{"id":6176,"date":"2026-06-12T11:41:53","date_gmt":"2026-06-12T11:41:53","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/streaming-executives-superfans-will-drive-musics-next-chapter\/"},"modified":"2026-06-12T11:41:53","modified_gmt":"2026-06-12T11:41:53","slug":"streaming-executives-superfans-will-drive-musics-next-chapter","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/streaming-executives-superfans-will-drive-musics-next-chapter\/","title":{"rendered":"Streaming Executives: Superfans Will Drive Music&#8217;s Next Chapter"},"content":{"rendered":"<p>Music streaming&#8217;s next chapter will be defined by superfans, local scenes, and active participation rather than passive listening, according to executives from <a href=\"https:\/\/soundcloud.com\"><strong>SoundCloud<\/strong><\/a>, <a href=\"https:\/\/audiomack.com\"><strong>Audiomack<\/strong><\/a>, and <a href=\"https:\/\/www.tunedglobal.com\"><strong>Tuned Global<\/strong><\/a>. The remarks came during a panel titled &#8216;The Future of Streaming in the Superfan Era,&#8217; moderated by <strong>Janishia Jones<\/strong>, CEO of <strong>Encore Music Tech Solutions<\/strong>. Panelists <strong>Brian \u201cZ\u201d Zisook<\/strong> (Audiomack), <strong>Jordan Pettinato<\/strong> (SoundCloud), and <strong>Con Raso<\/strong> (Tuned Global) outlined a shift away from catalogue size and <a href=\"https:\/\/interspacemusic.com\/blog\/curated-music-streaming-service-cantilever-receives-250k-investment\/\">algorithmic personalisation<\/a> toward tools that let fans actively participate and shape their experience.<\/p>\n<h2>Defining the Superfan<\/h2>\n<p>Zisook drew a sharp distinction between casual followers and superfans. \u201cWe often conflate words like fans, followers, listeners and audience as the same thing, but they all actually mean something different,\u201d he said. \u201cSomeone could follow an artist, but that could simply be for timeline entertainment. They have no vested stake in that artist.\u201d<\/p>\n<blockquote><p>\u201cSuperfans are an extension of that, meaning that they&#8217;re supporting [an artist] with [their] time and money. So, beyond just whatever it costs per month to subscribe to a DSP, they&#8217;re going out of their way to purchase merch. They&#8217;re going to see you when you are <a href=\"https:\/\/interspacemusic.com\/blog\/the-great-divergence-streamings-walled-gardens-and-live-musics-wild-west\/\">performing in their city<\/a>. They&#8217;re joining your fan club. They want to buy a physical version of your album so that it&#8217;s tangible and they can hold it.\u201d<\/p><\/blockquote>\n<p>Industry research indicates roughly one in five listeners qualifies as a superfan, and that group accounts for the majority of music spending. Zisook noted that superfans go beyond a standard digital service provider (DSP) subscription, investing time and money in merchandise, live shows, fan clubs, and physical albums.<\/p>\n<h2>Platforms Add Patronage and Community Features<\/h2>\n<p>Raso pointed to <strong>Tuned Global<\/strong>\u2019s Social Radio solution as an example of participatory streaming, where listeners, artists, and DJs host live shows combining music mixing, commentary, and audience interaction. \u201cThe most useful thing a platform can do is enable communities to form organically, with superfans driving those groups, rather than platforms trying to manufacture them,\u201d he said.<\/p>\n<p>Jones highlighted <strong>Line Music<\/strong> in Japan, a Tuned Global client, which lets superfans display artist badges on their profiles. Users can elect to be a superfan of only a limited number of artists, and badges signal fandom to both the artist and the wider community.<\/p>\n<blockquote><p>\u201cLine allows superfans to display badges of artists they love. Superfans can elect to be a superfan of someone, but you can only elect to be a superfan of so many people. So you&#8217;re going to have to choose who you are really being a fan of. And then badges [displayed on your profile] represent the amount of your fandom. Line Music has a dedicated team that manages benefits for those superfans, including merchandise and meet-and-greets. The badges serve a social function as much as a transactional one, signaling fandom not only to the artist but to the rest of the community. There&#8217;s this real engagement that&#8217;s occurring between the artist and the fan, and the fan really just wants to not only use that badge to show their fandom to the artists themselves, but it really is about community. So they want to show that badge to everyone else in the community and really vie for that as well.\u201d<\/p><\/blockquote>\n<p><strong>Audiomack<\/strong> launched its Supporters feature in 2021, a patronage tool that lets fans purchase a support badge priced from 99 cents to $25. The revenue sits on top of standard streaming royalties, and artists can offer extras such as merchandise discount codes, unlisted YouTube links, and presale ticket access. \u201cThis is revenue that is bucketed on top of traditional royalties,\u201d Zisook said.<\/p>\n<p>Across these models, common elements include badges, leaderboards, and patronage features that give fans a public way to back an artist and unlock rewards.<\/p>\n<h2>Revenue Concentration and Superfan Economics<\/h2>\n<p>Data from <strong>SoundCloud<\/strong> illustrates the weight of superfan spending: 6% of <strong>Lil Uzi Vert<\/strong>\u2019s fans on the platform generate approximately 78% of his royalty income.<\/p>\n<p>Jones noted that the broader <a href=\"https:\/\/interspacemusic.com\/blog\/the-transparency-tipping-point-how-ai-attribution-and-analytics-are-reshaping-musics-power-map\/\">streaming economy<\/a> remains skewed. \u201cLess than half a per cent of artists on <strong>Spotify<\/strong> earn more than $10,000 a year through streaming, despite the platform paying out 65 to 70 per cent of revenue to rights holders,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"Executives from SoundCloud, Audiomack, and Tuned Global discuss how superfans, community engagement, and new monetisation tools are reshaping the future of music streaming.","protected":false},"author":3,"featured_media":6177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[515],"tags":[70,783,644,781,405,782],"class_list":["post-6176","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation","tag-audiomack","tag-fan-engagement","tag-music-streaming","tag-soundcloud","tag-superfans","tag-tuned-global","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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