{"id":7548,"date":"2026-07-15T19:47:53","date_gmt":"2026-07-15T19:47:53","guid":{"rendered":"https:\/\/interspacemusic.com\/blog\/jelly-roll-hands-up-video-gets-48-hour-spotify-exclusive\/"},"modified":"2026-07-16T01:01:59","modified_gmt":"2026-07-16T01:01:59","slug":"jelly-roll-hands-up-video-gets-48-hour-spotify-exclusive","status":"publish","type":"post","link":"https:\/\/interspacemusic.com\/blog\/jelly-roll-hands-up-video-gets-48-hour-spotify-exclusive\/","title":{"rendered":"Jelly Roll &#8216;Hands Up&#8217; Video Gets 48-Hour Spotify Exclusive"},"content":{"rendered":"<p>More than five decades after <a href=\"https:\/\/www.johnnycash.com\/\">Johnny Cash<\/a> performed for inmates at California\u2019s San Quentin State Prison, <a href=\"https:\/\/www.jellyroll615.com\/\"><strong>Jelly Roll<\/strong><\/a> has returned to the same facility to film the official music video for his song \u201cHands Up.\u201d Starting today, <strong>Spotify<\/strong> is offering Premium subscribers in certain beta markets a 48-hour exclusive window to watch the black-and-white clip before it becomes available elsewhere.<\/p>\n<p>The early access is part of a broader initiative by the streaming service to give users first looks at <a href=\"https:\/\/interspacemusic.com\/blog\/music-videos-trigger-nostalgia-more-than-any-other-format-vevo-study-finds\/\">music videos<\/a> from artists. During the 48-hour period, eligible subscribers can open Spotify on TV, desktop, iOS, or Android devices, select \u201cHands Up,\u201d and tap <a href=\"https:\/\/interspacemusic.com\/blog\/indonesia-is-southeast-asias-biggest-music-market-half-its-streaming-is-video\/\">\u201cSwitch to video.\u201d<\/a> The video begins playing from the point where the audio left off. Tapping \u201cSwitch to audio\u201d returns the listener to background playback, and rotating a mobile device to landscape mode enables a full-screen view.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><\/div>\n<\/figure>\n<p>Directed by <a href=\"https:\/\/en.wikipedia.org\/wiki\/Anthony_Mandler\"><strong>Anthony Mandler<\/strong><\/a>, the video follows Jelly Roll through San Quentin, the state\u2019s oldest prison, which now provides college courses, career training, restorative justice, and reentry programs. The singer leads a group of inmates in a prayer centered on the word \u201cfreedom\u201d before delivering an intimate, rollicking performance with his band.<\/p>\n<p>Spotify indicated that additional music video debuts will follow on the platform soon.<\/p>\n","protected":false},"excerpt":{"rendered":"Spotify is offering premium subscribers in select markets a 48-hour exclusive window to watch Jelly Roll&#8217;s &#8216;Hands Up&#8217; music video, filmed at San Quentin State Prison.","protected":false},"author":7,"featured_media":7549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[515],"tags":[2637,1687,1744,2636,112,342],"class_list":["post-7548","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tech-innovation","tag-early-access","tag-jelly-roll","tag-music-video","tag-san-quentin","tag-spotify","tag-streaming","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jelly Roll &#039;Hands Up&#039; Video: 48-Hour Spotify Exclusive<\/title>\n<meta name=\"description\" content=\"Spotify Premium subscribers in beta markets can watch Jelly Roll&#039;s &#039;Hands Up&#039; music video, filmed at San Quentin, 48 hours before wider release. 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The feature is part of a broader early-access video push.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interspacemusic.com\/blog\/jelly-roll-hands-up-video-gets-48-hour-spotify-exclusive\/\" \/>\n<meta property=\"og:site_name\" content=\"The InterSpace Daily.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/interspacemusic\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-15T19:47:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-16T01:01:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2n07ae9429qri.cloudfront.net\/wp-content\/uploads\/2026\/07\/16010139\/Spotify_Generic-Headers_021225_MC_02_V2-1024x583-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"583\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Obembe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:site\" content=\"@interspacegroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Obembe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/jelly-roll-hands-up-video-gets-48-hour-spotify-exclusive\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/jelly-roll-hands-up-video-gets-48-hour-spotify-exclusive\\\/\"},\"author\":{\"name\":\"Daniel Obembe\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#\\\/schema\\\/person\\\/dfda45c52f01072dd0d297096b799422\"},\"headline\":\"Jelly Roll &#8216;Hands Up&#8217; Video Gets 48-Hour Spotify Exclusive\",\"datePublished\":\"2026-07-15T19:47:53+00:00\",\"dateModified\":\"2026-07-16T01:01:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/jelly-roll-hands-up-video-gets-48-hour-spotify-exclusive\\\/\"},\"wordCount\":217,\"publisher\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/jelly-roll-hands-up-video-gets-48-hour-spotify-exclusive\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/16010139\\\/Spotify_Generic-Headers_021225_MC_02_V2-1024x583-1.jpg?fit=1024%2C583&ssl=1\",\"keywords\":[\"early access\",\"Jelly Roll\",\"music video\",\"San Quentin\",\"Spotify\",\"Streaming\"],\"articleSection\":[\"Tech &amp; Innovation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/jelly-roll-hands-up-video-gets-48-hour-spotify-exclusive\\\/\",\"url\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/jelly-roll-hands-up-video-gets-48-hour-spotify-exclusive\\\/\",\"name\":\"Jelly Roll 'Hands Up' Video: 48-Hour Spotify Exclusive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/jelly-roll-hands-up-video-gets-48-hour-spotify-exclusive\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/interspacemusic.com\\\/blog\\\/jelly-roll-hands-up-video-gets-48-hour-spotify-exclusive\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/d2n07ae9429qri.cloudfront.net\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/16010139\\\/Spotify_Generic-Headers_021225_MC_02_V2-1024x583-1.jpg?fit=1024%2C583&ssl=1\",\"datePublished\":\"2026-07-15T19:47:53+00:00\",\"dateModified\":\"2026-07-16T01:01:59+00:00\",\"description\":\"Spotify Premium subscribers in beta markets can watch Jelly Roll's 'Hands Up' music video, filmed at San Quentin, 48 hours before wider release. 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