{"id":3257,"date":"2025-03-19T15:39:00","date_gmt":"2025-03-19T15:39:00","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/?p=3257"},"modified":"2025-03-19T15:39:02","modified_gmt":"2025-03-19T15:39:02","slug":"tiktok-pre-release-best-practices","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/tiktok-pre-release-best-practices\/","title":{"rendered":"TikTok Pre-Release Best Practices"},"content":{"rendered":"\n<p>Today, artists are using pre-release to build momentum for their upcoming releases, give their biggest fans a preview of their newest tracks, and start collecting TikTok royalties ahead of the official release date.<br><br>Below we&#8217;ve shared some of the best practices to get the most out of your pre-release clip on TikTok.<br><br><br><strong>Best Practice 1: Choosing your Official Sound Clip<\/strong><br>TikTok Clips are a great way to engage and connect with your audience. Choose a sound clip that supports your story, and provides clear direction to users on how to participate. We recommend choosing a clip that captures a catchy portion of your song, or a section that is relatable and adaptable to different types of TikTok content. Consider using a section of track that encourages users to create TikToks of their own using your sound, such as the chorus, bridge, or drop.<\/p>\n\n\n\n<p><br><strong>Best Practice 2: Pre-release the clip at least 7 days before the official release<\/strong><br>TikTok clips can be pre-released as early as you would like, and at least 24 hours before an official track release. However, it is best to release a track at least a week in advance of its official time. Artists may feel like it may be best to give an exclusive preview a few days ahead of time, but to build excitement for an upcoming release, a clip may need several days to start to grow on the platform. For best results, we recommend pre-releasing your clip at least 7 days before the official release, and up to 14 days in advance for an album or EP.<\/p>\n\n\n\n<p><br><strong>Best Practice 3: Make a TikTok video with your pre-released clip<\/strong><br>The best way to let your fans know that your music is now live on the platform is to create your own video with the official sound. Once the track has passed moderation, visit your releases page to get your TikTok clip link. Test different content and creative ideas using your sound and see what resonates. Built on what resonates with users!<\/p>\n\n\n\n<p><br><strong>Best Practice 4: Leverage On Platform Engagement<\/strong><br>Once people start using your sound, build engagement by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Liking &amp; commenting on videos made by your fans<\/li>\n\n\n\n<li>Duetting &amp; stitching your favorite content<\/li>\n\n\n\n<li>Reposting videos featuring your TikTok clip<\/li>\n<\/ul>\n\n\n\n<p>Fans love interacting directly with the creators of their favorite songs, and these are all great ways to build fan excitement about your upcoming release.<\/p>\n\n\n\n<p><br><strong>Best Practice 5: Combine your pre-release clip with a pre-save link<\/strong><br>As soon as your release is approved, a pre-save link will be generated. These can be found in the release details under\u00a0<strong>My Releases<\/strong>. Create TikToks featuring your pre-release clips that direct users to your pre-save link, and post these across different platforms.<br>Include these pre-save links and pre-release clips across all your social media accounts. Profile bios, text and story posts, and email campaigns are all great places to drop your pre-save link and help grow DSP pre-saves for the official release of the track.<\/p>\n","protected":false},"excerpt":{"rendered":"Today, artists are using pre-release to build momentum for their upcoming releases, give their biggest fans a preview&hellip;","protected":false},"author":1,"featured_media":3269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-3257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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Today, we spotlight TikTok\u2019s newest feature\u2014one designed to help artists strengthen their fanbase and amplify their releases like\u2026","rel":"","context":"In &quot;Best Practices&quot;","block_context":{"text":"Best