{"id":6669,"date":"2026-06-25T00:00:00","date_gmt":"2026-06-25T00:00:00","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/make-wake-artists-appoints-matt-shay-as-first-general-manager\/"},"modified":"2026-06-25T00:00:00","modified_gmt":"2026-06-25T00:00:00","slug":"make-wake-artists-appoints-matt-shay-as-first-general-manager","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/make-wake-artists-appoints-matt-shay-as-first-general-manager\/","title":{"rendered":"Make Wake Artists Appoints Matt Shay as First General Manager"},"content":{"rendered":"<p><strong>Make Wake Artists<\/strong> has appointed <strong>Matt Shay<\/strong> as its first general manager, expanding the leadership of the Nashville-based management firm whose roster includes <strong><a href=\"https:\/\/www.brentcobb.com\">Brent Cobb<\/a><\/strong> and <a href=\"https:\/\/interspacemusic.com\/blog\/the-black-keys-jon-bellion-tucker-wetmore-sign-new-management-deals\/\"><strong>Jon Bellion<\/strong><\/a>.<\/p>\n<p>Shay will oversee a team of nearly 50 staff responsible for artist management, in-house marketing, tour strategy, content planning, merchandise development and other services across the company&#8217;s roster.<\/p>\n<p>Founded in 2015 by <strong>Chris Kappy<\/strong> with <strong><a href=\"https:\/\/www.lukecombs.com\">Luke Combs<\/a><\/strong> as its sole client, Make Wake Artists has grown into a full-service operation spanning country, Americana, folk, pop and other genres.<\/p>\n<p>Shay brings more than 30 years of experience in artist management, A&amp;R (artists and repertoire), label leadership, and film and television production. He most recently founded the firm ARTIST MGMT and previously served as president of <a href=\"https:\/\/en.wikipedia.org\/wiki\/C3_Presents\">C3 Management<\/a>. He joins Make Wake with his own management clients, including <strong>Bella McCormick<\/strong> and <strong>Chris Ryan<\/strong>.<\/p>\n<p>Chris Kappy, founder of Make Wake Artists, said:<\/p>\n<blockquote><p>\u201cI met Matt five years ago and we hit it off right away. He understood my vision and respected that I wanted to do things differently because everyone told me what I was doing wasn\u2019t \u2018how things are done.\u2019 Matt brings that ethos to Make Wake. I wasn\u2019t looking for someone who would simply agree with everyone. I needed a forward-thinking leader who could challenge conventions and continue to move us forward. Our culture is thriving, and adding him to the organization is a win for our team, our artists, and the future of Make Wake.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Make Wake Artists, the Nashville firm founded by Chris Kappy, has named Matt Shay as its first general manager.","protected":false},"author":7,"featured_media":6670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[516],"tags":[713,1610,1612,1609,1608,1611],"class_list":["post-6669","post","type-post","status-publish","format-standard","has-post-thumbnail","category-culture-lifestyle","tag-artist-management","tag-chris-kappy","tag-luke-combs","tag-make-wake-artists","tag-matt-shay","tag-nashville-music","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matt Shay Named Make Wake Artists General Manager<\/title>\n<meta name=\"description\" content=\"Nashville-based Make Wake Artists has appointed Matt Shay, former C3 Management president, as its first general manager. 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