{"id":6178,"date":"2026-06-12T15:45:17","date_gmt":"2026-06-12T15:45:17","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/jai-alai-ipa-niva-partner-on-raise-the-stage-venue-video-series\/"},"modified":"2026-06-12T15:45:17","modified_gmt":"2026-06-12T15:45:17","slug":"jai-alai-ipa-niva-partner-on-raise-the-stage-venue-video-series","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/jai-alai-ipa-niva-partner-on-raise-the-stage-venue-video-series\/","title":{"rendered":"Jai Alai IPA, NIVA Partner on &#8216;Raise The Stage&#8217; Venue Video Series"},"content":{"rendered":"<p><strong>Jai Alai IPA<\/strong>, the flagship beer of <a href=\"https:\/\/www.cigarcitybrewing.com\/\"><strong>Cigar City Brewing<\/strong><\/a>, and the <a href=\"https:\/\/interspacemusic.com\/blog\/nmpa-inks-ai-licensing-deals-with-udio-and-klay-venue-platform-launches-with-niva\/\"><strong>National Independent Venue Association (NIVA)<\/strong><\/a> have unveiled a joint initiative called <strong>Raise The Stage<\/strong>, pairing a short-form video series with a new marketing grant for independent venues.<\/p>\n<p>The video component will feature five <a href=\"https:\/\/interspacemusic.com\/blog\/must-see-events-as-niva-26-announces-full-schedule\/\">NIVA member venues<\/a>: <a href=\"https:\/\/www.3rdandlindsley.com\/\"><strong>3rd &amp; Lindsley<\/strong><\/a> in Nashville, <strong>The Social<\/strong> in Orlando, <strong>Songbyrd<\/strong> in Washington, D.C., <strong>Ardmore Music Hall<\/strong> outside Philadelphia, and <strong>The Bearsville Theater<\/strong> in Woodstock, New York. Each episode connects venue operators with artists who have a meaningful history with the space, exploring how local stages launch careers, foster community, and sustain regional music ecosystems.<\/p>\n<p>Raise The Stage is part of <strong>Jai Fidelity<\/strong>, a broader music-focused platform from Jai Alai IPA that aims to link the brand with live music culture and fan communities. <a href=\"https:\/\/www.nivassoc.org\/\">NIVA<\/a> Executive Director Stephen Parker leads the organization.<\/p>\n<p>Beyond the video series, Jai Alai IPA will serve as title sponsor of a new NIVA marketing grant. The grant is designed to help independent venues strengthen local awareness, audience engagement, and long-term sustainability.<\/p>\n<p>For independent venues facing ongoing economic pressures, the partnership represents another instance of brands investing directly in the grassroots infrastructure that supports emerging artists and local music economies.<\/p>\n","protected":false},"excerpt":{"rendered":"Jai Alai IPA and NIVA announce Raise The Stage, a video series and marketing grant supporting independent music venues.","protected":false},"author":1,"featured_media":6179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[515],"tags":[786,596,784,785,736,787],"class_list":["post-6178","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation","tag-cigar-city-brewing","tag-independent-venues","tag-jai-alai-ipa","tag-music-sponsorship","tag-niva","tag-raise-the-stage","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Raise The Stage: NIVA and Jai Alai IPA Video Series<\/title>\n<meta name=\"description\" content=\"Jai Alai IPA and the National Independent Venue Association (NIVA) launch Raise The Stage, a short-form video series spotlighting five independent U.S. venues and a new marketing grant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interspacemusic.com\/blog\/jai-alai-ipa-niva-partner-on-raise-the-stage-venue-video-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raise The Stage: NIVA and Jai Alai IPA Video Series\" \/>\n<meta property=\"og:description\" content=\"Jai Alai IPA and the National Independent Venue Association (NIVA) launch Raise The Stage, a short-form video series spotlighting five independent U.S. venues and a new marketing grant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interspacemusic.com\/blog\/jai-alai-ipa-niva-partner-on-raise-the-stage-venue-video-series\/\" \/>\n<meta property=\"og:site_name\" content=\"The InterSpace Daily.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/interspacemusic\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-12T15:45:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/06\/14010534\/6-11-jai-alai.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"952\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Ayodeji\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:site\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Ayodeji\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/jai-alai-ipa-niva-partner-on-raise-the-stage-venue-video-series\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/jai-alai-ipa-niva-partner-on-raise-the-stage-venue-video-series\\\/\"},\"author\":{\"name\":\"Dave Ayodeji\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/9d06a0edee2164461b4e12bf93a861f0\"},\"headline\":\"Jai Alai IPA, NIVA Partner on &#8216;Raise The Stage&#8217; 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