{"id":3431,"date":"2025-04-17T16:08:39","date_gmt":"2025-04-17T16:08:39","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/?p=3431"},"modified":"2025-04-18T19:36:49","modified_gmt":"2025-04-18T19:36:49","slug":"mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/","title":{"rendered":"Mavin Records Sets Sights on Dominating Africa\u2019s Live Music Scenemarket"},"content":{"rendered":"\n<p>Leading Nigerian record label Mavin is trying to unlock Africa\u2019s music-touring potential by developing regional performance circuits and breaking into a global market dominated by Western nations.<\/p>\n\n\n\n<p>The global rise in popularity of African music in recent years has seen successful homegrown artists gross&nbsp;<a href=\"https:\/\/www.themarketforideas.com\/the-rise-of-the-concert-economy-a-modern-phenomenon-with-afrobeats-at-the-forefront-a942\/\" rel=\"noreferrer noopener\" target=\"_blank\">tens of millions<\/a>&nbsp;of dollars in touring revenues \u2014 mostly in markets outside the continent, particularly in North America and Europe.<\/p>\n\n\n\n<p>Mavin, in which Universal Music Group last year&nbsp;<a href=\"https:\/\/www.semafor.com\/article\/02\/26\/2024\/mavin-music-label-is-acquired-by-universal-music\">acquired a majority stake<\/a>&nbsp;in a deal estimated to be in the tens of millions of dollars, partnered with Nairobi-based online ticketing platform HustleSasa and African entertainment media company Trace to begin an East African tour. The \u2018East Side\u2019 tour \u2014 spanning Kenya, Uganda, and Tanzania \u2014 kicked off in Nairobi with several prominent artists on the Mavin roster including Magixx, Bayani, and Boy Spyce.<\/p>\n\n\n\n<p>Speaking to Semafor, HustleSasa founder Peng Chen described the Mavin tour as a \u201cproof of concept\u201d meant to offer a blueprint for regional tours in Africa and, ultimately, a continental touring circuit. Their strategy entails building \u201can ecosystem of trust\u201d between promoters, labels, venues, and ticketing companies to support sustainable touring in Africa.<\/p>\n\n\n\n<p>He said the biggest challenge faced by major artists looking to tour in Africa was in booking multiple stops, due to the fragmented nature of the touring ecosystem. \u201cThey (artists) are like, look, if I\u2019m coming all the way here&#8230; losing two days of travel just to do one show and then two days of travel back, it has to be worthwhile,\u201d he explained.<a href=\"https:\/\/www.semafor.com\/article\/04\/11\/2025\/nigerian-record-label-mavin-pushes-to-unlock-africas-touring-market#know-more\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"know-more\">KNOW MORE<\/h3>\n\n\n\n<p>Mavin hopes to use regional tours to introduce newer acts to African audiences and lay the foundation for the emergence of new global superstars. Mavin was notably responsible for breaking one of Africa\u2019s top acts at the moment,&nbsp;<em>Calm Down<\/em>&nbsp;singer Rema.<\/p>\n\n\n\n<p>Recent major concerts in East Africa have highlighted the potential for touring on the continent for African stars. Nigeria\u2019s Burna Boy performed to a sold-out crowd of thousands in Nairobi\u2019s Uhuru Gardens in March while US singer John Legend also packed out the BK Arena in Kigali, Rwanda, in February for the Move Afrika concert.<\/p>\n\n\n\n<p>Touring in the region is held back by inadequate infrastructure, such as world-class arenas and stadiums. However, increased public investments in this area could be a boon to the sector. In March, Tanzania unveiled plans to build a $175 million arena. Kenya also announced the redevelopment of one of its largest convention centers, Bomas, to enable it to host more events including major concerts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"martins-view\">MARTIN\u2019S VIEW<\/h3>\n\n\n\n<p>Regular multi-city tours within the continent are welcome as they would have massive benefits for the larger music industry in Africa and local economies in general. Importantly, they would help attract investment towards local record labels and artist development programs as the financial potential becomes more apparent.<\/p>\n\n\n\n<p>It would also incentivize investment in infrastructure such as arenas, recording studios, and stadiums. The impact of major concerts on local economies \u2014 boosting sectors including transportation, accommodation, and food and beverages \u2014 would also stimulate much-needed economic growth.