{"id":3556,"date":"2025-06-09T23:52:52","date_gmt":"2025-06-09T23:52:52","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/?p=3556"},"modified":"2025-06-10T06:20:45","modified_gmt":"2025-06-10T06:20:45","slug":"mdundo-reports-strong-subscription-growth-eyes-global-african-audience-expansion","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/mdundo-reports-strong-subscription-growth-eyes-global-african-audience-expansion\/","title":{"rendered":"Mdundo Reports Strong Subscription Growth, Eyes Global African Audience Expansion"},"content":{"rendered":"\n<p>Africa-centric streaming platform <a href=\"https:\/\/mdundo.com\/\">Mdundo<\/a> has reported substantial progress in its shift toward a subscription-based business model, with a 45% year-over-year increase in subscription revenue for the first half of its fiscal year. The company is now focusing more on reaching African music fans beyond the continent.<\/p>\n\n\n\n<p>The platform, listed on the Copenhagen Stock Exchange, generated DKK 4.5 million (approximately $653,000) in subscription income for the six months ending December 31, 2024, according to its newly published financials.<\/p>\n\n\n\n<p>While advertising revenue dipped 44% YoY to DKK 1.4 million ($203,000) due to a drop in digital ad rates between June and November, total revenue still inched up by 3% YoY, reaching DKK 5.85 million.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-interspace-daily wp-block-embed-interspace-daily\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"bsay7PtuFi\"><a href=\"https:\/\/interspacemusic.com\/blog\/product-update-april-2025\/\">Product Update | April 2025<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Product Update | April 2025&#8221; &#8212; InterSpace Daily.\" src=\"https:\/\/interspacemusic.com\/blog\/product-update-april-2025\/embed\/#?secret=6KW2SWy5td#?secret=bsay7PtuFi\" data-secret=\"bsay7PtuFi\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In a joint shareholder message, CEO Martin Nielsen and Chairman Jesper Drescher reaffirmed the company\u2019s transition toward subscriptions, boosted by new deals with Glo Nigeria and Vodacom South Africa.<\/p>\n\n\n\n<p>Because access to traditional payment methods is limited in key African regions, <a href=\"https:\/\/mdundo.com\/\">Mdundo<\/a>\u2019s telecom partnerships have been critical\u2014allowing users to pay for subscriptions directly through their mobile bills.<\/p>\n\n\n\n<p>As of the end of H1, <a href=\"https:\/\/mdundo.com\/\">Mdundo<\/a> reported 38.8 million monthly active users, representing a 26% YoY rise, with an additional 1 million users added since the previous quarter. The company expects to hit 40 million MAUs by June 30, 2025, which would reflect an 11% YoY increase. However, specific figures for paying versus ad-supported users were not disclosed.<\/p>\n\n\n\n<p>Operationally, the company reduced its EBITDA loss by 36%, bringing it down to DKK -2.1 million ($305,000) from DKK -3.5 million in the same period last year. This reduction is attributed to tightened focus and streamlining around the company\u2019s strongest revenue sources.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"648\" height=\"274\" src=\"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/06\/mdundo-img-rev.webp?resize=648%2C274&#038;ssl=1\" alt=\"\" class=\"wp-image-3558\" style=\"width:688px;height:auto\" srcset=\"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/06\/mdundo-img-rev.webp?w=648&amp;ssl=1 648w, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/06\/mdundo-img-rev.webp?resize=300%2C127&amp;ssl=1 300w, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/06\/mdundo-img-rev.webp?resize=527%2C223&amp;ssl=1 527w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><figcaption class=\"wp-element-caption\">source: mdundo.com<\/figcaption><\/figure>\n\n\n\n<p>Mdundo is now also working to extend its reach globally. The recent launch of its Progressive Web App (PWA) aims to connect with African music lovers in the diaspora, especially in the US, UK, Germany, and France.<\/p>\n\n\n\n<p>So far, 87,000 new African songs have been added to the service\u2019s library, which now holds a total of 772,000 tracks, reinforcing Mdundo\u2019s commitment to championing local music.<\/p>\n\n\n\n<p>The company is maintaining its full-year outlook, projecting revenue between DKK 12-15 million ($1.66\u20132.08 million), reflecting a 26% increase YoY at the midpoint. EBITDA losses are forecasted to improve further, narrowing to DKK -4 million to -5 million, representing a DKK 1.4-2.4 million improvement compared to the previous fiscal year.<\/p>\n\n\n\n<p>Mdundo says it is also on track to secure two to three additional telecom partnerships before the end of the fiscal year.<\/p>\n","protected":false},"excerpt":{"rendered":"Africa-centric streaming platform Mdundo has reported substantial progress in its shift toward a subscription-based business model, with a&hellip;","protected":false},"author":3,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry-trends","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mdundo subscription revenue surge 2025<\/title>\n<meta name=\"description\" content=\"Africa-centric streaming platform Mdundo has 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The world\u2019s leading streaming platform continues to redefine how audiences connect with music, podcasts, and now audiobooks, setting new records while empowering artists and listeners alike.