e9sentent principalement des artistes g\u00e9n\u00e9r\u00e9s par l\u2019AI ou des AI Personas ne peuvent actuellement pas faire l\u2019objet d\u2019un examen ou d\u2019une approbation <strong>Verified by Spotify<\/strong>. Les artistes qui utilisent des outils d\u2019AI peuvent y \u00eatre \u00e9ligibles s\u2019ils se pr\u00e9sentent de mani\u00e8re authentique.<\/p>\n<p>Les autres crit\u00e8res de v\u00e9rification incluent une activit\u00e9 d\u2019\u00e9coute soutenue, par exemple au moins 10,000 auditeurs actifs mensuels pendant trois mois cons\u00e9cutifs et au moins 1,000 abonn\u00e9s, ainsi qu\u2019un statut en r\u00e8gle au regard des r\u00e8gles de Spotify et une pr\u00e9sence identifiable. Spotify a indiqu\u00e9 en octobre que plus de 300,000 artistes \u00e9taient v\u00e9rifi\u00e9s et que plus de 70% \u00e9taient ind\u00e9pendants.<\/p>\n","protected":false},"excerpt":{"rendered":"Le badge AI Persona de Spotify identifie les profils d\u2019artistes pr\u00e9sent\u00e9s comme des personnes photor\u00e9alistes g\u00e9n\u00e9r\u00e9es par l\u2019AI et limite l\u2019\u00e9ligibilit\u00e9 de leur musique aux recommandations.","protected":false},"author":1,"featured_media":28045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6982],"tags":[],"class_list":["post-28090","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation-fr","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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