<\/p>\n\n\n\n<p>Africa\u2019s large youth population \u2014 coupled with increasing technology adoption and growing incomes \u2014 offers ideal conditions for the long-term development of this sector.<\/p>\n","protected":false},"excerpt":{"rendered":"Leading Nigerian record label Mavin is trying to unlock Africa\u2019s music-touring potential by developing regional performance circuits and&hellip;","protected":false},"author":1,"featured_media":3432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[58],"class_list":{"0":"post-3431","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry-trends","8":"tag-mavin-records","9":"cs-entry","10":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mavin Records Sets Sights on Dominating Africa\u2019s Live Music Scenemarket - InterSpace Daily.<\/title>\n<meta name=\"description\" content=\"Leading Nigerian record label Mavin is trying to unlock Africa\u2019s music-touring potential by developing regional performance circuits and breaking into a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mavin Records Sets Sights on Dominating Africa\u2019s Live Music Scenemarket - InterSpace Daily.\" \/>\n<meta property=\"og:description\" content=\"Leading Nigerian record label Mavin is trying to unlock Africa\u2019s music-touring potential by developing regional performance circuits and breaking into a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/\" \/>\n<meta property=\"og:site_name\" content=\"InterSpace Daily.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/interspacemusic\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-17T16:08:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-18T19:36:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/interspace-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2025\/04\/17160341\/IMG_1479.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Ayodeji\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:site\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Ayodeji\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\\\/\"},\"author\":{\"name\":\"Dave Ayodeji\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/9d06a0edee2164461b4e12bf93a861f0\"},\"headline\":\"Mavin Records Sets Sights on Dominating Africa\u2019s Live Music Scenemarket\",\"datePublished\":\"2025-04-17T16:08:39+00:00\",\"dateModified\":\"2025-04-18T19:36:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\\\/\"},\"wordCount\":546,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/IMG_1479.jpeg?fit=1920%2C1280&ssl=1\",\"keywords\":[\"Mavin Records\"],\"articleSection\":[\"Industry Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\\\/\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\\\/\",\"name\":\"Mavin Records Sets Sights on Dominating Africa\u2019s Live Music Scenemarket - InterSpace Daily.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/IMG_1479.jpeg?fit=1920%2C1280&ssl=1\",\"datePublished\":\"2025-04-17T16:08:39+00:00\",\"dateModified\":\"2025-04-18T19:36:49+00:00\",\"description\":\"Leading Nigerian record label Mavin is trying to unlock Africa\u2019s music-touring potential by developing regional performance circuits and breaking into a\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/IMG_1479.jpeg?fit=1920%2C1280&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/IMG_1479.jpeg?fit=1920%2C1280&ssl=1\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mavin Records Sets Sights on Dominating Africa\u2019s Live Music Scenemarket\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"name\":\"The InterSpace Daily.\",\"description\":\"African Music Business News\",\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\",\"name\":\"The InterSpace Daily.\",\"alternateName\":\"InterSpace Distribution\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/interspacemusic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/DP1.png?fit=90%2C90&ssl=1\",\"width\":90,\"height\":90,\"caption\":\"The InterSpace Daily.