\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/interspacemusic.com\/blog\/category\/music-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/11\/Q3.jpeg?fit=864%2C1080&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/11\/Q3.jpeg?fit=864%2C1080&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/11\/Q3.jpeg?fit=864%2C1080&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/11\/Q3.jpeg?fit=864%2C1080&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3377,"url":"https:\/\/interspacemusic.com\/blog\/the-impact-of-technology-on-the-african-music-industry\/","url_meta":{"origin":3556,"position":2},"title":"The Impact of Technology on the African Music Industry","author":"Dave Ayodeji","date":"February 4, 2025","format":false,"excerpt":"The African music industry has undergone a significant transformation, driven by technology that has reshaped how music is created, distributed, and consumed. With the rise of digital streaming platforms, artificial intelligence, blockchain technology, and AI-driven analytics, African artists now have more opportunities than ever to reach global audiences and monetize\u2026","rel":"","context":"In &quot;Industry Trends&quot;","block_context":{"text":"Industry Trends","link":"https:\/\/interspacemusic.com\/blog\/category\/industry-trends\/"},"img":{"alt_text":"African Music Industry Technology","src":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/img_0095-1.webp?fit=800%2C500&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/img_0095-1.webp?fit=800%2C500&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/img_0095-1.webp?fit=800%2C500&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/img_0095-1.webp?fit=800%2C500&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4323,"url":"https:\/\/interspacemusic.com\/blog\/spotify-raise-us-subscription-prices-again\/","url_meta":{"origin":3556,"position":3},"title":"Spotify to Raise US Subscription Prices Again Across All Plans","author":"Dave Ayodeji","date":"January 16, 2026","format":false,"excerpt":"Spotify has confirmed another round of subscription price increases in the United States, marking the platform\u2019s second US hike in less than a year. The new pricing, which will roll out over the next month, raises monthly fees across all major subscription tiers by $1 to $2, depending on the\u2026","rel":"","context":"In &quot;Industry Trends&quot;","block_context":{"text":"Industry Trends","link":"https:\/\/interspacemusic.com\/blog\/category\/industry-trends\/"},"img":{"alt_text":"Spotify subscription","src":"https:\/\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/01\/K7SJKufGikt4IPFtrcjn8zprGvo.avif","width":350,"height":200,"srcset":"https:\/\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/01\/K7SJKufGikt4IPFtrcjn8zprGvo.avif 1x, https:\/\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/01\/K7SJKufGikt4IPFtrcjn8zprGvo.avif 1.5x, https:\/\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/01\/K7SJKufGikt4IPFtrcjn8zprGvo.avif 2x, https:\/\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/01\/K7SJKufGikt4IPFtrcjn8zprGvo.avif 3x"},"classes":[]},{"id":4395,"url":"https:\/\/interspacemusic.com\/blog\/spotify-pays-a-record-11-billion-to-the-music-industry-in-2025\/","url_meta":{"origin":3556,"position":4},"title":"Spotify Pays a Record $11 Billion+ to the Music Industry in 2025","author":"Patrick Ofe","date":"January 27, 2026","format":false,"excerpt":"What That Means for Artists, Labels, and the Streaming Economy... In a milestone announcement that highlights the continued expansion of music streaming economics, Spotify reported that it paid out more than $11 billion to the global music industry in 2025, marking the largest annual payment to music creators and rights\u2026","rel":"","context":"In &quot;Announcements&quot;","block_context":{"text":"Announcements","link":"https:\/\/interspacemusic.com\/blog\/category\/music-news\/announcements\/"},"img":{"alt_text":"Spotify payout","src":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/01\/Spotify-Pays-a-Record-11-Billion.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/01\/Spotify-Pays-a-Record-11-Billion.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/01\/Spotify-Pays-a-Record-11-Billion.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/01\/Spotify-Pays-a-Record-11-Billion.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2026\/01\/Spotify-Pays-a-Record-11-Billion.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3290,"url":"https:\/\/interspacemusic.com\/blog\/spotify-unveils-2024-loud-clear-report-breaking-down-artist-royalties\/","url_meta":{"origin":3556,"position":5},"title":"Spotify Unveils 2024 Loud &amp; Clear Report: Breaking Down Artist Royalties","author":"Dave Ayodeji","date":"March 17, 2025","format":false,"excerpt":"Spotify has just released its latest Loud & Clear report for 2024, continuing its mission to bring transparency to artist earnings and shed light on the evolving streaming economy. For those unfamiliar, Loud & Clear is Spotify\u2019s annual deep dive into how royalties flow, market trends, and the financial impact\u2026","rel":"","context":"In &quot;Industry Trends&quot;","block_context":{"text":"Industry Trends","link":"https:\/\/interspacemusic.com\/blog\/category\/industry-trends\/"},"img":{"alt_text":"Spotify Loud & Clear","src":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/MicrosoftTeams-image-23_jcqulp.webp?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/MicrosoftTeams-image-23_jcqulp.webp?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/MicrosoftTeams-image-23_jcqulp.webp?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/MicrosoftTeams-image-23_jcqulp.webp?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/interspacemusic.com\/blog\/wp-content\/uploads\/2025\/03\/MicrosoftTeams-image-23_jcqulp.webp?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/3556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/comments?post=3556"}],"version-history":[{"count":2,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/3556\/revisions"}],"predecessor-version":[{"id":3560,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/posts\/3556\/revisions\/3560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media\/3557"}],"wp:attachment":[{"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/media?parent=3556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/categories?post=3556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interspacemusic.com\/blog\/wp-json\/wp\/v2\/tags?post=3556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}