Practices","link":"https:\/\/interspacemusic.com\/blog\/category\/best-practices\/"},"img":{"alt_text":"Tiktok","src":"https:\/\/i0.wp.com\/interspace-blog-v1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2025\/11\/18114712\/TIKTOK.jpeg?fit=576%2C384&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/interspace-blog-v1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2025\/11\/18114712\/TIKTOK.jpeg?fit=576%2C384&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/interspace-blog-v1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2025\/11\/18114712\/TIKTOK.jpeg?fit=576%2C384&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4550,"url":"https:\/\/interspacemusic.com\/blog\/apple-music-and-tiktok-introduce-play-full-song-integration\/","url_meta":{"origin":3257,"position":2},"title":"Apple Music and TikTok Introduce \u201cPlay Full Song\u201d Integration","author":"Mitchelle Uzorka","date":"March 12, 2026","format":false,"excerpt":"Apple Music and TikTok have expanded their partnership with a new feature called \u201cPlay Full Song,\u201d allowing users to listen to complete tracks directly inside TikTok without leaving the app. The integration represents a major shift in how music discovery on social media converts into full streaming consumption. The feature\u2026","rel":"","context":"In &quot;Best Practices&quot;","block_context":{"text":"Best Practices","link":"https:\/\/interspacemusic.com\/blog\/category\/best-practices\/"},"img":{"alt_text":"TikTok","src":"https:\/\/i0.wp.com\/interspace-blog-v1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/03\/12215018\/Apple-VS-Tiktok.webp?fit=648%2C365&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/interspace-blog-v1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/03\/12215018\/Apple-VS-Tiktok.webp?fit=648%2C365&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/interspace-blog-v1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/03\/12215018\/Apple-VS-Tiktok.webp?fit=648%2C365&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4115,"url":"https:\/\/interspacemusic.com\/blog\/apple-music-building-a-global-brand-with-sound-strategy-style\/","url_meta":{"origin":3257,"position":3},"title":"APPLE MUSIC: BUILDING A GLOBAL BRAND WITH SOUND, STRATEGY &amp; STYLE","author":"Mitchelle Uzorka","date":"October 28, 2025","format":false,"excerpt":"Apple Music is where music meets elegance.It\u2019s not about trends, it\u2019s about presentation, brand, and storytelling. When people stream your music on Apple Music, they\u2019re not just playing a song, they\u2019re stepping into your world. If you want to thrive here, you have to think beyond \u201crelease\u201d \u2014 think experience.\u2026","rel":"","context":"In &quot;Best Practices&quot;","block_context":{"text":"Best Practices","link":"https:\/\/interspacemusic.com\/blog\/category\/best-practices\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4473,"url":"https:\/\/interspacemusic.com\/blog\/tiktok-and-apple-music-deepen-integration-with-full-track-streaming-test\/","url_meta":{"origin":3257,"position":4},"title":"TikTok and Apple Music Deepen Integration with Full Track Streaming Test","author":"Mitchelle Uzorka","date":"February 23, 2026","format":false,"excerpt":"TikTok is exploring a deeper integration with Apple Music that could allow users to stream full songs directly inside the TikTok app \u2014 without being redirected to a separate music player. This test, currently being trialled in select markets through a beta feature, marks a major shift in how fans\u2026","rel":"","context":"In &quot;Industry Trends&quot;","block_context":{"text":"Industry Trends","link":"https:\/\/interspacemusic.com\/blog\/category\/industry-trends\/"},"img":{"alt_text":"TikTok","src":"https:\/\/i0.wp.com\/interspace-blog-v1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/02\/23135309\/TIKTOK.webp?fit=648%2C365&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/interspace-blog-v1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/02\/23135309\/TIKTOK.webp?fit=648%2C365&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/interspace-blog-v1.s3.eu-north-1.amazonaws.com\/wp-content\/uploads\/2026\/02\/23135309\/TIKTOK.webp?fit=648%2C365&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":3847,"url":"https:\/\/interspacemusic.com\/blog\/tiktoks-u-s-algorithm-to-be-monitored-by-oracle-in-trump-backed-agreement\/","url_meta":{"origin":3257,"position":5},"title":"TikTok\u2019s U.S. Algorithm to Be Monitored by Oracle in Trump-Backed Agreement","author":"Dave Ayodeji","date":"September 23, 2025","format":false,"excerpt":"TikTok\u2019s 170 million US users will continue to gain access to the video-sharing platform under a new ownership structure that puts Oracle in charge of monitoring and retraining the powerful recommendation engine that determines what content appears on their feeds. 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