\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/interspacemusic\\\/\",\"https:\\\/\\\/x.com\\\/interspacegroup\",\"https:\\\/\\\/instagram.com\\\/interspace.africa\",\"https:\\\/\\\/youtube.com\\\/@interspacedistro\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/9d06a0edee2164461b4e12bf93a861f0\",\"name\":\"Dave Ayodeji\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ec66906b15a003ae59ce54627e1a8e5ca5ee34e25121e37fbad1eba23fa6f8b3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ec66906b15a003ae59ce54627e1a8e5ca5ee34e25121e37fbad1eba23fa6f8b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ec66906b15a003ae59ce54627e1a8e5ca5ee34e25121e37fbad1eba23fa6f8b3?s=96&d=mm&r=g\",\"caption\":\"Dave Ayodeji\"},\"sameAs\":[\"https:\\\/\\\/interspacemusic.com\\\/blog\"],\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mavin Records Sets Sights on Dominating Africa\u2019s Live Music Scenemarket - InterSpace Daily.","description":"Leading Nigerian record label Mavin is trying to unlock Africa\u2019s music-touring potential by developing regional performance circuits and breaking into a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/","og_locale":"en_US","og_type":"article","og_title":"Mavin Records Sets Sights on Dominating Africa\u2019s Live Music Scenemarket - InterSpace Daily.","og_description":"Leading Nigerian record label Mavin is trying to unlock Africa\u2019s music-touring potential by developing regional performance circuits and breaking into a","og_url":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/","og_site_name":"InterSpace Daily.","article_publisher":"https:\/\/facebook.com\/interspacemusic\/","article_published_time":"2025-04-17T16:08:39+00:00","article_modified_time":"2025-04-18T19:36:49+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/interspace-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2025\/04\/17160341\/IMG_1479.jpeg","type":"image\/jpeg"}],"author":"Dave Ayodeji","twitter_card":"summary_large_image","twitter_creator":"@interspacegroup","twitter_site":"@interspacegroup","twitter_misc":{"Written by":"Dave Ayodeji","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/#article","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/"},"author":{"name":"Dave Ayodeji","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/9d06a0edee2164461b4e12bf93a861f0"},"headline":"Mavin Records Sets Sights on Dominating Africa\u2019s Live Music Scenemarket","datePublished":"2025-04-17T16:08:39+00:00","dateModified":"2025-04-18T19:36:49+00:00","mainEntityOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/"},"wordCount":546,"commentCount":0,"publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/04\/IMG_1479.jpeg?fit=1920%2C1280&ssl=1","keywords":["Mavin Records"],"articleSection":["Industry Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/","url":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/","name":"Mavin Records Sets Sights on Dominating Africa\u2019s Live Music Scenemarket - InterSpace Daily.","isPartOf":{"@id":"https:\/\/interspacemusic.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/#primaryimage"},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/04\/IMG_1479.jpeg?fit=1920%2C1280&ssl=1","datePublished":"2025-04-17T16:08:39+00:00","dateModified":"2025-04-18T19:36:49+00:00","description":"Leading Nigerian record label Mavin is trying to unlock Africa\u2019s music-touring potential by developing regional performance circuits and breaking into a","breadcrumb":{"@id":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/#primaryimage","url":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/04\/IMG_1479.jpeg?fit=1920%2C1280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/04\/IMG_1479.jpeg?fit=1920%2C1280&ssl=1","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/interspacemusic.com\/blog\/mavin-records-sets-sights-on-dominating-africas-live-music-scenemarket\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/interspacemusic.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mavin Records Sets Sights on Dominating Africa\u2019s Live Music Scenemarket"}]},{"@type":"WebSite","@id":"https:\/\/interspacemusic.com\/blog\/#website","url":"https:\/\/interspacemusic.com\/blog\/","name":"The InterSpace Daily.","description":"African Music Business News","publisher":{"@id":"https:\/\/interspacemusic.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/interspacemusic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/interspacemusic.com\/blog\/#organization","name":"The InterSpace Daily.","alternateName":"InterSpace Distribution","url":"https:\/\/interspacemusic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/DP1.png?fit=90%2C90&ssl=1","width":90,"height":90,"caption":"The InterSpace Daily."