{"id":6781,"date":"2026-06-29T00:00:00","date_gmt":"2026-06-29T00:00:00","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/backstreet-boys-seek-sound-mark-to-block-ai-voice-deepfakes\/"},"modified":"2026-06-29T00:00:00","modified_gmt":"2026-06-29T00:00:00","slug":"backstreet-boys-seek-sound-mark-to-block-ai-voice-deepfakes","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/backstreet-boys-seek-sound-mark-to-block-ai-voice-deepfakes\/","title":{"rendered":"Backstreet Boys Seek Sound Mark to Block AI Voice Deepfakes"},"content":{"rendered":"<p>The <a href=\"https:\/\/www.backstreetboys.com\">Backstreet Boys<\/a> have applied for a federal sound mark covering their spoken group introduction, a move designed to fortify legal protections against unauthorized AI-generated vocal imitations.<\/p>\n<p>The application, submitted to the <a href=\"https:\/\/www.uspto.gov\">U.S. Patent and Trademark Office<\/a> on June 24, seeks to register the phrase \u201cHi, we\u2019re the Backstreet Boys\u201d as a source-identifying sound. If granted, the mark would give the group additional leverage to challenge deepfake recordings that mimic their voices without consent.<\/p>\n<h2>Artists turn to trademark law<\/h2>\n<p>The filing places the Backstreet Boys alongside a growing number of major acts exploring intellectual property tools to combat voice cloning. <a href=\"https:\/\/www.taylorswift.com\">Taylor Swift<\/a> has pursued sound marks for spoken phrases including \u201cHey, it\u2019s Taylor\u201d and \u201cTaylor Swift,\u201d while <a href=\"https:\/\/interspacemusic.com\/blog\/lionel-richie-seeks-voice-trademark-to-block-ai-soundalikes\/\">Lionel Richie<\/a> has sought protection for sung snippets of lyrics such as \u201cHello, is it me you\u2019re looking for,\u201d \u201cSay you, say me,\u201d and \u201cAll night long.\u201d<\/p>\n<p>These applications reflect a broader music industry response to generative AI tools that can produce convincing fake vocals. By securing a trademark, rightsholders can potentially bring infringement claims without relying solely on copyright or right-of-publicity arguments, which vary by jurisdiction.<\/p>\n<h2>Untested legal ground<\/h2>\n<p>Legal observers caution that the strategy remains unproven. Using a single spoken phrase as a trademark to block soundalike performances, rather than to prevent consumer confusion about the source of goods, has not yet been examined in court. The scope of any eventual enforcement is therefore uncertain.<\/p>\n<p>The USPTO will review the Backstreet Boys\u2019 application to determine whether the sound mark functions as a distinctive identifier of the group\u2019s services. No timeline for a decision has been announced.<\/p>\n","protected":false},"excerpt":{"rendered":"The Backstreet Boys filed a trademark application on June 24 for a sound mark of the phrase \u201cHi, we\u2019re the Backstreet Boys,\u201d aiming to create a legal barrier against AI voice deepfakes.","protected":false},"author":3,"featured_media":6783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[518],"tags":[170,1770,343,1774,914,1773],"class_list":["post-6781","post","type-post","status-publish","format-standard","has-post-thumbnail","category-policy-legal","tag-ai","tag-backstreet-boys","tag-music-industry","tag-sound-mark","tag-trademark","tag-voice-deepfakes","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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