{"id":6007,"date":"2026-06-10T00:00:00","date_gmt":"2026-06-10T00:00:00","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/universal-music-publishing-group-launches-new-brand-identity\/"},"modified":"2026-06-10T00:00:00","modified_gmt":"2026-06-10T00:00:00","slug":"universal-music-publishing-group-launches-new-brand-identity","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/universal-music-publishing-group-launches-new-brand-identity\/","title":{"rendered":"Universal Music Publishing Group Launches New Brand Identity"},"content":{"rendered":"

Universal Music Publishing Group Launches New Brand Identity<\/h2>\n

Universal Music Publishing Group (UMPG), the publishing division of Universal Music Group<\/a> (UMG), introduced a new brand identity focused on recognizing songwriting as a creative endeavor. The company\u2019s website now displays the statement: \u201cUniversal Music Publishing Group exists to advance the collaborative, personal, imperfect, human act of creating songs.\u201d<\/p>\n

The new brand\u2019s central concept is described as \u201cWherever songs go, We are a world ahead.\u201d<\/p>\n

The rebranding includes a new logo, website design, typography, and color palette.<\/p>\n

The UMPG website\u2019s homepage showcases artists signed to the publisher, including Taylor Swift<\/a>, Ariana Grande, and Kendrick Lamar.<\/p>\n

Concurrently with the brand update, UMPG launched a video series titled Publishing 101. The series will cover various aspects of the music publishing industry<\/a>, including A&R, synchronization licensing, royalty collection, and administration.<\/p>\n

The first video in the series premiered on Tuesday, June 16, at 9 a.m. PT, with new installments scheduled for release each Tuesday at the same time.<\/p>\n

The videos are available on the UMPG website, as well as on Instagram, TikTok, and YouTube.<\/p>\n

GrandArmy, a creative agency with a portfolio including A24, NPR, and Adidas, designed the new branding.<\/p>\n

Jody Gerson, Chairman & CEO of UMPG, stated: \u201cEverything in music starts with a songwriter. Great songs transcend generations, geographies, and formats long after trends fade. Our new brand is about celebrating the enduring power of songwriting and giving it a clear voice, a lasting home, and a stronger future. It\u2019s an open, evolving identity dedicated to songs, songwriters, and the people behind them; taking on new meaning wherever music goes<\/a>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Universal Music Publishing Group (UMPG) has revealed a comprehensive brand refresh centered on the importance of songwriting.","protected":false},"author":7,"featured_media":6008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[519],"tags":[],"class_list":["post-6007","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-brand","cs-entry","cs-video-wrap"],"yoast_head":"\nUniversal Music Publishing Group Launches New Brand 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