},"image":{"@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/interspacemusic\/","https:\/\/x.com\/interspacegroup","https:\/\/instagram.com\/interspace.africa","https:\/\/youtube.com\/@interspacedistro"]},{"@type":"Person","@id":"https:\/\/interspacemusic.com\/blog\/#\/schema\/person\/9d06a0edee2164461b4e12bf93a861f0","name":"Dave Ayodeji","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ec66906b15a003ae59ce54627e1a8e5ca5ee34e25121e37fbad1eba23fa6f8b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec66906b15a003ae59ce54627e1a8e5ca5ee34e25121e37fbad1eba23fa6f8b3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ec66906b15a003ae59ce54627e1a8e5ca5ee34e25121e37fbad1eba23fa6f8b3?s=96&d=mm&r=g","caption":"Dave Ayodeji"},"sameAs":["https:\/\/interspacemusic.com\/blog"],"url":"https:\/\/interspacemusic.com\/blog\/author\/admin\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/04\/IMG_1479.jpeg?fit=1920%2C1280&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":3672,"url":"https:\/\/interspacemusic.com\/blog\/ayra-starr-joins-roc-nation-nigerias-celestial-being-lands-global-management-deal-with-jay-zs-powerhouse-label\/","url_meta":{"origin":3431,"position":0},"title":"Ayra Starr Joins Roc Nation: Nigeria&#8217;s &#8220;Celestial Being&#8221; Lands Global Management Deal With Jay-Z\u2019s Powerhouse Label","author":"Mitchelle Uzorka","date":"July 24, 2025","format":false,"excerpt":"Nigerian Afropop sensation Ayra Starr has officially inked a management deal with Roc Nation, the global entertainment agency founded by Hip-Hop mogul Jay-Z and home to some of the biggest names in music\u2014Rihanna, J. Cole, Meek Mill, DJ Khaled, Alicia Keys, and Lil Uzi Vert, to name a few. This\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/interspacemusic.com\/blog\/category\/music-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/07\/AYRA-STARR.jpeg?fit=810%2C1080&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/07\/AYRA-STARR.jpeg?fit=810%2C1080&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/07\/AYRA-STARR.jpeg?fit=810%2C1080&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/07\/AYRA-STARR.jpeg?fit=810%2C1080&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3736,"url":"https:\/\/interspacemusic.com\/blog\/josplay-signs-licensing-partnership\/","url_meta":{"origin":3431,"position":1},"title":"Josplay Signs Licensing Partnership with InterSpace Distribution","author":"Patrick Ofe","date":"August 25, 2025","format":false,"excerpt":"InterSpace Distribution, a leading music distribution and rights management company, has announced a strategic partnership with Josplay Inc., creators of the African Music Library (AML), the world\u2019s first comprehensive and data-driven African music database. Through this collaboration, InterSpace Distribution\u2019s catalog will now be integrated into Josplay\u2019s digital service platform. This\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/interspacemusic.com\/blog\/category\/music-news\/announcements\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/08\/FOR-BLOG.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/08\/FOR-BLOG.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/08\/FOR-BLOG.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/08\/FOR-BLOG.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/08\/FOR-BLOG.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3369,"url":"https:\/\/interspacemusic.com\/blog\/how-the-dollar-to-naira-exchange-rate-impacts-nigerias-music-industry\/","url_meta":{"origin":3431,"position":2},"title":"How the Dollar-to-Naira Exchange Rate Impacts Nigeria\u2019s Music Industry","author":"Dave Ayodeji","date":"February 26, 2025","format":false,"excerpt":"The Nigerian music industry is thriving, with Afrobeats making waves globally. Hit records like Rema\u2019s Calm Down, Wizkid\u2019s Essence, and CKay\u2019s Love Nwantiti have solidified the genre\u2019s global presence. As international music executives set their sights on Africa, major and independent distribution platforms are racing to tap into this growing\u2026","rel":"","context":"In &quot;Industry Trends&quot;","block_context":{"text":"Industry Trends","link":"https:\/\/interspacemusic.com\/blog\/category\/industry-trends\/"},"img":{"alt_text":"nigeria music industry","src":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/Naira-Trades-Mixed-as-Official-Rate-Exceeds-Black-Market-Quote.webp?fit=800%2C500&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/Naira-Trades-Mixed-as-Official-Rate-Exceeds-Black-Market-Quote.webp?fit=800%2C500&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/Naira-Trades-Mixed-as-Official-Rate-Exceeds-Black-Market-Quote.webp?fit=800%2C500&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/Naira-Trades-Mixed-as-Official-Rate-Exceeds-Black-Market-Quote.webp?fit=800%2C500&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3372,"url":"https:\/\/interspacemusic.com\/blog\/dollar-rate-vs-ghana-music-industry\/","url_meta":{"origin":3431,"position":3},"title":"Dollar