{"id":6970,"date":"2026-07-02T17:55:31","date_gmt":"2026-07-02T17:55:31","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/madverse-v2-0-gives-independent-artists-100-royalties\/"},"modified":"2026-07-02T17:55:31","modified_gmt":"2026-07-02T17:55:31","slug":"madverse-v2-0-gives-independent-artists-100-royalties","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/madverse-v2-0-gives-independent-artists-100-royalties\/","title":{"rendered":"Madverse v2.0 Gives Independent Artists 100% Royalties"},"content":{"rendered":"<p>Weeks after securing its first institutional funding round, Indian <a href=\"https:\/\/interspacemusic.com\/blog\/white-label-music-distribution-platforms-compared-2026\/\">music distribution<\/a> and publishing company <strong>Madverse Music Group<\/strong> has launched version 2.0 of its platform, consolidating release, promotion, and monetisation tools for independent artists and labels.<\/p>\n<p>The investment was led by <strong>Ahdritz Capital<\/strong>, the firm founded by Kobalt founder and chairman <a href=\"https:\/\/interspacemusic.com\/blog\/madverse-secures-new-funding-round-led-by-kobalt-founder-willard-ahdritz\/\"><strong>Willard Ahdritz<\/strong><\/a>.<\/p>\n<h2>Subscription tiers and royalty overhaul<\/h2>\n<p>Madverse v2.0 upgrades its two core plans. The <strong>Creator<\/strong> tier, aimed at emerging artists, is priced at Rs299 per month (with an introductory rate of Rs99 for the first month). The <strong>Professional<\/strong> tier, designed for established solo acts and labels managing multiple artists, costs Rs3,999 per year.<\/p>\n<p>Both plans now allow artists to retain <strong>100% of their royalties<\/strong>, a shift from the previous 85% and 95% splits. Professional subscribers also gain release protection, which keeps songs live on digital service providers (DSPs) even if a subscription lapses, and access to live chat support.<\/p>\n<p>&#8220;Our biggest learning has been around the kind of support artists need,&#8221; said Rohan Jain, founder and CEO of Madverse. &#8220;At a certain stage in their career, they need instant support and someone to give them more context, as the distribution game is highly nuanced. Other distributors are moving towards <a href=\"https:\/\/interspacemusic.com\/blog\/smashfest-summit-co-founder-mickey-shiloh-on-ai-artist-development-and-the-cost-of-real-access\/\">AI chat bots<\/a>, which may work in western markets, but emerging markets like India still need human support because of the overall lack of music business education.&#8221;<\/p>\n<h2>Unlimited video distribution<\/h2>\n<p>The platform also introduces an optional add-on for music video distribution. Previously priced per individual release, the feature is now available as an annual subscription with unlimited uploads.<\/p>\n<p>&#8220;DSPs like <a href=\"https:\/\/www.spotify.com\/\">Spotify<\/a> and <a href=\"https:\/\/www.apple.com\/apple-music\/\">Apple Music<\/a> are pushing music videos as a core product now for better fan engagement,&#8221; Jain said. &#8220;We felt artists should have unlimited access.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Madverse Music Group has rolled out version 2.0 of its platform, now offering 100% royalty retention across all subscription tiers.","protected":false},"author":1,"featured_media":6971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[515],"tags":[819,446,763,36,289],"class_list":["post-6970","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation","tag-independent-artists","tag-india","tag-madverse","tag-music-distribution","tag-music-tech","cs-entry","cs-video-wrap"],"yoast_head":"<!-- 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