{"id":6306,"date":"2026-06-17T01:07:30","date_gmt":"2026-06-17T01:07:30","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/impala-and-cmu-announce-digital-forward-webinar-on-campaign-effectiveness\/"},"modified":"2026-06-17T01:07:30","modified_gmt":"2026-06-17T01:07:30","slug":"impala-and-cmu-announce-digital-forward-webinar-on-campaign-effectiveness","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/impala-and-cmu-announce-digital-forward-webinar-on-campaign-effectiveness\/","title":{"rendered":"IMPALA and CMU Announce Digital Forward Webinar on Campaign Effectiveness"},"content":{"rendered":"<p>The next <strong>Digital Forward<\/strong> webinar, presented by <strong><a href=\"https:\/\/interspacemusic.com\/blog\/impala-details-streaming-reform-financial-plans-at-indieweek-2026\/\">IMPALA<\/a><\/strong> and <strong><a href=\"https:\/\/completemusicupdate.com\">CMU<\/a><\/strong>, will take place on 30 June at 14:00 CET, focusing on campaign effectiveness, measurement and reporting for independent record labels.<\/p>\n<p>Led by CMU\u2019s Sam Taylor, the session is the third instalment of a guidance series on <a href=\"https:\/\/interspacemusic.com\/blog\/impala-releases-report-on-short-form-video-and-the-moment-economy\/\">digital marketing<\/a>. It will examine best practices for using data to monitor marketing effectiveness and how labels can distinguish meaningful metrics from noise. Expert speakers will contribute insights, and a written report summarising key findings will follow the event.<\/p>\n<p>Earlier parts of the series addressed off-platform and on-platform marketing strategies, as well as campaign planning and execution.<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Independent_Music_Companies_Association\">IMPALA<\/a> was founded in 2000 and now represents over 6,000 <a href=\"https:\/\/interspacemusic.com\/blog\/the-great-indie-infrastructure-build-out\/\">independent music companies<\/a> across Europe. These businesses, including self-releasing artists, account for 80% of new releases and sector employment. The organisation\u2019s stated mission is to grow the independent sector sustainably, return more value to artists, promote diversity and entrepreneurship, improve political access, inspire change and increase access to finance.<\/p>\n","protected":false},"excerpt":{"rendered":"IMPALA and CMU\u2019s Digital Forward series continues with a webinar on measuring marketing campaign effectiveness for independent labels on 30 June.","protected":false},"author":3,"featured_media":6307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[518],"tags":[1015,1016,1017,799,1018,1019],"class_list":["post-6306","post","type-post","status-publish","format-standard","has-post-thumbnail","category-policy-legal","tag-cmu","tag-digital-forward","tag-digital-marketing","tag-impala","tag-independent-record-labels","tag-webinar","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Forward Webinar: Campaign Effectiveness for Indie Labels<\/title>\n<meta name=\"description\" content=\"IMPALA and CMU will host a Digital Forward webinar on 30 June focusing on campaign effectiveness, measurement and reporting for independent record labels. 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