Rate vs Ghana Music Industry: How Currency Exchange Affects Artists","author":"Dave Ayodeji","date":"March 26, 2025","format":false,"excerpt":"The dollar rate and Ghana music industry are closely linked. When the Ghanaian cedi weakens against the U.S. dollar, it affects everything from music production costs to artists\u2019 earnings and touring expenses. Many Ghanaian musicians are feeling the pressure as prices rise, making it harder to invest in quality music\u2026","rel":"","context":"In &quot;Industry Trends&quot;","block_context":{"text":"Industry Trends","link":"https:\/\/interspacemusic.com\/blog\/category\/industry-trends\/"},"img":{"alt_text":"Dollar rate and Ghana music industry","src":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/Ghana-Cedis.webp?fit=1200%2C814&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/Ghana-Cedis.webp?fit=1200%2C814&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/Ghana-Cedis.webp?fit=1200%2C814&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/Ghana-Cedis.webp?fit=1200%2C814&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/Ghana-Cedis.webp?fit=1200%2C814&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3715,"url":"https:\/\/interspacemusic.com\/blog\/african-musics-global-rise-shazams\/","url_meta":{"origin":3431,"position":4},"title":"African Music\u2019s Global Rise: Shazam\u2019s Global Top 200 Highlights a Breakthrough Year","author":"Patrick Ofe","date":"August 20, 2025","format":false,"excerpt":"African music continues to captivate global audiences, Shazam\u2019s latest data underscores just how far the influence has spread. Over\u00a0200 African artists charted\u00a0on Shazam\u2019s Global Top 200 during the past year.\u00a0HYPE MagazineMusic In Africa Among them,\u00a012 tracks\u00a0broke into the Global Top 10, with\u00a0three reaching the coveted No. 1 spot:Shake It To\u2026","rel":"","context":"In &quot;Industry Trends&quot;","block_context":{"text":"Industry Trends","link":"https:\/\/interspacemusic.com\/blog\/category\/industry-trends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/08\/20250819_100753_0000.jpg?fit=666%2C375&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/08\/20250819_100753_0000.jpg?fit=666%2C375&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/08\/20250819_100753_0000.jpg?fit=666%2C375&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4215,"url":"https:\/\/interspacemusic.com\/blog\/tyler-the-creator-apple-musics-2025-artist-of-the-year-a-lesson-for-indie-artists\/","url_meta":{"origin":3431,"position":5},"title":"Tyler The Creator: Apple Music\u2019s 2025 Artist of the Year \u2014 A Lesson for Indie Artists","author":"Mitchelle Uzorka","date":"November 24, 2025","format":false,"excerpt":"In a landmark move, Tyler The Creator has been named Apple Music Artist of the Year for 2025, an accolade that underscores his creative risk-taking, cultural impact, and consistent connection with fans. Why Tyler Earned This Honor Record-breaking Streams; Between November 2024 and October 2025, listeners logged more than 4.5\u2026","rel":"","context":"In &quot;Best Practices&quot;","block_context":{"text":"Best Practices","link":"https:\/\/interspacemusic.com\/blog\/category\/best-practices\/"},"img":{"alt_text":"Tyler The Creator","src":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/11\/TTC.jpeg?fit=864%2C1080&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/11\/TTC.jpeg?fit=864%2C1080&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/11\/TTC.jpeg?fit=864%2C1080&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/11\/TTC.jpeg?fit=864%2C1080&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/3431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/comments?post=3431"}],"version-history":[{"count":2,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/3431\/revisions"}],"predecessor-version":[{"id":3454,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/3431\/revisions\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media\/3432"}],"wp:attachment":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media?parent=3431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/categories?post=3431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/tags?post=3431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}